Table of Contents

Executive Summary...................................................................................................
1
Vision.........................................................................................................................
3
Mission....................................................................................................................... 4
Objectives and Goals................................................................................................. 6
Personal Details of the Team.....................................................................................
8
Organizational Structure and Responsibilities...........................................................
11
Marketing Strategy.................................................................................................... 12
Market Research
 Market Segmentation..............................................................................................
14
Target Market...................................................................................................
15
 SWOT Analysis......................................................................................................
16
Product.............................................................................................................
17
 Promotional...........................................................................................................
18
Financial Plan
 Estimated Expenses..............................................................................................
19
 Estimated Capital..................................................................................................
19
Executive Summary
Mix and Match is an exciting venture that aims to revolutionize the street food scene
by offering a diverse and mouth-watering range of culinary delights. Our mission is
to provide high-quality, freshly prepared street food that caters to the diverse tastes
and preferences of our customers. With a focus on our secret sauce, our street food
business will operate through a food stand, strategically located in front of GAS 12’s
building. We believe that street food should be an experience that tantalizes the
senses and creates lasting memories. Our menu will feature a carefully curated
selection of tempura, Siomai, Kikiam, squid Ball, fish ball, quail eggs and many
more, prepared using the finest ingredients sourced from local suppliers. We
prioritize flavour, authenticity, and creativity in our recipes, ensuring that each bite is
a delightful explosion of taste. In addition to our delectable food, we are committed
to providing exceptional customer service. Our friendly and knowledgeable staff will
create a welcoming atmosphere, engaging with customers and sharing some of our
best art drawn by our artist. We believe in fostering connections and building a loyal
community of street food enthusiasts. To reach our target market, we will employ a
comprehensive marketing strategy that leverage slogan. Our goal is to build brand
awareness, attract new customers, and cultivate a strong impact in our consumers.
Financially, we have projected solid revenue growth based on thorough market
research and analysis. Our pricing strategy will be competitive yet reflective of the
quality and craftsmanship we bring to the street food experience. We have also
developed a detailed financial plan, outlining startup costs, monthly expenses, and
anticipated profitability. We understand that operating a street food business comes
with its challenges, including permits, regulations, and seasonality. However, we
have conducted extensive research and developed contingency plans to mitigate these
risks and ensure operational efficiency. At Mix and Match, we are passionate about
bringing joy to people's lives through the magic of street food. We believe that every
bite should be an adventure, and we are excited to embark on this journey of culinary
exploration with our customers. Join us as we redefine the street food experience and
create a

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vibrant community centred around great food, shared experiences, and unforgettable
moments. Together, let's Savour the flavours of this snacks and create a legacy in the
world of street food.
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Vision

"At Mix and Match, our vision is to become a recognized leader in the snack
industry, known for our commitment to quality, innovation, and customer
satisfaction. We strive to create a world where everyone can enjoy delicious,
wholesome snacks that cater to diverse tastes and dietary needs. We envision a future
where our snacks are not only a source of delight but also a symbol of health and
convenience. Our commitment to sustainable, responsible business practices will set
new industry standards, contributing to a more environmentally conscious and
ethically driven world. As we grow, we aim to expand our reach and make our
snacks accessible to a global audience, both through traditional retail outlets and e-
commerce. We will continuously push the boundaries of snack innovation,
introducing new and exciting flavours and formats that redefine the industry. Our
success will be measured not only by financial prosperity but also by the positive
impact we have on our communities and the environment. We envision a future
where Mix and Match is synonymous with quality, trust, and a delightful snack
experience for all." To be the world's leading provider of sustainable, delicious, and
affordable food. We believe that snacks are essential to life and that everyone
deserves indulgent and it may not be that healthy but a good snack a day can make
our stress day lighten up and it is also affordable food. We are committed to
providing our customers with food that is not only delicious, but also indulgent and
sustainable.

Mission
"At Mix and Match, our mission is to provide delicious and nutritious snacks that
delight our customers and enhance their well-being. We are committed to offering a
wide variety of high-quality snacks that cater to diverse tastes and dietary
preferences.

Our mission is rooted in three core values:

1. Quality:
We are dedicated to sourcing the finest ingredients and crafting snacks that meet the
highest standards of taste, freshness, and nutritional value. Every bite of our snacks is
a testament to our unwavering commitment to quality.

2. Innovation:
We continuously strive to push the boundaries of snack innovation, introducing
unique flavours, textures, and formats that excite and surprise our customers. We
embrace new trends, insights, and technologies to create snacks that stand out in the
marketplace.

3. Customer Satisfaction:
Our customers' satisfaction is at the heart of everything we do. We prioritize their
needs and preferences, listening to their feedback and adapting our products to
exceed their expectations. We aim to create a delightful snacking experience that
brings joy and satisfaction to every customer.

Through our mission, we aim to make snacking a guilt-free pleasure. We believe that
everyone deserves access to wholesome, convenient, and enjoyable snacks that
nourish the body and soul. By upholding our values, we strive to build lasting
relationships with our customers, suppliers, and partners based on trust, integrity, and
mutual success.

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Ultimately, our mission is to be a trusted and respected brand in the snack industry,
recognized for our commitment to quality, innovation, and customer satisfaction.
Together, we can create a happier snacking experience for all."
To be the world's leading provider of sustainable, delicious, and affordable food.

We believe that snacks are essential to life and that everyone deserves indulgent, and
it may not be that healthy but a good snack a day can make our stress day lighten up
and it is also affordable food. We are committed to providing our customers with
food that is not only delicious, but also indulgent and sustainable.
 5

Objectives/Goals
Objectives:
1. Deliver High-Quality Food:
Ensure that every item on the street food menu is prepared with the highest standards
of hygiene, freshness, and taste. Strive to exceed customer expectations in terms of
flavour, presentation, and overall dining experience.

2. Cater to Diverse Tastes and Preferences:

Offer a wide variety of street food options that cater to different dietary needs,
cultural preferences, and customer demands. Regularly update the menu to introduce
new and innovative dishes while maintaining popular favourites.

3. Provide Excellent Customer Service:

Create a welcoming and friendly atmosphere for customers, ensuring their
satisfaction from the moment they approach the food stall. Train staff members to be
knowledgeable, helpful, and attentive to customer needs, providing a memorable
dining experience.

4. Build a Strong Brand:

Establish a strong and recognizable brand identity that resonates with customers.
Develop a unique brand image, logo, and visual identity that reflects the essence of
the street food business. Utilize effective marketing strategies to promote the brand
and increase awareness.

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Goals:
1. Increase Sales and Revenue:
Set measurable sales targets and financial goals to drive revenue growth.
Continuously analyze sales data, monitor customer preferences, and adjust the menu
and pricing strategies accordingly to maximize profitability.

2. Build a Loyal Customer Base:

Foster customer loyalty by consistently delivering high-quality street food,
exceptional customer service, and a memorable dining experience. Encourage
customer feedback, engage with customers on social media, and implement loyalty
programs to create a loyal fan base.

3. Expand Online Presence:

Develop and maintain a strong online presence through a website and active presence
on social media platforms. Regularly update content, share enticing food visuals,
interact with followers, and actively engage in online discussions to attract new
customers and build a community.

4. Maintain Food Safety and Compliance:

Adhere to all food safety regulations, licensing requirements, and health standards to
ensure the safety and well-being of customers. Regularly train staff on food handling,
sanitation, and safety protocols to maintain a clean and hygienic food preparation
environment.

Personal Details "Management and Teams"

1.Rose Faith Grace Songcuya Saluta
November 17,2005
17-years old
Female
096313407788
[email protected]
purok Mabini, Poblacion Diplahan Zamboanga Sibugay

2.Cherlyn Ramoran Besin

June 12,2005
18-years old
Female
09104435905
[email protected]
Purok Dumagoc, Malongon malangas Zamboanga Sibugay

3.Julrick Mark T Dela Cruz

July 28,2005
18-years old
Male
[email protected]
Purok Garcia 1 Poblacion, Diplahan, Zamboanga, Sibugay

4.Jan Brix F. Dio

January 25, 2006
17-years old
Male
[email protected]
Purok 1 Lindang, Diplahan, Zamboanga, Sibugay
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5.Jayson O. Villanueva
September 20, 2004
19-years old
Male
[email protected]
Purok Macapagal, Poblacion, Diplahan, Zamboanga, Sibugay

6.Jackielou J. Braganza
October 31, 2006
16-years old
Female
09647492402
[email protected]
Purok Macapagal, Poblacion, Diplahan, Zamboanga, Sibugay

7.Rozille E. Poyos
October 19, 2006
17-years old
Female
09653322052
[email protected]
Purok 1 Tuno, Diplahan, Zamboanga, Sibugay

8.Kent Emerald B. Bacerra

December 23,2005
17-years old
Male
09514669520 Purok
Markus, Poblacion, Diplahan, Zamboanga, Sibugay

9.Vergie V. Sustento
November 2, 2005
17-years old
Female
09105661584
[email protected]
Purok 2 Manangon, Diplahan, Zamboanga, Sibugay

10.Jenny V. Gallar
June 8, 2006
17-years old
Female
09352586884
Purok 3 Mejo, Diplahan, Zamboanga, Sibugay

11.Khimberly C. Arnoza
January 13, 2006
17 years old
Female
09517924406
Purok, Magsaysay, Poblacion, Diplahan, Zamboanga, Sibugay

12.Devine P. Basarte
June 14, 2005
18 years old
Female
Purok Silang, Poblacion, Diplahan, Zamboanga, Sibugay

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Organizational Structure and Responsibilities

Budget Holder:
 Saluta

Sales Lady/Boy:
 Braganza
 Gallar
 Arnoza
 Poyos
 Saluta
 Sustento
Product Maker (tig-luto):
 Poyos
 Saluta
 Basarte
Resources Buyer:
 Besin
 Dela Cruz
 Bacerra
Snack Stand Maker:
 Villanueva
 Dio
 Bacerra
 Dela Cruz
 Janiola

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Market strategy
The company will use a slogan and social media in our marketing and promotional
strategies to reach its target market and because in our survey both tied in the overall
tally.
Slogan
1. Memorability:
A well-crafted slogan is catchy and easy to remember. It can make your snack brand
or product more memorable to consumers. When they think of your slogan, they
think of your product, which can lead to increased brand recognition.
2. Brand Identity:
A slogan can help establish and reinforce your brand's identity. It communicates your
brand's personality, values, and unique selling proposition. For example, a slogan can
convey that your snacks are fun, healthy, or indulgent, depending on your brand
positioning.
3. Differentiation:
The snack market is often competitive with numerous options available. A good
slogan can help differentiate your product from others. It can highlight what makes
your snacks unique or better than the competition.
4. Emotional Connection:
Slogans can evoke emotions and connect with consumers on a deeper level. Whether
it's nostalgia, humor, or a sense of belonging, a well-crafted slogan can create an
emotional bond with your target audience.
Facebook
1. Large User Base: Facebook has a massive user base, with billions of active users
worldwide. This means that your snack advertisements have the potential to reach a
vast audience, allowing you to target specific demographics or geographic regions as
per your marketing strategy.

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2. Mobile Reach: Facebook is highly accessible on mobile devices, and a significant
portion of users access the platform through mobile apps. This is particularly relevant
for snack advertising, as people often make impulsive snack purchases while using
their mobile devices. Facebook enables you to reach potential customers in their
preferred browsing environment.
3. Social Proof and Recommendations: Facebook allows users to leave reviews,
comments, and recommendations on your business page. Positive reviews and
recommendations can enhance your snack's credibility and encourage others to try it.
4 .Community Building: Facebook provides an opportunity to build an online
community around your snack brand. You can engage with your audience through
posts, stories, live videos, and comments. This community-building fosters brand
loyalty and enables you to gather valuable feedback and insights directly from your
customers.

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Market Segmentation
GRADE LEVEL TOTAL
G-7 5
G-8 8
G-9 12
G-10 8
G-11 18
Total of: 51
STRAND:
GAS - 10
HOUSE KEEPING – 3
AGES: TOTAL:
12 2
13 6
14 9
15 7
16 14
17 2
Above 3

PREFERENCE (1st to 3rd):

Snacks
Drinks preferred most in cold
Meals

ADVERTISEMENT:
Slogan and Social Media

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Target Market
Our target consumers are the employees and students of Diplahan, National, High,
School.

Students are another large target market for street food. They are often on a budget
and looking for a quick and easy meal that they can eat on the go. Street food
vendors can target this group by setting up their stalls near schools and universities.
Teachers are a good target market for street foods because they are often busy and
don't have a lot of time to cook. They are also looking for affordable and tasty food
options. Street foods can also be a convenient way for teachers to try new foods.

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SWOT Analysis

Strengths
Low start-up costs High demand for affordable and convenient food options Wide variety of
cuisines and flavours to appeal to a broad customer base Potential for high profit margins
Ability to operate in a variety of locations Cultural significance and appeal.

Weaknesses
Reliance on good weather Limited space for preparation and storage Potential for food safety
concerns Competition from other street food vendors Lack formal training or qualifications
for food handlers Opportunities Growing popularity of street food Increasing demand for
healthy and organic food options Potential for expansion into new markets Development of
new and innovative street food concepts Growing trend of food tourism.

Opportunities
Captive audience, Schools provide a consistent customer base, allowing you to build
customer loyalty and generate regular sales. Diverse customer preferences, Schools often
have a diverse student body with varying dietary preferences, providing an opportunity to
offer a wide range of food options to cater to different tastes.

Threats
Changes in government regulations Increased competition from established food businesses
Foodborne illness outbreaks Economic downturn Negative publicity about street food
Overall, the street food business has a number of strengths and opportunities that can be
leveraged for success. However, it is important to be aware of the weaknesses and threats
that could impact the business. By carefully considering the SWOT factors, street food
entrepreneurs can develop a strong business plan that minimizes risks and maximizes
potential.

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Product or Services
The company will offer a variety of popular Filipino street food items such as:

Tempura batters are sometimes made with soda water, baking soda, Cornstarch,
Potato starch or Rice flour to enhance the crispy texture.
Kwek Kwek street food made by deep-frying orange batter covered hard-boiled
chicken or duck eggs.

Fish balls are balls made from fish paste which are then boiled or deep-fried.

Kikiam or Que-Kaim are popular street food in Philippines commonly peddled in

make-shift wooden carts, fish or seafood balls, and a variety of dipping sauces.

Siomai is made of pork, beef, shrimp, among others, combined with extenders like
turnips, carrots and the like which is then wrapped in wonton wrappers or nori
sheets

pink lemonade by adding your food colouring of choice to regular lemonade. Natural
food colourings typically used include cranberry juice, grenadine, and crushed
raspberries or strawberries.
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Promotion
Promoting a mix and match business involves highlighting the versatility and
customization options you offer. Consider slogan for showcasing different
combinations, collaborating with influencers to reach a wider audience, and offering
special promotions or discounts to entice new customers. Additionally, engaging in
local events or pop-up shop can help create awareness and build a loyal customer
base. Always emphasize the unique value and convenience your mix and match
business provide.

INGREDIENTS / PRICES
QUAIL EGGS (Kwek Kwek)-150 per tray
KIKIAM- 170 per pack
TEMPURA- 160 per pack
SIOMAI- 250 per pack
SQUID BALL- 150 per pack
FISHBALL- 150 per pack
SAUCE – the overall price is around 200-250 LEMONADE (juice)- 235 per pack
 18

Estimated Expenses:
The estimated expenses are around 1,500 to 1,600 because we will also buy cap for
the drinks and plate for the snacks.

Estimated Capital:
Our estimated capital is 2,600 because of us will lend 200 pesos for this business, we
are 13 in this organization to be times in 200 so we have 2,600.
19