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Lesson 9.1 Media and Information Languages

The document discusses media genres and codes and conventions used in media. It defines genres and explains that media codes and conventions are building blocks of media that have agreed meanings. It outlines three types of codes - technical, symbolic, and written - and three types of conventions - form, story, and genre conventions.

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77 views

Lesson 9.1 Media and Information Languages

The document discusses media genres and codes and conventions used in media. It defines genres and explains that media codes and conventions are building blocks of media that have agreed meanings. It outlines three types of codes - technical, symbolic, and written - and three types of conventions - form, story, and genre conventions.

Uploaded by

monsayacdenmar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LESSON 9: MEDIA AND

INFORMATION LANGUAGES

THE LEARNER SHOULD PRESENT AN ISSUE IN VARIED


WAYS TO DISSEMINATE INFORMATION USING THE CODES,
CONVENTION, AND LANGUAGE OF MEDIA
GENRES
- comes from the French word which means type or
class.
- it can be recognized by its common set of
distinguishing features, such as codes and
conventions.
- horror, comedy, action-comedy, sci-fi, action,
inspirational or family are some of the genre in film,
which are also applicable to TV shows.
MEDIA CODES AND CONVENTIONS

Media codes and conventions are like


building blocks of all the media around us.
Media codes generally have an agreed
meaning or connotation to their audience.
MEDIA CODES AND CONVENTIONS

Codes are the system of signs which create


meaning. There are three types of media codes:
symbolic codes, technical codes, and written
codes.

On the other hand, Conventions are generally


the accepted ways of doing something.
TYPES OF CODE
1. Technical Code- the ways in which equipment is used to tell
the story (camera techniques, framing, depth of fields, lighting,
etc.).

2. Symbolic Code- it shows what is beneath the surface of what


we see (objects, setting, body language, clothing, color, etc.).

3. Written Code- it is the use of language style and textual layout


(headlines, captions, speech bubbles, language style, etc.).
TYPES OF CONVENTION
1. Form Convention- are the certain ways we expect types of
media codes to be arranged. For instance, an audience
expects to have a title of the film at the beginning, and then
credits at the end. Newspapers will have a masthead, the
most important news on the front page and sports news on
the back page. Video games usually start with a tutorial to
explain the mechanics of how the game works.
TYPES OF CONVENTION
2. Story Convention- are common narrative structures and
understandings that are common in story telling media products.
Examples of story conventions include: • Narrative structures •
Cause and effect • Character construction • Point of View

3. Genre Convention- point to the common use of tropes,


characters, settings, or themes in a medium. Genre conventions
are intricately linked with audience expectations. Genre
conventions can be formal or thematic.
THANK YOU.

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