What Is Economics A Lesson On Choice and Scarcity
What Is Economics A Lesson On Choice and Scarcity
☰ OVERVIEW:
This lesson provides a brief introduction to formal economic theory. Using the article “Red Velvet
Revolution: The Rise of the Cupcake Entrepreneur,” students will role play as small business
owners in charge of a cupcake store. Students will make choices about location, inventory,
equipment and sales. Throughout the lesson, students will think about economics as the study of
choice under scarcity.
☰ NBEA STANDARD(S):
Economics, I. Allocation of Resources
Personal Finance, I. Personal Decision Making
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Other Resources/Materials:
For Teachers:
For Students:
Pen
Paper
The lesson is divided into five parts: (1) Introduction, (2) Guided Reading, (3) Role play (4) Class
Discussion and finally (5) Closing
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Introduction (1-5 mins)
At the beginning of the lesson, ask students if they’ve ever heard the term economics. By a show
of hands, how many students have taken an economics class? By a show of hands, how many
students know what supply and demand are? Ask a volunteer to define economics for you. What
do economists study? Use probing questions to encourage students to think about economics in
terms of choice.
Once students start thinking about choices—whether the choice to buy something, or the choice
to sell something, etc.—provide student with a formal definition of economics. Economics is the
study of choice under scarcity. Again, ask students what they think this definition means. What is
scarcity? What does it mean to make choices under scarcity?
After this short class discussion, tell students that we will be looking at choice and scarcity from
a business perspective. Have students read through the article “Red Velvet Revolution: The Rise
of the Cupcake Entrepreneur.” As the students read, provide them with a few guiding questions:
(1) What are the scarce resources involved in running a cupcake store? (2) How does scarcity
affect customers? (3) How does it affect the store owner?
Once students have finished reading, ask a volunteer to summarize the article. After a short
summary, repeat the guiding questions. What are the scarce resources? How does scarcity affect
consumer choices? How does it affect business decisions?
Next, tell students that they will be splitting into small groups. Each group will be in charge of its
own cupcake store. Limit each group to three or four members. Explain to each group that they
each have a limited budget, and they must decide what to spend it on. At the end of class each
group will give a short presentation, showing their decisions, and offering an explanation for each
one.
Once groups finish their worksheets, invite each group to present to the class. Encourage each
group to explain how they came to their final decisions. Make sure groups not only explain why
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they made a certain choice, but also why they chose not to take other courses of action.
After all the groups have presented, ask student for feedback on the role-play scenario. How
realistic do they think it is? Was it easy to make these decisions? How did they know what the
“right” decision would be?
During the role-play time, teachers can listen in on group conversations. This is a good time to
listen for misunderstandings. Make sure each team recognizes that their budget is limited, and
that they must make trade-offs. The group presentations should provide an excellent means of
assessing how, and to what degree, students came to terms with scarcity, and mutually exclusive
decision-making
Encourage students to look for examples of scarcity outside of the classroom. What products
and services are abundant? What are hard to find? What distinguishes the two?
During the group activity, have each group put their completed budget up on the chalkboard or
an overhead display (e.g. I had students fill out an Excel spreadsheet). Having each group’s work
on the board makes it easier to compare and contrast. Encourage each group to offer a rationale
for their decisions. What were the tradeoffs involved in each decision?
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