Rhea Sawant - Synthesis Matrix Template
Rhea Sawant - Synthesis Matrix Template
Source Title
Audrezet, A., Kerviler, G., & Guidry Moulard, J. (2018). Authenticity under threat: When social media influencers need to
Booth, N., & Matic, J. A. (2011). Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate
Gensler, S., Volckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing
brands in the social media environment. Journal of Interactive Marketing, 27,
242–256, https://doi.org/10.1016/j.intmar.2013.09.004
major concert event, and what rhetorical features do they employ to enhance and manage their public image on the platform?
Source 2
Replogle
Scological Forum
Social Media
ethical manners, social media, usage from
celebrities/musicians
Social Media
"Lipsman, A., Mudd, G., Rich, M., & Bruich, S. (2012). The
power of "like": How brands reach (and influence) fans
through social-media marketing. Journal of Advertising
Research, 52(1), 40-52. https://doi.org/10.2501/JAR-52-1-
040-052
"The Influence of Social Media Marketing Instagram, Word of Mouth, and Brand Awarness.."
Branding/Marketing
"Teo, L. X., Leng, H. K., & Phua, Y. X. P. (2019). Marketing on Instagram: Social
influence and image quality on perception of quality and purchase intention.
International Journal of Sports Marketing and Sponsorship, 20(2), 321-332,
https://www.emerald.com/insight/content/doi/10.1108/IJSMS-04-2018-0028/full/
html"
Salunke, P., & Jain, V. (2022). Instagram marketing (2015–2021): A review of past
trends, implications, and future research. Exploring the latest trends in
management literature, 129-146,
https://www.emerald.com/insight/content/doi/10.1108/S2754-
586520220000001007/full/html
"Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing
"Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and
advertising. The Marketing Review, 15(3), 289-309,
https://doi.org/10.1362/146934715X14441363377999
Groupo Comunicar
Keegan, B.J., & Rowley, J. (2017). Evaluation and decision making in social media marketing. Management Decision, 55(1
Lipsman, A., Mudd, G., Rich, M., & Bruich, S. (2012). The power of "like": How brands reach (and influence) fans through
"How Are Young Music Artists Configuring Their Media and Sales
Platforms in the Digital Age?”
"Fox, M. A., & Kochanowski, P. (2007). Multi-stage markets in the recording industry. Popular Music and Society, 30(2),