Republic of the Philippines

Department of Education
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
Lingayen, Pangasinan
POLONG NATIONAL HIGH SCHOOL
Bugallon, Pangasinan

School Polong National High School Grade Level: 12 TVL 2 & 3

DAILY LESSON LOG Teacher SHENA L. CANO Learning Areas: ENTREPRENEURSHIP
Date and Time FEBRUARY 19-23, 2024 – 9:45-11:45 am & 1:00- Quarter: III
2:00 pm

Session 1 Session 2 Session 3 Session 4 Session 5

Day 1 Day 2 Day 3 Day 4 Day 5
I. OBJECTIVES
A. Content Standard The learner demonstrates understanding of environment and market in one’s locality/town.
B. Performance standard The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
C. Learning Recognize the importance of marketing mix in the development of marketing strategy: Develop a marketing
Competencies/Objectives a. Understand the different elements of the marketing mix and their significance in creating an effective marketing strategy that promotes a
Write the LC Code for each strategy. substance-free lifestyle and
b. Evaluate the impact of each component of the marketing mix on the overall marketing strategy and how they can be aligns with the values of
peace and well-being
adjusted to meet the needs of the target market.

Analyze the interrelationships between the different elements of the marketing mix and how they work together to create a
cohesive marketing strategy.
II. CONTENT MARKETING MIX

III. LEARNING RESOURCES

A. References Entrepreneurship Learner’s Entrepreneurship Learner’s Entrepreneurship Learner’s Entrepreneurship Learner’s Entrepreneurship Learner’s
Material ,articles Material ,articles Material ,articles Material ,articles Material ,articles

B. Other Learning Resources online resources, guest

 speakers discussing
substance-free living and
values-based marketing.
IV. PROCEDURES
A. Reviewing previous lesson or a. Begin the class by asking LONG QUIZ Recap the concepts of
Presenting the new lesson students to brainstorm marketing and discuss the
the different elements of importance of values in
the marketing mix they business.
have learned in the
Review the previous lesson
Review previous lesson on previous class.
on understanding the
identifying potential business Introduce the new lesson by
different elements of the
opportunities. explaining that they will be
marketing mix.
exploring how the different
elements of the marketing
mix work together to create
a cohesive marketing
strategy.
B. Establishing a purpose for the By the end of the lesson, LONG QUIZ Explain that the lesson will
The purpose of this lesson is
lesson The purpose of this lesson is students should be able to focus on integrating peace
to enable students to
to enable students to analyze the and values into the
evaluate the impact of each
understand the different interrelationships between Marketing Mix to promote a
component of the marketing
elements of the marketing mix the different elements of the substance-free society.
mix on the overall marketing
and their significance in marketing mix and
strategy and how they can
creating an effective understand how they work
be adjusted to meet the
marketing strategy. together to create a cohesive
needs of the target market.
marketing strategy.
C. Presenting Present examples of Present examples of a. Present a case study of a LONG QUIZ Share real-world examples of
examples/instances of the lesson successful businesses and how businesses that have company and ask companies that have
they effectively used the adjusted their marketing mix students to identify the successfully integrated peace
different elements of the to meet the changing needs different elements of the and values into their
marketing mix in their of their target market. marketing mix that the marketing strategies.
marketing strategy. company uses.
Discuss how the different
elements of the marketing
 mix are interrelated and how
they contribute to the
overall marketing strategy of
the company.
D. Discussing new concepts and a. Introduce the concept of LONG QUIZ Introduce the components
a. Introduce the concept of
Practicing new skills #1 evaluating the impact of of the Marketing Mix (the
a. Introduce the concept of the marketing mix and
each component of the 7P's) and discuss how each
the marketing mix and its explain how it is
marketing mix on the can be aligned with peace
four elements: product, composed of the 4 Ps:
overall marketing and values.
price, promotion, and product, price, place,
strategy.
place. and promotion.
Discuss how each
Discuss the significance of Discuss each of the 4 Ps in
component of the marketing
each element in creating an detail and how they work
mix can be adjusted to meet
effective marketing strategy. together to create a cohesive
the needs of the target
marketing strategy.
market.
E. Discussing new concepts and a. Present a scenario LONG QUIZ Facilitate a group activity
a. Provide examples of how
Practicing new skills #2 where a company needs where students develop a
a. Provide examples of how each component of the
to create a marketing marketing strategy for a
the different elements of marketing mix can be
strategy for a new substance-free lifestyle,
the marketing mix can be adjusted to meet the
product. considering each component
applied in different needs of the target
b. Ask students to work in of the Marketing Mix and
business scenarios. market.
pairs and create a the integration of peace and
Discuss how to balance the Discuss the importance of
marketing strategy using values.
elements of the marketing mix analyzing the impact of each
the 4 Ps.
in creating an effective component of the marketing
Afterward, ask each pair to
marketing strategy. mix on the overall marketing
present their marketing
strategy.
strategy to the class.
F. Developing mastery a. Provide students with a a. Provide students with a a. Divide the class into LONG QUIZ Provide individual or group
(Leads to Formative Assessment case study of a business case study of a business groups and provide them work time for students to
3) and ask them to analyze that has adjusted its with a product. refine their marketing
their marketing strategy marketing mix to meet b. Ask each group to create strategies and present them
by identifying and the needs of the target a comprehensive to the class.
explaining how the market. marketing strategy for
different elements of the b. Ask students to evaluate the product, using the 4
 the impact of each
component of the
marketing mix on the Ps.
marketing mix were used overall marketing c. Afterward, ask each
effectively. strategy and explain how group to present their
Allow students to present they were adjusted to marketing strategy to
their findings and provide meet the needs of the the class.
feedback as necessary. target market. Provide feedback and allow
Allow students to present the class to ask questions.
their findings and provide
feedback as necessary.
G. Finding Practical applications a. Ask students to identify LONG QUIZ Discuss how the marketing
of a product they use strategies developed can be
Concepts and skills in daily regularly and analyze its applied in real-life situations
living Discuss how the elements of Discuss how the concept of marketing strategy using to promote a substance-free
the marketing mix can be adjusting the marketing mix the 4 Ps. society.
applied in everyday life such can be applied in everyday Discuss how understanding
as in making purchasing life such as in making the interrelationships
decisions or promoting a purchasing decisions or between the different
personal brand. promoting a personal brand. elements of the marketing
mix can help them make
informed decisions as
consumers.
H. Making generalizations and Discuss the importance of Discuss the importance of a. Discuss how LONG QUIZ Facilitate a class discussion
Abstractions about the lesson understanding and effectively evaluating the impact of understanding the on the importance of
using the different elements each component of the interrelationships integrating peace and values
of the marketing mix in the marketing mix on the overall between the different into marketing efforts for
success of a business. marketing strategy to elements of the social impact.
effectively meet the needs of marketing mix is crucial
the target market. for creating an effective
marketing strategy.
Ask students to reflect on
the lesson and how they can
apply what they have
 learned in their future
endeavors.
I. Evaluating learning Administer a short quiz or LONG QUIZ Assess students'
provide a worksheet to understanding through class
Assess students' learning assess students' participation, group
through a quiz or an oral understanding of the presentations, or written
recitation. interrelationships between reflections.
the different elements of the
marketing mix.
J. Additional activities for a. Divide students into Prepare for tomorrow Prepare for next week
application or remediation groups and ask them to
create a marketing plan a. Ask students to research
for a new product or a company of their
service. choice and analyze its
b. Instruct each group to marketing strategy using
identify and explain how the 4 Ps.
they will use the different Provide additional practice
elements of the marketing exercises or case studies for
mix in their marketing students who need further
strategy. reinforcement of the
Allow students to present concepts covered in the
their marketing plan and lesson.
provide feedback as
necessary.
V. REMARKS
VI. REFLECTION
A. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation.
C. Did the remedial lessons
work? No. Of learners who have
caught up the with the lesson.
 D. No. of learners who continue
to
Require remediation.
E. Which of my teaching
strategies
Worked well? Why did this work?
F. What difficulties did I
encounter
Which my principal or supervisor
can help me solve?
G. what innovation or localized
materials did I use/discover
which I wish to share with other
teachers?

Prepared by: Checked by: Reviewed by: Noted by:

SHENA L. CANO CHERRY LERYE C. MELENDEZ, PhD SUSAN BARBARA D. ESTRADA, EdD MARISSA M. MAMARIL, EdD
Substitute Teacher MT I/ Subject Group Head- TVL Head Teacher III/OIC-SHS Principal IV
Prepared by: Checked and Reviewed by: SUSAN BARBARA D. ESTRADA, EdD

Noted by:
Head Teacher III/OIC-SHS

SHENA L. CANO
CHERRY LERYE C. MELENDEZ, PhD MARISSA M. MAMARIL, EdD
Substitute Teacher Master Teacher I / Subject Group Head- TVL Principal IV