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B Pint Re Preneur

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14 views

B Pint Re Preneur

Uploaded by

meleagallopavs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Mgmt 113n : Business Planning and Implementation 2

Name : Daguil, Cyvil Anrhey L. Offering Number : D037

Ben Chan
is a Chinese-Filipino entrepreneur. He is the
founder of Bench, the Philippines’s largest
clothing chain, under the trademark Suyen
Corporation.

With his world-class fashion style and work


ethic, Chan has expanded the Philippine
clothing chain into international markets
including China, the land of his forefathers.
He is the brother of Liwayway Marketing
Corporation founder Carlos Chan.

Chan’s first job was working as a guard to the ticket box office of a drive-in movie house in San Francisco.
He stayed there for four years and realized the value of life and money. He decided to move back to Manila
after considering his mother’s advice in making a fortune back home. Chan learned the ropes of business
through his brother Carlos .

He first started designing accessories for Chan C Brothers before he moved to designing furniture. Soon,
Chan’s first business venture, Dimensione, was born. Not long after, his sister, Nenita Lim, prodded him
to venture into apparel. His sister first opened a children’s boutique named Suyen at the designer’s display
area in Harrison Plaza. Becoming quite a success, Lim got the opportunity to tie up with SM Group and
soon opened a concession at SM Makati’s department store. This gave him the idea to design a line of
men’s t-shirts and jeans, which eventually became Bench in 1987.

Chan’s borrowed motto from Jonathan Swift, “Vision is the art of seeing the invisible,” helped him perfect
his craft. He chose to market t-shirts to be because he wanted the basic white undergarment to become
a fashionable outerwear.
Aside from Bench, Chan’s furniture store Dimensione was incorporated under Forte Showroom
Corporation in 1996. Chan also owned a personal exchange store, PCX, whose first branch opened doors
in 1997. Suyen Corporation opened another clothing brand, Human, in 1999. In the same year, Bench
added snacks to their widening range of products. Bench Bytes products included marshmallows, candies,
and popcorn.

Achievements :

• In 1987, Ben Chan started a small t-shirt shop at the SM Department Store in Makati

• Aside from Bench, Chan's Furniture store Dimensione was incorporated under Forte Showroom
Corporation in 1996

• Chan also owned a personal exchange store, PCX, whose first branch opened doors in 1997

• Prestigious Entrepreneur of the Year Award for 2013

• Best Marketing Campaign Award, bestowed by the FAPRA (Federation of Asia-Pacific Retailers
Association) in Singapore.

• Ernst & Young’s Entrepreneur of the Year award in Monaco.

• Awarded by the Italian government with the title Cavaliere dell’Ordine dellaStella d’Italia for his
outstanding contribution to building relationships between Italy and the Philippines.

• One of the most prominent people in the country, Philippine Tatler's of Who's Who of the Philippines

Reference :

Ben Chan. filipinos. (n.d.). https://filentrepreneurs.weebly.com/ben-chan.html

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