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Re-Thinking The 4P's

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29 views

Re-Thinking The 4P's

Uploaded by

annequynh1809
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Re-thinking

Mr. Khai Nguyen (Louis)


Chief Growth Officer
at Herond Labs
the 4P’s

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Re-thinking the 4P’s


Re-thinking the 4P’s
“Start with the customer experience,
then work back to the technology.”
Steve Jobs

Re-thinking the 4P’s 1/27


The 4Ps of Marketing

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Focus on Solution Focus on Value

Define offerings by the needs Articulate the benefits relative to


Instead of Instead of
they meet, not by their features, price, rather than stressing how
Product Price
functions, or technological price relates to production costs,
superiority. profit margins, or competitors'
prices.

Focus on Access Focus on Education

Develop an integrated Provide information relevant to


Instead of cross-channel presence that Instead of customers’ specific needs at each
Place considers customers' entire Promotion point in the purchase cycle, rather
purchase journey instead of than relying on advertising, PR,
emphasizing individual purchase and personal selling that covers
locations and channels the waterfront.

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Focus on Solution

Focus on Solution

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Focus on Solution

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Focus on Solution

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Focus on Solution

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Focus on Solution

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Focus on Value

Focus on Value

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Focus on Value

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Focus on Value

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Focus on Value

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Focus on Access

Focus on Access

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Focus on Access

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Focus on Access

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Focus on Access

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Focus on Access

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Focus on Education

Focus on Education

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Focus on Education

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Focus on Education

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Focus on Education

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Focus on Education

Customer Experience

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A B C

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António R. Damásio

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Key areas of the brain

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The Hooked Model

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S.A.V.E. Marketing Model

Marketing Model

4Ps: About the Customer


company experience

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Re-thinking
Mr. Khai Nguyen (Louis)
Chief Growth Officer
at Herond Labs
the 4P’s

Thank you for


your attention!
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Re-thinking the 4P’s

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