Media in

Globalization
 Five Periods in the
Development of Media
that Contributed to
Globalization

Media in
Globalization
 1
Oral Communication
Significance
• Human speech is the foundation of communication,
dating back thousands of years. It allowed for the
Five Periods in
exchange of information, stories, and knowledge among
individuals and communities.
the

Development Role in Globalization

of Media that • Oral communication enabled cooperation among

Contributed to
individuals through language, facilitating trade, cultural
exchange, and the spread of ideas across different
Globalization regions and generations.

Media in
Globalization
 2
Script

Significance
• The development of writing systems marked a
significant advancement in communication, allowing for
Five Periods in the recording and preservation of information.
the

Development Role in Globalization

• Script facilitated communication over larger distances
of Media that and timescales, enabling the codification and spread of
Contributed to economic, cultural, religious, and political practices. It
facilitated trade, governance, and the exchange of ideas
Globalization among distant societies.

Media in
Globalization
 3
Printing Press

Significance
• The invention of the printing press by Johannes
Gutenberg in the 15th century revolutionized the
Five Periods in dissemination of information by allowing for mass
the production of books and pamphlets.

Development
Role in Globalization
of Media that • The printing press made reading materials more
Contributed to accessible and affordable, leading to the spread of
literacy and the democratization of knowledge. It
Globalization facilitated the exchange of ideas across borders,
contributing to cultural, economic, and political changes
globally.

Media in
Globalization
 4
Electronic Media

Significance
• Technologies such as the telegraph, telephone, radio,
film, television, and cellular phones facilitated
Five Periods in instantaneous communication across vast distances.
the

Development Role in Globalization

• Electronic media played a crucial role in connecting
of Media that people and cultures in real-time, transcending
Contributed to geographical barriers. It facilitated the exchange of
information, entertainment, and ideas, contributing to the
Globalization principles and practices of globalization.

Media in
Globalization
 5
Digital Media

Significance
• The rise of digital media, powered by computers and the
internet, further accelerated globalization by enabling
Five Periods in instant communication, information sharing, and global
the connectivity.

Development
Role in Globalization
of Media that • Digital media platforms such as social media, search
Contributed to engines, and online marketplaces revolutionized how
people interact, conduct business, and access
Globalization information worldwide.
• They facilitated the rise of global companies and
interconnected societies in unprecedented ways.

Media in
Globalization
 The
Global Village

Media in
Globalization
 The
Global • Media has enabled people to gain greater
awareness and understanding of the world,

Village fostering a sense of global citizenship or

cosmopolitanism (citizens of the world).

• The concept of a "global village," coined by

Marshall McLuhan, describes how media
has shrunk the world and made it feel more
interconnected.

Media in
Globalization
 The
Role of Media on
Globalization

Media in
Globalization
 1
Facilitating International Trade

• Media platforms serve as channels for

Media and advertising and promoting products and

services globally.
Economic
• Through television commercials, online
Globalization advertisements, and digital marketing
campaigns, companies can reach
Roles of Media in international audiences, thereby
Promoting promoting cross-border trade and
Economic commerce.

Globalization
Media in
Globalization
 2
Advertising

• Media outlets generate revenue through

Media and advertising, and multinational
corporations invest heavily in advertising
Economic to promote their brands globally.

Globalization • Advertising not only drives consumption

Roles of Media in but also shapes consumer preferences
and behaviors, influencing global market
Promoting trends and consumer culture.
Economic
Globalization
Media in
Globalization
 3
Rise of Transnational
Corporations

Media and • Media conglomerates themselves often

Economic operate as transnational corporations,

with interests spanning multiple countries
Globalization and regions.

Roles of Media in • Companies like Disney, Time Warner,

Promoting and News Corporation have significant
influence over global media markets,
Economic shaping cultural narratives and economic
Globalization landscapes worldwide.

Media in
Globalization
 1
Prioritization of Profit over
Cultural Values

Media and • Media conglomerates may prioritize profit

Economic margins over cultural diversity and local

values.
Globalization
• The homogenization of media content
Concerns Raised can lead to the marginalization of
from Media’s Role minority voices and the erosion of
cultural identities in favor of mass-market
in Economic appeal.
Globalization
Media in
Globalization
 1
Fostering Consumerism

• Media's relentless promotion of

Media and consumer goods and lifestyle aspirations
can contribute to a culture of
Economic consumerism, where material wealth and

Globalization consumption are prioritized over other

societal values.
Concerns Raised
• This emphasis on consumption may
from Media’s Role come at the expense of critical thinking,
in Economic environmental sustainability, and social
Globalization justice.

Media in
Globalization
 1
Shaping Public Opinion

• Media outlets play a crucial role in

Media and shaping public opinion on political issues
through news coverage, opinion pieces,
Political and commentary.

Globalization • They influence public perceptions of

Roles of Media in political leaders, policies, and events,
shaping electoral outcomes and policy
Political decisions.
Globalization

Media in
Globalization
 2
Promoting Political Agendas

• Governments, political parties, and

Media and interest groups use media platforms to
disseminate their messages and
Political advance their political agendas.

Globalization • Propaganda, political advertising, and

Roles of Media in strategic communication campaigns are
common tools used to influence public
Political opinion and sway political outcomes.
Globalization

Media in
Globalization
 3
Providing a Platform for Political
Actors

Media and • Media platforms provide a forum for

Political political actors, including governments,

NGOs, advocacy groups, and individuals,
Globalization to express their views, mobilize support,
and engage in political discourse.
Roles of Media in
Political • Social media platforms, in particular,
have democratized political
Globalization communication, enabling grassroots
activism and citizen journalism.

Media in
Globalization
 1
Media Censorship and
Manipulation

Media and • Governments and powerful interests may

Political censor or manipulate media content to

control public discourse, suppress
Globalization dissent, or advance their political
agendas.
Concerns Raised
from Media’s Role • Media censorship, propaganda, and
disinformation campaigns undermine
in Political press freedom and democratic
Globalization governance.

Media in
Globalization
 2
Safety of Journalists

• Journalists and media workers face

Media and significant risks in reporting on sensitive

political issues, especially in conflict
Political zones and authoritarian regimes.

Globalization • They are often targeted, harassed, or

attacked for their reporting, leading to
Concerns Raised threats to press freedom and the safety
from Media’s Role of journalists worldwide.
in Political
Globalization
Media in
Globalization
 1
Cultural Differentialism

• Media can preserve and promote distinct

Media and cultural identities and traditions, fostering

cultural diversity and heritage
Cultural preservation.

Globalization • Local media productions, indigenous

storytelling, and grassroots cultural
Roles of Media in movements contribute to the
Cultural preservation of cultural diversity in the
Globalization face of globalization.

Media in
Globalization
 2
Cultural Convergence

• Media globalization can lead to the

Media and homogenization of cultural expressions,

as dominant cultural narratives and
Cultural consumer trends spread globally.

Globalization • Western cultural influences, in particular,

can overshadow local traditions, leading
Roles of Media in to the erosion of cultural diversity and the
Cultural dominance of a globalized consumer
Globalization culture.

Media in
Globalization
 3
Cultural Hybridity

• Media globalization also fosters cultural

Media and hybridity, where diverse cultural elements
blend and intersect to create new cultural
Cultural forms and expressions.

Globalization • This fusion of cultural influences can lead

Roles of Media in to the emergence of unique cultural
hybrids that reflect the complexity and
Cultural diversity of global cultural interactions.
Globalization

Media in
Globalization