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EC Ch03

The document discusses concepts, attributes, benefits, enabling infrastructure, applications, and implementation issues of mobile commerce (m-commerce). M-commerce refers to conducting e-commerce using mobile devices and wireless networks, allowing transactions anytime and anywhere. Benefits include increased sales, customer loyalty and satisfaction.

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Hiền Trần Song Xuân
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11 views

EC Ch03

The document discusses concepts, attributes, benefits, enabling infrastructure, applications, and implementation issues of mobile commerce (m-commerce). M-commerce refers to conducting e-commerce using mobile devices and wireless networks, allowing transactions anytime and anywhere. Benefits include increased sales, customer loyalty and satisfaction.

Uploaded by

Hiền Trần Song Xuân
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Electronic Commerce

03 MOBILE COMMERCE
E-Commerce Division – Faculty of E-Commerce
Concepts, Attributes, and Benefits of M-Commerce

Concepts and Landscape of M-


Commerce
o Definitions
Mobile commerce (m-commerce), also known as m-business,
refers to conducting e-commerce by using mobile devices and
wireless networks.
o Landscape of M-Commerce

Slide 2
Concepts, Attributes, and Benefits of M-Commerce

Slide 3
Concepts, Attributes, and Benefits of M-Commerce

 Attributes of M-Commerce
̶ Ubiquity. Ubiquity means being everywhere,
especially at the same time.
̶ Convenience and capabilities. Having a mobile
device increases the convenience of communication.
̶ Interactivity. Mobile systems allow for fast and easy
interactions.
̶ Personalization. Mobile devices are personal
devices.
̶ Localization. Knowing where a user is physically
located in real time provides an opportunity to offer
him or her relevant mobile advertisements, coupons,
or other services. Such services are known as
location-based m-commerce.
Slide 4
Concepts, Attributes, and Benefits of M-Commerce

 Benefits of M-Commerce
o Benefits for Organizations
̶ Increases sales due to ease of ordering by customers from
anywhere, anytime.
̶ Allows location-based commerce for more sales and revenue.
̶ Provides an additional channel for advertising and distribution of
coupons (wider reach).
̶ Increases customers’ loyalty.
̶ Improves customer satisfaction through real-time apps.
̶ Enables many enterprise applications.
̶ Facilitates CRM and collaboration.
̶ Reduces employee training time and help desk resources.
̶ Improves time utilization and productivity of mobile employees.
̶ Expedites information flow to and from mobile employees.
̶ Delivers digitized products and services directly to mobile devices.
̶ Reduces order-lead-time and fulfillment cycle.
̶ Allows for lower, competitive pricing. Slide 5
Concepts, Attributes, and Benefits of M-Commerce

 Benefits of M-Commerce (continued)


o Benefits for Individuals and Customers
̶ Allows e-commerce from any place, anytime.
̶ Assists in shopping by providing real time information and other
shopping aids.
̶ Helps organization of and communication while travelling.
̶ Expedites banking and financial services.
̶ Provides rich media entertainment any-time and anywhere.
̶ Facilitates the finding of new friends and where abouts of existing
ones.
̶ Provides a choice of mobile devices for transactions.
̶ Expedites communication (e.g., locate people; get fast answers to
queries; compare prices while in physical stores or via shopping
comparison sites/apps).
̶ Increases affordability over the cost of using desktop computing in
some countries.
o Benefits for Society Slide 6
Enabling Infrastructure of M-Commerce
 Mobile Computing
Wireless mobile computing (mobile computing) is
computing that connects a mobile device to a network or
another computing device, anytime, anywhere.
 Mobile Devices
o Smartphones
o Tablets
o Google’s Smart Glasse
o Personal Digital Assistants: Enterprise Tablets
o Wearable Devices

Slide 7
Enabling Infrastructure of M-Commerce
 Wireless Telecommunications
Networks
 Other mobile technologies
o Radio-Frequency Identification (RFID)
o Mobile Computing Software and Services
 Mobile Portals and Content Providers
 Short Message Service (SMS)
 Multimedia Messaging Services (MMS)
 Location-Based Services
 Voice-Support Services

Slide 8
M-Commerce Applications
 Mobile Financial Applications
 Mobile Enterprise Solutions:
From Supporting the Workforce
to Improving Internal Operations
 Mobile Entertainment, Gaming,
Consumer Services, and Mobile
Shopping
 Location-Based Mobile Commerce
and Mobile Social Networks
 Ubiquitous (Pervasive) Computing
and Sensory Networks

Slide 9
Implementation Issues in M-Commerce
 Technological Barriers to M-commerce

Slide 10
Implementation Issues in M-Commerce
 Technological Barriers to M-commerce
(continued)

Slide 11
Implementation Issues in M-Commerce
 Technological Barriers to M-commerce
(continued)

Slide 12
Implementation Issues in M-Commerce
 M-commerce Security and Privacy
Issues
 Ethical, Legal, Privacy, and Health
Issues in M-commerce
 Enterprise Mobility Management

Slide 13

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