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Rba107v Research Proposal Guidelines Short Version

The document provides guidelines for a research proposal, outlining required subheadings including an introduction, research problem and objectives, research design, data collection plan, time and cost schedule, and ethical considerations. It provides discussion points and requirements for each subheading section.

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22 views

Rba107v Research Proposal Guidelines Short Version

The document provides guidelines for a research proposal, outlining required subheadings including an introduction, research problem and objectives, research design, data collection plan, time and cost schedule, and ethical considerations. It provides discussion points and requirements for each subheading section.

Uploaded by

tutres.complains
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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RESEARCH PROPOSAL GUIDELINES 2022

RESEARCH PROPOSAL SUB HEADINGS

1. INTRODUCTION [5 marks]
 Research project title✔
 Basic OR applied research + motivation✔✔ (choose 1 method)
 Prepared for [name of the organisation] ✔
 Prepared by [names and contact details of the researcher]✔
 Date [month, year]✔

2. RESEARCH PROBLEM AND OBJECTIVES [23 marks]


2.1. Marketing problem/opportunity [discussion + practical application]✔✔
2.2. Primary research objective [discussion + practical application]✔✔
2.3. Secondary research objectives [discussion + practical application]✔✔✔✔✔
2.4. Research questions [discussion + practical application]✔✔✔✔✔✔
2.5. Hypotheses [discussion + practical application]✔✔✔✔✔
2.6. Research delimitation [discussion + practical application]✔✔✔

3. RESEARCH DESIGN [7 marks]


3.1. Research approach [discussion + correct approach + motivation]✔✔✔✔
3.2. Research design [discussion + correct research design + motivation]✔✔✔

4. DATA COLLECTION [17 marks]


4.1. Secondary data [discussion]✔
4.1.1. Internal secondary data [source + practical example]✔✔
4.1.2. External secondary data [source + practical example]✔✔
4.2. Primary data [discussion]✔
4.2.1. Data collection approach [correct approach + motivation]✔✔
4.2.2. Data collection method [correct method + motivation]✔✔
4.2.3. Data collection instrument [correct instrument]✔
4.2.4. Aspects to be investigated and level of measurement ✔✔✔✔✔✔
Specific aspect Question format Level of measurement

Consumer perceptions e.g. Scaled e.g. Ordinal / interval

Preferred restaurants/dishes

Purchase intentions/ behaviour

Age group categories

5. SAMPLING PLAN [Not required]


6. DATA ANALYSIS PLAN [Not required]
7. TIME & FINANCIAL COST SCHEDULE [4 marks] ✔✔✔✔
8. ETHICAL CONSIDERATIONS [4 marks]
8.1. Ethical treatment of participants [practical application] ✔✔✔✔

1
Discussion points (Definitions in ✔)

1. INTRODUCTION
 Research project title: ________________________
 Basic OR Applied and reason (definition and application)
 Prepared for (Business name)
 Prepared by SG Mahlangu (Student details), 012 382 4697 (Student details),
[email protected] (Student details)
 Date: _______________________

2. RESEARCH PROBLEM AND OBJECTIVES


2.1 Marketing problem/opportunity
Discussion: A problem indicates that something is wrong and needs attention
whereas an opportunity refers to an existing situation where performance can
be improved by undertaking new activities. ✔
Practical application: ✔

2.2 Primary research objective


Discussion: an overall statement of the thrust of the study and gives an
indication of what is expected to be achieved by the study. ✔
Practical application: ✔

2.3 Secondary research objectives


Discussion: specific aspects of the topic that the researcher wants to
investigate within the main framework of the research project. ✔
Practical application: ✔✔✔✔

2.4 Research questions


Discussion: a refined statement of specific components of the problem, the
facts that need to be collected, thus summarising the significant issue that the
research will investigate. ✔
Practical application: ✔✔✔✔

2.5 Hypotheses
Discussion: a guess, assumption, unproven statement (answer) or proposition
about the relationship between two or more variables (research question) that
can be tested with empirical data. The best way to state a hypothesis is to use
the ‘if… then’ statement. ✔
Practical application: ✔✔✔✔

2.6 Research delimitation


2
Discussion: refers to choices made by the researcher and boundaries (sample
element, sample unit, geographic area, period etc.) which needs to be
mentioned in a research study. ✔
Practical application: ✔✔

3 RESEARCH DESIGN
3.1 Research approach
Discussion: The research design is determined by the approach to the research,
which is either qualitative, quantitative or multi (mixed) method. ✔
Practical application: ✔
Motivation: ✔

3.2 Research design


Discussion: a research design is simply the outline, framework or plan for the
research project. Based on the research objective, a researcher can use
exploratory, descriptive or causal research design.✔
Practical application‘✔
Motivation: ✔

4 DATA COLLECTION
4.1 Secondary data
Discussion: secondary data is data that already exists, as the information had
been previously gathered for some other purpose, and not for the specific
study.✔
4.1.1 Internal secondary data
Source: internal/in-house✔
Practical example: ✔
4.1.2 External secondary data
Source: Other published sources✔
Practical example: ✔

4.2 Primary data


Discussion: data that has not been collected before and is collected to address
a specific problem. Primary data collection techniques include qualitative
(focus groups or in-depth interviews) and quantitative (surveys or
observations).✔
4.2.1 Data collection approach
Practical application: ✔
Motivation: ✔
4.2.2 Data collection method
Practical application: ✔
Motivation: ✔
4.2.3 Data collection instrument
3
Practical application: ✔
Motivation: ✔
4.2.4 Aspects to be investigated and level of measurement ✔✔✔✔✔✔
Specific aspect Question format Level of measurement

Consumer perceptions e.g. Scaled e.g. Ordinal / interval

Preferred restaurants/dishes

Purchase intentions/ behaviour

Age group categories

5 SAMPLING PLAN [Not required]


6 DATA ANALYSIS PLAN [Not required]
7 TIME & FINANCIAL COST SCHEDULE✔✔✔✔
Activities Schedule Costs

Defining problem & objectives 1 week R2 500

Collecting secondary data 2 weeks R5 000

Questionnaire design 1 week R4 000

Collecting primary data 2 weeks R10 000

Data analysis 1 week R6 000

Research report 1 week R2 500

TOTAL 2 months R30 000

8 ETHICAL CONSIDERATIONS
Ethical treatment of participants
 Conflict: Practical application. ✔
 Access: Practical application.✔
 Informed consent: Practical application.
 Deception: Practical application
 Confidentiality: Practical application

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