Scribd
Upload
12 views19 pages

Key Results

The document outlines objectives and key results (OKRs) for a company across several areas including company-wide, marketing, product, and revenue goals. OKRs are set quarterly to align goals and track outcomes, with objectives as concrete goals and key results as measurable criteria. Example OKRs provided include increasing free trial signups, product adoption, and subscription revenue.

Uploaded by

designbyheyalexm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
12 views19 pages

Key Results

The document outlines objectives and key results (OKRs) for a company across several areas including company-wide, marketing, product, and revenue goals. OKRs are set quarterly to align goals and track outcomes, with objectives as concrete goals and key results as measurable criteria. Example OKRs provided include increasing free trial signups, product adoption, and subscription revenue.

Uploaded by

designbyheyalexm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 19

Objectives &

Key Results
Company name

OKRs 2032
Agenda

Introduction OKRs Overview

Company OKRs Marketing OKRs

Product OKRs Revenue OKRs


Introduction

OKR Overview
Put your presentation in context by provid ing a brief
OKRs are often set and re- evaluated quarterly. The
overview of OKRs and why they are the best purpose of using this method ology is creating
framework to help your organization set and achieve alignment in the organization and ensuring that
goals. Here's an example to get your creative juices everyone is working toward s the same goal.
flowing:

OKRs (Objectives and Key Results) are used by teams


to set goals and track their outcomes. OKRs are made
up of an objective (a concrete goal that is important to
the company's success) and several key results
(measurab le criteria used to track the achievement of
the goal).
OKRs overview

Company

Marketing Product Revenue


OKRs overview

Company
OKR: Grow the product in a way that
is sustainable and scalable

Marketing Product Revenue

OKR: Increase free trial signups OKR: Increase product adoption OKR: Grow subscription revenue
OKRs overview

Company
OKR: Grow the product in a way that
is sustainable and scalable
KR1: Achieve $1M in MRR
KR2: Grow to 200K DAU

Marketing Product Revenue


OKR: Increase free trial signups OKR: Increase product adoption
OKR: Grow subscription revenue
KR1: Reach 100K monthly website KR1: Achieve an activation rate of
KR1: Achieve a free-to-paid
sessions 50%
conversion rate of 10%
KR2: Achieve a free trial conversion KR2: Achieve a one-week retention
KR2: Grow ARPPU to $100
rate of 5% rate of 50%
Company OKRs
Company OKRs

OBJECTIV E

Grow the prod uct in a way that


is sustainable and scalable Use this space to expand on the objective and key
results on the left to help your team und erstand why
they matter.
KEY RESULT 1

Achieve $1M in MRR Why have you chosen this goal? Why are the key
results you've come up with reliab le ind icators of
KEY RESULT 2 success? How exactly will you measure results? Who
is the owner of this OKR and how often will you be
Grow to 200K D A U reporting on it?
Company OKR tracker

Key result Current value Goal % Goal achieved

Achieve $1M in MRR $800,000 $1,000,000 80%

G row to 200K D AU 100,000 200,000 50%


M arketing OKRs
Marketing OKRs

OBJECTIV E

Increase free trial sig nups


KEY RESULT 1 Use this space to expand on the objective and key
Reach 100K monthly website results on the left to help your team und erstand why
they matter.
sessions
Why have you chosen this goal? Why are the key
KEY RESULT 2
results you've come up with reliab le ind icators of
Achieve a free trial conversion success? How exactly will you measure results? Who
is the owner of this OKR and how often will you be
rate of 5% reporting on it?
Marketing OKRs

Key result Current value Goal % Goal achieved

Reach 100K monthly


85,000 100,000 85%
website sessions

Achieve a free trial


4.5% 5% 90%
conversion rate of 5%
Prod uct
OKRs
Product OKRs

OBJECTIV E

Increase prod uct adoption


KEY RESULT 1 Use this space to expand on the objective and key
results on the left to help your team und erstand why
Achieve an activation rate of they matter more.
50%
Why have you chosen this goal? Why are the key
KEY RESULT 2 results you've come up with reliab le ind icators of
Achieve a week 1 retention rate success? How exactly will you measure results? Who
is the owner of this OKR and how often will you be
of 50% reporting on it?
Company OKR tracker

Key result Current value Goal % Goal achieved

Achieve an activation rate


45% 50% 90%
of 50%

Achieve a week 1
35% 50% 70%
retention rate of 50%
Revenue
OKRs
Revenue OKRs

OBJECTIV E

Grow subscription revenue


Use this space to expand on the objective and key
KEY RESULT 1
results on the left to help your team und erstand why
they matter more than other things.
Achieve a free- to- paid
conversion rate of 10% Why have you chosen this goal? Why are the key
results you've come up with reliab le ind icators of
KEY RESULT 2
success? How exactly will you measure results? Who
is the owner is this OKR and how often will you be
Grow ARPPU to $100 reporting on it?
Company OKR tracker

Key result Current value Goal % Goal achieved

Achieve a free- to-paid


6% 10% 60%
conversion rate of 10%

G row ARPPU to $100 $85 $100 85%


Thank you

Company name

OKRs 2032

You might also like