Hamburgueza Y Boutique

EXECUTIVE SUMMARY

Brief Description of the Project

Food and clothes are two most basic needs of the human beings. Food that

people intake to feed the stomach which hunger and clothes that cover the human

beings' nakedness. As a saying goes, history repeats itself especially on clothing and

trends that from year to year, fashion differ, new styles every year.

In today's highly competitive environment, it is increasingly difficult to differentiate

one business from another. The proponents’ main priority is to establish one business

that would give customers satisfaction in a simple way. The business aims to sell the

products that are of the highest quality, as well as keeping the customers happy with the

product categories from food to boutique, which offers hamburgers and fashionable

clothes.

Hamburgueza y Boutique is a spanish term for hamburger and clothing line

business. The proponents had decided to adapt Spanish environment to easily catch

the attention of people.

The business will open Monday to Sunday from 8 am to 5 pm. Hamburgueza y

Boutique will entice youngsters to bring their friends with the innovative environment,

variety of hamburgers, unique and trendy styles of clothes. The business also provides

excellent and friendly customer service to support the ambience of fun and youthful

lifestyle.
 Hamburgueza Y Boutique

Brief Profile of the Management Team

The objective of the organizational structure is to maximize the forces which

provide for its feature. It also shows the lines of authority among them and the specific

positions of the members of the organization. The manager of the Hamburgueza y

Boutique shows the highest authority in the business. She will be responsible for the

overall management and in making decisions. It will be followed by the workers who will

be responsible for the overall production processes and operations of the business.

The major resource of the business is manpower that supplies their physical

effort in order for them to accomplish their specific job or task in the business. The

business initial employees will include two (2) females for the counters, one (1) male

cook for the kitchen area, one (1) Maintenance, one (1) male server under the burger

station, one (1) sales lady under the clothing station, one(1) Sewer and one (1)

designer. They will be on their assigned works during open hours. Each employee will

work for 8 hours per day.

Project’s Contribution to the Economy

Maximizing profit somehow is the main purpose of the other organizations why

they choose to compete in this kind of industry but they tends to lose its track because

they’re not prioritizing the welfare of the society. They must inject extra care to this

people who contributes to the success of the business. Other than focusing on self-

wants and interest, the proponents include the community on their desires, hoping to

build positive image in the market.

 Hamburgueza Y Boutique

Any business establishment could contribute to the Philippine economy if they

properly comply with their corresponding taxes. The Hamburgueza Y Boutique would

exert much loyalty in paying mandated fees, taxes and licenses, ergo the enterprise is

indirectly contributing part of its profit to the general public to be used to fund

government projects.

By the fact that the business creates job, the possibility of the enterprise to

expand business operation will need much workers, somehow the enterprise

contributes to the prevention of increasing unemployment rate of the country.

Hamburgueza Y Boutique would like to create a great relationship with the society since

they served as the foundation of the business. The enterprise would also take good

care of the nature by complying with the government ordinances and promoting

environment-friendly initiatives.
 Hamburgueza Y Boutique

Section I
MARKETING PLAN

Description of the Product

A product is a good or service that a business owner provides for sale to his

target market. When it comes to developing a product, the design, quality, packaging,

features, after-sales service, and customer service should be considered.

The business will offer food and fashionable clothes for the target market. In the

food category, the proponents will offer hamburger and fries, which in demand foods

nowadays. Alcoholic drinks will not be sold in our outlet, as Hamburgueza y Boutique

promotes a healthy and positive combination of Filipino and Spanish lifestyle. Instead,

we will offer juice drinks to complement the hamburger and fries.

Hamburgueza y Boutique primarily sells Hamburgers and Fashionable clothes.

Main products will be sold are: hamburgers, fries, juice drinks, male and female

merchandises.

Burger Station

Hamburgers are available in regular size. Customers can choose among the

following ingredients:

• Pork Patty

• Cabbage

• Onion

• Tomato

• Cheese
 Hamburgueza Y Boutique

• Mayo

• Catchup

• Chili sauce

The business has its own recipe for the patty. In making the recipe, the

proponents adapt the Spanish taste to add some twist on the usual patty of Filipinos.

The Patty of Hamburgueza Y Boutique is composed of the Following Ingredients:

Usual Patty:

• Ground pork

• Carrot

• Onion

• Egg

• Pepper

• Garlic

• Bread crumbs

• Salt

Additional Ingredient:

• Spanish green olives

Boutique Station

The Second floor of the building was allotted for the Boutique. Hamburgueza Y

Boutique will offer unique and trendy styles of dresses, shirts, pants, shorts and skirts

for female, while polo, long sleeves, shirts, pants and shorts for male customers.

Comparison of the Product with Its Competitors

 Hamburgueza Y Boutique

The proponents looked for the competitors that already absorb by the market.

Location

The place may include the location of your business, distributors, shop front,

possible use of the Internet, and logistics. It is important to have a good understanding

of the strategy behind the positioning or place.

The business will be located in Bauan, Batangas since it is civilized and very

accessible to the consumer.

The Location of the business is near the Bauan Public Market. Hamburgueza y

Boutique location will be a 2-storey building that would range in size from 50 – 70
 Hamburgueza Y Boutique

square meters and will seat from 15-20 guests on first floor. The location will feature its

own originality in product display and building attributes. The location will equip the

business with modern furniture and aim for cleanliness. The proponents were looked at

several possible locations in Bauan, Batangas that is near to college and High Schools.

The space selection was chosen based upon the following criteria:

• Enough community size.

• Easy access.

• Large percentage of target group in the community.

• Monthly rent of 15,000 or below

Plant layout is primarily concerned with the internal set up of the business in a

proper form. After having further discussion, the proponents have come up on the layout

below for the business.

All of these qualities are consistent with Hamburgueza y Boutique’s goal of

providing a top quality food and shopping experience. We want to be the best form of

marketing, where the customers will value the business as something exciting and

cannot wait to tell their friends and neighbors.

 Hamburgueza Y Boutique

Main Customers

The main customers of the business are individual ages 13-21 of both genders,

because it is the common age of students enrolled in high school and college. Individual

who really loves trendy merchandises and adventurous in trying new taste of food.

Supplier and Alternative Supplier Details

Supplier of Raw Materials for the Burger Station (Bauan Public Market), Alternative

(Citimart Bauan)

Projected Demand

Demand is a human want that are backed up by buying power (Kotler, et al.,

2009).Analyzing the demand, the proponents will be able to determine the needs of the

consumer, identify product’s willingness and capability to purchase the product and also

to determine if the product is feasible enough on the market.

 Hamburgueza Y Boutique

Hamburgueza y Boutique sees our targeted market group as easy goers. Based

on the observation of the proponents, they noticed that the target market want to take

things in just a bit. The proponents identified the following needs among the target

markets. Our core group:

• Wants variety and flavor in its food.

• Looks for speed of service

• Wants an entertaining and fun experience

• Insists upon a clean, friendly, and attractive environment

• Enjoys eating out

• Has an active lifestyle

Projected Market Share

Market share is the percentage of total category sales accounted for by a firm

(Marshall, 2010). It is very important to determine market share because this will help to

ensure that the business has already a market to absorb.

Selling Price

The price is the amount of money that customers have to pay to purchase

products or avail of services. There are several factors that you have to consider when it

comes to price. These include discounting, price setting, credit collection, and cash and

credit purchases.

The business will adapt the Psychological Pricing strategy. This pricing strategy

is commonly used by marketers in the prices they establish for their products. For
 Hamburgueza Y Boutique

instance, Php99.00 is psychologically "less" in the minds of consumers than Php100. It

is a minor distinction that can make a big difference.

Sales Forecast

Sales forecasting is the process of estimating future sales. Accurate sales

forecasts enable companies to make informed business decisions and predict short-

term and long-term performance. Companies can base their forecasts on past sales

data, industry-wide comparisons, and economic trends.

Sales forecasting gives insight into how a company should manage its workforce,

cash flow, and resources. In addition to helping a company allocate its internal

resources effectively, predictive sales data is important for businesses when looking to

acquire investment capital.

Promotional Measures

A Key Performance Indicator is a measurable value that demonstrates how

effectively a company is achieving key business objectives. Organizations use KPIs to

evaluate their success at reaching targets.

Key Performance Indicator software enables businesses to create, manage and

analyze data. The software allows organisations to enter their data into one specially

designed system, or connect external services for faster and more accurate data

collection. This type of software allows businesses to visualize and comprehend data

from a number of KPIs that represent different areas of a business, all in one place.

Companies benefit from KPI software through faster and more accurate data collection,

instant reports on performance, and alerts when a KPI is over or under achieving. KPI
 Hamburgueza Y Boutique

Software centralizes businesses data, while simplifying real-time reporting to always

give them a competitive edge. KPI Software increases data visibility as when it is in the

cloud it is mobile.

Marketing Strategies

Marketing is a function of business that determines the needs of the consumer. It

also identifies target markets as well as applies services and products to serve such

markets. In addition, it involves the promotion of services and products within the

marketplace. It is crucial to the success of a business, with its main focus on customer

satisfaction, quality, and consumer value.

Promotion is all about the act of communicating the values and benefits of your

products to your customers. It involves the use of different methods, such as direct

marketing, sales promotion, advertising, and personal selling to persuade customers to

your business.

The business will also implement promotional activities such as tarpaulin,

brochure and online advertisement which can help the products to be known in entire

target place.

Promotional Activities When

Tarpaulins and brochures Before Product launching
Online advertisements Launching onwards

The proponents believed that through these marketing strategies it would help

the business to be known in the market.

 Hamburgueza Y Boutique

Section 2
PRODUCTION PLAN

Production Process

For Burger Station

The Burger will be process once a customer ordered. While the production of

patties will be done weekly to make sure that patties are in god quality. Here is the

process in making Hamburgueza Y Boutique Patties:

• Combine all the ingredients.

• Make a 2-inch-wide indentation in the center of each with your thumb to prevent

the burgers from bulging when fried.

For Boutique,

The production of the items under the boutique will be done every other day.

Since the business has only one sewer. The average production daily is (16) sixteen.

Since a worker has 8 hours every day. Every item is expected to be done every 30

minutes.

Fixed Capital

Fixed capital includes the assets and capital investments that are needed to start

up and conduct business, even at a minimal stage. These assets are considered fixed

in that they are not consumed or destroyed during the actual production of a good or

service but have a reusable value.

 Hamburgueza Y Boutique

Sources of Equipment

For the Burger Station, it includes ordinary burger griller with deep fryer set, juice

dispensers as containers for the variety flavours of juices and LPG Gas that would last

for about 15 to 20 days.

Hamburgueza Station
Equipment
Particulars Acquisition Cost
Burger Griller with Deep Fryer Set Php 3,500.00
Juice Dispenser 1,500.00
LPG 620.00
Total Php 4,920.00
Source:Lazada.com.ph

While for Boutique Station, it includes stainless steel racks, mannequins, mirrors,

curtains and curtain rods. The table shows the list of equipment, its quantity and

acquisition cost.

Boutique Station
Equipment
Particulars Acquisition Cost Quantity Total
Curtains Php 185.00 2 Php 370.00
Curtain Rods 150.00 2 300.00
Mannequins 275.00 2 550.00
Stainless steel racks 330.00 12 3,960.00
Total Php 5,180.00
Source: Lazada.com.ph

2.10 Raw Materials

Raw Materials are those materials which can be identified in the product and can

be conveniently measured and directly charged to the product. It holds the cost of direct

materials on hand that is intended for use in the manufacturing process (Balada, 2013).
 Hamburgueza Y Boutique

The proponents are much concern for the quality and taste of the product that satisfies

the demand of the consumer.

Its raw materials include bun, burger patties, cabbage, onion, tomato, cheese,

catsup, chilli sauce, mayonnaise, fries and oil and variety flavour of juices.

Hamburgueza Station
Raw Materials
Particulars Acquisition Cost Quantity Total
Burger Pork Patty
Ground pork 170.00 30 kls. Php 5,100.00
Carrot 120.00 15kls. 1,800.00
Onion 90.00 10kls. 900.00
Egg 150.00 4 trays 600.00
Pepper 150.00 1kl. 150.00
Garlic 100.00 10kls. 1000.00
Bread crumbs 30.00 30 packs 900.00
Salt 50.00 3kls. 150.00
Bun Php 28.00 375 packs 10,500.00
Cabbage 50.00 30kilos 1,500.00
Cheese 39.00 136 packs 5,318.00
Catsup 45.00 15 gallons 675.00
Mayonnaise 125.00 15 gallons 1,875.00
Chili Sauce
Oil 19.00 60 bottles 1,140.00
Fries 115.00 60 kilos 6,900.00
Juices 105.00 90 packs 9,940.00
Total 48,268.00

Table 3.6
Boutique Station
Raw Materials
Particulars Acquisition Cost Quantity Total
Cloth 960.00 20 roll 19,200
Accessories 99.00 50 packs asstd. 4, 950
Total Php 24,150
 Hamburgueza Y Boutique

Section 3
ORGANIZATION AND MANAGEMENT PLAN

Form of Business

Single proprietorship is a business unit owned and managed by only one person.

It is the simplest and most common form. Most small business starts as sole

proprietorship. Hence, the investor and the business are essentially one. The sole

proprietor, possesses all the assets. He takes all the profits and assumes all the

liabilities. Taxation is based on oneness. This means that his income from the business

is taxed as a personal income. Disposal of the business and its assets is fairly simple. In

the event of death, the business and all its assets may be passed by virtue of a will.

Organization Structure

The objective of the organizational structure is to maximize the forces which

provide for its feature. It also shows the lines of authority among them and the specific

positions of the members of the organization. The manager of the Hamburgueza y

Boutique shows the highest authority in the business. She will be responsible for the

overall management and in making decisions. It will be followed by the workers who will

be responsible for the overall production processes and operations of the business.

Manpower

The major resource of the business is manpower that supplies their physical

effort in order for them to accomplish their specific job or task in the business. The

business initial employees will include two (2) females for the counters, one (1) male

cook for the kitchen area, one (1) Maintenance, one (1) male server under the burger
 Hamburgueza Y Boutique

station, one (1) sales lady under the clothing station, one(1) Sewer and one (1)

designer. They will be on their assigned works during open hours. Each employee will

work for 8 hours per day.

Organizational Policies

It is a set of standardized rules and regulations of the business and it should be

followed by everyone.

1. The manager is responsible for the overall management of the business.

2. The manager is responsible for opening and closing the business.

3. The manager should ensure that the business is legally registered and will

operate in accordance with the law.

4. The manager should supervise the cleanliness of the store.

Operational Policies

This includes the policies that the business should observe in their day-to-day

operation

1. Working days will be Monday to Sunday and work will start at 8 o’clock in the

morning up to 6 o’clock in the afternoon.

2. Non-business related transactions are prohibited.

3. Smoking is strictly prohibited.

4. No work, No pay.

a. For Burger Station:

1. Wearing of accessories in production area is not allowed.

2. Personal neatness and cleanliness of employees should be observed.

 Hamburgueza Y Boutique

b. For Clothing Station:

1. Wearing of accessories in the area is allowed.

2. Light make-up is necessary for the sales lady.

3. Personal neatness and cleanliness of employees should be observed.

Employee Policies

It is a document that describes the policies that should be followed and observed

by the employees.

1. Sick leave should be notified to the manager at least two (2) hours before the

opening of the site. Excess of one day sick leave should have the attachment of

medical certificate.

2. In case of emergency leave, employee should inform the manager.

3. Vacation leave(s) should be submitted and must be approved one (1) week

before the vacation date.

4. The wages and salaries of the employees will be paid semi-monthly.

Business Experience and Qualifications of the Management Team

The following job specifications for manpower requirements.

Job Specification

Cashier & Sales Lady

• Must have pleasing personality

• Must have good communication skills

• Possess good moral character

• Must be 22 years old and above

 Hamburgueza Y Boutique

Server

• Must have pleasing personality

• Possess good moral character

• With experience in food serving

• Must be 22 years old and above

Cook

• Possess good moral character

• With experience in cooking

• Must be 22 years old and above

Maintenace

• Possess good moral character

• Must be 22 years old and above

Sewer/Tailorer

• With experience in sewing

• Possess good moral character

• Must be 22 years old and above

Designer

• Have the ability to design clothes

• Possess good moral character

• Must be 22 years old and abov

 Hamburgueza Y Boutique

Pre-Operating Activities

Legal Requirements

One of those is the legal requirements needed for the registration of the

business. To avoid conflicts regarding the existence and execution of the business’

operation, the proposed business ensures that it conforms to the requirements that

govern business in the Philippines. The necessary requirements needed to be

accomplished are as follows:

I. Registration of the Business name at the Department of Trade and Industry

The registration of the business name at DTI will prevent duplication for the

business to establish its own identity. The applicant shall pay an amount of Php 500.00.

An application form shall be filled out and submitted along with two (2) passports – size

pictures, a birth certificate and three (3) business name proposals.

Source: Department of Trade and Industry, Lipa City, Batangas

II. Application for Mayor’s Permit

The application for the Mayor’s Permit must be filed with the Office of the

Municipal Mayor. The following requirements are needed for filing: Community Tax

Certificate, Barangay Permit, 2x2 Picture, Location Sketch, DTI Certificate and BIR

Certificate. Clearances of the following forms are also needed: Sanitary

Permit/Clearance, Market Clearance, Zoning Clearance, Real Property Tax Clearance

(RPT) and Municipal Treasurer’s Clearance. Then, payment for all the necessary fees in

the Office of the Municipal Treasury including assessment of taxes, fees and charges

and all documents mentioned will be made. Finally, bring the application form and the
 Hamburgueza Y Boutique

documentary requirements will be submitted to Business Permits and Licensing Office

for processing of Business Permit with the following requirements: OR of Taxes, fees

and charges paid, all documents mentioned and Fire Safety Inspection Certificate

(FSIC) and Office Receipt from Bureau of Fire Protection (BFP).

III. Payment of all necessary fees and taxes at the Office of the Municipal

Treasury

1. Business Tax

2. Mayor’s Permit Fee

3. Garbage Fee

4. Sanitary Inspection Fee

5. Medical Fee

6. Police Clearance Fee

7. Annual Inspection Fee

8. Plate and Sticker

9. Fire Protection Fee

 Hamburgueza Y Boutique

Pre-Operating Permits and Licenses

Particulars Amount
DTI Registration P 500.00
Business Tax 3,000.00
Mayor’s Permit 300.00
Garbage Fee 200.00
Sanitary Inspection Fee 100.00
Medical Fee 100.00
Police Clearance Fee 100.00
Annual Inspection Fee 300.00
Miscellaneous Fee 100.00
Plate and Sticker 200.00
Fire Protection Fee 140.00
Nutritional Analysis 500.00
Community Tax Certificate 50.00
TOTAL P 5,590.00

DTI registration, Business Tax, Occupational Fee, and Garbage Fee will be paid

once upon the business operates.

Operating Permits and Licenses

Particulars Amount
Mayor's Permit 300.00
Garbage Fee 200.00
Sanitary Fee 100.00
Medical Fee 100.00
Police Clearance Fee 100.00
Annual Inspection Fee 300.00
Miscellaneous Fee 100.00
Plate and Sticker 200.00
Fire Protection Fee 140.00
Community Tax Certificate 50.00
Total Taxes and Licenses 1,590.00

For yearly permits and licenses to be paid by the business, it includes Mayor’s

Permit, Garbage Fee, Medical Fee, Sanitary Fee, Police Clearance Fee, Annual

Inspection Fee, Miscellaneous Fee, Plate and Sticker, Fire Protection Fee and

Community Tax Certificate. For renewal of the business, it also includes the previous
 Hamburgueza Y Boutique

year Mayor’s Permit, copies of annual tax payments, copies of regulatory fees receipts,

audited financial statements, Barangay Clearance and declaration of previous year’s

sale
 Hamburgueza Y Boutique

Section 4
FINANCIAL PLAN

Project Cost

The table shows 1-month projected cost of the business. It is important to

analyze and interpret the cost and expenses of the business. The total project costs are

allowable direct and indirect costs incurred by the institution to carry out an approved

project or activity. It is considered during the planning process for budget and financing

purposes.

Total Projected Cost

Particular Amount
Equipment - Hamburgueza Station Php4,920.00
Equipment - Boutique Station 1,880.00
Tools and Supplies– Hamburgueza Station 832.84
Rent expense 20,000.00
Furniture -Hamburgueza Station 8,350.00
Direct Materials – Hamburgueza Station 48,268.00
Direct Materials – Boutique Station 24, 150.00
Direct Labor 50,325.00
Indirect Materials Hamburgueza Y Boutique 2,300.00
Legal Fees and Licenses 1,590.00
Advertising Expense 1,200.00
Total Pre-Operating Expense 203,738.00
Cash for Contingency 46,262.00
Total Project Cost Php250,000.00
 Hamburgueza Y Boutique

Needs Improvement Competent Advanced Mastery Scor

Particulars 1 point 2 points 3 points 4 points e
Content & - Content is - Content is - Content is - Content is
Developmen incomplete. not comprehensive comprehensive
- Major points are comprehensiv , accurate, and , accurate, &
t
(X3)
not clear and /or e and /or persuasive. credible.
persuasive. persuasive. - Major points - Major points
are stated are stated
-Writing lacks - Content is clearly and are clearly and are
planning/ appears inconsistent well well
haphazard. with regard to supported. supported.
purpose and - Content and - Content and
clarity of purpose of the purpose of
thought. writing are writing are
clear. clear and
interesting.
Supporting - Proposal lacks any - Research is - Research is - Research is
Facts & hard data/evidence inadequate or adequate, complete,
of research into this does not timely and timely, and
Examples
(X3)
topic. address addresses addresses
- There is no course course course
support for the concepts. concepts. concepts.
major
points/features of -Major points - Major points -Major points
this bill. are are addressed are thoroughly
-Proof of Research addressed, and supported addressed and
is absent. but not well by some well supported
supported. evidence. by evidence.
Format - Paper lacks many - Paper - Paper follows - Paper follows
(X2) elements of correct follows most designated all designated
formatting. guidelines. guidelines. guidelines.

- Paragraph is - Paper is -Structure of -Paragraph

inadequate/excessiv over/ under the paragraph structure is
e in length. word length is clear and concise and
uses few easy to follow. easy to follow.
-no use of political political
vocabulary. terms. -Some usage -Paper is the
of political proper length
- Paper is the terms. and uses
appropriate political
length as vocabulary
described for extensively.
the
assignment.
Grammar, - Paper contains - Paper - Rules of - Rules of
Punctuation numerous contains few grammar, grammar,
grammatical, grammatical, usage, and usage and
& Spelling
(X2) punctuation, and punctuation punctuation punctuation
spelling errors. and spelling are followed; are followed;
errors. spelling is spelling is
- Language uses correct. correct.
 Hamburgueza Y Boutique
slang or - Language - Language is -Language is
conversational tone lacks clarity clear. clear and
throughout. or includes Sentences precise;
the use of display varied sentences
some jargon structure. display
or consistently
conversationa strong, varied
l tone. structure.
Spelling is
correct.
Total 12 12 8 8 40