Anson | Justin | Maksim | Thomas

SEEDS OF HOPE
By 2030,

At least 1 out of 3 citizens are elderly

At least 1 out of 4 elderlies experience mental disorder

2
Opportunity, Vision and Target Market
Opportunity

Seeds of Hope: Seeds for elderly to grow, Planting workshops to attend

Platform for elderly to engage in social activities

Bond with other like-minded elderly

Discover new interest and purpose in life

Gain a sense of happiness

4
Vision

Sow the seeds, harvest your hope.

By offering seniors a chance to nurture purpose and
cultivate belonging, one seed at a time.

5
Target market

Elderly only households Elderly in nursing homes

• 382620 elderly only households in 2021 • 6390 nursing homes

• 72% growth in 10 years • 29514 care and attention homes

(Overview of Residential Care Services for the Elderly,

(2021 Population Census Thematic Report: Older Persons)
2022)

45.1% of all elderly in HK belongs to either of the 2 groups

6
Competition

Person in recovery (PIRs) Intellectually disabled

Ti Farm Hong Chi Association

Hong Chi Association

Only planting experience aimed at the elderly

7
Solution and Business Model
 Solution: Seeds of Hope

1. Provides seeds of fast-growing vegetables for elderly to grow

Grow suitable vegetables according to different months

Bok choy (30 days) Chinese amaranth (30 days) Spring onion (90 days) Chili (90 days)
Sow in Jan to Mar , Sow in Mar to Aug Sow for whole year Sow for whole
Aug to Dec year

9
Solution: Seeds of Hope

2. Support by organize workshops to teach planting techniques

Gain knowledge of vegetables and planting

Build Connection with elderly

Asking feedbacks

10
 Business Model

Cook in
associated
Organize Rooftop garden of Harvest and restaurant
Finding sites workshop nursing home Delivery (part of
of rooftop garden vegetables
3
and promote to 1
solitary elderly

Sell to other
Maintenace and restaurants
set-up fee
11
Execution and Management
Timelines and milestones

Phase 2
commence
Marketing and Organize workshops/ Open the rooftop garden Selling our crops with
pitching ideas Sowing the seeds to solitary elderly 2 more restaurants

2023Oct 2023Dec 2024Jan 2024Apr 2024Jul 2025Jan 2025Apr 2025Dec

Transforming the Reach a gross profit

Harvest the crops/ Cooperate with 2 more
rooftop into garden margin of 150%
Delivering nursing homes

14
Marketing

1 2 3
SAGE Eastern District Elderly
Nursing home Leaflets
Community Centre

• Provide advantages for joining our • Home-visiting solitary elderly with • Designed in an easy-to-watch format
program community volunteers • Distribute leaflets in elderly center and
• Organize a pitch to the elderly to • Provide a channel for solitary elderly nursing home
introduce our program to access to our program

14
Setup

Consulting architect and contractor Drainage system Windbreaks and water-storing system

• Evaluate the load capacity to • Using trellis to block heavy

ensure a safe foundation • Improve the waterproofing gusts and anchor the plants in
• Effectively utilize the space of solution by consulting an expert soil
rooftop garden • Install a water-storing system
for irrigation

15
Logistics

Package the crops of vegetables Transport through GOGO VAN Deliver to the warehouse of
after harvest service our restaurant

16
Financials
Cost Breakdown

Cost of Implementation
Start up $480,000 for set up in Phase 1
• $380,000 for Design, Equipments, Constructions
cost • $100,000 for Marketing, On-boarding training

35%
Recurring • $15,000/month for Transportation, Packaging,
1.2M Cost Food handling procedures
51%
HKD

13%
Expansion • $325,000/farming site for Infrastructions
• $50,000 for Marketing and other preparation
Cost

18
2-Year KPI and Profit Estimation

2025E KPIs Total Revenue

Breakeven!

Number of elderly benefited 1500

Projected Total Revenue $1,200,000

Gross Profit Ratio 150%

19
By 2025,

1500 Elderly Financial sustainable Exposure & Awareness

Sow the seeds, harvest your hope.

20
References

Cost Breakdown

21
References

Revenue Projection

22
References:

1. Kelvin Wong, & Matthew Yeung. (2019).Population ageing trend of Hong Kong. Office of the Government Economist
https://www.hkeconomy.gov.hk/en/pdf/el/el-2019-02.pdf
2. (2023). 2021 Population Census Thematic Report: Older Persons. Hong Kong Census and Statistics Department
https://www.census2021.gov.hk/doc/pub/21c-older-persons.pdf
3. Jennifer Lo. (2022). Tackling social isolation among the elderly. Legislative Council https://www.legco.gov.hk/research-publications/english/essentials-
2022ise06-tackling-social-isolation-among-the-elderly.htm
4. (2023). Overview on Residential Care Services for Elders. Social Welfare Department
https://www.swd.gov.hk/en/index/site_pubsvc/page_elderly/sub_residentia/id_overviewon/
5. (2022). Elderly care. Social Enterprise Business Centre. https://socialenterprise.org.hk/en/sedb/cats/se-business-elderly-care
6. Paul Schattenberg. (2022). The positive effects of gardening on mental health
https://agrilifetoday.tamu.edu/2022/04/25/the-positive-effects-of-gardening-on-mental-health/
Reference list:
7. Kelvin Wong, & Matthew Yeung. (2019).Population ageing trend of Hong Kong. Office of the Government Economist
https://www.hkeconomy.gov.hk/en/pdf/el/el-2019-02.pdf
8. (2023). 2021 Population Census Thematic Report: Older Persons. Hong Kong Census and Statistics Department
https://www.census2021.gov.hk/doc/pub/21c-older-persons.pdf
9. Jennifer Lo. (2022). Tackling social isolation among the elderly. Legislative Council https://www.legco.gov.hk/research-publications/english/essentials-
2022ise06-tackling-social-isolation-among-the-elderly.htm
10. (2023). Overview on Residential Care Services for Elders. Social Welfare Department
https://www.swd.gov.hk/en/index/site_pubsvc/page_elderly/sub_residentia/id_overviewon/
11. (2022). Elderly care. Social Enterprise Business Centre. https://socialenterprise.org.hk/en/sedb/cats/se-business-elderly-care
12. Paul Schattenberg. (2022). The positive effects of gardening on mental health
https://agrilifetoday.tamu.edu/2022/04/25/the-positive-effects-of-gardening-on-mental-health/

23