Gse 202 Summary by Java-1
Gse 202 Summary by Java-1
CHAPTER 1
INTRODUCTION
Business is an integral part of modern society.it is an organized and systematic activity for earning
profit.it is concerned with activities of people working towards a common economic goal. Modern
society cannot exist without business.This is because improves the standard of living of the people by
providing better quality and large variety of goods and services at the right time and at the right
place.Besides, business provides opportunities to work and earn a livelihood.Thus,it generates
employment in the country,which would is turn reduces poverty.When business environment is
conducive for business organization such business thrives well and this reduces poverty (Aremu &
Adeyemi,2011).
Business improves national image of producing country by producing and exporting quality goods and
services to foreign countries.By participating in international trade fairs and exhibitions,it also
demonstrates the progress and achievements of its own country to the outside world. Hence,a number
of innovative products and services are developed through industrial research.
NATURE OF BUSINESS
Business refers to an occupation in which goods and services are produced and sold in return of money.it
is carried out on a regular basis with the prime objective of making profit. Mining, Manufacturing,
Trading, Transporting, Storing, Banking and Insurance are examples of business activities. For our
purposes in this paper,the general definition of Timms (2011) was adopted. He defined business to
mean,a commercial enterprise or establishment that trades in goods or services.However, the
complication of using a general definition emerges again.For instance,the objective of 'trading' does not
have to be for profit. Therefore the argument can be made that non-profit making organizations can also
be regarded as business,at least a certain type of business. This would include public sector
organizations, since there is increasing demand for these organizations to perform and be managed like
profit - making business (Mullins,2010). Business can also be regarded as any economic activity which
must focus on continuous and regular production and distribution of goods and services for the purpose
of meeting the needs of people in the society (Aremu,2012). The implication of this is that business must
involve continuous production and distribution of goods and services with the intention of making
profits. Business is the activity of an individual or group of individuals in producing and distributing
goods and services to customers (Brown & Clon 1997). Stephenson (2008) defined business as The
regular production or purchase and sale of goods undertaken with an objective of earning profits for the
benefit of those on whose behalf the activity conducted. LEWIS (2011) sees business as Human activity
directed towards producing or acquiring wealth through buying and selling of goods. He considered it as
an economic system in which goods and services are exchanged for one another or money,on the basis
of their perceived worth. It therefore means that every business requires some form of investment and a
sufficient number of customers to whom its output can be sold at profit on a regular basis.
PARTNERSHIP
A partnership is an arrangement where parties,known as partners,agree to cooperate to advance their
mutual interests.it is a legal relationship between two or more persons where each person invests
his/her money in order to carry on a lawful business with a view of earning profit. The profit will be
shared based on the agreement between the partners. The partnership reports the income it earns to
the internal revenue service;however,the partnership itself does not pay taxes. One important thing to
recognize in partnership business is that each partner report their own shares of the partnership's
income on their personal tax returns and pay taxes owned (LONGENECKER,PETTY,PALICH & MOORE
2010). A partnership agreement may be either in written form or unwritten form.It is advisable that any
agreements between the partners be reduced to writing as this will tend to lead to fewer possibilities of
misunderstandings and disagreements between partners. The partnership agreement establishes a legal
relationship between or among the partners, the partnership itself is not a legal entity.
OBJECTIVE OF BUSINESS
There are several objectives of business however this paper focused on the following important
objectives of any business:
1. Profit objective:The primary objective of business is to make profit by identifying and effectively
serving the needs of customers.Profit is the primary motive for establishing a business enterprise. Profit
represents a reward for investing in a business (Aremu,2012). This implies that profit also serves as a
measure of performance.
2. Growth Objective: The growth of a business enterprise is another major objective of business.The
growth of business is an expansion of the business enterprise.This may be in form of increased sales
turnover, market share, number of people employed, capital employed, etc. Growth objective of
business also benefit the employees because it gives security of jobs to employees BOONE & KURTZ
(2001).
3. Market share objective: Business often want to build a larger market share. The concern of some
business owners is on how to increase the market share of their business. They usually achieve this
objective by wining customers from competitors. The essence of increasing market share is to dominate
the market and possibly increase their product prices.
4. Survival: Survival is another important of all forms of business, Survival is main objective of any
business in today's competitive world and volatile environment. Every business organization tries to be
different and accelerative from their competitors to achieve their goals and become market leaders. This
usually commence from the process of launching new products and services that are relevant to the
needs of the customers.
5. Employee Satisfaction: Business organizations must ensure that they bring satisfaction to their
employees past studies depict bidirectional relationship between employee satisfaction and job
performance while recent studies give more insight of unidirectional relationship that employee
satisfaction leads to job performance but weak relationship exists when job satisfaction was analyzed as
a result of job performance (Fried,Shirom,Gilboa,& Cooper,2008).
6. Image and reputation: The important objective of business that must also worthy of mentioning is
improving image and develop a good reputation. This is achieved by recognize the needs of other
customers in order not lose the customers to other businesses in the competitive environment.
7. Social Objectives: Social Objectives are those objective of business,which are desired to be achieved
for the benefit of the society. Since business operates in a society by utilizing its scarce resources,the
society expects something in return for its welfare.
8. National objectives: Businesses are operating in a country and therefore,every business must have the
objective of fulfilling national goals and aspirations.
9. Shareholder Satisfaction: As business organization increasingly believe in the truism that shareholder
Satisfaction is inexorably linked to long term shareholder value.
Purpose refers to what the business intends to do.Purpose classifies business behavior individually and
collectively, and is based upon what the business values, instrumentally and terminally. Understanding
the value behind the purpose is fundamental if one wants to set any strategic direction (Malloy,2003).
Without this information,a business is adrift and will move in the direction of each and every wave. If a
businessman wants to take control of his own business and explicitly set a direction,he must firmly
establish the purposes of such business. The purpose of business activity is to identify and satisfy the
needs and wants of the people with the overall aim of earning profit. More also,in defining an
appropriate business purpose,the 5 "Ws" (Why,Who,What,When,and Where) can help businessman to
determine the information he/she to consider in the in the business purpose.
According to Drucker (2014) "if we want to know what a business is,we have to start with its purpose.
And the purpose must lie outside the business itself. In fact,it must lie in society, since a business
enterprise is an organ of society. There is only one valid definition of business purpose: to create a
customer". This implies that the customer is a foundation of a business and keeps it in existence. The
customer alone gives employment and it is to supply the customer that society entrusts wealth
producing resources to the business. It is the purpose of business to create a customer. Business has
some basic functions which must be performed in order for business to achieve its purpose,a business
enterprise performs many functions which can be classified under the following headings:
Production,Marketing,Finance and Personnel.
The salient functions of a business are listed and discussed below as pointed by Malloy (2003).
(i). Production Function:It is concerned with the transformation of inputs like manpower, materials,
Machinery, Capital, Information and energy by business into specific outputs as demanded by the market
and society.
(ii). Marketing Function: This focused on the distribution of goods and services produced by the business
production department. It can perform this function efficiently only if it is able to satisfy the needs of the
customers.
(iii). Finance Function: This function is concerned with arrangement of sufficient capital for the smooth
running of business.
(iv). Personnel Function: This is another important function which business must perform in order to
achieve business purpose. It is concerned with finding suitable employees, giving them training, fixing
their remuneration and motivating them.
There are two common theories on the purpose of business organization.Each of the theories provides a
framework for evaluating compensation policies, corporate governance procedures, and the economic
and social performance of business. These theories are shareholder theory and stakeholder theory.
SHAREHOLDER THEORY
Shareholder theory emanates from an economic perspective, focusing on the business purpose of
creating wealth for its owners while minimizing both the importance of the firm's interaction with its
other constituencies and its role in society. The origins of the ideas shaping shareholder theory are more
than 200 years old, with roots in Adam Smith's (1776) The Wealth of Nations. In general, shareholder
theory encompasses the idea that the main purpose of business lies in generating profits and increasing
shareholder wealth. Modern proponents of shareholder theory espouse three tenets from Smith,
(a). The importance of free markets
(b). The invisible hand of self regulation and
(c). The importance of enlightened self interest.
Shareholder theorists call for limited government and regulatory intervention in business, believing
markets are best regulated through the mechanism of the invisible hand that is,if all firms work in their
own self interest by attempting to maximize profits, society at large will benefit.
STAKEHOLDER THEORY
Stakeholder theory widen the firm's perspective, recognizing the importance of wealth creation as well
as the business relationships with its multiple constituent groups shareholders creditors, employees,
customers, suppliers, regulators and local communities and impact on society at large.The idea that a
business should have an expanded role and responsibilities to other stakeholders besides its owners is
much newer than shareholder theory. Although tenets of shareholder and stakeholder theories differ,
both are concerned with the purpose of the firm and strategies to improve its competitive position.
Thus, the two theories are not diametrically opposed,as it sometimes appears. Each is concerned with
the firm's best interests one may say self interest but each differs on the most effective approach to
realize those interests.
9. Social obligations
SCOPE OF BUSINESS
The scope of business is very broad.it covers a large number of activities which may be looked into from
two perspectives,namely: Industry and commerce (SUTHERLAND & CANWELL 2004)
(A) Industry: The activities of extraction, production, conversion, processing or fabrication of products
are described as industry.
(i) Consumers Goods.
(ii) Capital Goods
(iii) Intermediate Goods
Primary industries: Primary industries include the followings as listed below:
-Extractive Industries:In extractive industries,the industries extract or draw their products from natural
sources such as earth,sea,air.
-Genetic Industries: Genetic simply means parentage or heredity. Genetic Industries are engaged in
breeding plants, and animals for their use in further reproduction.
- Manufacturing Industries: These are engaged in producing goods through the creation of what is
known as form utility such industries are engaged in the conversion or transformation of raw materials
or semi finished products into finished products. The products of extractive industries generally become
the raw materials of manufacturing industries. Factory production is the outcome of manufacturing
industry. Manufacturing Industries may take any one of the following forms.
- Analytical
- Synthetic
- Processing
- Assembly line
- Construction Industries
(i) Trade: The term trade refers the act or process of buying, selling or exchanging commodities,at either
wholesale or retail, within a country or between countries. Trade can be categorized into two
classifications:
(a). Domestic Trade: This is also refers to as internal trade. It is internal because,it only focuses on buying
and selling of goods within the boundaries of a country and the payment for the same is made in
national or local currency either directly through the banking system.
(b). Foreign Trade: It is also known as international trade.it refers to the exchange of goods and services
between two or more countries.
(ii). Service business: These are usually regarded as Aids to Trade. This is classified below
- Banking
- Transportation
- Warehousing
- Insurance
- Advertising
- Communication: These scopes of business are the principal issues that business activities must worked
on because they are the core areas of business.
- Demanding Analysis and Forecasting
- Cost and Production Analysis
- Pricing Decisions, Policies and Practices
- Profit Maximization
- Capital Management
- E-commerce
BENEFICIARIES OF BUSINESS
There are many beneficiaries of business activities;however,the paper will only focus on the following
under listed people:
- Business Owners
- Employees
- Government
- Society
Stakeholders are persons or group of persons who have committed something in the business enterprise
and, therefore,have expectations from it. This is totally different from beneficiaries of business.
Stakeholders are those involved in, affected by or able to influence the business. The following are the
general stakeholders of the business in any economy:
- Communities
- Competitors
- Customers and Consumers
- Employees and agents
- Families
- Government
- Media and advocacy groups
- Owners/Shareholders
- Society
- Suppliers
CHAPTER 2
CONCEPT OF ENTREPRENEURSHIP
Entrepreneurship is an ancient concept that is both simple and complex at the same
time.Conceptualizations, definitions and understandings of the phenomenon have attracted scholars and
practitioners for a very long time. While we struggle and try to capture it,as we seem to get closer to a
satisfactory resolution,we find that the concept continues to evolve (Falcone & Osborne). After thirty
years of intensive study of the phenomena,the research community still spends much energy on the
definition of the concept of entrepreneurship. This shows the complexity of the area as well as the
process,and that this could and should be exploited from different frames of understanding
(Blenker.Dreiler & Kjeldsen,2006).
DEFINITION OF ENTREPRENEURSHIP
A firm's actions relating to product market and technological innovation by MILLER (1983).
The process of new venture creation;the process by which new organizations come into existence by
GARTNER (1985;1989)
The practice of creating or innovating new products or services within existing business or within newly
established business by SCHULER (1986)
ENTREPRENEUR
Behind all innovative business,there are entrepreneurs, individuals who possess the foresight,belief and
boldness to build something new. it is a fact of human existence that some individuals are more capable
than other, that some individuals are harder workers than others, and that some individuals are better at
creating wealth than others.
According to Vanishree (2013),there are characteristics that are found within all successful entrepreneurs
and without which most people will fall short of what it takes to succeed in an entrepreneurial
enterprise.
CONFIDENCE:is a Hallmark of the entrepreneur. Not all of us are born with confidence but that does not
mean we are not capable of it.
FEELS A SENSE OF OWNERSHIP: Taking responsibility for getting things done and doing them with care
and attention means to act like an owner. Rather than viewing a problem as someone else's the
entrepreneur sees it as his or her own and take pride in finding a solution, leaving things in better shape
than they were before encountering them,and improving upon situation rather than leaving unattended.
ABLE TO COMMUNICATE
Entrepreneurs recognize that the most important part of any business is the human element. Human
resources whether in the form of clients, employees,or strategic partners are what makes or breaks a
business and communication is the key to successful relationships with the people. The entrepreneur
works to own communication skills, whether those are written,spoken,or non verbal messages conveyed
through body language.
TEAM PLAYER
Those who go into business for themselves but do not utilize teamwork wind up without the team but
still have all the work to get done. They shoulder the whole burden for themselves and wind up just
trading their old job for a new and more demanding one in an attempt to be self employed.
SYSTEM ORIENTED
Like mathematical formulas,good system allows us to produce great result every time with less and less
exertion of energy or resources. Entrepreneur relies upon people, and they look for system based
solutions before searching for human resources solutions.
GRATEFUL
Being grateful for what we have opens us up to receive more and one reason that is true is because
those who are grateful appropriates what they are given. They respect it and nurture it.
OPTIMISTIC
A positive outlook is essential for the entrepreneur,who learns to see setbacks as bargain price tuition for
the valuable business lessons gained through firsthand experience. Past shortcomings failure or
disappointments are relegated to the past so that they cannot continue to haunt the present or obstruct
the future.
GREGARIOUS
Because business is all about people, entrepreneurs tend to be socially outgoing. They get excited about
sharing ideas, products and services and what enticement is contagious to their employees, client,
friends and other contact both within and beyond the business sphere.
A LEADER BY EXAMPLE
Entrepreneur not only lead themselves through self motivation and self starter who jump into task with
enthusiasm, but they are also skill at leading other. They know the importance of team work,and they
understand the need to appreciate other, support them and reward them accordingly.
According to Olawale (2010) and Olagunju (2004),the following are the main characteristics/feature of
Small Business in Nigeria.
SMEs over the years have contributed significantly to the economic development of the country. These
areas among others include:
i. Provision of employment
ii. Reduction in poverty
iii. Income generation to individual/govt.
iv. Utilization of the abundant raw materials
v. Provision of foreign exchange
vi. Availability of various kinds of goods
vii. Stimulation of indigenous entrepreneurship
viii. Greater innovation and creativity
ix. Mobilizing savings and investments
1. Finance
2. Infrastructural facilities
3. Corruption
4. Conducive business environment
5. Dumping of foreign goods
6. Inefficient administrative skills/management
CHAPTER 4
The business environment may serve as constraints and may offer opportunities to the businessmen.
The business environment is dynamic,that is changes over time,and it also varies across geographical
space.
1. Internal environment: The internal environment is made up of factors that the firm can alter so as to
improve the performance of the firm. These include mission and objectives of the firm,value system
quantity and quality of physical as well as human resources, management structure and style,and
financial position among others.
2. External environment: consist of those factors that affect the performance of a business from outside.
The external environment is generally classified into two:
i) the micro environment:are all agents whose decisions and activities have direct bearing on the
production and sale of business enterprise.
ii) the macro environment: consist of aggregate variables/factors which do not affect the functioning of
business enterprises but affect the entire economy. This macro environment can further be classified
into
i) economic environment (World Bank)
ii) political and legal environment(World Bank Governance indicators, Intellectual properties right)
1. Infrastructure inadequacy
2. Insecurity
3. Frequent Changes in Government policies
4. Difficulties of Accessing Funds
5. Lack of Government support
CHAPTER 5
In Nigeria,the SMEs sub sector has been expanding, especially since the mid 1980s,to following the
introduction of SAP which forced many large enterprises to lay off large proportions of workforce. The
sector accounts for about 70.0 percent of industrial employment (World Bank,2005).
Schools of Entrepreneurial thought divided entrepreneurship into specific activities namely: Macro views
and Micro views.
Macro views are the external process beyond the control of the individual entrepreneur while the Micro
views are factors specific to entrepreneurship and part of internal locus of control. The characteristics
include:
Psychological characteristics
1. They have high need for achievements and success
2. They possess strong desire for responsibility and independence
3. They have a high degree of self confidence
4. They do not like routines work,they venture some and like to experiment
Sociological Characteristics
5. Entrepreneur are goal oriented
6. They have capacity to adapt to changing conditions
7. They have ability to organize men, materials, money and machines to achieve goals Economic
characteristics
Economic characteristics
8. Profit Oriented
9. Risk
10. Ability to innovate and speculate
THE ROLE OF THE ENTREPRENEUR.
1. He identifies business opportunities,mobilize and organizes the resources to tap the opportunities
2. He carefully implements his business plans to ensure achievement of his goals.
3. He market his products, services and ideas
4. Effective performance of the finance and production
5. Innovation through improvement of methods of production or technology
- Ability to materialize his vision: this is having the physical end mental capacity to understand their
vision in ways required to succeed in their planned goals.
- Desire: through there are lots of ideas but it takes desire to invest in any idea.
The chance of accumulating a lot of wealth,fame, social distinction and recognition from the use of one's
talents and energies in building a successful company of his own
Possibility of receiving a disproportionately high return on investment of energy, time and worry,relative
to other equally talented hardworking people.
Small Scale Enterprises can be described as enterprise employing between 1-35 people. They utilize by
products or intermediate products from larger farms. They also utilize local,raw materials. Some defined
small/medium scale enterprise as those employing less than 100 people in the business.
CHAPTER 6
CREATIVITY
Creativity is the ability to make or otherwise bring into existence something new, whether a new
solution to a problem,a new method or device,or a new artistic object or form (Okpara 2007). It is also
widely described as the ability to develop new ideas and to discover new way of looking at
problems,threats and opportunities. Creativity is also seen as the generation of ideas that result in the
improved efficiency and effectiveness of a system.
2. Creative thinking: refers to how you approach problems and solutions the capacity to put existing
ideas together in new combinations. The skill itself depends quite a bit on personality as well as on how
a person thinks and works.
3. Motivation:is the drive to do something,an inner passion and interest. When people are intrinsically
motivated,they engage in their work for the challenge and enjoyment of it;by implication the work itself
must be motivating.
CREATIVE THINKING
Creative thinking as defined by Okpara (2007) is the act of generating solution to problems by the force
of imagination and reasoning. It is an ability of the mind seeking to find answers to some life's questions.
In a dynamic and changing world,the challenges of man are not static. They take on new forms and
require a deep understanding of the creative approach. Thinking is an indispensable tool in the life of all
successful entrepreneurs. Thinking begins with engaging yourself in a conversation with yourself by
yourself,in yourself. That is to reach a conviction and conclusion as to what steps to take and what
strategies to employ.
- Problem solving blocks:are strategies, skills,or behaviours that inhibit ability to focus and direct
problem solving activities,generate and identify options and alternatives,or turn ideas into action.
- Environment blocks: are those factors in your context, situation,or setting that interfere with your
problem solving efforts.
DEFINITION OF PROBLEM
A problem is a condition that is not acceptable. It may involve tangible and/or intangible elements such
as people, processes, systems,states of affairs,products, circumstances or any business or personal
situation.
DEFINITION OF SOLUTION
A solution is a man made resolution to a problem. There are two common types of solutions
CREATIVE SOLUTION
The creative solution many times a solution is considered creative if components that are readily
available can be used, and when there is a short time limit within which to solve the problem. The
following are types of creative solutions as identified by (Isaksen,1994).
Innovations: All innovation begin as creative solutions,but not all creative solutions become innovation
(Richard,2014).
Invention
Problem reframing
Multiple idea facilitation
Constancy
Commitment
Compression
Complacency
INNOVATION
Innovation comes from the Latin word "innovare" meaning to "to make something new". Essentially,it is
defined as adding something new to an existing product or process. The key words are adding and
existing.
1. Challenge
2. Customer focus
3. Creativity
4. Communication
5. Collaboration
6. Completion
7. Contemplation
8. Culture
9. Context
FORMS OF INNOVATION
i. Innovation in processes
ii. Innovation in product or services
iii. Innovation in management and work organization.
TYPES OF INNOVATION
1. Invention
2. Extension
3. Duplication
4. Synthesis
PRINCIPLES OF INNOVATION
i. Action oriented
ii. Make the product, process or services
iii. Make the product or services
iv. Start small
v. Aim high
vi. Try/test/revise
vii. Learn from failure
viii. Follow a mile stone schedule
SOURCES OF INNOVATION
- Trends
- Unexpected occurrence
- Process needs
- Incongruities
- Industry and market structures
- Demographic
- New knowledge
THEORIES OF INNOVATION
Different theories of innovation that have been put forward to prove the phenomenon of innovation
CHAPTER 7
A feasibility analysis is the process of determining whether an entrepreneur's idea is a viable foundation
for creating a successful business. Its purpose is to determine whether a business ideas is worth
pursuing. A feasibility study is not the same as a business plan both play important, but separate, roles in
the start up process.Feasibility studies are particularly useful when entrepreneurs have generated
multiple ideas for business concepts and must winnow their options down to the best choice. They
enable entrepreneurs quickly to explore the practicality of each of several potential paths for
transforming an idea into a successful business venture.
For an entrepreneur to conduct a reliable feasibility study,he/she must possess the following
abilities/skills:
BUSINESS CONCEPT
A key concepts subsection of business concept describes whether the proposed concept is a retail,
wholesale, manufacturing or services business. Business concept includes a clear description of the
targeted customer,the value proposition in terms of benefits gained for that customer.
1. Product/Service Desirability
2. Product/Service Demand
1. Facilities
2. Inventory Management
3. Human Resource Requirements
4. Operational Rationale
5. Legal and Insurance Issues
FINANCIAL FEASIBILITY ANALYSIS
This component of a feasibility analysis involves assessing the financial feasibility of a proposed business
venture. At this stage of the process,a broad financial analysis is sufficient. For feasibility analysis,a
preliminary financial assessment is usually sufficient;indeed, additional rigor at this point is typically not
required because the specifics of the business will inevitably evolve making it impractical to spend a lot
of time early on preparing detailed financial forecasts.some added analysis of value
1. Capital Requirements
2. Estimated Earnings
3. Return on investment
4. Overall financial Attractiveness of the proposed venture
CHAPTER 8
Idea validation in view of Zenhom (2015) is the process of testing and validating your idea prior to
launching your business name,tagline,product, service or website. That is,the process of achieving
increased certainty that a product idea will indeed be successfully adopted in market.
CHAPTER 9
BUSINESS CONTROL
Control is the process of comparing actual results with planned or budgeted results and reporting upon
variations.
BUSINESS PLAN
Business plan is a document that details the business objective(s) and means of achieving the
objective(s). By way of definition,a business plan could be defined as a document preparation by the
management that summarize the operational and financial objectives of a proposed or existing venture
and contains the detailed plans and budgets showing how the objectives are to be realized. Business
plans may be externally or internally focused.
CHAPTER 10
Entrepreneurship is about creation of value through fusion of capital,risk taking, technology and human
talent. This provides a multi - dimensional nature of entrepreneurship,Badi & Badi (2012) gave nine
theories about the distinctive features of entrepreneurship as summarised by different eminent thinkers
as follows:
- Innovation
- A function of high achievement
- Organization building function
- Function of a Group level pattern
- Function of Managerial skills and leadership
- Gap filling function
- A function of status withdrawal
- A function of Religion beliefs
MARKETING
Marking has various definitions but only few of these will be given consideration in this chapter.
Marketing according to the American Marketing Association (2009) is defined as the activity,set of
institutions, and processes for creating, communicating, delivering and exchanging offerings that have
value for customers,clients, partners and society at large. The definition above has four important
elements which are identified as follows
i. Creating
ii. Communicating
iii. Delivering
iv. Exchanging
CONCEPTS OF MARKETING
Consumer Markets
Business Markets
Global Markets
MARKETABLE ENTITIES
Goods
Services
Events
Experience
Persons
Places
Properties
Organizations
Information
Ideas
MARKETING FUNCTIONS
Exchange functions
Physical functions
Facilitating functions
Product:A product is anything that can be offered to a market to satisfy need or want.
Service:is defined as any act or performance that one party can offer to another that is essentially
intangible and do not result in the ownership of anything.
SMALL AND MEDIUM SCALE ENTERPRISES (SME) MARKETING
Small business plays very important roles in the economic development of any nation, because it serves
as the most viable and veritable vehicle for self sustaining industrial development. Small business are
called different names such as Small and Medium Scale Enterprises (SMEs),Small Scale Industries (SSI),
and Micro,Small and Medium Enterprise (MSMEs)
CHAPTER 11
RECRUITMENT
Recruitment forms a step in the process which continues with selection and ceases with the placement
of the candidates.
SELECTION
Human resource selection is the process of choosing qualified individuals who are available to fill
positions in an organization. Steps in selection process according to Flippo involve the following
Application pool
Preliminary screening and interview
Application Blank or Application form
Selection Tests
Interview
Background investigation
Physical Examination
Approval by Appropriate Authority
Final Employment Decision
Evaluation
EMPLOYEE TRAINING
Training is a process of learning a sequence of programmed behavior. It is the application of knowledge
and gives people an awareness of rules and procedures to guide their behavior.it helps in bringing about
positive changes in the knowledge,skill & attitudes of employees.
COMPENSATION
Compensation is a key concepts that entrepreneurs must understand and use well in their quest for
building a virile enterprise.
PERFORMANCE APPRAISAL
Performance appraisal is the systematic assessment of an individual with respect to his or her
performance on the job and his or her potential for development in that job.
Ranking Method
Paired Comparison
Grading Method
DISCIPLINE
There must be ways of checking human excesses in the management of Human Resources in any
organization that will succeed and excel in its assignment. Discipline could be in any of the following
ways:
SUCCESSION PLANNING
Succession plan is a deliberate and conscious act of placing a man or woman in a position of authority to
take over the affairs of another senior person.
CHAPTER 12
SOURCE OF FINANCE
RETAINED PROFIT
This is undistributed profit arising from the activities of the organization. For instance XYZ Nig. Ltd has
been operating for the past 3 years and making profits of 1 million annually. Assuming no dividend was
paid out of these profits,if the company needs some funds for capital investment,the undistributed profit
serves as the internal source of fund for the capital project.
DEBT COLLECTION
A debtor is someone who owes a business money. A business can raise fund by collecting the money
owned to them (debts) from their debtors.
SALE OF STOCK
This money comes in from selling off unsold stock. This usually happens in the month of January sales. It
is when the profits made are ploughed back into business that it becomes short term internal source of
finance.
External sources of finance could either be short, medium or long terms in nature. Short term refers to
financial obligations that have a period of less than or equal to one year
ACCRUALS
Accruals are amount owning on services rendered to the firm which payment has not been made.
Accruals include wages payable.
MEDIUM TERM EXTERNAL SOURCES OF FINANCE
Medium term refers to financial obligations that have a maturity period greater than one year and up to
seven years. However,many financial analysts ignore the distinction between medium and long term
sources of finance.
The following items could be classified under medium term sources of finance. These include:
Term loans
Hire purchase agreement
Lease agreement
GENERALLY LONG TERM SOURCES OF FINANCE IS DIVIDED INTO BONDS AND SHARES
BOND:A bond represents a method of long term borrowing by corporation or government agencies.
There are different classes of bonds. These include
Mortgage bond:These are bonds that are secured by specific assets of the corporation usually fixed
assets
Debenture bonds: The term debenture usually applies to the unsecured bonds of corporation.
Convertible bonds: These are bonds that have special provisions of being converted into common stocks
(shares) of the company at a specified price
Callable bonds
Serial bonds
SHARES: A company needs to maintain an equity base large enough to allow it to take advantage of low
cost debt and build an optional capital structure. Shares are known as equity.
CHAPTER 13
CHAPTER 14
CHAPTER 15
ENTREPRENEURSHIP AND THE LAW
CHAPTER 16
JAVA CARES