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 Table Of Contents

Foreword

Chapter 1:
Failure Basics- How To Do Everything You Can
To Fail And Learn A Lesson From It

Chapter 2:
What Habits Work- If It Works You Will Succeed

Chapter 3:
What Places Work- If Your Are In The Right Place
You May Succeed

Chapter 4:
What Reasons Work- If You Have The Right
Mindset You Might Succeed

Chapter 5:
What Techniques Work- Using The Right
Techniques Might lead To Success

Chapter 6:
If You Are Doing The Wrong Stuff- Don’t Worry
About Success

Wrapping Up

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 Foreword

Most new businesses will fail and that is a statistically proven fact.
That should not prevent an entrepreneur from commencing a new
business because even if the new business does fail there will be
lessons that can be learned from it. If you count yourself among
people who want to fail, here are some suggestions for how you are
able to do a better job of staving off success and ensuring absolute
failure till you die. However if you want success... there are some tips
for that too.

Wrong Way Warrior

A Humorous Look At How To Fail And Still Profit Greatly From
Failures

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 Chapter 1:
Failure Basics- How To Do Everything You Can To Fail And
Learn A Lesson From It

Synopsis

While most books are for people who are interested in bettering their
lives, I’m aware that several are committed to the contrary path.
These people by choice decline steps that would lead to measurable
advances. They prefer that everything fails — for as long as possible.

Occasionally they screw up and accidentally do something correct.

They’re commonly able to countermine these unwanted successes in
short order, however they like it best when they may prevent these
favorable experiences from ever occurring in the first place.

Mistakes are made by us all and if a mistake is made in business we

can learn from it and ensure that in the next venture it doesn’t
happen again.

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 The Basics

Three basics lessons can be taught about business failure and what is
learned should be applied to a new business to improve its chances of
not failing. The lessons are common sense and simple and probably
because of that they work.

The first lesson is to work to make the business supports itself. A

business is just a hobby until it makes money. Making money means
cash in hand after all expenses and capital outlays have been
accounted for.

Do not pour money into a new business and keep feeding it cash
hoping it will magically become a business – it will not and your
business will fail.

Lesson two is all about focus. Lack of planning can mean no goals
and no business focus. Flexibility is essential to running a successful
business but so is focus.

The business should not enter into extraneous distractions which

could devastate productivity and profits. The three main things that a
business must focus on is its mission, its message and its market.

Most importantly the final lesson teaches us that the head of the
business must lead the staff or tribe. Effective leadership has to be
shown.

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To succeed in business you must focus, like a bulldog, on your
mission and your message and be sure to lead your tribe.

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 Chapter 2:
What Habits Work- If It Works You Will Succeed

Synopsis
To fail...Take stock of which habits are producing the better results
for you, and desert them. Substitute them with habits that see to it
there’s no forward advancement. Even better are habits that induce
reversion. Watch lots of television. Consume fast food. Keep away
from exercising. Make Facebooking the high spot of your day.

Be careful… If you have the right habits you may just succeed.

Effective work habits are critical to business success. If individuals

waste time, are unproductive and lack organizational and time
management skills then they are not going to be able to serve the
customers or clients of the business well. By instituting some small
changes to work habits it is possible to bring about much greater
efficiency and production.

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 The Path

To be most productive it is essential to work with minimal

interruption to be able to remain on task. It goes without saying that
some careful thought to timetabling and then scheduling can help to
create time slots with minimal interruption so that tasks can be
properly attended to.

Emailing can be very distracting to business. There should be a policy

of individuals not attending to personal emails during work time.
Emailing is a critical component of many businesses.

In such businesses it is important to allocate a definite time to work

on accessing and dealing with emails for example on the hour.
Emails should then be worked on for only a given time frame to
ensure that time is still free to be productive and to deal with
important business tasks such as marketing.

Paper work has to be very well organized and should not be allowed
to accumulate. It is important to allocate a time to deal with
incoming paperwork and there should be instituted a policy of only
handling a piece of paper once.

Paper should be dealt as paper management is critical. A lot of

incoming paper is literally rubbish and should be placed in the bin.
Just clearing out every bit of unnecessary paper can be very good for
morale.

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It is important to prioritize all work to be done. It is a good habit to
draw up a list each week of what is to be accomplished and essential
that important project work not be left to the last minute.

Everyone in the organization should be made aware of the pitfall of

procrastination. Ensure that important work is attended to well and
on time.

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 Chapter 3:
What Places Work- If Your Are In The Right Place You
May Succeed

Synopsis

To fail... It’s crucial to live in a place that gives forth a going-nowhere

vibe. Seek spots that attract individuals with average or below average
profits, and prefer surroundings that are so atrocious, even the most
talented would succumb to writer’s block. Live with individuals who
will encourage you to assume paths you clearly don’t need; living with
your parents for as long as conceivable may be really helpful here.

Be careful… if you are in the right place you just may succeed.

You might have heard people say that location is the most important
consideration for a business. Then the next most important
is . . . . . . . . location and so on.

For many reasons getting the right location can make the difference
between success and failure. It is always possible to think of a shop or
a restaurant where we live that has closed down maybe because it was
in the wrong place.

There are lots of reasons why location is important to a business and

location matters to some businesses more than others.

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 Location

The location of the business may affect the workers to be employed at

the business. Workers must be either available locally or else
prepared to travel. It is important that those workers have the right
skills.

If locally there is high unemployment it may be easier to recruit staff

and it may be possible that they could be employed more cheaply. If
there is high unemployment local people may not have the money to
be able to spend in the business.

Another consideration for the location of a business is that the right

amount of land and buildings must be available. Certain businesses
need to be near to their customers or to their suppliers.

Transport and communication links associated with a given area are

also part of the equation when deciding where to place a business.
The provision of telephone and internet services in the area may also
have to be considered.

Certain businesses in primary industries will need to be sited near to

material resources and secondary businesses may also be sited close
to resources that are important to their business. All businesses need
to reach customers and the location of retail business has to consider
foot traffic counts.

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For many reasons the location of many businesses is crucial to their
success or otherwise.

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 Chapter 4:
What Reasons Work- If You Have The Right Mindset You
Might Succeed

Synopsis

Individuals are notoriously snoopy, and eventually they’ll ask about

your plans. There’s an unjust assumption that everybody should be
looking to better their lives, so you’ll need to get great at deflecting
their questions with fake answers.

When they finally take note of your apparent lack of forward

advancement, put the blame on outside factors like the economy, how
unjust your boss is, how absurd your ex was, etc. If you tell
individuals the truth, they might try to motivate you to make a few
changes, and you definitely don’t need that.

Be careful… If you have the right mindset you may succeed.

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 Mentality

Having the correct mindset for success is vital to be able to achieve

business vision and key business goals. The business world is highly
competitive and most new businesses will fail.

In order to remain in business and to succeed, a business has to be

focused and to be driven. A business must also have a good leader.
These things though are not sufficient in themselves to be able to
function at the highest level and in particular the leader and those
involved in the business must possess a business mindset.

There are a number of core beliefs that every successful business

entrepreneur will possess. If those beliefs can be fostered by newly
aspiring business people there is a chance that their business will
succeed.

It is crucial to have e passion about the product and service that the
business sells. This passion is infectious and will rub off onto
customers, clients and staff also.

Successful people must have the desire to become successful and the
drive and determination to achieve their goals. They must also have
well developed egos and believe emphatically in themselves and their
business to be able to carry on in the face of negativity. Vision and
the courage to follow instincts and to take a leap of faith are all
attributes of a successful entrepreneur.

It is essential to be a hard worker and be self disciplined and be

willing to make necessary sacrifices to succeed. Being persistent and

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keeping going is vital. Possessing wisdom and using commonsense to
learn from mistakes and to be able to think with a clear mind is
important. The ability to make good decisions and to be able to take
calculated risks is paramount.

Entrepreneurs have to be optimistic to maintain positivity and also to

be opportunistic and alert to new deals and opportunities that others
fail to see.

To emulate all or most of these attributes would ensure a modicum of

success.

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 Chapter 5:
What Techniques Work- Using The Right Techniques
Might Lead To Success

Synopsis

To fail...Don’t be too originative or attempt to innovate. Copy another

person’s technique if you are able to. Fitting in with the herd is safer
than sticking out as a distinct person. It’s simpler to stave off success
if you prefer the popular methods of the masses — don’t do anything
too fancy. Style is too similar success.

Be careful… If you use the right techniques you may succeed.

Even in a strong economy the kind of growth that signifies a

successful business is hard to come by. There is no one principle to
follow that will lead to market domination but instead business
leaders must use a range of techniques to stay ahead of the
competition.

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 Methods

A business must build an original business model. Success in

business means doing something new and it starts with an original
business model. A business model has many purposes as it defines
the business, details the business’s advantages over its competitors
and acts as a road map for future success.

It is crucial to business success to be able to maintain a presence on

line. There are millions of internet users and that’s a lot of potential
customers.

Coupled with the many devices they use to access the web – laptops,
smart phones and tablets etc. it is obvious how a business creates
success with an active online presence. Whether a business sells
goods or a service it can reach customers directly.

Success in business is non static which is why business must adapt to

everything from changes in customers’ tastes to new government
regulation or they will risk dying.

There’s a reason why the adage about the importance of business

location has endured for years and that’s because it is true. Every
business’s success will hinge on it being in the right location at the
right time.

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Businesses must be constantly innovative. When coming up with new
product ideas thought should be given to how well the idea meets the
needs and wants of the masses.

If it doesn’t then it needs to be altered. Thought must also be given to

how to add value to a product considerations should also be given to
what the competitors have done with their product. In business it is
essential that decisions have to be made and it may be necessary to go
with a gut instinct and make it work.

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 Chapter 6:
If You Are Doing The Wrong Stuff- Don’t Worry About
Success

Synopsis

To fail... Put together flawed plans to reach your goals, plans that any
fairly intelligent individual would be able to poke full of holes. Make
sure that at least one crucial step calls for an unattainable step.

Be careful… if you do the right stuff you may succeed.

Businesses and products and ideas are rarely always successful.

Many errors may be made in the startup company’s operating system
or lack of operating system. Planning may never have been
considered and the product or service being marketing may very well
not be what the market is seeking. True breakthrough innovation, an
importance in today’s globally competitive world in which product
cycles are shorter than ever, is so extraordinarily hard. It requires
well honed organizations built for efficiency and speed to do what it is
that feels unnatural: explore, expand, foul up sometimes and then
repeat.

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 Great Tips

Intelligent failures – those that happen early and inexpensively and

that can contribute new insights about a business’s customers should
be more than just tolerated they should be encouraged. Working out
how to master the process of failing fast and failing cheap and then
fumbling towards.

Getting good at failure needs a good leader, someone who can create
an environment safe for taking risks and who is prepared also to
share their own mistakes.

It might also mean bringing in an independent observer who is

unattached to the business and its history and it also means making
time available to reflect on the failure and not just on success.

Because of the enormous emphasis that we all place on success and

successful performance there is a need to design ways to measure
performance that balance accountability with the freedom to make
mistakes.

Individuals may fear failure but they also fear the consequences of it
even more. In addition to making sure performance evaluation takes
on a long term view it is important to consider rewarding or
celebrating smart failures.

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As many businesses will fail it may be necessary for an increasing
number of business to take on the mindset of designers and scientists
who work to prove themselves wrong not to succeed. Failures in
business have a great deal to teach us.

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 Wrapping Up

If you’re already employing most of the failure techniques in this

book, then you shouldn’t have to concern yourself about success,
happiness, and fulfillment tainting your dreary existence. You are
able to relax and coast to the casket from here.

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