Assingnment 2 Guide Line
Assingnment 2 Guide Line
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Topic: How Organizational Culture and Innovation Affect
Corporate Entrepreneurship
Organizational culture and innovation play a critical role in corporate entrepreneurship.
Organizational culture is the set of shared values, beliefs, and assumptions that guide the behaviour
of members of an organization. Innovation is the process of creating new products, services, or
processes. Corporate entrepreneurship is the process of identifying and developing new business
opportunities within an existing organization.
Research has shown that a strong organizational culture can support innovation and corporate
entrepreneurship. A culture that values creativity, risk-taking, and collaboration is more likely to
foster new ideas and ventures. In contrast, a culture that is rigid, bureaucratic, and averse to risk is
less likely to support innovation and corporate entrepreneurship.
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GUIDELINES & ASSESSMENT SUBMISSION REQUIREMENT:
IMPORTANCE NOTE:
The assessment would be assessed and evaluated using a rubric. Collecting data from
any source, you are required to quote the exact reference (APA style) of the source-
plagiarism (taking info/ imitation/ presenting data or information/ presenting views/
opinion/ without reference to the original (online or other) source). In case of
plagiarism, the case will be reported).
• This is an individual Assessment due in Week (13) of lecturing, at 12:00 p.m. Fall
in submitting the work on the due date reflected on final marks.
• Individual Students are required to submit a report with a Word document file.
• The work submitted using Artificial Intelligence, will be penalised as per MU
regulations.
• Submission date mentioned on the cover page.
• This piece of work will be assessed using Individual Report Submission.
• This assessment component has 60% Marks Grade of your Final Mark.
• This assessment report will be submitted through the MU platform.
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Marking Scheme Rubric – Scoring Rubric, [out of 100]
Task: Report
Marks Marks
Criteria Details Comments
[100] Assigned
Introduction: Clearly defines the concepts, Explains
the importance of these concepts, logical flow, 10
engaging, and well structured.
Organization and Background: Provides a clear and
concise overview of the organization, including its 10
nature, and sector background.
Critical Analysis: Demonstrates a deep understanding
of the literature on this topic, and critically analyses the
relationship between these three concepts, providing 20
specific examples and evidence.
Discussion: Discussion of types, models, tools,
approaches, and strategies used to enhance corporate 30
success.
Explanation: Identify the key challenges and explain
how managers can foster and promote an organizational 20
culture that supports corporate entrepreneurship.
Summary, conclusion, and Recommendations:
summaries and conclude, recommend alternatives to
support corporate entrepreneurship culture and 10
innovation and practices.
Total Marks Obtain:
Overall Feedback & Comments:
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