9/22/2020 ABS-CBN History and Milestones Through 70 Years of Service

FEA TURES

ABS-CBN's Historic Milestones Through 70 Years of

Service to the Filipino
ABS-CBN's history left indelible marks in Philippine culture and society.
By MARIO ALVARO LIMOS | May 6, 2020

IMAGE WIKIPEDIA

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ABS-CBN is one of the few extant postwar organizations that helped revive and
rebuild what was left of the tattered Philippine economy after World War II. It
traces its roots to 1946 when James Lindenberg founded Bolinao Electronics
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Corporation or BEC, which became a radio broadcasting company in 1949.

In 1952, Lindenberg partnered with Antonio Quirino, brother of then President

Elpidio Quirino, to venture into television broadcasting. They changed BEC’s
name to Alto Broadcasting Corporation or ABS, with “Alto” being a contraction
of Antonio Quirino's and his wife, Aleli's, names.

In 1957, Eugenio Lopez Sr., owner of Chronicle Broadcasting Network, acquired

ABS and merged the two companies as ABS-CBN. Through the years, the

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network has made indelible marks in Philippine history with the following
milestones.

The ABS building in Dewey Boulevard (now Roxas Boulevard)

PHOTO BY ARCANA.

CONTINUE READING BELOW

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1953
ABS aired a party after setting up a transmitter tower in San Juan and importing
300 TV sets on October 23. Co-owner Antonio Quirino hosted the party at his
home in Sitio Alto, San Juan. It was the first television broadcast of the
company.

1957
Eugenio H. Lopez Sr., owner of Chronicle Broadcasting Network (CBN),
acquires ABS on February 24. He renames the network ABS-CBN.

1961
Eugenio “Geny” Lopez, Jr. (ELJ) links the Visayas to the network with his dream
of “Bridges on the Air.” ABS-CBN aired its initial telecast of DYCB-TV Channel 3
Cebu on June 14.

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1966
ABS-CBN brought color to Philippine television after ELJ forged an agreement
between Radio Corporation of America and ABS-CBN to establish the first color
TV broadcast in the country.

1967
ABS-CBN became the first network to do comprehensive coverage of the
national elections. It aired the first marathon election coverage on November 14.
“Halalan ’67” aired poll results and updates for 36 hours straight.

1968
For the first time, the network used live satellite transmissions from abroad,
giving the Philippines access to international news and current events as they
happened around the world. Through satellite transmissions, it was able to
broadcast the funeral of Robert Kennedy in June and the U.S. presidential
elections.

1969

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PHOTO BY NASA.

Thanks to ABS-CBN, Filipinos were able to watch the live transmission of the
first Moon landing straight from the NASA headquarters. It delivered its “Man
on the Moon” coverage, the country’s first live telecast of an event via satellite.

1970
The network wanted to bring more color to television, so it expanded color
programming to eight hours a week. It became the most “colorful” television
station in the Philippines. Until the mid-1970s, it was the only network
broadcasting in color.

1972
ABS-CBN and its affiliate stations were shut down and its owners forcibly ejected
by dictator Ferdinand Marcos after he placed the country under martial law.

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1986
On September 16, ABS-CBN resumed broadcasting.

1987
Five months after resuming operations, ABS-CBN quickly became the number
one network in the Philippines after remaining at the bottom of ratings during
the forcible takeover of the network by Marcos’ cronies during martial law.

TV Patrol also aired its first broadcast.

1988
ABS-CBN started its first broadcast through a domestic satellite system, the first
in the Philippines.

1991
The Talent Center is established to develop a stable of new stars for the network.

1992
Regional stations begin producing programs anchored on localized news
delivered in the local language in various regions. The strategy paid off, with
ABS-CBN solidifying its viewership in the provinces.

1994
Eugenio Lopez III was named ABS-CBN president, while Eugenio Lopez Jr.
became chairman. The Filipino Channel (TFC) was launched in April.

1996
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PHOTO BY ABS-CBN.

In May, ABS-CBN launched the Sarimanok News Network, later renamed ABS-
CBN News Channel (ANC).

1997

PHOTO BY ABS-CBN.

Eugenio Lopez III became chairman and CEO of ABS-CBN. The network also
put up Bantay Bata 163, which continues to make significant strides in the fight
against child abuse.

1998
ABS-CBN penetrates nearly all Filipino households, reaching 97 percent of the
country’s homes that have television.

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1999
The network maintained a 93-percent penetration rate of TV households
through a network of 35 TV stations and 2,000 affiliates. In the same year, the
network embarked on digitalization, which was masterfully spearheaded by then
head of digital transformation, Carlo Katigbak.

2002
In June, the ABS-CBN International division became a wholly-owned subsidiary
as ABS-CBN Global Limited. This made the network the Philippines' leading
international broadcasting company. It helped cement its reputation abroad as
among the most visible and respected stations in the Philippines.

2006
ABS-CBN ended the year with a 42.7 percent audience share nationwide, making
it the leading network in the country.

2007
ABS-CBN merged its radio and television media when it launched the DZMM
TeleRadyo cable TV channel.

2008
In 2008, Charo Santos-Concio became the company’s fifth president.

In the same year, the network embraced full digitalization and said goodbye to
the reel by going tapeless in its TV production in and out of the studios.

2009

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PHOTO BY ABS-CBN.

ABS-CBN sent shockwaves around the world when it broke the news about the
Maguindanao Massacre. The world learned about the Maguindanao Massacre
through Boto Mo, I-Patrol Mo, wherein a Boto Patroller first sent a photo from
the crime scene to the network. ANC was the first media organization to report
the news.

2010
The network generated an unprecedented profit of P3.2 billion, double the net
income it posted in 2009. In the same year, the network changed its corporate
name from ABS-CBN Broadcasting Corporation to ABS-CBN Corporation. It
dropped “Broadcasting” in recognition of changes in the way it delivered its
content.

ABS-CBN also introduced the use of augmented reality in broadcasting during

its coverage of “Halalan 2010,” which was also the first automated elections in
the Philippines.

2012
The company launched Jeepney TV on SKY. The channel generated huge
interest thanks to reruns of its programs during the 1990s. In the same year, the
company launched online platforms iWantv and TFC.tv so people can stream its
programs outside of primetime. These gave viewers unprecedented control on
when and where to watch the network’s programs.

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ABS-CBN also acquired Destiny Cable through its subsidiary Sky. The
acquisition cemented the network’s hold as the leading cable TV service provider
in the Philippines.

2014

In 2014, ABS-CBN received the highest credit rating from Philippine Rating
Services Corp. (PhilRatings) for its proposed P10 billion bond issuance. It also
bagged a Gold Stevie Award for Favorite Company in the Media & Entertainment
category, Services Company of the Year category, and Woman of the Year
category (for then president and CEO Charo Santos-Concio).

Additionally, the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) honored

ABS-CBN chairman Eugenio Lopez III with the Lifetime Achievement Award at
the 22nd Golden Dove Awards.

Capping the year, the company launched the ABS-CBN University, which is a
corporate university that provides practical business knowledge, managerial
competencies, and task-oriented education for its talents and employees.

2015
ABS-CBN became the first Philippine station to air free high-definition
broadcasting through ABS-CBN HD. In December, Katigbak was appointed chief
operating officer of ABS-CBN. A year later, he also became its president.

It was also the year when ABS-CBN launched TV Plus.

2018
It was a breakthrough year for the network's digital efforts.

ABS-CBN News became the only Philippine website recognized among the
world’s top 25 publishers on Facebook.

The network also reached 10 million subscribers on YouTube. It received the

YouTube Diamond Creator Award for being the first YouTube channel in the

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Philippines to reach 10 million subscribers. By December, its YouTube channel

had three billion views.

HR Asia Media also recognized ABS-CBN as one of the "Best Companies to

Work for in Asia." The company also won the international Gold Quill Award for
outstanding TV studio audience experience

Sales of TV Plus boxes reach five million.

2019

The network expands into Hollywood TV production and partnered with Dean
Devlin’s Electric Entertainment in September.

It also broke Philippine film records when Star Cinema’s Hello, Love,
Goodbye made history as highest-grossing Philippine film of all time, raking in
P880.6 million worldwide. The next five highest-grossing films in the
Philippines are also produced by ABS-CBN.

Sales of TV Plus reached 8 million.

2020
ABS-CBN is forced to go off the air.

On May 5, 2020, ABS-CBN, the Philippines' largest broadcasting company, shut

down. It was forced to sign off the airwaves after the Duterte government
refused to renew its license and ordered its shutdown amid the COVID-19
pandemic.

Katigak appeared during the telecast of TV Patrol and delivered a powerful and
moving speech announcing the network's shutdown. The president and
CEO held back tears as he expressed his sadness about the shutdown and the
uncertainty facing the network's 11,000 employees. He also appealed to the
public to express their sentiments and make themselves heard. "This time
around, we are the ones asking for your help," he said.

Carlo Katigbak's Speech on May 5, 2020 Before ABS-CBN's Shutdown

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Pahayag ni ABS-CBN President and CEO Carlo L. Katigbak (5 May 202…

202…

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About The Author

Mario Alvaro Limos
Features Editor, Esquire Philippines
MarioA lv [email protected]

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