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Frequently asked questions

Human Experience Management (HXM) to HCM
Go Forward Plan

March 25, 2024

Table of contents
What is changing regarding human experience management (HXM)? ................................................................................. 3
Why are we making this change? .............................................................................................................................................................................. 3
Is HXM still relevant? Are we still focused on HXM? .............................................................................................................................. 3
What is the proper way to refer to our suite?................................................................................................................................................ 4
When do we use SAP, SAP SuccessFactors, HCM, or HR? .................................................................................................................. 4
Did we decide to change our product name because Qualtrics is no longer owned by SAP? ....................... 4
Does this mean Qualtrics is no longer important? ................................................................................................................................... 4
How will this change influence the roadmap for SAP SuccessFactors HCM going forward? .......................... 4
How does this impact current customers? ...................................................................................................................................................... 4
Where can I point my customers if they have questions? ................................................................................................................. 5
Are other names that contain HXM affected by this change? ....................................................................................................... 5
What is the timeframe for the name changes?............................................................................................................................................. 5
What needs to be updated and where to remove HXM references? ...................................................................................... 5
How and when is this change being communicated externally? ............................................................................................... 5
Appendix: Updated names ............................................................................................................................................................................................. 5
Appendix: Examples of how to replace HXM references ................................................................................................................... 6

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 We are removing human experience management or HXM from our branding
What is changing and messaging.
regarding human The name of our suite is now SAP SuccessFactors HCM.
experience
We will no longer position HXM as a new market category and instead
management (HXM)? simplify our approach to continue focusing on being the leader within the
established HCM market category.

We have removed HXM from our product and services offerings names to
Why are we making align with industry terminology, to strengthen our position within the
this change? recognized market category of HCM, and to reinforce our SAP
SuccessFactors sub-brand.

We introduced HXM as a signal that traditional HCM was no longer enough –

that HR technology needed to evolve to prioritize people’s experiences at
work. Since then, the market has shifted to recognize this and follow our
lead. This can be seen in new product features and acquisitions from our
competitors. The technology within the HCM market has evolved in line with
our predictions, but the name has not. HCM remains the established and
recognized category, which is where we need to compete.

HCM is the term and category that analysts use to assess the market for the
HR technology industry, and is the most common search term used by
people looking to learn about and evaluate HR solutions. This change helps
avoid confusion in the market and ensure that we don’t miss opportunities
to capture and nurture search traffic to build net new pipeline and sales
leads.

We will no longer use the term “human experience management” or “HXM”

Is HXM still relevant? to refer to our approach or solutions.
Are we still focused on What remains consistent is how we communicate our value proposition and
HXM? differentiate SAP SuccessFactors solutions. We will continue to focus on the
importance of people and their experiences to describe our vision and
reinforce our differentiation.

The product strategy for SAP SuccessFactors HCM continues to be guided

by people and their experiences. This starts with how we infuse behavioral
science into our research and product vision. It continues with our design
philosophy, how we make development decisions, how we use intelligent
technologies to create experiences that drive real competitive advantage,
and the standards we put in place for delivery and adoption.

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 The name of our suite product is SAP SuccessFactors HCM. The term “suite”,
What is the proper way in lowercase, can optionally be used as a descriptor following the branded
to refer to our suite? name, for example SAP SuccessFactors HCM suite. Suite is the preferred
descriptor given that we want to reinforce our strength as an integrated suite
of solutions. If you want to refer to a subset of solutions within SAP
SuccessFactors HCM, you can say SAP SuccessFactors solutions.

In summary:
When do we use SAP, • Our company and main brand is SAP.
SAP SuccessFactors, • Our market category is Human Capital Management.
• Our sub-brand is SAP SuccessFactors.
HCM, or HR?
• Our product offering is SAP SuccessFactors HCM.
• We sell to Human Resources (HR).

No. We are removing HXM from our official names to align with industry
Did we decide to standards and to strengthen the position and brand of SAP SuccessFactors
change our product within the recognized market category of HCM.
name because
Qualtrics is no longer
owned by SAP?

No. Qualtrics remains a key element of SAP’s product strategy focused on

Does this mean helping customers elevate the employee experience. Embedded listening
Qualtrics is no longer and AI-enabled insights and action planning continue to provide a
competitive advantage and Qualtrics delivered as an SAP solution
important?
extension remains a Go-to-Market priority.

This change does not impact our roadmap.

How will this change
influence the roadmap
for SAP
SuccessFactors HCM
going forward?

This change does not impact our customers.

How does this impact
current customers?

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 You can point customers to the blog authored by SAP SuccessFactors
Where can I point my president and chief product officer, Dan Beck, SAP SuccessFactors Strategy
customers if they have for Building Future-Ready Workforces.
questions?

Yes, there were more than 20 official SAP names containing “human
Are other names that experience management” or “HXM”. Some have been retired, all others have
contain HXM affected been revised or are being revised with names and updated usage terms. A
subset of updated names can be found in the Appendix.
by this change?

SAP SuccessFactors HCM is already approved as our suite name and

What is the timeframe should be used going forward. It will take some time before the updated
for the name changes? name is reflected everywhere.

Review your sales assets, email signature, etc., to replace mentions of “HXM”
What needs to be with “SAP SuccessFactors” as appropriate See the appendix for examples
updated and where to of guidance we are providing to teams internally at SAP.
remove HXM
references?

We will inform key groups, including partners, user groups, and analysts,
How and when is this about this change so they can adjust and align their offerings and
change being communications. This communication is happening at the end of March.
communicated
externally?

Appendix: Updated names

Original name Replacement name

SAP SuccessFactors Human Experience SAP SuccessFactors HCM

Management Suite; SAP SuccessFactors HXM Suite

human experience management solutions from SAP Retired; do not use

SAP Human Experience Management Movement; SAP Customer Evolution Program for HCM
HXM Move

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Appendix: Examples of how to replace HXM references
Original name Replacement name

Product SAP SuccessFactors Human Experience

name Management Suite; SAP SuccessFactors HXM Suite SAP SuccessFactors HCM

Team HXM Adoption Office SAP SuccessFactors Adoption Office

name

Employee HXM Account Executive SAP SuccessFactors Account Executive

title

Topic HXM Research HR Research

Demo HXM Talent Journey Demo of SAP SuccessFactors Talent

title Management solutions

Find out more about SAP SuccessFactors HCM here. https://www.sap.com/products/hcm.html

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