Chapter 1
Chapter 1
KEY POINTS
1. Writing is rhetorical: an action you take when you participate in a spe
cific situation.
2. Rhetoric has its origins in the classical world, but two cultural changes
since then affect your current rhetorical situation in college:
• The rise of schooling and literacy
• The specialization of knowledge and professions
3. In school and life we learn many strategies of minimizing our own feel
ings to please others. However, your success as a writer in college and
elsewhere depends on your overcoming these strategies of disengage
ment so that you become more involved in your activities.
4. Involvement comes from finding out what is important to you and then
acting on what you have found.
Part One Writing Your Self into College 3
This does what is asked, gives some details, and leaves Bill Stanley's op
tions open. But it does not announce that Bill will be an enthusiastic and
memorable participant in this course. In order to take a more emphatic place
in the class, another student might take a more challenging stance, but still
give no important facts.
Yes, here I am. Writing again. In another English class. Telling
you who I am. I love writing, but I sure am tired of this assignment.
Sure I came from some high school. Sure I like some subjects, and
didn't like others. I got good enough grades to get into college, so I
could do the work. But this isn't what is important about me. What
is important is that I am looking - looking for new ideas, looking
for a style. I listen to music that's at the edge, I read stuff you'll
never find in school, I live in cyberia. Will I find what I am looking
for here or will this be just one more dull English class?
Rachel "Razzti" Rasmussen
Do you think either of these responses gives a full or revealing picture of the
students who write them? What kind of response do you think might start
someone off well in an unknown situation? Are there any things about the
situation that might help you decide how to represent yourself?
There is no right or wrong way to handle this assignment, but any way
you choose starts to establish your identity in the conversations, written and
spoken, that will take place in the class throughout the term. What makes
this assignment difficult and makes any response likely to look a little bit
foolish is that the conversation hasn't yet taken place, so you are writing as
part of a relationship that is only beginning. This is as tough as introducing
yourself to a stranger at a party.
Writing for people you don't know in a situation you don't understand
is the hardest writing to do. Every time you learn more about a situation and
the people you are writing to, you understand better what you want to ac
complish, what you want to say, and what will work. Writing is not an ab
stract skill that is always the same; it is strategic communication to fit the
circumstances. How can you know your strategy until you know the circum
stances?
� Writing as Rhetoric
Each of you making it to a college classroom has succeeded in many situa
tions where you have needed to write. You wrote well enough to complete
the tasks required of you. Even more, you expressed yourself, your knowl
edge, and your ideas in ways that helped you develop and interact with oth
ers. You wrote in high school for your teachers, in letters to your friends, on
shopping lists to take with you to the store, or in diaries to yourself. You
found ways of getting by, meeting your needs in each of those situations -
sometimes spectacularly, sometimes just adequately. But you did find a way.
Part One Writing Your Self into College 5
Why then must you study writing one more time? Why does learning to
write never end? Why isn't it enough to say, "Now I know how to write, and
I'm done with it"?
Learning to write never ends because you keep encountering new kinds
of situations. Whereas in high school you may have used materials from
your American history textbook to write an exam question about Lincoln's
actions in the Civil War, in college you may be asked to argue, using evidence
from personal letters, that Lincoln issued the Emancipation Proclamation for
political motives rather than as an act of moral leadership. If you then be
come a publishing historian, you may argue in a book that Lincoln was more
a politician than a statesman. These examples are all just within one field of
history. Legal briefs or management reports or chemistry research articles
will be done for totally different situations requiring different skills, re
sources, and motives. As situations change, so must writing; in other words,
writing is rhetorical. Writing must speak to each situation, to the particular
local circumstances, to be successful.
Abraham Lincoln's 1858
debates with Stephen
Douglas spoke to the
politically and morally
charged atmosphere in Image removed for copyright reasons.
the United States just
before the Civil War.
6 Chapter One Strategic Writing
-ngfor This is the first of a series of Writing for Reflection assignments that ap
pear throughout the textbook. These assignments are intended as infor
Reflection mal ways to think through your own experience of writing and learning
in relation to the ideas presented in this book. They need not be formal
essays. Here is the first assignment:
To gain a clearer picture of your writing experiences before coming to
college, describe in a few paragraphs the various kinds of writing you
have had to do in school and out. In each case describe the situation you
wrote for (for example, at the end of a term in a world history class, for a
community newspaper, or as part of a political campaign), the kind of
writing you did (for example, a biography of a writer, a sports news
story, or a sales brochure), and how that kind of writing fulfilled the
needs, demands, or opportunities of the circumstances.
Rhetorical Situations
As the preceding discussion has made clear, rhetoric is the practical art of
making successful statements in specific situations. If the purpose of com
munication is to interact with others - to influence, to cooperate with, to op
pose, to control, to comply with, to negotiate - then you have a greater
chance of success if you think about the following points:
• What the situation is
• Who you are communicating with
• What you want to happen
• What ways you might achieve that end
How can we use language in purposeful, practical ways to achieve our
goals? That question is the heart of rhetoric.
Successful communication varies from person to person and situation to
situation. There is no simple, single "good rhetoric," no one way to write.
You must always think about the specifics of the situation: what you want to
accomplish, with whom, and through what available means.
In college you will find yourself writing in a variety of new situations,
and you will need to think through how you want to respond to them. That
is, you will need to develop a "rhetoric for college" - a way of thinking
about your writing for the next few years that will help you get what you
want out of college and also satisfy the writing demands college places upon
you. At other points in your life you may need to develop a rhetoric for your
profession, a rhetoric for sales, a rhetoric for managing people, a rhetoric for
city politics, a rhetoric for talking to your children, or a rhetoric for talking to
your loved one. Right now, however, your most pressing need is likely to be
a rhetoric for college writing.
Part One Writing Your Self into College 7
'fU;ngfor Make a list of the kinds of situations where people have to speak or write
Reflection
to carry out their part in an activity, such as chatting as part of a pleasant
dinner with friends, making a statement at a public meeting, filling out a
form to apply for a job, or writing a letter to publicize the work of your
organization. T hen in a few phrases for each, characterize how people
might use language in each situation and what strategies might be suc
cessful. For example, at a dinner people might try to be pleasant and hu
morous while sharing stories about themselves and mutual friends.
To highlight some of the most useful concepts that have developed in the
rhetorical tradition, throughout this book there will appear definitions and
explanations of key rhetorical terms in places where they are most relevant to
the topic or activity being discussed (see the list below). The last chapter in
the book on argument will draw together many of these concepts.
Genre 209
Intertextuality 231
The three moves in research article introductions 269
Stasis, where disagreements meet 302
Logos, ethos, and pathos 346
Identification 349
Common Places 354
for To explore how well the three traditional categories of rhetoric - foren-
sic, deliberative, and epideictic- cover the range of public and personal
Reflection speaking and writing today, identify one place where people communi-
cate frequently (such as a classroom, a coffee shop, a church or temple, an
office, a newspaper, or a talk radio channel). Either from memory or by
revisiting the location, make a list of the different kinds of messages peo-
ple present. Then develop categories for the different kinds of language
used. Do the three categories of traditional rhetoric fit, or do you need to
develop other categories? Describe your findings in a few paragraphs.
Then in a class discussion compare your findings and thoughts about the
location you examined to the findings and thoughts of other class mem-
bers who examined different locations.
10 Chapter One Strategic Writing
life. Schooling developed to meet that need for literacy. Reading and writing
became not only subjects of instruction but central activities in all courses of
instruction. The basic 3Rs - reading, 'riting, and 'rithmetic - are all funda
mentally literate practices - paper and ink operations. All school courses
are structured through written syllabi, plans, guidelines, and catalogues.
Even classes that emphasize physical skills such as flight training or labora
tory technique have lesson plans, textbooks, manuals, and written exams. So
doing well and getting what you want from college is very much a matter of
reading and writing.
Although electronic communication technologies, starting with the tele
graph and telephone over a century ago, have changed our life, they have not
displaced literacy. In fact, the latest tools of the electronic revolution, com
puters and computer networks, seem to have led to a proliferation of the
written word, as word processing has made composing and revision easier,
electronic databases have increased access to written information, and on
line networks have increased the rapid exchange of text. Written communi
cation flows across the Internet, from the most informal e-mail jottings to the
complete texts of literary masterpieces and scholarly essays. The most recent
developments in computer technology are supporting the combination of
written word, sound, and picture. Reading and writing are becoming seam
lessly integrated with other modes of communication. Even the programs
that direct electronic representation are written, in the specialized languages
of programming.
A second change has been the development of specialized professions
and disciplines (that is, specific areas of study such as biology, sociology, and
history of art), especially in the nineteenth and twentieth centuries. Each of
these communities has developed specialized ways of using the written lan
guage to carry out its work. A medical doctor writing a patient's case record
writes differently than a literary critic evaluating a novel. A lawyer writing a
contract writes differently than an engineer writing a technical report. What
ever your chosen career, you will notice that people in that field have special
ways of communicating with each other using particular styles and vocabu
laries. At college your education is likely to be organized by disciplines, in
which you learn the information and the ways of communicating appropri
ate to each. Most probably you will have to declare a major, identifying a spe
cific discipline that you will study more intensively and adopt more fully as
a mode of communication.
These two changes, the rise of literacy as a school-taught skill and in
creasing specialization, influence the kind of rhetoric that you will need to
develop for college - a rhetoric for written language as used in schools of
higher education, organized along disciplinary lines. Your reading and writ
ing, influenced by the disciplines of the courses, are framed within the struc
ture and practices of a classroom. Although you may read about biology and
may even read articles from biology journals, much of what you read is in
textbooks, much of what you write is for assigned papers and examinations,
and usually your goal is to demonstrate your knowledge and share your de
veloping thoughts with your instructors. Thus a rhetoric for college is as
12 Chapter One Strategic Writing
much attuned to the work of the classroom as it is to the work of the profes
sions and disciplines.
iting for Write several informal paragraphs on the various technologies you use
Reflection
for communication (from speech and pencil and paper through the latest
electronic tool), on what occasions you use them, and how you use them.
Be as specific as possible. For what kinds of communications do you use
the telephone? What kinds of documents do you write on word proces
sors? What interactions do you carry out only by face-to-face talk? Have
you ever made a video, or do you just watch commercially produced tele
vision? Then, in class discussion, compare your observations with those
of your classmates.
Decorum
greatest growth and excitement, with you feeling you have little to add; even
then, however, you still need to identify how you are perceiving the material
and what you are getting from it.
To get the most out of college, you need to set your own directions. After
all, although you were required to attend high school, you have chosen to be
at college, and you have chosen the particular college you are in, and that col-
lege has chosen you. You choose your classes (often there are options even
within course requirements), and you choose your major. So lying low no
longer makes sense. What makes sense is taking the risk to become who you
are becoming, to become personally involved in your learning.
To help you identify the kinds of independent stances you have created
through language, describe one or more incidents where you took a stand
contrary to what other people in the group expressed or approved. This
could be with parents, peers, community groups, or teachers; in classes or
clubs; or in any other situation where you used language to identify
where you stood apart. Describe the particular tactics you used to express
your individual position and the reaction others had to your statement.
do. Our memory of our past is limited and changeable from moment to mo
ment. Our vision of who we are is influenced by every event in which we
take part. The present has far too many possibilities for us to notice as we
pass through it, and the future ...well, who knows. The best we can do is
follow what vague hunches we have about what might engage us and maybe
interesting things may develop.
Precisely because so much is unknown, learning to write means trying
something new. If an assignment seems to ask for more than you are used to,
excites new ideas that you don't quite know how to put together, or suggests
some research you think may be too hard, you will not learn if you depend
on an old strategy that worked for less challenging situations. It is important
to see what you can do in a new way, what ideas you can present for the
teacher to respond to.See what kinds of claims you can justify, once you put
yourself on the line.
As you take risks, what seemed dull and unrewarding may hold far
more than you imagined.The best way to discover what the real value of an
idea or a subject is, is to challenge it and to ask what it means.Even the act of
defining those subjects or approaches or courses that seem empty will help
you identify other areas that fit better with what you want to explore and
learn.When you find something that excites you, follow it.Conversely, when
you find something that holds nothing for you, no matter how much and en
ergetically you explore it, then move past it as rapidly as you can to get into
something that will involve you. Don't try to cover your lack of interest by
inflating the subject, pretending an enthusiasm where you have none, or
making up empty phrases to cover a lack of things to say. Decide to get
through the dull work or uninteresting topic as efficiently and directly as
possible so you can spend more time on what interests you.
What has just been described is a strategy to increase your involvement
and concentration. In sports, concentration and involvement are also neces
sary to notice and respond to moment-by-moment opportunities. Coaches
advise, "Keep your eye on the ball." "Watch the position." "Bear down, con
centrate." Leaming is also being responsive to moment-by-moment circum
stances. Your learning is in all the problems you have to solve, all the
information you need to absorb, all the ideas you puzzle over, all the skills
you have to develop, and all the statements you make in order to become
part of those situations which you pass through.
The analogy with sports, however, is limited in at least one very impor
tant sense. In sports you are driven to outdo an opponent; a tough opponent
may drive you harder, improve your skill, and get you more involved.Com
petition is a driving force in most sports. Education, however, is driven only
by your desire to extend yourself and learn new things.Tough material and
rewarding projects may lend new challenges, exciting teachers and class
mates may increase your attention, but your own sense of growth is the only
thing that will carry you through every day. Whereas it is easy to be chal
lenged by a tough opponent, your own. personal growth is a more elusive
target, a challenge that can get lost in discouragement or vagueness. If you
are lucky, teachers and others will notice your growth, point out directions
Part One Writing Your Self into College 17
for you, and reflect your development back to you. But ultimately you have
to pull the picture together to locate your own motivation to face continued
challenge and growth.
One of the ways to keep an eye on yourself and your own growth is to
watch your writing. If you keep a file of your papers as you go from year to
year and course to course, you can get a sense of where you have been, where
you are going, and how far you have come. By seeing who you are becoming
as a writer, you can reflect on who you are becoming through your educa-
tion.
M ost students hope that college will make a difference- not only
in income, but in the kind of life they lead. Is this just a hope, or
does research confirm that college does make a difference?
Ernest Pascarella and Patrick Terenzini's book How College Affects Stu-
dents (San Francisco: Jossey-Bass, 1991) presents a comprehensive survey
of the extensive research on this subject. It reviews hundreds of studies of
students in colleges of all sizes and kinds and in all regions of the
country- making comparisons among them and with students who have
not attended college. The authors report that college indeed has a marked
effect.
1. Seniors usually have better verbal and quantitative skills than fresh-
men. Moreover, seniors reason better abstractly, solve problems bet-
18 Chapter One Strategic Writing
ter, use evidence more effectively to reason through issues that have
no certain answers, are more flexible in seeing multiple sides to is-
sues, and can organize and manipulate more complex ideas. In short,
college tends to make you smarter.
2. Most seniors have greater self-understanding, self-definition, and
personal commitment than freshmen. They also have a better self-
image and more self-esteem, as well as more independence from
their parents. In short, college helps you become a reflective, confi-
dent, self-directed adult.
3. Seniors tend to have an increased openness to and tolerance of diver-
sity. Moreover, they tend to reason about moral issues in principled
ways more than freshmen. In short, college can help make you a
more tolerant and reasonable person.
4. Seniors have more interest in art, culture, and ideas than freshmen.
They tend to believe more in the value of a liberal education and less
in college as a form of vocational training. In short, college helps you
value education and culture.
5. Completing college has strong socioeconomic benefits over one's
whole career, but when you complete college you tend to care less
about money and more about the intrinsic value of education than
when you entered. Moreover, upon completing college you are more
likely to enter challenging careers and engage in lifelong learning. In
short, you are likely to earn more money if you finish college, but the
money won't seem as important.
Of course, statistics never tell you what will happen in any particular
case. There are no guarantees that upon graduation you will play the vio-
lin, be on your way to a Nobel Peace Prize, earn a six-figure salary, or not
care whether you earn a six-figure salary. Your personal situation, motiva-
tion, and activity affect how you are influenced by your college experience.
But research does confirm that the changes are almost always positive.
As you engage in the college activities that lead to these personal
changes, you often need to think about what you should say, what you
should write. By learning to articulate your thoughts, experiences, and
learning through writing, you are learning to articulate yourself as a per-
son. That is a theme that runs throughout this book.
,........... for Write a few paragraphs looking forward to the next few years. How do
you think or hope that college will affect you? In what ways would you
Reflection like to grow or change? What parts of yourself do you hope or expect will
not change? What do you think you will be most involved in; and what
not?
Part One Writing Your Self into College 19
Find the procedures for getting an e-mail account at your school, and es-
tablish an account. Learn the procedures for writing, editing, and sending
a message. Send a short message to your instructor. Send another to a
classmate introducing yourself.