HABITUAL ALCOHOL CONSUMPTION AND

RATIONAL BEHAVIORAL CHANGE AMONG

HUMANITIES AND SOCIAL SCIENCES
STUDENTS

A Research Study Submitted to the Faculty of

Zamboanga del Sur National High School
Senior High School

In Partial Fulfillment of the Requirements for the

Subject Practical Research 2
(Quantitative Research)

Aradais, Abdul Jaleel G.

Agusan, Shantal Noelle
Carvero, Elton Mark C.
Cabardo, Sonjeev C.
Cabantac, Joshua B.
Daipal Ken Jr. S.
Esguerra, Katharina Jed M.
Fuerzas, Justin Carl C.
Lacaste, Jantina T.
Libre, Reynald T.
Mohammad, Jasmine S.
Nacario, Karyl P.
Tacuken, Taufiq Robinson V.

December 2024
 CHAPTER I

THE PROBLEM AND ITS SCOPE

I. Rational

Habitual alcohol consumption refers to the regular and uncontrollable

pattern of alcohol use that can lead to dependance and addiction. Habitual

alcohol consumption contributes to social problems such as violence and

decreased productivity. Alcohol is a substance that affects the mind and

creates dependence, causing a lot of problems for young people's health

(Stockings et al., 2016). In teenagers, drinking alcohol can have bad effects

on their health. It can affect their memory, learning, problem-solving skills, and

ability to control their impulses. These effects might continue into adulthood.

Adolescence is an important time for development, including physical, social,

and emotional growth. It's when behaviors, including health-related behaviors,

are established. Drinking alcohol can affect the student’s ability to learn in

school and develop their skills.

The survey results highlight a concerning trend of alcohol consumption

among Filipino students aged 13-19, with 26.6% reported as current alcohol

drinkers and 17.7% engaging in heavy episodic drinking. These figures

indicate a significant portion of the youth population is involved in alcohol

consumption, posing potential risks to their health and well-being.

Furthermore, the data on students aged 13-15, showing 9.1% current alcohol

drinkers and 5.9% engaging in heavy episodic drinking, underscores the need

for targeted interventions and preventive measures to address alcohol-related

behaviors from an early age. (Max Roxer et al.,2018). A lot of students

nowadays are already exposed to alcohol at a young age, and alcohol

consumption can lead to risks in their mental health and well-being.

Intervention and preventive measures must be made to counter this problem.

Rational behavioral change refers t the process of making decisions to

change behavior in a way that aligns with long-term goals and values.

Rational behavioral change involves recognizing the harmful consequences of

excessive drinking, evaluating personal attitudes and belief about alcohol, and

making strategies to reduce or refrain from drinking alcohol.

By examining these issues, researchers can contribute to a deeper

comprehension of human decision-making processes and the underlying

motivations that influence behavioral change, thereby offering a holistic

perspective on the multifaceted nature of addiction within the context of social

and cultural frameworks. Additionally, the study can facilitate the development

of tailored interventions and educational programs aimed at promoting rational

behavioral change, empowering students to make informed choices and

fostering a culture of responsible decision-making within academic and social

settings. Ultimately, such research endeavors have the potential to contribute

to the cultivation of healthier and more resilient communities, thereby

advocating for positive behavioral transformations and enhancing the overall

well-being of individuals within society.

Conceptual Framework

INPUT PROCESS OUTPUT

 Social  Developing  Rational

environment coping skills behavioral
 Environmental  Enhancing self- change
Factors regulation

By having an input, process, and output, this conceptual framework

provides a holistic understanding of habitual alcohol consumption and rational

behavioral change. To guide the researchers to provide effective interventions

to promote healthier alcohol related behaviors.

Theoretical Framework

Social Learning Theory of Albert Bandura (1997)

This study is based on theories which will help us define and explain

rational behavioral change in Humanities and Social Sciences students with

chronic alcoholism. This study makes use of the Social Learning Theory of

Albert Bandura (1977). Social learning theory suggests that observation and

modeling play a primary role in how and why people learn. In this study this

theory can help in knowing why students start drinking alcoholic beverages.

The idea of this theory is that people learn from observing how other people

do things and this plants an idea in a person's mind and it becomes a guide

for action. According to Bandura, people observe behavior either directly

through social interactions with others or indirectly by observing behaviors

through media. Social learning can be beneficial and detrimental, it can lead a
person to copy something productive and can also lead a person to copy

things that are not a good thing to do like chronic alcoholism.

Statement of the Problem

This study focuses on the habitual alcohol consumption and the

rational behavioral change.

This questions will help the researchers continue the study and answer

these questions in the end.

1. What factors cause habitual alcohol consumption?

2. What kind of rational behavioral change did the alcohol consumers

have?

3. How does habitual alcohol consumption affect the academic

performance of students?

4. Why do they continue to drink knowing the risks?

Hypotheses

The following hypotheses was tested at 0.5 level of significance.

H0: There is no significant difference between habitual alcohol drinkers and

non-habitual alcohol drinker students in rational behavioral change.

Scope and Delimitation of the Study

This study will take place at Zamboanga Del Sur National High School

Senior High School. It will be conducted and completed during the school year

2023-2024, the target participants of this research are students with habitual .

This study will focus on the rational decision-making changes and finding

ways to prevent or mend this issue among Humanities and Social Sciences
Students. Data will be collected through survey questionnaires containing

questions that are related to the study and help define and identify the rational

behavioral changes. This study will not go outside the premises of the school

and all participants will come only from the HUMSS strand.

Significance of the Study

This study will identify and analyze the habitual alcohol consumption

and rational behavioral change. This study aims to understand how many

humanities and social sciences students handle the effects and factors that

influence their drinking habits. By doing this, the study hopes to find ways to

help students make better choices about drinking and create a more

supportive academic environment. The results could be used to develop

specific ways to help students, improve public health efforts, and make better

educational policies, all of which could improve the well-being and success of

humanities and social sciences students and address the larger problem of

alcohol consumption in society.

The following are the beneficiaries of the study.

Students. Students will benefit from the study as they will acquire

information as to what might happen if they do gain chronic alcoholism. This

will enlighten them on the effects of alcohol on the behavior of a person.

Parents. Parents will gain knowledge on why there is changes on the

behavior of their children and intervene early before it is too late. This will also

help new parents with young children so that they can be knowledgeable on

the result of alcohol on the decision making of their children and will be able to

guide them properly.

 Teachers. The study will help teachers understand and guide the

students more effectively and efficiently. Give them an insight on how such

students think and decide on activities to do daily.

School Administrators. They will benefit from this study by knowing the

state of mind of the students and how to intervene in the early stage of

alcoholism. This study will give them ideas on creating programs that will

guide students on alcohol discipline.

Future Researchers. Future researchers can use this study as a

reference for their own study and give them an idea on what kind of study

they are aiming for. Future researchers can also add new data and further

improve this study.

Definition of Terms

Habitual. Refers to do something repeatedly as a habit or has become

a part of your lifestyle. Doing something regularly and it has become a regular

occurrence.

Rational. Rational refers to a person’s ability to think clearly,

reasonable, and logically. It is the decision making of a person between right

and wrong. A person’s judgement on everyday things.

 CHAPTER II

REVIEW OF RELATED LITERATURE AND

RELATED STUDIES

Related Literature

In the study of habitual alcohol seeking: Neural bases and possible

Relations to alcohol use disorder conducted by Laura H. Conbit, Patricia H.

Jamak, in this study discusses the behavioral changes associated with

chronic alcohol use, specifically the shift from goal-directed to habitual control

of alcohol-seeking behaviors.
 CHAPTER III

METHODS AND PROCEDURE

This chapter describes the Habitual Alcohol Consumption and

Behavioral Change among Humanities and Social Sciences Students

methodology, flow of the study, Research Design, Research Environment /

Locale of the Study, Research Respondents, Data Gathering Procedure,

Statical Treatment of the Data, Scoring Procedure.

I. RESEARCH METHODOLOGY

This study will utilize quantitative research methodology. The data to

be used will be gathered through self-made survey questionnaires. This study

will use direct observation to generate the data needed.

II. FLOW OF THE STUDY

INPUT

Habitual alcohol consumption Rational behavioral change

PROCESS

Self-made survey questionnaire. Subjecting the data using

appropriate statistical treatment

OUTPUT

The changes in rational behavior and

strategies to resolve the problem.
III. RESEARCH DESIGN

The researchers used correlational research method to investigate the

relationship between habitual alcohol consumption and rational behavioral

change among Humanities and Social Sciences Students. The study used

self-made survey questionnaire to gather the needed quantitative data.

IV. RESEARCH ENVIRONMENT/LOCALE OF THE STUDY

This research study was conducted at Zamboanga del Sur National

High School Pagadian City, Philippines Barangay Zamboanga del Sur

National Senior High School offers Strands which are academic and

technology vocational. Under academic strand are Humanities and Social

Science (HUMSS), Science Technology, Engineering, and Mathematics

(STEM) it also has Accountancy, Business and Management (ABM).

V. RESEARCH RESPONDENTS

Table 1

Distribution of Respondents

Respondents Gender Total

Age MALE FEMALE %

17- 20 50 50 100

Total 50 50 100%

VI. RESEARCH INSTRUMENTS

This research will use survey questionnaires as an instrument to gather

the data. The questionnaire will contain questions that will answer and give

meaning to the study. The questionnaire is answered through checkboxes.

VII. DATA GATHERING PROCEDURE

The researcher will first seek approval from the principal. After the

approval to conduct the study, the researchers will then start finding the

participants and administer the survey questionnaire. Statistical analysis

organizes, summarizes, and analyzes data to identify patterns using the

frequency count to calculate data in category and a simple percentage as to

how much of the participants answered the same, also the weighted mean

used to determine item is related and important lastly the T test, used to test if

the treatment or process has effect.

VIII. STATISTICAL TREATMENT OF THE DATA

This part of the chapter will show how the data is organized and analyzed.

Data will be analyzed using total mean scores. The researchers will collect the

data generated by the questionnaires.

1. Frequency Count. This will be used to calculate how many

people fit in the category or the category their answer belongs to.

2. Simple Percentage. It will be used to identify how many of the

target participants answered a question and determine the

percentage from the sample.

3. Weight Mean. This will be used to determine which item is

related and important, rather than treating each item equally.

4. T test. It shall be used to test whether the treatment or process

influences the sample population or if there is any difference.

IX. SCORING PROCEDURE

Scale Scoring Range Interpretation Verbal

Description

4 3.25-4.00 Strongly Agree The participants

strongly agree
that alcohol can
influence change
in the rational
behavior of
students.

3 2.50-3.24 Agree The participants

agree but are not
certain that there
is an effect on
the rational
behavior from
 drinking alcohol.

2 1.75-2.49 Disagree The participants

of the study
disagree that
drinking alcohol
can change a
person’s rational
behavior but not
completely.

1 1.00-1.74 Strongly The participants

Disagree strongly disagree
that there is a
relation between
rational
behavioral
change and
chronic
alcoholism.
Questions:

1. Does habitual alcohol drinking affect your behavior towards your

studies?

2. Does habitual alcohol drinking affect your personal decision in life?

3. Have you noticed some changes in your academic performance

because of habitual consumption of alcohol?

4. Have you notice changes in your personality because of drinking

alcohol?

5. Do you think reducing or eliminating alcohol could help you achieve

your goals?

6. Do you use alcohol as a coping mechanism for stress or difficult

enations?

7. How can you tell if a person’s alcoholism is severe?

8. What rational behavioral adjustments concerning alcoholism ought to

be recognized first?

9. What changes in rational behavior does someone with chronic

alcoholism make?