Module 3 4 Lesson 1 Learning Assessment 1 (Answered)
Module 3 4 Lesson 1 Learning Assessment 1 (Answered)
Module 3&4
Critical Thinking
1. What is the purpose of conducting SWOT analysis? How does it benefit in the
business firm?
The SWOT analysis helps the business in understanding its strengths and
weaknesses, as well as potential risks and threats to the organization. The
business can raise its chances of success and minimize its possibilities of failure
with the help of SWOT analysis. When a company conducts a SWOT analysis,
they learn what the company's weak areas are. Then, the managers can provide
training to the staff, assisting the business in raising employee’s productivity. In
addition, SWOT assists the business in locating possible opportunities. Because
the fact that the SWOT analysis allowed them to identify potential growth
opportunities for the company.
2. What is the purpose of conducting PEST analysis? How does it benefit the
business firm?
The purpose of PEST analysis is to assist the company in making decisions that
will improve its performance and efficiency. This is accomplished through
researching numerous aspects of the business that have an impact. Political,
economic, social, and technological considerations are among them. The other
purpose of PEST analysis is to recognize changes and the consequences of the
external macro environment on the organization's ability to compete. It is a tool
used to comprehend market potential, business position, market growth or
decline, and operational direction.
3. What similiraties can you find between SWOT and PEST analysis?
The obvious similarity between the two is that SWOT and PEST analysis are
similar in that they both concentrate on external factors that might have an
impact on an organization. Both SWOT and PEST analyses uncover
environmental influences by using group brainstorm ing.