Scribd
Upload
47 views

IDEO Syndicate 5

Uploaded by

Farrel Baufal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
47 views

IDEO Syndicate 5

Uploaded by

Farrel Baufal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

Operation and Suply Chain Management - MM5002

Haniffan Zikri A D T
Aiden Awal Maulana
Farrel Naufal Rahman
Dini Salamah
Nadia Alifya Zahra
Background
IDEO is a renowned product development firm based in Silicon Valley, known for its
success in designing innovative products.
Handspring aims to release a slightly smaller and less expensive palm-size computer
compatible with 3Com’s operating software.
IDEO’s approach to innovation emphasizes "failing often to succeed sooner," generating
numerous innovative ideas before finalizing a product through discipline and fast
decision-making.
IDEO's philosophy blends Californian iconoclasm with genuine respect for new ideas
and inventions, contributing to the design of thousands of products over two decades.
IDEO gained national prominence when ABC’s Nightline showcased its innovation
process by redesigning the supermarket shopping cart in just five days.
Boyle faces a dilemma of whether to suggest extending the development schedule for
the Visor, fearing that an overly aggressive timeline might compromise the quality of
the final product.
IDEO’s
Timeline

1978 Mid 1980's 1991 1996 1996 1997 1998 1998 1999 1999
March Fall March Summer Fall February October
IDEO’s
Process
PHASE 0 : Understand/Observe
Understands all about client’s business and helps the team to find the
feasibility of a product.
activity: collecting data, analyzing major market, and user discoveries.

PHASE I : Visualize/Realize

Team create a rough model of a product and a manufacture idea based


on ideas, technologies, and market perceptions using direct products

PHASE II : Evaluating/Refining
The team made several test mainly on human factors and ergonomics to
develop functional prototypes and resolve technical problem
IDEO’s
Process
PHASE III : Implement (Detailed Engineering)
The team completed product design and verified taht the product
worked. The team also provides clients with model design , tooling
database, and technical documentation

PHASE IV : Implement (Manufacturing Liaison)

The team resolved issues inolving the final design and then
manufacturing and delivering the product while still provide value to the
clients
IDEO’s
Organization
IDEO
Culture
IDEO’s culture is all about innovation, creativity,
and teamwork. They believe in rapid prototyping to
communicate ideas effectively. Their offices have
workshops for creating both simple and complex
prototypes. They follow the “Rough, Rapid, and
Right” approach to prototyping. They value failure
as a part of their culture and see it as an opportunity
for learning. They aim to generate many ideas early
in the design process through regular brainstorming
sessions. Their process encourages creativity and
collaboration among team members.
IDEO
Management
IDEO's management style is
decentralized, and decision-making is
distributed throughout the organization.
IDEO did not mandate a dress code at the
workplace and encouraged people to
leave their desks and walk around to
avoid mental blocks.
IDEO rarely fires employees.
Management mainly recruited young
people from their internship program
INTERNAL
STRENGTH WEAKNESS
IDEO's design process that allows to generate a large
The steps in innovation process is considered to be
number of ideas quickly.
time costly to fully complete it.
Known Globally as a leading product consulting firm.
Risk of losing the playful and creative culture that
Pioneer in “Concurent Engineering” combining
fosters innovation
design and engineering for better products.
Highly motivated and experienced employee that
sees idea brainstorming sessions as a rewarding
activity.

OPPORTUNITY THREAT
Challenging experience for employee development High expectation from Handspring
Potential in increasing brand recognition Trust of several other clients in the waiting list
Potential to improve the innovation process Risk of maintaining employee that are used to the
typical IDEO innovation process
The secrecy nature of the project

EXTERNAL
Options
Accepts Negotiations Declines

If IDEO accepts the IDEO can attempt to If IDEO refuses the


VISOR project, they will negotiate with VISOR project, they can
be sacrificing the Handspring for more allocate their resources
innovative and design time to design the product for other projects in the
thinking that they’re and fulfill all IDEO’s steps waiting list that they can
known for. Potentially in the innovation process. guarantee to complete all
creating a product that is the steps in the
not up to IDEO’s innovation process and do
standard. But if IDEO can not need to keep any
pull it off, the rewards are secrets regarding the
significant, ranging from project. But, potentially
employee development to loss of revenue and
brand recognition. relationship from
Handspring.
Conclusion
We suggest that IDEO do negotiation first with Handsring,
if they can reach an agreement on an acceptable period of
completion. If it is not possible, IDEO should decline to
maintain its design and philosophy.
Because the philosophy is the core value of the company
which is differentiate with others and the source of clients’
trust.
Thank
You

You might also like