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Facebook Ad Specs

The document provides specifications for different Facebook ad types including single image, single video, carousel, instant experience, and collection. It details format, size, and other requirements for images, videos, text, and other elements in each ad type. Tips are also provided for each type.

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Muhammad
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24 views

Facebook Ad Specs

The document provides specifications for different Facebook ad types including single image, single video, carousel, instant experience, and collection. It details format, size, and other requirements for images, videos, text, and other elements in each ad type. Tips are also provided for each type.

Uploaded by

Muhammad
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Facebook ad specs:

Your cheat sheet


As organic reach on Facebook becomes increasingly
competitive, it’s likely you’ll have to pay for
Facebook ads to maximise the impact of your content.

So what ad type should you choose and what do you need to get started?

Single image
Format: jpg or png
Size: at least 1,080 x 1,080 pixels
Ratio (with link): 1.9:1
Ratio (without link): 9:16 to 16:9
Post text: 125 characters (incl. spaces)
Headline: 25 characters (incl. spaces)
Link description: 30 characters (incl. spaces)

Tips
Images of more than 20% text may experience reduced
distribution and exposure. Use this Facebook tool to
check whether your image meets the guidelines.

If you have more than one related image, show up to 10


images in a slideshow ad.

Create an interactive experience with Panorama


or 360 photos.

Single video
Format: .MOV or .MP4 recommended
File size: 4GB max.
Ratio: 9:16 to 16:9
Max. length: 240 min.
Post text: 125 characters (incl. spaces)
Headline: 25 characters (incl. spaces)
Link description: 30 characters (incl. spaces)

Tips
Image captions and audio are optional but
recommended

For all the technical info (like video compression, audio


specs, frame rate, bitrate and all the supported aspect
ratios), check out this Facebook guide.

Animated gifs are classified as video ads

Carousel
Run up to 10 images or videos in a single ad. Create a unique
link for each image or video to showcase different products,
details or to tell a whole story.

Image Video
Format: jpg or png Format: .MOV or .MP4
Size: 1,080 x 1,080 pixels recommended
Ratio: 1:1 (square) File size: 4GB max.
Max. size: 30MB Aspect ratio: 1:1 (square)
Max. length: 240 min.

Copy
Post text: 125 characters
(incl. spaces)
Headline: 40 characters
(incl. spaces)
Link description: 20 characters
(incl. spaces)

Tips
Let Facebook optimise the order of the carousel cards,
based on each card's performance – provided they’re
not formatted to tell a sequential story.

Use carousel to showcase a single, long image

Instant Experience
Previously known as the Canvas
ad, this full-screen, immersive
mobile ad experience, lets users
interact with your content. Pick Ad unit
and choose from the following This is how the ad is displayed in
multimedia components to create the mobile News Feed. You can
your canvas ad or choose from one use either an image or video to
of Facebook’s pre-built templates display your instant experience.

Photos Video
Full width image: 1,080 pixels, Format: .MOV or .MP4
but you can use wider images if recommended
you select the fit to height (tilt to Length: less than 2 minutes
pan) display option.
Resolution: At least 720p
Full-height image: 1,920 pixels
Orientation: Portrait
high, but you can use a taller
(landscape will automatically
image if you select the fit to width
resize to portrait)
(tap to expand) display option.

Carousel Text block


Size: 1,080 x 1,920 pixels Include a text block to give
Ratio: Full or partial height, context to your add.
but should be the same size Text: 500 characters max.
(incl. spaces)

Buttons Header
Your Canvas must have 1 or 2 CTA Don’t forget to pin a
buttons that link to external URLs. header to the top of the
Text: 30 characters max. add – so your logo always
(incl. spaces) takes pride of place.

Collection
A Collection displays a cover image or video – usually the
first media asset from your full-screen Instant Experience –
followed by up to 4 product images. When you click on the
Collection ad, you land on an Instant Experience.

Copy
Post text: 90 characters (incl. spaces)
Headline: 25 characters (incl. spaces)

Tips
Use a collection ad to show brand or inspirational videos
alongside your products or services for greater impact.

Make sure you’ve turned on ‘Pixel Tracking’ to track all


conversions on your ad

Facebook ad types and specs are regularly updated, so stay up


to date with Facebook’s Ads Guide. If you’re new to Facebook
business, start by setting up a Facebook business page.

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