R1

Lead-in

1. Yes, I think location of business is very important. It can affect how business do. For example, if a
shop is in busy place, many people can see it and maybe they will go inside. But if shop is in quiet
place, not many people see it so maybe not many customers.

2. I remember one example. There was a coffee shop near my house. It was in a very quiet street.
Not many people walked past. The coffee was very good but the shop did not have many customers.
After some time, the shop had to close. This is sad because the coffee was good but the location was
not good. So I think this shows that location is very important for business.

Vocabulary

1. human capital = **h. The collective skills, knowledge, and experiences of individuals in an
organization or society, which are considered valuable assets.**

2. management theory = **c. The study and application of concepts and techniques for organizing
and leading people within a company.**

3. economic geography = **b. The study of how location affects business activities, industries, and
development.**

4. sprawling = **f. Unplanned and disorderly growth or expansion of something.**

5. leases = **g. Rental agreements or contracts that allow the use of property or resources for a
specific time in exchange for payment.**

6. merge = **a. A way to understand how a company's decisions about where to operate fit into its
overall plan.**

7. afterthought = **d. Treating something as less important or forgetting about it unintentionally.**

8. forethought = **e. Thinking carefully about the future consequences and possibilities when
making decisions.**

Best answer

1. The paper published in Global Strategy Journal argues for **b) Understanding how corporate
strategy impacts geographical decisions**. This is mentioned in the first paragraph where it states
that the paper argues that business leaders should make a greater effort to understand locational
strategy, a framework used for understanding how an organization's geographical decisions fit into
the broader corporate strategy.

2. According to the study authors, locational decisions can affect everything EXCEPT **d) Financial
audits**. The article mentions that locational decisions can affect branding, human resources, and
research and development, but it does not mention financial audits.

3. The authors argue that locational strategy is particularly relevant **a) Due to the rise of corporate
locational tournaments**. This is mentioned in the last paragraph where they point to a few key
factors for its relevance, including the growing shift toward a knowledge-based economy; increasing
competition in dynamic efficiency; the rise of corporate locational tournaments, such as Amazon's
HQ2 and Tesla's Giga-factory; and the increased use of large taxpayer incentives to underwrite
corporate location decisions.
4. Richard Florida and Patrick Adler defined locational strategy by drawing on **b) Concepts from
economic geography and corporate strategy**. This is mentioned in the third paragraph where it
states that they define locational strategy by drawing on key concepts from management theory,
corporate Strategy, and economic geography.

5. One of the main goals of the paper published in Global Strategy Journal is **c) To integrate
locational strategy into MBA training and management training**. This is mentioned in the last
paragraph where it states that they suggest that locational strategy be included in both MBA training
and management training more broadly.

True False

1. **True (T)**. Richard Florida and Patrick Adler defined locational strategy based on concepts from
management theory, corporate strategy, and economic geography. This is mentioned in the third
paragraph of the article.

2. **False (F)**. The study argues that locational decisions can impact not only human resources and
research and development, but also other aspects of a business such as branding. This is mentioned
in the first paragraph of the article.

3. **False (F)**. The paper suggests that locational strategy is particularly relevant in the study of
sprawling modern organizations and the movement of talent. This is mentioned in the third
paragraph of the article.

4. **False (F)**. According to the passage, locational strategy was often an afterthought at many
organizations, not given adequate consideration in organizational decision-making. This is mentioned
in the last paragraph of the article.

5. **False (F)**. The rise of remote work has not reduced the importance of locational strategy in
businesses. In fact, the article suggests that this concept is even more important now with remote
work. This is mentioned in the fourth paragraph of the article.

Preposition (giới từ)

1. A new paper published **a) in** Global Strategy Journal argues that business leaders
should make a greater effort to understand locational strategy.
2. According to the study authors, this knowledge could give businesses an edge **a) over**
their competition.
3. Florida and co-author Patrick Adler define locational strategy **d) by** drawing **d) from**
key concepts **d) in** management theory, corporate strategy, and economic geography.
4. "You have all these tech companies saying they're going to give up their leases, but how
do you organize your people? How do you create a corporate culture? How do you bring
them together **c) off** and off-site?" asks Richard Florida.
5. The authors found that locational strategy was often an afterthought **b) at** many
organizations.
6. They argue that the strategy is particularly relevant **d) for** the study of sprawling
modern organizations, the movement of talent, and the high levels of competition **d) in**
regional economic policy.
POST-READING TASK
1. Yes, I agree with authors' suggestion. I think location is very important for business. If MBA and
management training teach about location strategy, students can learn how to choose good location
for business. This can help them in future when they start own business or work in company.

2. I think remote work can change how businesses think about location. Before, businesses need to
be in city where workers live. But now, workers can work from home. So businesses can be in
different place. Maybe businesses can save money because they do not need to rent expensive office
in city. But also maybe it is hard for businesses to manage workers who are in different places.

3. I think businesses should think carefully about location. They should choose location that is good
for their type of business. For example, if business is shop, maybe good location is in busy street. If
business is factory, maybe good location is in place with cheap rent. Also, businesses should think
about how location can affect workers. If location is far from where workers live, maybe workers will
not want to work there. So I think businesses should choose location that is good for business and
also good for workers.

R2

Match

1. one-stop venue = **h. A single place or platform that provides a wide range of services or
solutions**

2. diversification = **g. Expanding into new areas or markets to reduce risk and increase
opportunities**

3. hassle-free transition = **f. Smooth and convenient transition without any difficulties**

4. appliance = **e. A specialized device or machine designed for a specific purpose**

5. enterprise products = **d. Products and services tailored for business or organizational use**

6. dissemination of information = **c. Spreading or sharing information to a wider audience**

7. digital information age = **b. The era characterized by widespread use and availability of digital
information**

8. prime shapers = **a. Key players who shape and influence the direction of an industry**

Best anwser

1. The company that is NOT considered one of the Big Five technology companies in the United
States IT industry is **c) Adobe**. The Big Five technology companies, as mentioned in the article,
are Google, Amazon, Meta or Facebook, Apple, and Microsoft.

2. The main service and product of Google is **d) Online search**. This is stated in the third
paragraph of the article where it says that online search has always been the main service and
product of Google.

3. The main reason for Google's diversification strategy is **a) To corner diverse Internet users**,
**b) To create new markets**, and **c) To retain potential customers**. All these reasons are
mentioned in the fifth paragraph of the article where it explains that diversification allows Google to
create new markets, retain existing customers, and corner a diverse pool of Internet users.

4. The primary reason behind Google's success as one of the Big Five technology companies is **c)
Continuous product innovation**. This is implied in the article where it mentions that Google has
introduced several innovations through its varied Internet-related and technology-related services
and products. It also mentions that Google's diversification strategy, which involves expanding into
different Internet-related products and services, has contributed to its success.

5. They

In the sentence "They benefit users through familiarity and hassle-free transition using a single all-
access account," the word "They" refers to the "varied Internet-related products and services"
offered by Google, as mentioned in the previous sentence in paragraph 5. These products and
services include Gmail, Google Drive, Google Search Appliance, AdWords, AdSense, Google News,
Google Translate, and Google Maps, among others. These tools are designed to work seamlessly
together, providing users with a familiar and hassle-free experience.

6. The act of offering a range of different products or services = **Diversification**

7. To get control of the trade in a particular type of goods = **Corner**

8. A service that allows companies to display ads on websites = **AdWords** or **AdSense**

9. In recent years, Google has become a **one-stop venue** for all things related to the Internet.

10. The new Google service aims to provide a **hassle-free transition** experience for users who
need help with language translation.

11. **True (T)**. Google is indeed considered one of the Big Five technology companies in the
United States IT industry. This is mentioned in the second paragraph of the article.

12. **True (T)**. Google's product strategy does involve diversifying into various Internet-related
products and services. This is stated in the third and fourth paragraphs of the article.

13. **False (F)**. While Google initially capitalized on its search technology, its product strategy later
diversified to different Internet-related products and services, not just expanding its search
technology. This is mentioned in the third paragraph of the article.

14. **True (T)**. Google's diversification strategy does aim to make users dependent on a wide
range of Internet-related products and services. This is discussed in the fifth paragraph of the article.

15. **False (F)**. The article does not state that the main objective of Google's core business
strategy is to become the largest technology company in the world. Instead, it mentions that
Google's diversification strategy aims to create new markets, retain existing customers, and corner a
diverse pool of Internet users. This is mentioned in the fifth paragraph of the article.