2023 POA Design File-ENGLISH
2023 POA Design File-ENGLISH
GUIDED BY PURPOSE
Plan of Action
Introduction
Knowing our purpose gives clarity and fostering the right
culture drives success.
Recent wars and a global pandemic have created major social-economic damage and
have halted the world’s progress toward the SDG agenda. This has created an immediate
need to re-align our focus and unite in moving forward as a whole. We as young leaders
are needed now more than ever to lead and take responsibility to ensure that our world’s
future is on the right track.
Guided by Purpose reminds us to dig deep and align all our actions and efforts
with the purpose. When we know the why, we make better decisions. Our strategies
become more targeted. Our innovation becomes more successful. Purpose gives us hope,
motivation and drive to be the changemakers we are meant to be. It’s through purpose
driven actions we create meaningful partnerships and achieve extraordinary results.
2023 will be the year guided by purpose. In 2023 we will Empower, Innovate, and Open.
Empower
We will create an engaging and empowering environment that enables young leaders to
use their voices and actions to drive positive change.
Innovate
We will make a habit of challenging the status quo with creativity and a constant search
for new and improved solutions.
Open
We will foster an inviting and welcoming culture, where diversity is embraced and impact
is amplified through collaboration.
Create stronger brand positioning by sharing the purpose and impact of JCI.
• Craft inspiring and powerful messaging about JCI.
• Implement modern communication strategies to reach younger audiences.
• Develop clear and comprehensive brand guidelines that allow for flexibility and creativity.
• Share inspirational stories of success and impact from the local and national levels to attract
more young people to the organization.
Key results
» Global team’s motivation level score Guiding questions:
above 8 • Whom are we empowering while doing ...?
» 80% find the toolkit useful • How can we give stronger support?
» Growth by 10,000 members (6.5%) • Who is the hero of the story and why?