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2. Personal Experiences
Researchers’ own personal training and experiences also influence their choice of
approach. An individual trained in technical, scientific writing, statistics, and
computer statistical programs and familiar with quantitative journals in the library
would most likely choose the quantitative design. On the other hand, individuals
who enjoy writing in a literary way or conducting personal interviews or making up-
close observations may gravitate to the qualitative approach. The mixed methods
researcher is an individual familiar with both quantitative and qualitative research.
This person also has the time and resources to collect both quantitative and
qualitative data and has outlets for mixed methods studies, which tend to be large in
scope. Since quantitative studies are the traditional mode of research, carefully
worked out procedures and rules exist for them. Researchers may be more
comfortable with the highly systematic procedures of quantitative research. Also, for
some individuals, it can be uncomfortable to challenge accepted approaches among
some faculty by using qualitative and transformative approaches to inquiry. On the
other hand, qualitative approaches allow room to be innovative and to work more
within researcher-designed frameworks. They allow more creative, literary-style
writing, a form that individuals may like to use. For transformative writers, there is
undoubtedly a strong stimulus to pursue topics that are of personal interest—issues
that relate to marginalized people and an interest in creating a better society for them
and everyone. For the mixed methods researcher, the project will take extra time
because of the need to collect and analyze both quantitative and qualitative data. It
fits a person who enjoys both the structure of quantitative research and the flexibility
of qualitative inquiry.
3. Audience
Finally, researchers write for audiences that will accept their research. These
audiences may be journal editors and readers, faculty committees, conference
attendees, or colleagues in the field. Students should consider the approaches
typically supported and used by their advisers. The experiences of these audiences
with quantitative, qualitative, or mixed methods studies can shape the decision made
about the choice of design.
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Summary:
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SUMMARY
In planning a research project, researchers need to identify whether they will
employ a qualitative, quantitative, or mixed methods approach. This approach is
based on bringing together a worldview or assumptions about research, a specific
design, and research methods. Decisions about choice of an approach are further
influenced by the research problem or issue being studied, the personal
experiences of the researcher, and the audience for whom the researcher writes.