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Business Model Canvas

This document provides a business model canvas for SHEIN, an online fashion retailer. It outlines SHEIN's key partners, activities, value propositions, customer relationships, segments, resources, costs, and revenue streams.

Uploaded by

Jerry Rod
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35 views

Business Model Canvas

This document provides a business model canvas for SHEIN, an online fashion retailer. It outlines SHEIN's key partners, activities, value propositions, customer relationships, segments, resources, costs, and revenue streams.

Uploaded by

Jerry Rod
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Group Number: 20

PART – I

Business Model Canvas for SHEIN

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
● Customers ● Offering Customers Needs ● Convenient, Personalised, and ● Actively engages with ● Gen Z
● Third-Party Supplier ● Client Relationship Community-Focused Fashion customers through social ● Mostly young professionals
● Manufacturers Management. at an Accessible Price Point, media platforms and students average age (19
● R&D Partners ● Marketing Targeting to People who are ● Connect with the Audience - 35)
● Ecommerce Operators ● Advertisement & Promotions Fashion-Conscious and and foster a sense of ● Fashion-conscious
● Inbound / Outbound ● Purchasing Primary Looking for Fashionable community among ● Men
delivery Partners Components / Sourcing Items Products at Reasonable Costs. followers. ● Kids
● Logistics Companies ● Run the website and Shein ● Customers can Access what ● Providing online support and ● Customers who are price-
● Social Media Application they want, when they want it, care for the customers sensitive and seek variety,
● Shipping Partners ● Platform Management for and all at ● By showcasing real-life speed, and convenience.
● Marketing Agencies Online Shopping Promotion ● Affordable Prices. experiences and styling ● Email and SMS marketing as
● Micro-Influencers and Advertising ● Reflecting Customers Diversity ideas from their customers, the main channels to
● Freight Forwarder ● Sourcing, transport, processing, and our Commitment to it builds trust and communicate with customers,
● Technology Partners delivering of goods Inclusivity so that Customers authenticity around its provide updates, and offer
● Channel Partners ● Balancing supply & demand to ● Feel Seen, Included and brand. discounts and coupons
● Affiliates / Affiliate- enhance network effects Valued. ● Self-service: customers can
type partners ● Provide personalisation ● Reduction in Production Waste browse, order, and pay
● Commercial partners ● Research & Development going with the Trend online without human
● Other Business Partners ● Sales & Marketing ● Customer-Centric Brand that intervention
● Business planning listens to Customer Feedback ● Customers receive
and Provides Personalized automated messages,
Recommendations. notifications, and
● Trendy, Affordable, and High- recommendations based on
Quality Clothing for Women, their behaviour and
Men, and Kids preferences.

Key Resources Channel


● Network Effects & Active ● Customers acquisition &
Users retention
● Inventory ● Value delivery
● Artificial Intelligence (AI) ● Social Media
● Skilled Employees ● Shein app - online store &
● Infrastructure few physical store
● Brand reputation ● Advertisements
● Suppling underlying value ● E-commerce platform
creating assets
● Algorithms
● Different types of Data
● Intellectual property (IP)

Cost Structure Revenue Streams


● Cost of goods sold ● Online Sales of Product
● Cost of hosting and operating their IT technology, including operations ● Physical stores
staff ● Shipping Services
● Various types of depreciation expenses ● Sponsors and Advertisements
● Customer support & customer experience ● Retail third-party seller Services
● Advertisement, Promotions and Marketing expenses
● Technology and Infrastructure cost
● Payment for the Employees
● Import taxes, Shipping Charges, and Manufacturing expenses.

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