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Cyber Space Module 2 1

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11 views

Cyber Space Module 2 1

Uploaded by

msanusha2000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
You are on page 1/ 13

CYBER SPACE

MODULE 2

Bharath M
Assistant Professor
Seshadripuram Institute of Management Studies
Bengaluru-64
[email protected]
9964736500
E-COMMERCE INTRODUCTION

• Ecommerce is a method of buying and selling goods and services online.


• The definition of ecommerce business can also include tactics like affiliate
marketing.
• Ecommerce involves channels such as own website, an established selling website
like Amazon, or social media to drive online sales, Mobile Apps, Social Media Pages,
Messengers and so on.
• It also includes telemarketing.
EVOLUTION OF E-COMMERCE

• 1970 – 1st e-commerce in Stanford through LAN to sell marijuana


• 1979 – Idea of Teleshopping by Michael Aldrich
• 1984 – 1st Teleshopping Order
• 1990 – Hyperlinks for shopping
• 1991 – Ban and Lift of Ban on Internet Commerce
• 1992 – Preparation of online bulletin board for teleshopping
• 1994 – Secure Socket Layer (SSL) in browser for safe payments
CONT…
• 1995 – Amazon and E-Bay and Audio Live Streaming
• 1998 – Paypal for Online payments
• 1999 – Alibaba was launched
• 2000 – Pay Per Click for google Ads
• 2003 – iTunes the first major music digital store
• 2005 – Amazon Prime
• 2006 – 1st Facebook Advertisements
• 2008 – Mobile E-Commerce
• 2013 – Youtube Online Entertainment

https://www.plytix.com/blog/evolution-of-ecommerce-timeline
CONDUCTING BUSINESS ONLINE

• Find a need and fill it.


• Write copy that sells.
• Design and build an easy-to-use website.
• Use search engines to drive traffic to your site.
• Establish an expert reputation for yourself.
• Follow up with your customers and subscribers with email.
• Increase your income through back-end sales and upselling.

https://www.entrepreneur.com/starting-a-business/how-to-start-a-business-online/175242
COMPONENTS OF A VALUE CHAIN

Primary Activities Support Activities


• Inbound logistics • Procurement
• Operations • Technological development
• Outbound logistics • Human resources (HR) management
• Marketing and sales • Infrastructure
• Service

https://www.investopedia.com/terms/v/valuechain.asp
ISSUES IN IMPLEMENTING E-COMMERCE

• Finding a unique selling proposition


• Generating leads consistently
• Optimising your website
• Customer nurturing and up-selling
• Internal product integration
• Customer experience and loyalty
• Competitive return and refund policies
• Keeping up with a changing market
• Data privacy and integrity
TYPES OF E-COMMERCE

• Business-to-Business (B2B) – Vista Prints


• Business-to-Consumer (B2C) – samsung.com and amazon.com
• Consumer-to-Consumer (C2C) – OLX,
• Consumer-to-Business (C2B) – Cashify
E-COMMERCE TECHNOLOGIES & INCENTIVES

• Free Shipping
• Expedited Shipping (Increased Shipping Speed)
• Free Gift With Purchase
• Free Setup Or Installation (Includes automatic installation orders)
• No Long-Term Contract (Furniture rental e-commerce)
• Money-Back Guarantee
• Customization
• Discount On the Next Purchase
• Bulk Discounts
CONT….

• Donation To A Cause
• Contests
• Exclusive Sneak Peeks (Early access for offers or new launch)
• Tutorials And Guides
• Loyalty Programs
• Free Returns
• Free Gift Wrapping
• Chat Support

https://powerdigitalmarketing.com/blog /20-best-incentives-for-your-e-commerce-site/
ADVANTAGES AND LIMITATIONS

Advantages Disadvantages
• Secure Payment • Leads to confusion
• Free Access • Quality Issues
• 24/7 Support • Delivery Challenges
• Group Shopping • Misappropriation of Products
• Personalized Recommendations • Lack of awareness
• Compare Products and detailed reviews • No Trials
• Pricing • Fraudulent Websites
• Shopping Reminders
Asper discussions done in class
• https://www.javatpoint.com/advantages-and-disadvantages-of-e-commerce

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