MP482

PRODUCT DEVELOPMENT AND

DESIGN

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 MODULE III
• Design for Manufacturing and Assembly:
Methods of designing for Manufacturing and
Assembly
• Designs for Maintainability.
• Designs for Environment.
• Product costing.
• Ethics in product design, legal factors and
social issues.

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Design for Manufacturing and Assembly
• Design for manufacturing (DFM) is design based on
minimizing the cost of production and/or time to
market for a product, while maintaining an
appropriate level of quality.
• The strategy in DFM involves minimizing the
number of parts in a product and selecting the
appropriate manufacturing process.
• DFM and DFA starts with the formation of the
design team which tends to be multi-disciplinary,
including engineers, manufacturing managers, cost
accountants, and marketing and sales professionals.
3

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 DFM Method
Proposed Design

Estimate the Manufacutring

Costs

Reduce the Costs of Reduce the Costs of Reduce the Costs of

Components Assembly Supporting Production

Consider the Impact of DFM

Decisions on Other Factors

Recompute the
Manufacturing Costs

Good
N
enough
?
Y

Acceptable Design

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 DFM Method
• Estimate the manufacturing costs.
• Reduce the costs of components.
• Reduce the costs of assembly.
• Reduce the costs of supporting production.
• Consider the impact of DFM decisions on
other factors.

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 Estimate the Manufacturing Costs
Equipment Information Tooling

Raw Materials

Labor
Manufacturing System Finished Goods
Purchased
Components

Energy Supplies Services Waste

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 Manufacturing Costs Defined
• Sum of all the expenditures for the inputs of
the system (i.e. purchased components, energy,
raw materials, etc.) and for disposal of the
wastes produced by the system
• Unit manufacturing cost, which is computed
by dividing the total manufacturing costs for
some period (usually a quarter or a year) by
the number of units of the product
manufactured during that period.

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 Elements of the Manufacturing Cost of a
Product
Manufacturing Cost

Components Assembly Overhead

Equipment Indirect
Standard Custom Labor Support
and Tooling Allocation

Raw
Processing Tooling
Material

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 Manufacturing Cost of a Product
• Component Costs (parts of the product)
– Parts purchased from supplier
– Custom parts made in the manufacturer‘s own plant or by
suppliers according to the manufacturer‘s design specifications
• Assembly Costs (labor, equipment, & tooling)
• Overhead Costs (all other costs)
– Support Costs (material handling, quality assurance, purchasing,
shipping, receiving, facilities, etc.)
– Indirect Allocations (not directly linked to a particular product
but must be paid for to be in business)

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 Fixed Costs vs. Variable Costs
• Fixed Costs – incurred in a predetermined
amount, regardless of number of units
produced (i.e. setting up the factory work area
or cost of an injection mold)
• Variable Costs – incurred in direct proportion
to the number of units produced (i.e. cost of
raw materials)

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 Reduce the Cost of Components
• Understand the Process Constraints and Cost
Drivers
• Redesign Components to Eliminate Processing
Steps
• Choose the Appropriate Economic Scale for the
Part Process
• Standardize Components and Processes
– Internal Standardization and External Standardization
• Adhere to ―Black Box‖ Component Procurement

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Understand the Process Constraints and
Cost Drivers
Redesign costly parts with the same
performance while avoiding high
manufacturing costs.

Work closely with design engineers—raise

awareness of difficult operations and high
costs.

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 Redesign Components to Eliminate
Processing Steps
• Reduce the number of steps of the production
process
– Will usually result in reduce costs
• Eliminate unnecessary steps.
• Use substitution steps, where applicable.
• Analysis Tool – Process Flow Chart and Value
Stream Mapping

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 Choose the Appropriate Economic Scale
for the Part Process
Economies of Scale – As production volume
increases, manufacturing costs usually
decrease.
• Fixed costs divided among more units.
• Variable costs are lower since the firm can use
more efficient processes and equipment.

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 Standardize Components and Processes

• Economies of Scale – The unit cost of a

component decreases as the production volume
increases.
• Standard Components—common to more than
one product
• Analysis tools – group technology and mass
customization

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 Adhere to ―Black Box‖ Component
Procurement
• Black box—only give a description of what
the component has to do, not how to achieve it
• Successful black box design requires clear
definitions of the functions, interfaces, and
interactions of each component.

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 Reduce the Costs of Assembly
• Design for Assembly (DFA) index
• Integrated Parts
• Maximize Ease of Assembly
• Consider Customer Assembly

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 DFA Systems
• Design for assembly (DFA) is a fairly well-
established subset of DFM that involves
minimizing the cost of assembly.

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 Design for Assembly Index
(Theoretical minimum number of parts) x (3 seconds)
DFA index =
Estimated total assembly time

The “3 seconds” in the numerator reflects the theoretical minimum time required to
handle and insert a part that is perfectly suited for assembly.

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 Integrated Parts
Advantages
– Do not have to be assembled
– Often less expensive to fabricate rather than the
sum of each individual part
– Allows critical geometric features to be controlled
by the part fabrication process versus a similar
assembly process

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 Maximize Ease of Assembly
• Part is inserted from the top of the assembly
• Part is self-aligning
• Part does not need to be oriented
• Part requires only one hand for assembly
• Part requires no tools
• Part is assembled in a single, linear motion
• Part is secured immediately upon insertion
Consider Customer Assembly
• Customers will tolerate some assembly
• Design product so that customers can easily and assemble
correctly
• Customers will likely ignore directions

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Reduce the Costs of Supporting Production

• Minimize Systemic Complexity (inputs, outputs, and

transforming processes)
• Error Proofing (Poka Yoke)
– Anticipate possible failure modes
– Take appropriate corrective actions in the early
stages
– Use color coding to easily identify similar looking,
but different parts

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Consider the Impact of DFM Decisions on
Other Factors
• Development Time
• Development Cost
• Product Quality
• External Factors
– Component reuse
– Life cycle costs

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 Guideline for DFM
• Reduce the number of parts in design
• Develop the product with modular design
• Design for error proofing
• Design for intended orientation and handling
• Provide simple patterns and fastening
• Use common standard parts
• Design parts for multiple use
• Consider company's production system, capabilities,limitations and
regulations
• Design for verifiability
• Provide tolerance judiciously
• Incorporate robustness
• Develop the product with modular design

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 Guidelines for DFA
• Minimise number of parts
• Choose mode of assembly
• Encourage modular assembly
• Stack assemblies
• Eliminate adjustments
• Eliminate non value added process
• Use self fastening
• Maximize compliance
• Minimize handling
• Facilitate parts handling
• Use standard parts

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 Design For Environment
• Design for Environment (DFE) is a method to
minimize or eliminate environmental impacts
of a product over its life cycle.

• Effective DFE practice maintains or improves

product quality and cost while reducing
environmental impacts.

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 Herman Miller
Setu Multipurpose Chair
• Environmentally friendly and non-toxic materials
– 41% aluminum, 41% polypropylene, 18% steel, by weight
• Use of recycled materials
– 44% by weight - 23% post-consumer, 21% post-industrial
• Less material content
– 20 lbs lighter than most task chairs
• Easy to disassemble
– 86% easily separable materials
• Recyclable
– 92% by weight
• Production line uses 100% green power
• No air or water emissions released in production
• Returnable and recyclable packaging

Source: Herman Miller, Inc.

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 Environmental Impacts

Global Warming Resource depletion Solid waste

Water pollution Air pollution Land degradation

www.buildbabybuild.com www.flickr.com Ben Rad www.wonkroom.thinkprogress.org

www.co.rockingham.nc.us commons.wikimedia.org www.adb.org

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 Environmental Impacts
Global warming:
• the temperature of the earth is gradually increasing as a result of the accumulation
of greenhouse gases, particulates, and water vapor in the upper atmosphere.
• This effect appears to be accelerating as a result of emissions of carbon dioxide
(CO2), methane (CH4), chlorofluorocarbons (CFCs), black carbon particles, and
nitrogen oxides (NOx) from industrial processes and products.
Resource depletion:
• Many of the raw materials used for production, such as iron ore, gas, oil, and coal,
are nonrenewable and supplies are limited.
Solid waste:
• Products may generate solid waste throughout their life cycle. Some of this waste is
recycled, but most is disposed in incinerators or landfills. Incinerators
• generate air pollution and toxic ash (which goes into landfills).
• Landfills may also create concentrations of toxic substances, generate methane gas
(CH4), and release groundwater pollutants.

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 Environmental Impacts
Water pollution:
• The most common sources of water pollution are discharges from industrial
processes, which may include heavy metals, fertilizers, solvents, oils, synthetic
substances, acids, and suspended solids.
Air pollution:
• Sources of air pollution include emissions from factories, power generating plants,
incinerators, residential and commercial buildings, and motor vehicles. Typical
pollutants include CO2, NOx, sulfur dioxide (SO2), ozone (O3), and volatile
organic compounds (VOCs).
Land degradation:
• Land degradation concerns the adverse effects that raw material extraction and
production, such as mining, farming, and forestry, have on the environment.
Ozone depletion:
• The ozone layer protects the earth against the harmful effects of the sun‘s radiation.
It is degraded by reactions with nitric acid (created by the burning of fossil fuels)
and chorine compounds (such as CFCs).

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 DFE Process
Product
Planning 1. Set DFE Agenda

2. Identify Potential
Environmental Impacts
Concept
Development 3. Select Material and DFE
Guidelines

System-Level 4. Apply DFE Guidelines to

Design Initial Designs

5. Assess Environmental
Impact
Detail 6. Refine Design
Design Compare to
DFE Goals N
Y
Process 7. Reflect on DFE Process
Improvement and Results

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 Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• Consists of three activities:
– Identifying the internal and external drivers of
DFE,
– setting the environmental goals for the product,
– setting up the DFE team.

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 Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• Identify the Internal and External Drivers of DFE
• Internal drivers are the DFE objectives within the organization.
• Product quality:
– A focus on environmental performance may raise the quality of the product in
terms of functionality, reliability in operation, durability, and repairability.
• Public image:
– Communicating a high level of environmental quality of a product can improve
a company‘s image.
• Cost reduction:
– Using less material and less energy in production can result in considerable
cost savings. Generating less waste and eliminating hazardous waste results in
lower waste disposal costs.
• Innovation:
– Sustainable thinking can lead to radical changes in product design and may
foster innovation across the whole company.

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 Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• Operational safety:
– By eliminating toxic materials, many DFE changes can help improve
the occupational health and safety of employees.
• Employee motivation:
– Employees can be motivated to contribute in new and creative ways if
they are able to help reduce the environmental impacts of the
company‘s products and operations.
• Ethical responsibility: I
– Interest in sustainable development among managers and product
developers may be motivated in part by a moral sense of responsibility
for conserving the environment and nature.
• Consumer behavior:
– Wider availability of products with positive environmental benefits
may accelerate the transition to cleaner lifestyles and demand for
greener products.

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 Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• External drivers are the DFE objectives within the
organization
• Environmental legislation:
– Product-oriented environmental policy is developing rapidly.
• Market demand:
– Today, companies operate in a business environment of
increasingly well-informed industrial customers and end users
who may demand sustainable products.
– Negative publicity, blogs, and boycotts of products,
manufacturers, or retailers can have considerable impact on
sales.
– Of course, the opposite positive effect is becoming more
powerful as well

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 Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• Competition:
– Sustainability activities undertaken by competitors can lead to pressure for
more emphasis on DFE.
• Trade organizations:
– Trade or industrial organizations in some branches of industry— such as
packaging and automobile manufacturing—encourage companies to take
environmental action by sharing technology and establishing codes of conduct.
• Suppliers:
– Suppliers influence company behavior by introducing more sustainable
materials and processes. Companies may choose to audit and confirm
environmental declarations of their suppliers.
• Social pressures:
– Through their social and community contacts, managers and employees may be
asked about the responsibility that their business takes for the environment.

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 Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• Set the DFE Goals
– An important activity in the product planning
phase is to set the environmental goals for each
product development project.
– These goals define how the organization complies
with environmental regulations and how the
organization reduces the environmental
– Eg of DFE goals: Use renewable materials,Avoid
toxic materials,Facilitate material recycling

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Step 1: Set the DFE Agenda: Drivers,
Goals, and Team
• SET DFE TEAM
– DFE requires participation by many functional experts
on the product development project.
– The typical composition of a DFE team (often a
subteam within the overall project team) consists of a
DFE leader, an environmental chemistry and materials
expert, a manufacturing engineer, and a representative
from the purchasing and supply chain organization.
– Of course, the DFE team composition depends on the
organization and needs of the specific project, and may
also include marketing professionals, outside
consultants, suppliers, or other experts.

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 Step 2:Identify Potential
Environmental Impacts
• The team lists for each life cycle stage the anticipated key
environmental impacts.
• The height of each bar in the chart represents the team‘s
judgment about the overall magnitude of the potential
environmental impacts and therefore where to focus their DFE
efforts.

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 Step 3: Select DFE Guidelines
• Guidelines help product design teams to make
early DFE decisions without the type of detailed
environmental impact analysis that is only
possible after the design is more fully specified.
• Relevant guidelines may be selected based in part
on the qualitative assessment of life cycle impacts
(from step 2).
• Selecting relevant guidelines during the concept
development phase allows the product
development team to apply them throughout the
product development project.

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 DFE and Material Guidelines
Example DFE Guidelines Example Material Guidelines
• Do not combine materials • Use recycled and recyclable
incompatible in recycling industrial materials
• Label all component materials • Use natural materials which
for recycling can be returned to biological
• Enable easy disassembly into decay cycles
separate material recycling • Use processes which do not
streams release toxic materials
• Use no surface treatments • Capture and reuse all
• Eliminate packaging hazardous materials
• Reduce weight and size for
shipping

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 Step 4: Apply the DFE Guidelines to
the Initial Product Design
• As the product architecture is developed during the system-
level design phase , some initial material choices are made
along with some of the module design decisions.
• In the detail-design phase, the exact materials
specifications, detailed geometry, and manufacturing
processes are determined.
• By specifying low-impact materials and reducing energy
consumption, product development teams create more
environmentally friendly products.
• Furthermore, the DFE guidelines may inspire product
development teams to come up with improvement in the
functionality and durability of the product, which may lead
to significant lower environmental impacts

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 Step 5: Assess the Environmental
Impacts
• The next step is to assess, to the extent possible, the
environmental impacts of the product over its entire life
cycle.
• To do so with precision requires a detailed understanding of
how the product is to be produced, distributed, used over its
lifetime, and recycled or disposed at the end of its useful life.
• This assessment is generally done on the basis of the detailed
bill of materials (BOM), including sources of energy,
component material specifications, suppliers, transportation
modes, waste streams, recycling methods, and disposal
means.
• Several quantitative life cycle assessment (LCA) tools are
available to conduct such an environmental assessment.

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 Step 6: Refine the Product Design to
Reduce or Eliminate the
Environmental Impacts
• The objective of this step and subsequent DFE
iterations is to reduce or eliminate any significant
environmental impacts through redesign.
• The process repeats until the environmental
impacts have been reduced to an acceptable level
and the environmental performance fits the DFE
goals.
• Redesign for ongoing improvement of DFE may
also continue after production begins.

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Step 7: Reflect on the DFE Process and
Results
• As with every aspect of the product
development process, the final activity is to
ask:
• How well did we execute the DFE process?
• How can our DFE process be improved?
• What DFE improvements can be made on
derivative and future products?

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 Product Costing/Cost of a Product
• Product cost refers to the costs incurred to
create a product.
• Major components of Cost of product are
– Material Cost
– Labour Cost
– Expense Cost
• Factory Overhead cost
• Administrative cost
• Selling and Distribution Overhead

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 Elements of Cost

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 Material Cost
• Material indicates principal substances used in
production. Examples are: cotton, jute, iron-
ore, and silicon.
• The cost of material is further divided in to
direct and indirect materials.
• Cost of commodities supplied
• It is of two types
– Direct Material
– Indirect material cost

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 Material Cost : Direct Material
• Direct materials refer to the cost of materials which
become a major part of the finished product.
• Direct material is one which goes into a salable
product or its use is directly essential for the
completion of that product
• They are raw materials that become an integral part of
the finished product and are conveniently and
economically traceable to specific units of output.
• Some examples of direct materials are: raw cotton in
textiles, crude oil to make diesel, steel to make
automobile bodies.

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 Material Cost : Indirect Material
• These are materials which are used ancillary to
manufacture and cannot be traced in to the
finished product.
• Indirect material is one which is necessary in
the production process but is not directly used
in the product itself
• These form a part of manufacturing overhead.
• Examples are glue, thread, nails, consumable
stores, printing and stationary material

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 Labour cost
• Labor is the physical or mental effort
expended on the production of an item.
• It is the active factor of production
• It is the cost of remuneration
,wages,salaries,commisions of the employees
of an enterprise
• It is classified as
– Direct Labour cost
– Indirect Labour cost

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 Labour Cost :Direct Labour cost
• Direct labour is defined as the labour associated with
workers who are engaged in the production process.
• It the labour costs for specific work performed on a product
that is conveniently and economically traceable to end
products.
• It is the cost of labour that can be identified directly with
the manufacture of the product
• Direct labour is expended directly upon the materials
comprising the finished product.
• Examples are the labour of machine operators and
assemblers
• Eg: wages of a welder fabricating a structure form a part oif
the total direct labour cost

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 Labour Cost :Indirect Labour cost
• This includes wages paid for all labour which is
not directly engaged in changing the shape or
composition of raw materials.
• It cannot be traced directly to the product.
• Like indirect materials, indirect labour forms part
of the manufacturing overheads.
• Examples of indirect labor cost are wages paid to
foremen, supervisors, storekeepers, time-keepers,
salaries of office executives and the commission
payable to sales representatives.

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 Expenses
• It is a collective title which refers to all
charges other than those incurred as direct
result of employing workers or obtaining
material
• Two types
– Direct Expense
– Indirect Expenses

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 Expenses: Direct Expense Cost
• Direct expenses include any expenditure other
than direct material and direct labor directly
incurred on a specific cost unit (product or job).
• Such special necessary expenses can be identified
with cost units and are charged directly to the
product as part of the prime cost.
• Some examples of direct expenses are:
(a) Cost of special layout, designing or drawings;
(b) Hire of tools or equipment for a particular production
or product;
(c) Maintenance costs of such equipments.

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 Expenses: Indirect Expense Cost
• Indirect expenses are those incurred for the
business as a whole rather than for a particular
order, job or product.
• Examples of such expenses are rent, lighting,
insurance charges.

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 Overheads
• Overheads may be defined as the aggregate of indirect
material, indirect labor and indirect expenses.
• Thus, all indirect costs are overheads.
• These cannot be associated directly with specific products.
• Hence, the amount of overhead has to be allocated and
apportioned to products and services on some reasonable
basis.
• Overheads may be subdivided in to following groups:
a)Factory overheads.
b) Administrative overheads.
c) Selling and distribution overheads

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 Factory Overhead
• Overheads are all expenses other than direct expenses
• Factory overhead also called manufacturing expenses or factory burden
may be defined as the cost of indirect materials, indirect labor and indirect
expenses.
• Examples of such items are lubricants, cotton waste, hand tools, works
stationery.
• Factory overhead includes
– Building expenses
• Rent
• insurance
• Repairs
• Heating and Lighting
– Indirect Labour
• Supervisors and foreman
• Shop clerk
• Shop Inspectors

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 Administrative Overhead
• It consist of expenses incurred in the direction,
control and administration of an enterprises
• Administrative overhead includes costs of
planning and controlling the general policies and
operations of business enterprises.
• Examples are
– Office rent
– Salaries and wages of clerks
– Rates and taxes
– Bank charges

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 Selling and distribution overhead
• Selling and distribution overhead is also known as
marketing or selling overhead.
• Distribution expenses usually begin when the
factory costs end.
• Such expenses are generally incurred when the
product is in saleable condition.
• It covers the cost of making sales and
delivering/dispatchin products.
• These costs include advertising, salesmen salaries
and commissions, packing, storage,
transportation, and sales administrative costs.

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 Price of a Product
• Prime cost=Direct material +Direct labour + Direct expenses
• Factory Cost =Prime Cost +Factory Overhead
• Cost of Production=Factory Cost +Administrative Over Head
• Cost of Sales=Cost of Production + Selling and Distribution
Overhead
• Price=Cost of Sales+Profit

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 Design for Maintainability
• Maintainability is the degree to which the design can be
maintained or repaired easily, economically and
efficiently.
• Many durable or long life products need maintenance
throughout their useful life.
• Consideration of a products maintenance features early
in the design process can reduce maintenance costs,
downtime and improve safety
• It is embodied in the design of the product.
• A lack of maintainability will be evident as high
product maintenance costs, long out-of service times,
and possible injuries to maintenance engineers.

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 Design for Maintainability
• One of the first things to consider is who will be
undertaking the maintenance of the product?
• This is where anthropometric design comes in.
• A human factors engineer takes into consideration
the critical dimensions such as vertical and horizontal
reach, abdominal depth, shoulder breadth, standing eye
height etc. of the target audience.
• The engineer, when applying the access dimension,
should also consider the addition of Personal Protective
Equipment (PPE), such as gloves, clothing thickness,
kneeling pads and allowance for tools.

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 Types of Maintenance
• There are various forms of maintenance, mainly corrective
maintenance (when something goes wrong), preventative
maintenance (these are scheduled maintenance activities carried out
to prevent a failure)
• 1. Preventative maintenance, for example replacing engine spark
plugs every 30,000 km, or changing the oil filter.
– Preventative maintenance requires the replacement of parts that are still
working but are expected to fail soon.
– For example an old oil filter may cause serious engine damage by
starving bearings of oil, or allowing abrasive metal sludge into clean
areas.
• 2. Remedial maintenance (repair or corrective maintenance), for
example fitting a new vehicle starter motor where the existing motor
has burned out. Remedial maintenance is performed after the
product has failed

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 Factors to be considered for
maintainability
• 1. Standardization
– Select from the smallest set of parts with as much
compatibility as possible.
– Use standard parts in design
• 2. Modularization
– Create a set of standard sizes, shapes, modular units.
– If we expect to different models with different features,
using a standard structure allows the interchange of
compatible parts to alter functionally without changing the
majority of the product.
– example is light bulbs. You can select the functional bulbs
(brightness, intensity, color, etc.) and they will fit in the
same socket.

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 Factors to be considered for
maintainability
• 3. Functional packaging
– Gather all the required elements to complete a
maintenance task in one kit.
• 4. Interchangeability
– Single source, lack of compatibility with other
similar functioning parts, another spare part in
inventory, and limitations on future design changes
if you want to stay in that custom form factor.
– Select parts that are useful for a range of products
or applications.

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 Factors to be considered for
maintainability
• 5. Accessibility
– If an item requires replacement or adjustment as part of the
expected maintenance, then it should permit access.
– Consider tools, lighting, environment, and experience of a
maintenance crew.
– Providing access panels is one factor, safety another.
• 6. Malfunction annunciation
– A key step in performing maintenance is to know what
caused the problem or which parts are damaged and require
replacement.
• Minimizing the need for inspection tools and diagnostic tasks
minimizes the time/cost of the corrective maintenance tasks.
• Let the system inform the technician what requires attention.

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 Factors to be considered for
maintainability
• 7. Fault isolation
– A failure in one part of a system can cause failure of
other elements in the system.
– If possible, try to avoid such a situation.
• 8. Identification
– Name the parts with unique identifiers.
– This streamlines documentation, procedures, and
maintenance tasks.
– Be consistent and provide meaningful or memorable
naming conventions to avoid confusion.

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 Measures of Maintainability
• Mean Time Between Failure (MTBF) is a basic
measure of reliability for repairable systems and
it is the mean time that a machine operates
between failures.
• Mean Time To Failure (MTTF) is a basic measure
of reliability for non-repairable systems. It is the
mean time expected until the first failure of a
piece of equipment.
• Mean Time To Repair (MTTR) is the average
time required to fix a failed component or device
and return it to production status

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 Lines of Maintenance /Lines of Repair
• Geographical points (where the repair happens) of repair are often referred
to as ‗lines of maintenance‘ as follows:
• 1st line maintenance occurs at the point of use.
– It could be at home, wherever a vehicle breaks down,.
– It is appropriate to make the replacement of small modular items that require a
minimum kit of tools and can be replaced within minutes.
• 2nd line maintenance occurs at a nearby maintenance depot.
– This could be railway workshops, a car dealer,.
– It is appropriate where an extended toolkit or special skills and processes are
required, where adjustments must be made, where special handling is required,
where the time to repair may be lengthy, where reassembly is complex, or
where protection against the weather is important.
• 3rd line maintenance is undertaken by the manufacturer where the repair
process requires skills and equipment beyond those available at the local
service centre.

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 Ethics for Design
• Ethics are the moral principles by which we judge right
or wrong, good or bad.
• They are the rules of conduct recognized by our society.
• "Ethics refers to well-founded standards of right and
wrong that prescribe what humans ought to do, usually
in terms of rights, obligations, benefits to society,
fairness, or specific virtues."
• The term ―ethics‖ is now widely used throughout the
community including the government, business,
education, legal, manufacturing and design sectors

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 Legal and Ethical Issues in Design
• Legal and ethical issues must be considered if a design is to be
accepted by the market and/or the community.
• Assessing the impact of the design on the consumer:
– The designer may consider safety, ease of use, built-in obsolescence
and whether anyone will really benefit from the design.
• Protection of intellectual property:
– The designer needs to be aware of patents which can be legally
enforced, thus giving the patent holder exclusive rights to the invention.
• Privacy:
– Certain inventions and uses of technology have the potential to invade
privacy such as computer databases, security monitoring devices and
sophisticated communication systems.
– The Privacy and Personal Information Protection Act imposes
obligation on agencies in their collection, storage, use and distribution
of personal information.

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 Legal and Ethical Issues in Design
• Advertising of designs:
– Some designs are forcefully advertised, especially to the
young and impressionable.
– Subliminal messages may also be considered unethical.

• The right to alter natural order:

– Some people believe that designs should honour the concept
of natural order.
– Eg. Tomatoes are now genetically modified with flounder
genes to improve their keeping qualities.
• Sustainable technology:
– Designers may choose one design over another depending
on whether the resources used in design and production are
conserved while still meeting the production requirements.

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 Legal and Ethical Issues in Design
• Whether designs should be tested on animals and humans:
– There has been a trend towards minimal testing on animals and many
companies promote the fact their products are not tested on animals.
– All animal (including human) testing is strictly controlled by
government regulations.
• Environmental impact:
– Designs have been modified and created because of concerns about the
impact humans have on the environment through using both renewable
and non-renewable resources.
• Minority groups:
– Some groups in our society require special design attention such as the
disabled, the elderly and isolated communities.
– Often these designs are only required in small quantities and so it can
be expensive or of low profitability.

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 Ethical Considerations
• As designers, it is important to be aware of the effect of our designs
on other people and society in general
• Designers need to contemplate the morality of their research as well
as the advances they are making.
• Design needs to be undertaken in a societal context
• Another ethical problem in the design industry is that of ownership
of intellectual property and of inventions.
• Built in Obsolescence
– Planned obsolescence, or built-in obsolescence, in industrial design is
a policy of planning or designing a product with an artificially limited
useful life, so it will become obsolete (that is, unfashionable or no
longer functional) after a certain period of time.
– The rationale behind the strategy is to generate long-term sales volume
by reducing the time between repeat purchases (referred to as
"shortening the replacement cycle")

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 Ethical Considerations
• Avoiding processes and technologies that
affect the safety of the employees and public,
• Producing product safe for customers,
• Waste product utilization and recycling,
• Profiting from products bad for health (drugs,
cigarettes, alcohol) and people (gambling)

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 Examples
• Car
– Crash Test
– Emission Level
– Standards
• Mobile Phones
– Pre-certification testing
– Conformance testing (e.g. according to 3GPP standards)
– Regulatory testing (RED, FCC, ISED Canada etc.)
– Interoperability testing
– Antenna testing (OTA) – recognized by Vodafone, T-Mobile, AT&T
etc.
– Battery life testing
– Safety, SAR, health testing
– Application testing

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