American Political Discourse Irony in Pre Election Campaign 2016
American Political Discourse Irony in Pre Election Campaign 2016
42
DOI: 10.22363/231291822016204179196
This article represents the analysis of American modern political discourse, mainly the field con-
nected with the pre-election campaign 2016. It explores primary genres of political discourse (speeches,
announcements, debates, party programmes), as well as secondary genres (commentaries, discussions,
interpretation, political interviews). Owing to the fact that political communication embraces the whole
range of informal political processes in society, the field of research includes the so-called informal political
socializing. The aim of the paper is to study the use of irony and its functions in political discourse. The data
used for the study were taken from candidates’ speeches, interviews with political and public figures, and
recent witty sayings/comments. The study is based on the theory of critical discourse analysis (M. Bilig 2007,
Teun A. van Dijk 2009, N. Fairclough 1996, P. Graham 2007, J. Lemke 2007, S. Scollon 2007), political dis-
course analysis (A. Beard 2001, D. Ponton 2011 etc.) and theory of irony (L. Alba-Juez 2014, S. Attardo
2007, R. Giora 2001, 2003, L. Hutcheon 2005, B. Komlosi 2010 etc.). The analysis showed that irony is
a frequent communicative strategy used by politicians in pre-election campaigns, it performs different
functions, such as aggression, defense, entertainment and some others and plays a positive role in commu-
cation with the audience. When used expertly, irony contributes to making political discourse more ex-
pressive and convincing. An ironic politician is a better manipulator of public opinion than one unable
to use irony.
Key words: irony, politician, political genres, functions, mechanisms, linguistic means
1. INTRODUCTION
As the time of the presidential elections, 2016 in the USA is approaching, candi-
dates and their pre-election campaigns attract increasing attention. As usual, there are
obvious leaders who are very likely to be successful and those who take part in the
event to gain popularity, or out of pure interest or for some other reason. In the Dem-
ocratic Party, the highest position has always been held by Hilary Clinton (with the
only serious rival Joe Biden, but he refused to take part in the election). The Republi-
can party has been represented by many well-known figures, among whom are Jeb
Bush, Mitt Romney, Ben Carson and, as it turned out during the election campaign,
the most interesting and influential candidate — Donald Trump. The final battle is be-
tween the two charismatic and most articulate persons — Clinton and Trump whose
influence upon an audience is great.
The aim of this study is to state the role of irony in the speeches of the candi-
dates and draw a conclusion whether it helps them to create a positive image and
achieve their goals. The material analysed proves that the use of irony by the speaker
and its interpretation by the recipient do not depend on ideology or membership of the
Republican or Democratic party. It rather depends on individual characteristics, the
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situation, and the cultural level. The candidates whose speeches are analyzed in this
paper are the following:
Jeb Bush (uses irony quite sparingly);
Ben Carson (rare cases of irony, mainly to attack his opponent);
Bernie Sanders (occasional cases of irony);
The final contestants — Hilary Clinton (sticks to an official tone, practically no
irony at all during the whole campaign, apart from Al Smith dinner) and Donald Trump
(a really ironic speaker, bright examples of the use of irony). Mrs. Clinton is often
criticized for not having a sense of humour and using ready-made jokes prepared by her
speechwriters — as Donald Trump ironically remarks at Al Smith Memorial founda-
tion dinner (October, 20, 2016):
I am sure Hilary is going to laugh quite a bit tonight, sometimes even at appropriate
moments.
And:
You’ll notice Hillary’s not laughing. That’s because she knows the jokes and all the jokes
were given to her before the dinner by Donna Brazile1.
Mrs. Clinton wisely admits to not being as amusing as her opponent:
I am not known for my sense of humour... people say I am boring compared to Donald...
And adds ironically, saving her face and stressing her own positive sides:
...but I am not boring at all! In fact I am the life of every party I attend... and I have been
to three. And when the parties get out of hand it is important to have someone responsible
to get everyone home safe.
The main genres of political discourse which are involved in the current US pre-
election campaign are as follows: public speech, presidential debates, political inter-
view and informal talk on political subjects which includes the exchange of opinions,
parody, jokes about politics and politicians, discussions of political events in blogs (for
example, the death of Margaret Thatcher caused the real battle between her fans and
opponents in the Internet [Ponton 2011]). Thus, in this paper, I am going to analyze
the speech of those running for presidency along with the comments of journalists and
cultural figures which contain ironic comment. The material includes ironic remarks
of political and cultural figures (current American president Barack Obama, former presi-
dent Bill Clinton, senator Alan Greyson, actor Seth Meyers, actor Jimmy Fallon etc.),
devoted to the candidates and their pre-election campaign.
1
https://www.youtube.com/watch?v=Q0ryocAv8Zw.
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Anna Gornostayeva. Russian Journal of Linguistics, 2016, 20 (4), 179—196
Some decades ago, reserchers defined political humour as “public property rework-
ed and applied to new situations over and over again” [Schutz 1977: 25], with one of
the main functions — discharging tension and relieving the situation: “For politicians:
you can’t simply deny the matter... the obvious alternative is humour... craft a joke or
two about the issue... the issue will shrink in importance” [Lewis 2006].
Researchers of modern American political humour stress the two-pronged attitude
to it in society. On the one hand, humour is considered a source of pleasure, an anti-
dote to stress. On the other hand, humour can produce different effects: it may convey
trustworthy or false information, cause love or hatred, reveal a problem or disguise it
[Lewis 2006]. The situation has resulted in deep confrontation between the elaborate
integration of humour in American political discourse and the opposite process — using
it more sparingly to observe political correctness.
Some linguistic cultures (e.g. British, Greek, Italian) are characterized by a long
tradition of using irony in political debates as a way of manifesting the eloquence of
skillful speakers. Modern political discourse uses irony as well as other stylistic devices
to ensure an influence on the audience and maintain its interest. Political discourse,
highlighting events and facts from an ironic point of view, presupposes the active role
of the audience; it gives up conventional views, as scientists state [Beard 2001]. The ad-
dressee turns into an active interpreter, rather than a passive information consumer.
Ideally, every politician should be a speaker and a writer, defending a definite
platform. His/her language activity creates a certain image which may be more or less
convincing for the audience. Rhetoric skills, the ability of weighing up words and ideas,
formulating the style of social life via the style of speech have always been the tasks
of any politician. As many researchers of critical discourse analysis state [Bilig 2007,
Fairclough 1996, Gouveia 2007, Graham 2007, Lemke 2007, Scollon 2007, van Dijk
2009], there is a direct established relationship between society and discourse and while
“being influenced by policy at the same time a politician “does” such policy” [van Dijk
2009: 86].
Political speech of a high quality should strike the right balance between a seri-
ous side and entertainment which presupposes inserting ironic comment, humour, anec-
dotes, and references to funny situations. The skillful use of irony contributes to political
discourse and makes it more vivid and convincing, whereas an ironic speaker masters
the art of manipulating public opinion far better than one devoid of irony.
2
http://dictionary.reference.com/browse/irony.
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“Irony — the use of words that mean the opposite of what you really think in order to
be funny; a situation that is strange or funny because things happen in a way that seems
to be the opposite of what you expected” 3.
“Irony: 1. a form of humour in which you use words to express the opposite of what the
words really mean; 2. a strange, funny, or sad situation in which things happen in the oppo-
site way to what you would expect” 4.
“Irony — the expression of one’s meaning by using language that normally signifies the
opposite, typically for humorous or emphatic effect; a state of affairs or an event that seems
deliberately contrary to what one expects and is often amusing as a result” 5.
It can be derived from the definitions that the key words in most of them are oppo-
site and contrary. Consequently, literally irony is associated with something not true.
Indeed, as irony is connected with violation of contextual coherence and cultural norms
and does not correspond to addressee’s expectations [Attardo 2007], some scholars
characterize it as insincerity and pretense.
This study regards irony from different angles — as an utterance, as a speech act,
as a speech genre. All these notions are united by the sense they convey. An ironic ut-
terance existing separately, without connection with the interlocutor’s reaction cannot
be considered a speech act. It is a text, containing irony as a stylistic device. Ironic speech
act (both successful and unsuccessful) exists only in discourse, as a result of the speaker’s
and listener’s collaboration. It cannot be fully realized without understanding on behalf
of the addressee. Irony as a speech genre is more complicated and functions in the
framework of a situation, event, text. It uses certain mechanisms and corresponds to
the author’s communicative intentions. Thus, the following definition of irony may be
acceptable.
Irony is a speech genre which is based on language manipulation and presupposes
the use of a word, expression or saying in a sense, different from its literal meaning.
The function of irony corresponds to the communicative intention of the speaker; irony
reflects people’s mentality and has ethnic and cultural peculiarities.
Irony is viewed from different positions: there are theories supporting the speaker’s
position as well as those focusing on the listener which are based on a high degree of
ironical speech creativity on the part of both participants — the addresser and the ad-
dressee [Hutcheon 2005]. Irony cannot realize its functions to the full if, owing to some
reasons, the interlocutor fails to recognize and interpret it. So, irony is not always
a ready-made tool — it is a form of cooperation between the addresser and the addressee.
The interplay between speaker and listener should naturally be taken into account when
analysing irony.
Much has been written about the negative modality of irony. Traditionally, this phe-
nomenon is regarded as “inferred contradiction” [Alba-Huez 2014] with a disguised
negative sense. However, irony can convey positive sense and is not necessarily connect-
ed with the meaning of the opposite. Linguists point out that irony is based not only
on contradiction but also on hyperbole and litotes [Giora 2003]. There is a distinct con-
nection between what is said and what is meant but these components are not identical
3
http://www.thefreedictionary.com/irony.
4
MacMillan English Dictionary for Advanced Learners.
5
Oxford dictionary.
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Anna Gornostayeva. Russian Journal of Linguistics, 2016, 20 (4), 179—196
and cannot replace each other. The pragmatic sense of the utterance should be clarified
and amended by the context.
Sometimes, it is difficult to define whether irony is based on “contrary sense”
because the word does not have it. B. Komlósi gives an example of non-existing contrary
sense to the notion “white”:
What a beautiful white wedding dress she has! Context: Contrary to the traditions and
expectations (i.e. the bride’s dress is white), the bride’s dress is pink.
This example does not correspond to the common idea that irony is based either
on the contrary meaning or exaggeration or understatement. A dress cannot be whiter
or less white; there is no colour opposed to white. This phrase conveys an ironic sense
based on a connection between what is said (What a beautiful white wedding dress
she has) and what is meant (the wedding dress is pink, not white). The meaning, contrary
to white is undefined; it may acquire different forms: white/not white, white/pink,
white/black [Komlosi 2010]. The point is that in reality the dress is not white as the
words claimed it to be. Therefore, listeners, applying Grice’s truthfulness maxim, are
forced to recognise this as ironic in order to account for the discrepancy between what
their eyes tell them and what the speaker’s words mean.
Other researchers support this idea and state that the functions of irony are much
wider and emotions conveyed by it are far richer than just a negative attitude: “When
a speaker is being ironical, he is not always trying to convey the opposite of the prop-
osition or the literal meaning of the utterance; nor is he always echoing some previous
utterance; nor is he always pretending. The ironic speaker may be doing all, some or
none of these things and still be ironic” [Alba-Huez 1995: 14].
The idea of the functions of irony being wider and more variable than just a neg-
ative attitude can be proved by numerous examples of discourse. There is irony which
has the function of hyperbole or understatement, as well as irony as a function of cor-
rection, rather than negation:
(1) The storm brought us a little rain today. (A camper describes nasty weather: irony
as understatement.)
(2) The whale is not very thin. (A girl describes her friends: irony as understatement.)
(3) I am extremely popular. I am the God. (said by the guest star to the host of the show:
self-irony as exaggeration.)
(4) I come from Bolton. Not from Michael Bolton. (said by the guest star to the host of
a show: irony as correction.)
Success or absence of success in using irony in speech communication depends a lot
on the skills of the speaker, propriety and ethics, but in general, the use of irony makes
a welcome contribution. When it is necessary to lower tension and optimize interpersonal
relations, irony is a useful tool. It is often used to avoid negative estimation, to soften
critics and to defuse strong emotions: “...the author avoids being directly critical... this
is construed as a matter of appreciation rather than judgement. Here the use of irony en-
ables one to be positive rather than negative” [Martin, White 2005: 221].
Ironic utterances may be intended as well as unintended. If the author did not try
to convey an ironic message but the addressee found one, this utterance contains un-
intended irony. R. Giora remarks: “An utterance is considered an unintended irony in
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5. ATTACK
Irony in its attacking function has a social character, and is directed to accentuating
the faults of society and is similar to satire. It is meant to criticize and accuse.
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Debates in American parliament often contain sharp criticism. For example, in a de-
bate in the House on health care reform in 2009, senator Alan Greyson uses irony while
accusing the Republicans of being unfair:
They understand that if Barack Obama were somehow able to cure hunger in the world
the Republicans would blame him for overpopulation. They understand that if Barack
Obama could somehow bring about world peace they would blame him for destroying
the defense industry6.
The phrase contains ironic paradox — the deliberate construction of illogical se-
quence which suggests a hidden sense (in this case, the speaker’s negative attitude to
the Republicans).
Ironic attacks often contain ambiguity which can only be understood by those fa-
miliar with the extralinguistic situation:
In an interview with Diane Sawyer, Hillary Clinton said she would make her decision
on running for president ‘by the end of the year.’ Specifically, the year 19987.
This phrase of an American actor and host of a TV show has bitter irony, referring
to the period when ex-president Bill Clinton’s adultery became widely known. Accord-
ing to Seth Meyers, it is the desire to take revenge on her disloyal husband that dominates
Hilary Clinton’s pre-election campaign. He thinks it was in 1998 when she took the
decision to outperform him in politics because of jealousy which has influenced her all
these years.
The mechanism of absurd conclusion is used in candidate Ben Carson’s speech
to attack his opponent:
If Hilary is the candidate, which I doubt... That would be a dream come true. She is
taking advantage of useful idiots8.
The combination of a positive idea a dream come true and a paradox useful idiots
create an ironic effect. Mr. Carson proceeds his ironic attack, using an unusual tactics
of giving advice on what to do to make things worse:
If I tried to destroy this country what I would do is trying to increase the national debt
and step off the stage as a world leader and our enemies would increase while we decrease
our capacities and that’s what she is doing.
Criticizing an opponent becomes more effective if ironic ambiguity is involved.
For example, speaking about Donald Trump, Hilary Clinton refers to his past involve-
ment in estimating models at beauty contests:
People look at the Statue of Liberty and they see a proud symbol… a beacon of hope
for people around the world. Donald looks at the Statue of Liberty and sees a four. Maybe
a five if she loses the torch and tablet and changes her hair9.
6
09.10.2009 http://yquotes.com/quotes/alan-grayson.
7
Seth Meyers, http://politicalhumor.about.com/od/hillaryclinton/fl/Hillary-Clinton-Jokes.htm.
8
YouTube. Dr. Ben Carson’s Speech — 2016 First Republican Presidential Debate. 7.08.2015,
Fox Channel.
9
https://www.youtube.com/watch?v=Q0ryocAv8Zw.
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Indeed, Trump’s track record with women is notorious and comparing the Statue
of Liberty to one of his girlfriends is truly ironic. Later in the same speech, Mrs. Clinton
again used ambiguous hints and referred Trump’s concern for her health:
Donald really is as healthy as a horse. You know, the one Vladimir Putin rides around on.
Here, she implicitly accuses Trump of being too loyal to Russia, and at the same
time, uses a defensive function of irony which helps to avoid questions about her own
health.
6. DEFENCE
Irony as a means of defence is a very productive tool in political debates. Here is
a dialogue between two Republican candidates running for presidency — Donald Trump
and Jeb Bush:
Interviewer. Are you a puppet for your donors?
Bush. Absolutely not. The only guy who wanted me to change my views and gave
me money is Donald Trump. He wanted casino gambling in Florida.
Trump. No. I promise — if I wanted it I would have got it.
Bush. You got Hilary Clinton to come to your wedding because you gave her
money. Maybe you work for Hilary Clinton...
Trump. I am a businessman, I’ve got to get along with everybody.
Bush. But the fact is...
Trump. Excuse me... Jeb, for a second...
Bush. No!
Trump. More energy today, I like that10.
While Jeb Bush conforms to an officially serious style, and accuses his opponent,
Donald Trump feels at ease and discharges tension with the aid of irony (if I wanted it
I would have got it, More energy today, I like that), which helps him sound superior and
tolerant.
Sometimes, Trump’s irony of defence turns into aggression, such as in the debate
with Hilary Clinton:
Clinton. It is just awfully good that someone with the temperament of Donald Trump is
not in charge of the law in our country.
Trump. Because you would be in jail11.
Mr. Trump uses ironic exaggeration, and speaks about imprisoning his opponent.
It helps him to deny her accusations and turn the tables on her.
The strategy of defense is used by Jeb Bush at the end of his speech to avoid an
awkward silence:
I will be a Commander-in-Chief to get back in the business of creating a more peaceful
world… Please clap! 12
10
YouTube. Donald Trump vs. Jeb Bush | Presidential Debate Highlights 16.09.2015.
11
YouTube. Presidential Debate — DT: Bc you’d be in jail! — Hillary Clinton vs. Donald Trump
09.10.2016.
12
YouTube. Jeb Bush: “Please Clap...” 3.02.2016.
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Anna Gornostayeva. Russian Journal of Linguistics, 2016, 20 (4), 179—196
Here, irony arises precisely from the disruption of a normal scheme: the audience
applause follows their spontaneous approval of a performance. Asking for applause in its
absence means not being successful, so the speaker tries irony in a defence function,
and saves his face.
During political interviews, politicians are bombarded by tricky questions and often
irony is the only way to react and save their face:
Interviewer. When it comes to foreign policy you say there is a lot to learn. You admit that
you have to study up. You said that The Baltic States are not a part of the
NATO. You are unfamiliar with the major political parties in Israel and do-
mestically you thought that Alan Greenspan had been a treasury secretary
instead of Federal reserve chair. Aren’t these basic mistakes? And don’t they
raise a legitimate question about whether you are ready to be a president?
Ben Carson. The most important thing is to have brain...13
Here, the candidate uses the mechanism of revealing the obvious: it is evident that
every person has a brain and there are many more other conditions to be fulfilled in order
to become the head of state. Rather than denying accusations or justifying himself, he fo-
cuses on the positive side. Eventually, it helped him to avoid a direct answer.
Another important function of irony is relieving tension at dangerous moments
when a heated debate is likely to turn into a fight. The skill to defuse arguments and
stop confrontation with a joke is an important ability of a wise leader. Press conferences
can be especially thrilling for the ready-made remarks and questions of journalists,
and may catch a politician off his guard. Irony, used at the right time and on purpose,
contributes to the positive image of the speaker. Sometimes, irony is not only desirable,
but necessary, like in the case of Bill Clinton’s remark about his wife:
She’s having a little fun being a private citizen. Not Bill Clinton fun, but fun nonethe-
less14.
Everybody understands the hidden sense in former president’s words and what
“fun” he refers to, and it seems the only way to preserve dignity — to speak openly
about some unpleasant events.
This strategy is used by Donald Trump at Al Smith dinner (October, 20, 2016),
when he deliberately raises an unpleasant issue and makes fun of it:
The press this year is more biased than ever. You want an example? Michelle Obama
gives a speech and everyone loves it, it’s fantastic. They think she’s absolutely great. My
wife, Melania, gives the same exact speech and people get on her case and I don’t get it!15
This ironic response to allegations of plagiarism levelled at his wife’s Convention
speech should stop all criticism for ever.
The current US president Barack Obama employs the same strategy. Here is his self-
irony in response to accusations from the Republicans:
I’ve been called worse on the basketball court16.
13
YouTube. Dr. Ben Carson’s Speech — 2016 First Republican Presidential Debate. 7.08.2015
Fox News Channel.
14
http://politicalhumor.about.com/od/hillaryclinton/fl/Hillary-Clinton-Jokes.htm.
15
https://www.youtube.com/watch?v=Q0ryocAv8Zw.
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7. ENTERTAINMENT
16
http://www.allgreatquotes.com/barack_obama_funny_quotes.shtm.
17
YouTube. President Obama Addresses the British Parliament, 25.05.11.
18
YouTube. Presidential Election 2016: Donald Trump in Miami FULL Speech HD 3.02.2016.
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Anna Gornostayeva. Russian Journal of Linguistics, 2016, 20 (4), 179—196
are the odds she’s the only one in the country who doesn’t know she’s running for president
in 2016? (Jay Leno)19.
Jeb Bush may run for President. Bush Presidencies are like ‘Caddyshack’ movies. They
should have stopped with one (David Letterman).
Jeb announced on the Internet that he is exploring a 2016 bid for president. And to in-
crease his chances, he’s going to run as just ‘Jeb.’ He said, ‘My last name? It’s not im-
portant (Seth Meyers)20.
Such informal talks about political events are popular with an audience and play
a big role in either supporting a candidate’s image or ruining it. Irony in these phrases
is mostly based upon ambiguity, and is clear for those who are aware of the circum-
stances. The addressee is supposed to know certain facts about the Bushes and the Clin-
tons. Other candidates are less often the laughing stock. The general trend is: the more
popular the statesman, the bitterer the irony. Still, there are some witty sayings about
less successful candidates (they are often mentioned in opposition to Hilary Clinton):
Mitt Romney we think is going to run again. He says he has no plans to run, but he said
if he did run, this time things would turn out differently. Yes they would. This time he would
get his ass kicked by a woman (Bill Marr).
Joe Biden said that Hillary Clinton’s decision to run for president won’t affect his de-
cision to launch a campaign. While Hillary says Biden’s decision to run for president won’t
affect her becoming president (Jimmy Fallon).
A New York Times poll says that eight out of ten Democrats want Hillary Clinton to run
for president in 2016. The same poll also shows that ten out of ten Democrats want
Chris Christie to run against her (Seth Meyers).
Joe Biden said this week that he still dreams of being president. To which Hillary said,
‘Keep dreaming’ (Jay Leno)21.
It is clearly seen that Mrs. Clinton as the leader is an object of irony, while her
rivals are far less interesting for journalists’ and analysts’ bitter remarks. It is unlikely
to be her platform or ideology that attracts so much attention; rather it seems to be her
character, her lack of humour, and some facts from personal life.
Clinton’s main opponent, Mr. Trump, is known to laugh at himself (and at the
whole race for presidency), and probably this feature spares him bitter remarks from
others. Here are some of his phrases after the heated debates are over:
I’m a modest person, in fact, many people tell me that modesty is perhaps my best qual-
ity. Even better than my temperament.
We can be civil to each other. Hillary accidentally bumped into me and she very civilly
said, ‘Pardon me’, and I very politely replied, ‘Let me talk to you about that after I get into
office’.
19
http://politicalhumor.about.com/od/hillaryclinton/fl/Hillary-Clinton-Jokes.htm.
20
http://politicalhumor.about.com/od/2016-Election/fl/2016-Election-Jokes.htm.
21
http://politicalhumor.about.com/od/2016-Election/fl/2016-Election-Jokes.htm.
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If by any chance she gets elected she wants me to be either her ambassador to Iraq
or Afghanistan. It’s my choice22.
Trump’s self-irony, his readiness to make a witty remark defend him from a lot
of criticism and make him a charismatic political figure.
Irony poses great challenges for creativity and variety — including the ways of
expressing it. Ironic utterances are based on metaphors, hyperbole, litotes, comparison,
quotation, and word play et cetera. This paper concentrates on language means only, and
disregards non-verbal ways (widely practiced by the so-called “third American party” —
Libertarians)23.
Metaphors are one of the favourite ways of expressing irony. The most interesting
ones are newly composed words based on well-known expressions. For example, Barack
Obama speaks about the attitude of his opponents to himself:
My campaign is criticized because I talk about hope too much: “he is so naïve… he is
idealist. His head is in the clouds, he is a hopemonger… he is peddling false hopes”24.
The new word hopemonger (antonym to warmonger) stuck to the current president
in 2007. Obama deliberately stresses his nickname with a great deal of self-irony.
Some ironic metaphors can sound quite offensive:
Mitt Romney said he is considering a third presidential bid. Romney said he got the idea
from watching his dog repeatedly run into an electric fence (Seth Meyers)25.
A similarity between a candidate for presidency and a stupid animal is not pleasant.
The same is true about the following remark characterising Joe Biden and made by presi-
dent Obama:
He is warm, he is cuddly, loyal, enthusiastic; you just have to keep him on a tight
leash — every once in a while he goes charging off and gets himself into trouble. Enough
about Joe Biden26.
Despite positive attributes, the general attitude is indulgent and superior which is
emphasised by the metaphor to keep on a tight leash, which is associated with dogs.
The irony seems to derive from the application of animal characteristics to something
that is not an animal.
22
https://www.youtube.com/watch?v=Q0ryocAv8Zw.
23
The Libertarians use funny and tricky ways of capturing attention of the audience, like the strip-
tease performed by James Weeds at Libertarian Party Convention, Orlando, 30th of May 2016.
Wearing boots on their heads, transparent raincoats with no underwear, dressing like Batman,
Superhero or Harry Porter are also ways of expressing their own position and ironic attitude
to politics in general used by some party members.
24
YouTube. Barack Obama Best speech ever, 19.09.13.
25
http://politicalhumor.about.com/od/2016-Election/fl/2016-Election-Jokes.htm.
26
President Barack Obama, at the 2009 White House Correspondents’ Dinner.
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Горностаева А.А. Вестник РУДН. Серия: Лингвистика. 2016. Т. 20. № 4. С. 179—196
Finally, word play is a very efficient tool of irony. Here are some examples.
Introducing her father to the audience, Ivanka Trump says:
My father is the opposite of politically correct: he says what he means and he means
what he says34.
Ironic paradox here is built on parallel constructions and the new positive sense
of “the opposite of politically correct”. The intended meaning is to describe Trump as
a sincere, straightforward person, not a hypocrite. Ms. Trump continues:
When it comes to building bridges, he can do so figuratively but also has the rare ability
to do so literally on time and under budget.
The set expression to build bridges is used in one sentence in both meanings —
literal and figurative.
The same strategy is applied by Bernie Sanders, expressing the desire to beat Donald
Trump — figuratively, of course, during the presidential race. However, the literal mean-
ing of the verb is still present in his ironical tone:
— Do you focus on beating Donald Trump or Hilary Clinton?
— I am looking forward to beating Donald Trump. I will enjoy this race. And with secre-
tary Clinton… I think we will do it as well35.
Irony here arises from the extra linguistic situation (Mr. Sanders would eagerly give
Mr. Trump a good beating if he could). Saying that he is looking forward to beating
Donald Trump, he means both senses of the verb to beat, so irony is based on word play.
9. DISCUSSION
As can be seen from the examples above, modern political discourse is full of ironic
remarks. Irony in the US pre-election campaign is used by those running for presidency
in formal and informal speeches as well as those who afterwards comment on the situa-
tion. Irony plays an essential part in debates in order to belittle opponents and seem supe-
rior, to persuade the audience, to save your face in an awkward situation, and to avoid
answering tricky questions. At the same time, irony helps to hold the attention of an
audience, to accentuate important points, and to contribute to the positive image of the
speaker. Thus, all these three functions — attack, defence and entertainment — cooperate
to achieve the ultimate goal of political discourse — to gain power.
It has been noticed that those political figures who lack a sense of humour and
take themselves too seriously invite a lot of jokes and bitter remarks from observers
of the political scene. By contrast, fun-loving politicians, who master irony and self-
irony receive fewer negative reviews and are rarely made fun of. Ironic utterances are
a way to prevent criticism, to bring an undesirable issue to a quick end, or switch to a new
topic.
Different mechanisms of irony are often combined to produce the necessary effect.
In the examples above, the most effective ones are paradox, ambiguity, absurd conclu-
34
YouTube. Donald Trump Presidential Announcement Full Speech 6.16.15.
35
YouTube. 9.12.15. Bernie Sanders Looks Forward to Beating Donald Trump.
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Anna Gornostayeva. Russian Journal of Linguistics, 2016, 20 (4), 179—196
sion, and revealing the self-evident. The boundaries between the mechanisms are not
always distinct: in combination, they serve the same aim. Speakers use irony in the form
of metaphors, ironic comparisons, hyperbole, and word play et cetera. All these means
serve to make a speech bright, memorable and appealing to an audience.
10. CONCLUSIONS
1. Political discourse is a form of communication which presupposes an active
role of the audience, and turns the addressee into a concerned interpreter. Given the
current trend of combining information with fun, modern political speech of high quality
should strike the right balance between a serious side and entertainment. The attitude
to irony and humour in modern American political discourse is different, but practice
shows that skillfully used irony contributes to the effect of a speech, helps to achieve
a communicative function and increases the speaker’s influence on an audience.
2. A skillful speaker strikes the right balance between a serious message and fun.
Ironic comments help to relieve tension, attract attention to certain points and, ultimately,
contribute to the positive image of a politician. Public attitude shows that ironic speakers
are more popular and more successful than those who only maintain an official style.
Thus, irony is an important and integral part of modern political discourse.
3. The material analysed shows that irony is used by all candidates in the presi-
dential race (at different frequency and in various functions). Even those who tend to
stick to the official style and be reserved in their speech (e.g. Hilary Clinton) use irony
in order to draw attention to certain facts, and to entertain an audience. Bernie Sanders
disguises (and at the same time, accentuates) his negative attitude to the opponents by
means of irony. This device helps Ben Carson to attack opponents, save his own face and
avoid unwelcome questions, Jeb Bush — uses the same to fill in awkward silence at
the end of his speech. The candidate who applies irony most often is Donald Trump and,
therefore, may be defined as an ironic speaker since irony is an inherent trait in his style
of speech. This politician employs ironic comments to his opponents in order to criticize
and, in the long run, outperform them; he also uses self-irony to prevent attacks or ease
tension. In reality, most of his ironic phrases are a part of his show, and are meant to
amuse and please his audience.
It is still a debatable question whether irony helps to win an election campaign, but
it certainly contributes to the image of the speaker and influences an audience.
It may be noted that ironic remarks as comments on election campaign are mostly
about Mrs. Clinton, and include hints on her family situation and her past (made by Bill
Marr, Jay Leno, Seth Meyers etc). Jeb Bush, being a member of a famous family, also at-
tracts many ironic remarks by such show-men such as David Letterman, Jay Leno et
cetera. Other candidates deserved less attention from observers.
REFERENCES
Alba-Juez L. (1995) Irony and the other off record strategies within politeness theory. Miscelanea
16, 13—23.
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Горностаева А.А. Вестник РУДН. Серия: Лингвистика. 2016. Т. 20. № 4. С. 179—196
Article history:
Received: 20 October 2016
Revised: 21 November 2016
Accepted: 29 November 2016
194
Anna Gornostayeva. Russian Journal of Linguistics, 2016, 20 (4), 179—196
For citation:
Gornostayeva, A. (2016). American Political Discourse: Irony in Pre-Election Campaign 2016.
Russian Journal of Linguistics, 20 (4), 179—196.
Bio Note:
Anna Gornostayeva, PhD, Associate Professor of The General Translation Department, Faculty of
Intercultural Communication at Moscow State Linguistic University. Research Interests: discourse
analysis, political discourse, intercultural communication, pragmatics, translation and interpreting.
Contact information: e-mail: [email protected]
УДК: 811.111.42
DOI: 10.22363/231291822016204179196
История статьи:
Дата поступления в редакцию: 20 октября 2016
Дата принятия к печати: 29 ноября 2016
195
Горностаева А.А. Вестник РУДН. Серия: Лингвистика. 2016. Т. 20. № 4. С. 179—196
Для цитирования:
Gornostayeva А. American Political Discourse: Irony in Pre-Election Campaign 2016 // Вестник
Российского университета дружбы народов. Серия: Лингвистика. 2016. Т. 20. № 4.
С. 179—196.
Сведения об авторах:
Горностаева Анна Александровна, кандидат филологических наук, доцент кафедры общего
переводоведения, факультет межкультурной коммуникации, Московский государственный
лингвистический университет. Сфера научных интересов: анализ дискурса, политический дис-
курс, прагматика, межкультурная коммуникация, перевод и переводоведение. Контактная
информация: e-mail:[email protected]