ANSWER KEY WEB DEVELOPMENT 11TH

Page 1 - COMPARATIVES AND SUPERLATIVES

4. A conference is more formal than a conversation. (formal)

5. A girl should be smaller than a man. (small)
6. He looked even better than he felt. (good)
7. I have not the slightest idea in the world. (slight)
8. It is the highest hill in the whole country. (high)
9. It was worse than he had expected. (bad)
10. Nothing could be more favourable than their time. (favourable)
11. Nothing is plainer than this rational conclusion. (plain)
12. He is the biggest thing in my life. (big)
13. He is worse than an eldest son. (bad)
14. He is the most critical of men. (critical)
15. They are far more conventional than we are. (conventional)
16. I sent the best woman I could command. (good)
17. He must do the best he can. (good)
18. Nothing can be more dangerous than such an impression. (dangerous)
19. They were the most miserable time of my whole life. (miserable)
20. They were much nearer than he had fancied. (near)

Page 2 – Listening with Roger

1. Key elements driving market opportunities according to the speech include:
- Digital revolution and the necessity for businesses to embrace digitalization.
- Sustainability becoming a significant factor shaping consumer preferences and market
dynamics.
- The use of artificial intelligence and data analytics to understand and interact with
customers.
- Demographic shifts, such as the rise of Generation Z, creating new consumer segments
and preferences.

2. According to the speech, businesses can leverage digitalization by:

- Recognizing it as a necessity for thriving in today's interconnected world.
- Embracing e-commerce, digital marketing, and online services to reach customers
globally.
- Understanding digital platforms and utilizing them to connect with potential customers
effectively.

3. Sustainability presents businesses with the opportunity to:

- Innovate and cater to the growing demand for eco-friendly products and sustainable
practices.
 - Attract conscious consumers by integrating sustainability into their business models.
- Contribute to a healthier planet through sustainable sourcing, green packaging, or carbon-
neutral operations.

4. AI and data analytics can benefit businesses by:

- Providing invaluable insights into consumer behavior, preferences, and trends.
- Personalizing offerings and optimizing marketing strategies based on data-driven insights.
- Helping companies stay ahead of the competition in an increasingly competitive market
landscape.

5. Understanding demographic shifts is important for businesses because:

- It enables them to tailor products and marketing efforts to resonate with different
consumer segments.
- Demographic shifts, like the rise of Generation Z, represent significant buying power and
influence in the market.
- Recognizing values, preferences, and communication channels of different generations
helps businesses remain relevant and appealing to their target audience.

Page 3 – Skills and responsibilities of an Entrepreneur

Leadership Abilities: As the CEO or leader of the venture, strong leadership abilities are
essential for inspiring and motivating the team towards a common vision. Leadership fosters
unity, cohesion, and direction within the team, crucial for navigating uncertainties and
challenges with resilience and adaptability.

Communication Skills: Effective communication is vital for collaboration with

stakeholders, negotiation with partners, and articulating the venture's value proposition to
potential investors and customers. Clear and concise communication ensures that everyone
is aligned with the goals and objectives of the venture.

Decision-making Skills: Entrepreneurs must possess sharp decision-making skills to

analyze data, weigh risks, and seize opportunities effectively. Decisive actions based on
informed analysis are necessary for steering the venture towards growth and profitability.

Strategic Planning and Execution: Meticulous planning and strategic execution are
responsibilities that extend beyond mere idea generation. Crafting business plans, setting
achievable goals, and strategizing for different stages of the project (startup, growth,
sustainability) are crucial for long-term success.

Financial Management: Responsibilities include managing finances, allocating resources,

and ensuring financial sustainability. The CFO or finance manager plays a pivotal role in
budgeting, forecasting, and optimizing financial performance.
Operations Management: Overseeing day-to-day operations, optimizing processes, and
ensuring efficiency are essential responsibilities. The operations manager ensures smooth
functioning across various departments and identifies areas for improvement.

Product Development and Innovation: Fostering innovation and continuously enhancing

products or services are critical for staying competitive. The product developer or innovation
team focuses on creating value for customers and adapting to market trends.

Marketing and Branding: Developing marketing strategies, building brand identity, and
reaching target customers are key responsibilities. The marketing manager ensures effective
promotion and positioning of the venture in the market.

Human Resource Management: Fostering a positive company culture, recruiting and

retaining talent, and managing team dynamics are crucial for organizational success. HR
responsibilities include training, development, and employee engagement.

Customer Focus: Understanding customer needs, preferences, and feedback is fundamental

for delivering value. Entrepreneurs must prioritize customer satisfaction and continuously
strive to meet or exceed expectations.

Overall, the identified entrepreneur skills and responsibilities contribute to the success of an
entrepreneurial venture by providing direction, efficiency, innovation, and customer-
centricity. Each role plays a unique but interconnected part in achieving the overarching goals
of the venture.

Page 6 – SWOT Analysis

Exercise 2
Exercise 3

Page 8 – The role of marketing

WARM UP

READING COMPREHENSION
Exercise 2

Page 9 – Market Segmentation

Exercise 2

Exercise 3

Page 10 - The Marketing Mix

Exercise 2
Page 11 – Market Research
Exercise 1

Exercise 2

Page 12 – Primary Research methods

Page 13 – Focus Groups

Audio transcripts

Exercise 1

Exercise 2
Exercise 3

Page 14 – Internet Marketing

Page 15 – Internet Marketing Questionnaires

Exercise 1

Exercise 2
Exercise 3

Page 16 – Mobile Marketing

Exercise 1

Exercise 2
Page 17 – Unsolicited offers

Exercise 1

Exercise 2

Page 18
Exercise 4

Page 19 – Unsolicited offers, emails and phone calls

Exercise 1 and 2
Exercise 3

Page 20 – Listening audio transcripts

Exercise 4 to 6

Page 21 – Advertising
Exercise 2
Exercise 3

Page 22 – Effective advertising

Exercise 2

Exercise 3 – Audio transcript

Exercise 3 - Answer

Page 23 – Advertising Media

Exercise 1
Page 24 – Vocabulary - Exercise 2

Exercise 3 - Speaking

Page 25 – Analyzing adverts - Exercise 1 to 2

Page 26 – Exercise 3

Exercise 4 to 5

Page 27
Exercise 6
Exercise 7 to 9
Page 28 – Radio and TV Commercials
Exercise 1

Exercise 2

Page 29 – Business Language

Exercise 1
Exercise 2 to 4

Page 30 – Grammar

Page 32
Reading Comprehension
Exercise 2 – Listening Transcript audio

Answer
Exercise 4

Page 34
Page 39 – WH - Questions
Page 41 – Excelling in Business: Embracing Customer-Oriented Service Principles
1. b. Customer satisfaction

2. a. Conducting market research

3. c. Effective communication and responsiveness

4. c. Customer-centric mindset

5. b. Conducting thorough market research and engaging in active listening

6. What is the main focus of the speech on applying service principles?

- The main focus is on integrating a customer-oriented approach into every aspect of
business operations to enhance customer satisfaction and loyalty.

7. According to the speech, why is it important to understand customers?

- It's important to understand customers to tailor products or services to address their
specific needs, thereby laying a solid foundation for success.

8. What role does effective communication play in building trust with customers, according
to the speech?
- Effective communication plays a crucial role in building trust with customers by promptly
addressing inquiries, resolving issues, and soliciting feedback, demonstrating commitment
to their satisfaction and willingness to exceed expectations.

9. What is the overall message or take away from the speech?

- The overall message is to prioritize customer satisfaction and loyalty by integrating a
customer-oriented approach into every aspect of business operations, fostering long-term
relationships, and setting the foundation for success.

Audio Transcript
Excelling in Business: Embracing Customer-Oriented Service Principles Good morning everyone.
Today, I'm excited to share with you some invaluable insights on applying service principles with a
customer-oriented approach in the implementation of our business plans. In our journey as aspiring
entrepreneurs, it's imperative to recognize that the heart of any successful venture lies in its ability to
meet and exceed the needs and expectations of its customers. First and foremost, let's acknowledge
the significance of understanding our customers. Before diving into the intricacies of our business
plans, we must conduct thorough market research and engage in active listening to truly grasp the
pain points, preferences, and desires of our target audience. By empathizing with our customers, we
can tailor our products or services to address their specific needs, thereby laying a solid foundation
for success. Once we've gained insights into our customers' needs, it's essential to integrate a
customer-centric mindset into every aspect of our business plan. From product development and
pricing strategies to marketing campaigns and post-sale support, every decision and action should
revolve around enhancing the customer experience. By prioritizing customer satisfaction and loyalty,
we not only foster long-term relationships but also cultivate a positive reputation that sets us apart
from competitors. Moreover, let's not underestimate the power of effective communication and
responsiveness in building trust and rapport with our customers. Promptly addressing inquiries,
resolving issues, and soliciting feedback demonstrate our commitment to their satisfaction and
willingness to go above and beyond to exceed their expectations. By fostering open channels of
communication, we not only strengthen customer relationships but also gain valuable insights that
drive continuous improvement and innovation. In conclusion, as we embark on the implementation
of our business plans, let's remember that our customers are not just transactions but invaluable
partners in our journey towards success. By embracing service principles with a customer-oriented
approach, we can create meaningful and memorable experiences that resonate with our audience and
propel our ventures to new heights. Together, let's commit to placing the customer at the forefront of
everything we do and unleash the full potential of our entrepreneurial endeavors. Thank you

Page 42 – Customer Service

Exercise 1 to 3

Page 43 - Exercise 4 to 9
Page 45 – Private Sector- Sole traders
Exercise 2

Exercise 3

Page 46 – Partnership
Exercise 1
Exercise 2 – Listening Audio Transcript and answer

Page 47 – Limited liability companies

Exercise 1
Exercise 2

Page 48 – Cooperatives
Exercise 1

Exercise 2 – Listening Audio transcript and answer

Exercise 3

Page 49 – Franchises
Exercise 2 to 3

Page 50 – Reading comprehension

Page 51 – Types of company integration
Exercise 1 to 2

Page 52 - Multinationals
Exercise 1 to 2
Page 53 – Macro – Multinationals
Exercise 2

Page 54 – Organization Chart

Exercise 1

Exercise 2 – Listening audio transcript and answer

Page 55 – Public Sector – Public Enterprises
Exercise 2

Exercise 3 – Listening Audio transcript and answer

Page 56
Exercise 4 to 5

Page 57 – The company

Page 69 to 70– Past Simple or Past continuous
1. What were you doing when I called you last night?
2. I was sitting in a café when you called.
3. When you arrived at the party, who was there?
4. Susie was watching a film when she heard the noise.
5. Yesterday I went to the library, next I had a swim, later I met Julie for a coffee.
6. We were playing tennis when John hurt his ankle.
7. What were they doing at 10pm last night? It was really noisy.
8. He was taking a shower when the telephone rang.
9. He was in the shower when the telephone rang.
10. When I walked into the room, everyone was working.
11. It was a day last September. The sun was shining; the birds were singing. I was walking
along the street when I met an old friend.
12. He was living in Russia when the Revolution started.
13. When her train got to the station, we were waiting on the platform
14. He was so annoying! He was always leaving his things everywhere.
15. On holiday we visited Rome, saw the Vatican, and spent a few days at the beach.
16. Why were you standing on a chair when I came into the room?
17. They lived in Germany when they were young.
18. At 7pm yesterday, we were listening to music.
19. When I left the house, it was snowing.
20. He was working in a bank when he met his wife.
Page 71 – Networks
Exercise 2

Exercise 3

Exercise 4

Page 72- Speaking exercise

Listening Exercise

Page 73 - What is Confidentiality?

1. What does confidentiality stand for?
- Confidentiality stands for the state of keeping information secret or not disclosing it, and
it involves the act of keeping private information private.

2. Which of the steps mentioned are related to responsibilities the users should have when
dealing with information shared in a network?
- Steps related to responsibilities users should have when dealing with information shared
in a network include password-protecting sensitive computer files and ensuring that
confidential information is only disclosed to those who need to know.

3. In your opinion. Why is it important to be careful when dealing with information shared
in a network?
- It is important to be careful when dealing with information shared in a network because
unauthorized access or disclosure of confidential information can lead to breaches of privacy,
loss of sensitive data, financial loss, damage to reputation, and legal consequences. Protecting
confidential information helps maintain trust with clients, employees, and stakeholders while
safeguarding sensitive data from potential threats and vulnerabilities.
Page 75 – Information technology
Exercise 1 to 3

Page 77 – It workplace rules

Exercise 3

Exercise 6 - Listening

Exercise 7
Page 80 – Big Data listening
1. To tailor promotions and advertisements to meet the specific needs and preferences of their
diverse customer base.
2. TechMart.
3. In a bustling city where countless transactions occur daily.
4. A plethora of products ranging from electronics to household essentials.
5. Ms. Johnson.

Page 85 – Social Media

Exercise 1 – Reading
1. C
2. B
3. A

Page 86
Exercise 2

Page 90 – Introduction to Operating Systems

1. OS stands for Operating System.
2. The Operating System (OS) allows you to manage computer hardware and software
resources, providing a platform for running applications and executing tasks.
3. Two of the most common operating systems are Microsoft Windows and macOS (formerly
known as OS X).
Page 91 to 92 – Operating Systems
Page 93 - Operating systems
Starter 1

Exercise 2

Exercise 3

Page 95
Exercise 4
Page 96
Exercise 5 to 6

Page 97 – Exercise 7
Page 98 – MACs and PCs
Exercise 1

Exercise 2 to 3

Page 99
Exercise 4 to 7
Exercise 8 to 9

Page 100 – Open Source OS

1. What is the essence of open source, as described in the passage?
Correct answer: a) Sharing and free use of any work's recipe or source

2. How did the frustration of Richard Stallman lead to the free and open-source movement?
 Correct answer: a) He couldn't fix his printer due to manufacturer restrictions

3. What benefits does open source offer, according to the passage?

Correct answer: b) Free remix and redistribution of work, cooperation, and an end to
predatory vendor lock-in

4. In the non-technical example provided by Jonas, how does Dave benefit from the open
source mindset in the skateboard community?
Correct answer: b) He shares tips and tricks with the community, has access to source
knowledge, and can remix tricks to improve his skills faster.

5. According to the passage, what is a common misconception about open source regarding
safety?
Correct answer: b) Many people contribute to open source projects to enhance safety and
keep unauthorized individuals out.

Page 101 Linux

Exercise 1
Exercise 2 to 3

Page 102
Exercise 4 to 8
Page 103 – CROSSWORD

Page 104 to 105

1. Case Study 1 Answer: Sarah decides to start with Ubuntu for its beginner-friendly nature
and robust community support. As she gains more experience and confidence in her coding
abilities, she plans to explore Arch Linux for its customization options and potential
performance benefits.

2. Case Study 2 Answer: Alex opts for Linux Mint for its stability, ease of use, and suitability
for academic tasks. Linux Mint's reliability and familiarity provide Alex with a dependable
study companion, allowing him to focus on his studies without worrying about technical
issues or software compatibility.

Page 106 – Readings

Answers for passage 1:
1. b) Ubuntu, Fedora, and Debian
2. b) Unparalleled flexibility and customization, along with vibrant community support
3. b) Ethos of collaboration and innovation, leading to rapid evolution and continuous
improvement

Answers for passage 2:

1. b) CentOS and openSUSE
2. b) Transparency, auditability of source code, and a culture of trust and accountability
3. b) Unparalleled freedom and flexibility, providing tools for users to achieve their goals
Page 109 – Speaking and reading

Page 110 – Writing

Suggested answer

Page 111- Linux – Specialist reading

Page 112