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Communication Assignment

The document discusses three communication models: Aristotle's model which focuses on the speaker, Shannon and Weaver's model which introduces five key stages of communication, and Schramm's model which emphasizes coding/decoding and the importance of feedback. It also describes the components of an effective communication process and provides an example communication model between a citizen and politician.

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Msambili Ndaga
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36 views

Communication Assignment

The document discusses three communication models: Aristotle's model which focuses on the speaker, Shannon and Weaver's model which introduces five key stages of communication, and Schramm's model which emphasizes coding/decoding and the importance of feedback. It also describes the components of an effective communication process and provides an example communication model between a citizen and politician.

Uploaded by

Msambili Ndaga
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DAR ES SALAAM INSTITUTE OF TECHNOLOGY

COMPUTER STUDIES DEPARTMENT

COU 07111 BASICS OF TECHNICAL COMMUNICATION SKILLS

BENG23 COE 1

GROUP ASSIGNMENT 1

S/N NAME REG NO SIGNATURE


1 MSAMBILI NDAGA 230242424109
2 SUZAN MASALE 230242402352
3 ELLY BACHUBILA 230242414589
4 MERCY DERECK 230242415842
5 PELAGIA PATRICE 230242404564
6 SOSTHENES DAMIAN 230242479285
1. Give a through explanation of any three communication models.

A. Aristotle Model of Communication

Aristotle was a great philosopher initiated the earliest mass communication model. According to
this model, the speaker plays a key role in communication. He is the one who takes complete charge
of the communication.

The sender first prepares a content which he does by carefully putting his thoughts in words with an
objective of influencing the listeners or the recipients, who would then respond in the sender’s
desired way.

The model says that the speaker communicates in such a way that the listeners get influenced and
respond accordingly.

The speaker must be very careful about his selection of words and content in this model of
communication. He should understand his target audience and then prepare his speech. Making eye
contact with the second party is again a must to create an impact among the listeners.

The model proposed by Aristotle is a linear one. Aristotle tells us that we must consider three
elements in communication:

 The speaker
 The speech
 The audience

The Aristotle model of communication is the widely accepted and the most common model of
communication where the sender sends the information or a message to the receivers to influence
them and make them respond and act accordingly.

B. Shannon and Weaver Model of Communication

Shannon and weaver model simply proposes that a message actually originates from the
person who gets the thought or has the information. This model is specially designed to develop the
effective communication between sender and receive

The Shannon-Weaver model introduces 5 key stages to the communication process

 The sender
 The encoder
 The channel
 The decoder
 The receiver

The sender is the person, group or organization that first thinks of the message that they want to

communicate.

The encoder takes this message and turns it into signals. In other words, this is the language we

use to express our thoughts. It could be written or spoken, or equally could be through signing or

body language.

The channel refers to how the message is sent. This could be sound through the airwaves in a

spoken conversation, or binary data transmitted electronically in an email or text. Of course,

depending on the channel, the sender and receiver may need equipment such as phones or

computers.

When the message arrives, it must be decoded. This stage describes how the receiver interprets the
message and converts it to language.

Shannon-Weaver model introduces the concept of “noise”. Noise refers to anything which
interferes in the channel stage of the model. This could literally be background noise which makes
it hard for a receiver to hear a message, or it could be distractions which prevent them from
focussing on the communication

C. Schramm’s Model of Communication

According to the Schramm’s model, coding and decoding are the two essential processes of an
effective communication. He also emphasizes that the communication is incomplete unless and
until the sender receives a feedback from the recipient. Schramm believed that communication is
actually a two-way process between the first party and the second party.
To conclude according to this model of communication when a sender passes on the information to
the receiver, the receiver must interpret it in the desired form the sender. wants and give him the
feedback or respond accordingly.

Any communication where the sender does not get the feedback, the communication is not
complete and thus ineffective.

2.
a) Describe an effective communication process.

The Effective communication process refers to a series of actions or steps taken in order to
successfully communicate, combines a set of skills including nonverbal communication, engaged
listening, the ability to communicate assertively, and the capacity to recognize and understand your
own emotions and those of the person you’re communicating with.

Parts of the Effective communication process

The Effective communication process has several components that enable the transmission of a
message. Here are the various parts:

1. Sender: This is the person that is delivering a message to a recipient.


2. Message: This refers to the information that the sender is relaying to the receiver.
3. Channel of communication: This is the transmission or method of delivering the message.
4. Context: This is the situation/environment at which communication is taking place.
5. Decoding: This is the interpretation of the message. Decoding is performed by the receiver.
6. Noise: This is the factor that distracts/disturbs communication process.
7. Receiver: The receiver is the person who is getting or receiving the message.
8. Feedback: In some instances, the receiver might have feedback or a response for the sender.
This starts an interaction.
b) To draw your own model of communication process by tracing out what could be
the sender the message, channel/media, context, noise and feedback

Based on our presentation our communication model is between Citizen and Politician

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