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Mobile Cloud 4 - Hakan Dahlstrom - TeliaSonera

The document discusses increasing customer loyalty and revenue through improving the mobile customer experience. It covers providing excellent communication services, supporting mobile behaviors like navigation and payments, exploring machine-to-machine opportunities, and ensuring quality networks with the latest technology.

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sebax123
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40 views12 pages

Mobile Cloud 4 - Hakan Dahlstrom - TeliaSonera

The document discusses increasing customer loyalty and revenue through improving the mobile customer experience. It covers providing excellent communication services, supporting mobile behaviors like navigation and payments, exploring machine-to-machine opportunities, and ensuring quality networks with the latest technology.

Uploaded by

sebax123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Increase share of mind and wallet

through customer experience


Håkan Dahlström
President Mobility Services

MWC Barcelona
February 28, 2012
Access is everything! Premium
Security
Customer
Priority
Multi
Usage
device
Quality

WebEX
Spotify
Gaming
package

Surf
Video abroad
Payment conference
Speed
MMO
Ability to monetize on mobile data growth
Net sales split* Mobile data – volumes and net sales growth*
SEK billion
100%
20
+7%
16 80%
Equipment
Volume
Roaming, IC
12 60%
Messaging
Data
40%
Net sales
8 Voice, other

4 20%

0 0%
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec
2010 2011
I want my traffic to I have several devices,
be VIP and I don’t I want to use my mobile
want to wait. data for all of them.

I play World of Warcraft


and I must have the best
quality! Otherwise I will
not reach to next level. I use mobile data seldom,
but when I use it, I use a lot!
More differentiation in the future
Policy manager
Differentiation parameters
Speed
Usage limit (GB/min/etc.)
Priority, etc.
OTT Service RAB
QCI
Shaper
Identification Enforcing
Customer Service Geography Time Device

Consumer Video Urban Peak hour Smartphone

Enterprise Files & apps Rural Off-peak Laptop


Core & radio
M2M Surf North Night Tablet

VoIP & mess Router

Etc Etc. Etc. Etc Etc


Openness - key for the future
Feature
2011 2014

One bill Access and App YES NO NO YES


Customer Care YES NO NO YES
Phone number YES NO YES YES
Emergency call (112) YES NO NO YES
Location definition YES NO NO YES

Mobile to Mobile YES Skype Viber YES


Mobile to PSTN YES Skype out NO YES
Mobile to PC NO Skype NO YES
PSTN to Mobile YES NO NO YES
PSTN to PSTN YES NO NO YES
PSTN to PC NO NO NO YES
PC to Mobile NO Skype NO YES
PC to PSTN NO Skype out NO YES
PC to PC NO Skype NO YES

International calls YES Skype Viber YES


Roaming YES Skype Viber YES

IP services: chat, presence, click to call, line


NO Skype Viber YES
status, buddy list, file sharing, image sharing
Charging for MVoIP

7
RCS first step to “My Communicator”
Next Generation Unified Communication
for Business customers
Video
Table Voice
t
E-mail
Phone
Conferencing
Application
Computer Collaboration
Presence

Equipment You

Next Generation
Unified Communication
offers convenience in Place
collaboration and new
ways of working Home On the move

Office
Supporting mobile behavior Navigation

Entertainment

Storage Mobile
Payment
Increase share of mind and wallet

• Provide customers with an excellent


communication experience
• Support mobile behavior
• Continue the development of business models
• Explore the potential within M2M
• Support customers’ need for communication
abroad
• Secure network quality and provide
latest technology to our customers
Increase share of mind and wallet
through customer experience
Håkan Dahlström
President Mobility Services

MWC Barcelona
February 28, 2012

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