Project Report

On
Titan Fastrack Watch

By:
Ritik Rajendra Jichkar
PGDM-4
2023-3006-0001-0011

Submitted to:
Department of Management Studies of Pune Institute of Business Management
Executive Summary:

This is the Titan Company Ltd. study I conducted for my PGDM course's Final Semester I
project report. I have done a thorough analysis of the business to highlight its overall impact
on the sector. The project has been divided into four sections: Company Information, Sector
Information, Finance, Marketing, and Company Human Resources. This relates to the
business that I was assigned to, the details, and the general operation.
Titan is a well-known company in the fashion manufacturing sector of India, with a focus on
watches, jewellery, eyewear, and fashion accessories. It began as a joint venture with Tata
and is a member of the Tata Group. Its main office is in Bangalore. Additionally, it continues
to have a strong presence in both the local and global markets.
Titan Watch Limited was the company under which it began operations in 1984. In 1994, the
company branched into many industries. Almost 80% of the company's yearly revenues are
generated by this jewellery producer, which is the biggest in India. It ranks fifth in the world's
watch manufacturing rankings with a 6% market share in the jewellery manufacturing
industry.
Titan is a publicly traded corporation on the National Stock Exchange as well as the Bombay
Stock Exchange. It has served as the NSE's nifty fifty Index benchmark.

We will now examine each and every division of the business in detail in order to analyse
how the organization functions overall.
Business Model Canva:
Company Name: Date:
.
Titan 02/10/
The Business Model Canvas

Key Partners Key Activities Value Customer Customer

Proposition Relationships Segments
 Suppliers  Marketing &
 Manufacturing Communication •Exceptional  Email - For  Working
Partner  Product Design goods; specific  Professionals
 Retail Design  Sales • communication,  Teenage
stores  Brand recognizable complaints, Girls and
 E-commerce styles suggestions and Women
Apps general  People using
• reasonable feedback
 Websites on-line
costs  Social
 Payment shopping
Providers • Networking
customized Media for
delivery communication,
choices endorsement,
and feedback
• Stylish
products  Mail Services -
for physical
• Name mail
Brands communication
• Client  Referral/Reward
satisfaction program
Key Resources Channels
 Raw material  Retail stores
suppliers (Fast track,
 Titan Sonata, Tanishq)
Inventory  Online store with
 Jewellery & safe payment
Watch makers options
 Logistics to  Facebook
source, design Business Page
and deliver with a link to an
products online store
Cost Structure Revenue Streams
• Start-up and ongoing expenses for the  Sale of Watches & Jewellery
business products(mostly)
• Cost of developing new products and raw
materials; • Cost of setting up and
maintaining a website
• Costs of shipping and logistics
• Costs of marketing and sales
• Costs of travel and lodging
• Refunds to customers and returns
Sector Information:

As a manufacturer of a variety of products, such as jewellery, watches, wallets, and eyeglasses, Titan
falls under the definition of a sector. The public, joint, and cooperative ownership categories comprise
India's industrial sector. Private manufacturing is what Titan is a part of. Currently one of the fastest-
growing sectors in India is manufacturing. In an attempt to position India as a global manufacturing
powerhouse and stimulate economic growth, the Indian Prime Minister launched the "Made in India"
campaign. The country's electronics manufacturing and the "Make in India" initiatives were
significantly boosted when Wistron Corp. and the Indian business Optiemus Electronics teamed in
August 2021 to create laptops and smartphones.

Categories of Sector:

Basis of classification Types of Industry

On the basis of Ownership Public Sector
Private Sector
Joint and cooperative sector

On the basis raw materials Agriculture-based industries

Forest based industries
Mineral based industries
Raw material-based industries

On the basis of manufactured Metallurgical Industries

Products Mechanical Engineering Industries
Chemical and Allied Industries
Textile Industries
Food Processing Industries
Electricity Generation
Sector GDP Contribution:

More than 6.7 trillion Indian rupees were added to the country's GDP by the manufacturing sector in
the country during the second quarter of 2023. From April 2000 to June 2022, the automobile industry
received USD 33.53 billion in foreign direct investment (FDI). An array of initiatives has been
introduced by the Indian government to foster an environment that would facilitate the growth of the
country's manufacturing sector. The government set aside Rs 2,403 crores (USD 315 million) in the
Union Budget 2022–2023 for the advancement of IT hardware and electronics manufacturing. With a
PLI of Rs 760 billion (USD 9.71 billion) for semiconductor manufacturing, India will rank among the
world's top producers of this vital component.

Sector CAGR and forecasting:

Compounded Annual Growth Rate is referred to as CAGR. It is frequently linked to particular
metrics, such as sales, revenue, profitability, etc., that show how well a business is performing over a
given time frame. When compound growth is taken into account, the average annual growt rate of an
investment over a given period of time is determined by CAGR.
The sector CAGR for manufacturing:

 • It is anticipated that the manufacturing sector would produce $244.50 billion in value added
in 2023.Between 2023 and 2028, a compound annual growth rate (CAGR) of 8.36% is
projected.
 By 2023, it's anticipated that the manufacturing sector would produce US$ 1313 billion.
 It is projected that between 2023 and 2028, the compound annual growth rate (CAGR) would
be 4.36%.
 It is estimated that there will be 240.40k businesses in the manufacturing sector in 2023. It is
anticipated that there would be compound annual increase of 1.73% (CAGR 2023-2028).
 It is anticipated that there will be 17.58 million workers in the manufacturing sector in 2023.
3.80% compound annual growth rate (CAGR 2023-2028) is anticipated.
Sector Categories wise CAGR chart:

Source: Statista Market Insights

Consumer Buying Behaviour of the Sector:

The acts that customers conduct prior to making a purchase of a good or service are referred to as
consumer buying behavior. In order to gather accurate information on the items and decide whether or
not to purchase them, this procedure involves reviewing a variety of sources. Knowing this process is
important for businesses because it allows them to tailor their marketing campaigns to the campaigns
that have previously persuaded customers to purchase their products.
The following are some of the variables affecting consumer purchasing behavior:

 Social
 Cultural
 Psychological
 individual
Consumer buying behaviour of categories of sector

The Categories of manufacturing sector are:

Automobile Sector
Industrial Sector
Material Products Sector
Consumer Goods Sector
Medical Devices Sector
Buying behaviour is the decision-making process and actions people take to purchase a
product or service. It gives insights into why buyers make their purchases, giving clues to the
businesses that help shape marketing campaigns.

Types of Buying Behaviour in Categories of Manufacturing:

 Complex Buying Behaviour - This buying situation carries a higher degree of

psychological or financial risk. The item under consideration could be a costly piece of
machinery. As such, the buyer carefully considers each aspect of the buying process.

 Diminished Purchase Behaviour - This type of purchase behaviour occurs when

consumers make decisions based mostly on affordability and convenience rather than
doing extensive research. They thus struggle to decide between a number of
comparable products and worry about buyer's regret.

 Habitual Buying Behaviour - A habitual buyer usually takes very little part in making
judgments about what to buy. These consumers frequently repurchase the same item
because they don't want to spend the time investigating their selections or because
they don't think there is a big difference between brands.

 Variety Seeking Buying Behaviour - This is a different degree of engagement where

consumers switch brands only for fun or a change of scenery. They are content with
the things they have already bought. They enjoy taking chances. These customers
typically don't give their purchases much consideration or research. Their decision-
making is impulsive.
Sector Growth Factor:

India's manufacturing sector is expanding quickly, thanks in large part to the country's
constantly growing population. The industry has seen an increase in investments, and
programs like "Make in India" seek to establish the South Asian nation as a major base for
manufacturing worldwide. During the fiscal year 2022–2023 the manufacturing industry's
annual growth rate of production was 11.4%.

The Factors affecting the successful growth rate of the sector are:
 Good planning
 Hard work
 Agility
 Technology
 Skills

Growth/Degrowth of the Sector Pre and Post Pandemic:

Due to the closure of some nations' ports, airports, and domestic transit together with the
imposition of nationwide lockdowns, COVID-19 caused an abrupt disruption of commerce
and civil life throughout the world. The massive lockdown disrupted the whole economy by
affecting supply chains and industry.
Impact of pandemic wave:
In recent decades, India's manufacturing industry has seen multiple stages of development.
The industry employs close to 20% of the labor force in the nation and contributes between
16 and 17% of the GDP. Lockdown-imposed limitations on the flow of people and goods
during the pandemic's initial wave badly affected labor availability, shattered supply lines,
and almost completely stopped manufacturing.
The key issues impacting the manufacturing sector are listed below:
• The pandemic had a number of effects on the manufacturing sector, including low-scale
operations and a final decline in product volumes. This has a negative impact on income and
turnover over time.

• The IIP also declined to a negative growth rate of 9.6%, showing that the first and second
waves had a negative impact on core industrial activity.

• The manufacturing sector was impacted by the full lockdown as well as the partial
lockdown from both the supply and demand sides. The manufacturing network was impacted
by the restricted mobility of individuals, commodities, and services on the supply side.

• Employment was lost as a result of the general slowdown in production and the decline in
economic activity. These supply-side effects were exacerbated because the demand side was
dealing with problems like lower discretionary income and savings.
 Post Pandemic Scenario - To encourage the manufacturing sector, the Indian
government has launched a number of programs and projects.

Rate of Annual Sector Growth (in percentage terms) between 2019–20 and 2021–2022

Sector 2019-20 2020-21 2021-22

Manufacturing -1.4 -9.6 11.8

Source: National Statistical Office.

The growth of the manufacturing sector was negatively impacted by the Covid-19 pandemic,
although it recovered favorably in double digits during the Financial Year 2021–2022.

Programs run by DPIIT to support the manufacturing industry:

The Indian government has put in place a number of policies designed to support the nation's
manufacturing sector and increase both foreign and local investment. A number of initiatives,
such as the Phased Manufacturing Programme (PMP), the Goods and Services Tax, the
reduction of corporate tax, the FDI policy reforms, the steps taken to lessen the burden of
compliance, and the introduction of interventions to make doing business easier, have been
put into place to support domestic manufacturing through public procurement orders.
Several measures have been put in place by the government to boost the economy and repair
the harm caused by COVID-19. The aforementioned initiatives include the Atmanirbhar
packages, the soft launch of the National Single Window System (NSWS), investment
opportunities offered by the National Infrastructure Pipeline (NIP) and the National
Monetization Pipeline (NMP), the India Industrial Land Bank (IILB), the Industrial Park
Rating System (IPRS), and the implementation of the Production Linked Incentive (PLI)
Scheme. In an effort to accelerate investment, the Government of India has established
Project Development Cells (PDCs) as an institutional framework inside pertinent Ministries
and Departments.
Porters Five Force Model:

Source: https://www.slideshare.net/SwetNisha2/presentation1-17085412?from_action=save

 Supplier Power: With a manufacturing capacity of six million units, Titan has its own
production facilities, in which it has invested over 120 crores over the years. Watch
manufacturers now have the chance to outsource their production of timepieces at a
reduced cost due to the growth of low-cost manufacturers in China and Taiwan.

 Buyer Power: Indian consumers, particularly those who purchase watches at the
lower end of the market, are highly sensitive to pricing. Although the global average
is more than 100, India still has a significant unexplored market with only 20 units per
thousand people.

 Entrance Barrier: Since quantitative limits were lifted in the Indian watch market, the
number of brands available has dramatically increased. It follows that the newcomer
needs to have a product or service that can set it apart from the competition. The
appeal could be utilitarian, emotional, or price-based.

 Threat of Substitute: As a product, there are no alternatives to consider. But a kind

of replacement has emerged in the form of enterprises selling different watch
varieties, like jewellery and pendant watches.
  Level of rivalry: The Indian watch market is dominated by a large number of
competitors, each offering a diverse range of products. Because of this, the
competition is fierce. Value for Money is essentially what sets the players apart at the
bottom end of the market.

PESTLE Analysis:
SWOT Analysis of Sector:

SWOT Analysis for Manufacturing Sector:

SWOT Analysis for Manufacturing Sector

Strengths Weaknesses
Manufacturing expertise No use of marketing-mix models
Strong R&D expertise and team Being a market laggard
Superior product design Inefficient logistics system
Strong staff skills and expertise High cost of capital
Ownership of key patents Tight profit margins

Opportunities Threats
Generate license revenue streams from key
Over-reliance on manual systems
patents
Grow market share to become the market leader Impact of logistical inefficiencies
Leap-frog competitor's technology Increased operating/technology costs
Create appropriate outsourcing partnerships Rising fixed costs
Use high quality employees to cross-train other
Disruptive new competitors
staff
Disruptive innovation
Shift to an experience economy
Company Information:

Company Founded and Founder Details:

Titan Company Limited is an Indian company that manufactures jewelry, watches,
and eyeglasses among other fashion items. The company, which was once a joint
venture between the Tata and TIDCO, is headquartered in Electronic City, Bangalore,
and has its registered office in Hosur, Tamil Nadu.

Titan Company was established in 1984 and was formerly known as Titan Watches
Ltd. With Tanishq, Titan entered the jewellery business in 1994. Titan Eye Plus, its
second venture into the eyewear sector, followed. In 2005, it unveiled Fastrack, a
brand of youthful fashion accessories. The company is India’s largest branded
jewellery producer, with over 80% of its total sales coming from the jewellery
segment.

As Titan Company's founder and first managing director, Xerxes Desai was crucial in
building the company's framework. Desai attended Oxford University and
Elphinstone College in Mumbai before graduating. Together with JRD Tata, he
formed Titan as a joint venture. Following Titan's success, he started the jewellery
company Tanishq.

History of Company:

From 1984 to 1990

Established on July 26, 1984, in Chennai, Titan Company Limited was formerly known as
Titan Watches Limited. An enterprise within the Hosur industrial area, quartz analog
electronic timepieces are produced by the State Industries Promotion Corporation of Tamil
Nadu, Ltd. Titan Corporation and Casio promised to create two million digital and analog-
digital watches together in a memorandum of cooperation signed in November 1986.500,000
watch cases may be produced annually at the satellite case facility that was established in
1989 in Dehradun, Uttarakhand
from 1991 to 2000
The firm started branching out into non-watch items in September 1993, when it changed its
name to Titan Industries Ltd.
In 1994, Titan introduced the Tanishq jewellery collection.
1998 saw the launch of the company's watch. Fastrack is a watch and accessories brand that
the company launched in 1998 with the goal of targeting a younger clientele in order to
compete with Timex.
Between 2001 and 2010
Titan launched their line of kid-sized timepieces, the Dash series in 2001. Because to its poor
performance, the brand was dropped in 2003. In order to serve the Moet Hennessy Louis
Vuitton Group's watch line in India, the firm and the latter entered into a service agreement in
2004. With a focus on urban youth, Fastrack launched as a stand-alone accessories company
in 2005. To launch as a fashion company, Fastrack first introduced sunglasses in 2008; in
2009, it expanded to include purses, belts, and wallets. 2011 to the present
A Hyderabad-based Tanishq jewellery retailer.
Titan bought Swiss watchmaker Favre-Leuba in 2011 in an effort to break into the continent.
With the launch of the Skinn brand in 2013, Titan made its foray into fragrances. Later that
year, the Fastrack brand saw its helmet debut on the market. That same year, it rebranded
itself as Titan Company Ltd. 2014 saw the opening of its retail locations in India in
partnership with Montblanc.
Order processing times have increased after Titan opened prescription lens manufacturing
facilities in Noida, Mumbai, and Kolkata in 2016. In an attempt to increase its market share
in South India, Titan merged with Tanishq in 2018 to establish Gold Plus, a jewelry brand
aimed at that region's consumers.
Titan's Taneira ethnic apparel brand sells hand-woven sarees from several Indian weaving
clusters. The company debuted in 2016. In 2017, the first retail location opened its doors in
Bengaluru, and soon after, locations in Hyderabad and New Delhi.
Titan also declared in the fourth quarter of 2016 that it would soon be releasing a range of
reasonably priced smartwatches under its Fastrack and Sonata brands.
In 2016, Titan made its debut in the wearables industry with the launch of their smartwatch, Juxt,
which was developed in partnership with Hewlett Packard. Under its youth accessory brand Fastrack,
the company introduced the Gesture Band, a fitness tracker, in 2017. It made a $3 million investment
in CoveIoT, a wearable technology startup with its headquarters in Singapore, that same year. The
business released further fitness tracker bands in 2018. As of 2018, the company held a 7.4% market
share in the wearables industry.
Titan launched an exclusive website for Dubai showing its collections in November 2020, along with
the opening of its first Tanishq store outside of the country.
Company Vision and Mission:

Vision: We make profound changes in the world we operate in and give our touchstones
experiences that elevate.

MISSION- is to drive performance, develop innovation, and uphold the highest international
standards in all that we do. To achieve this, we will employ a pioneering spirit and a k,
values-driven culture.

Key Business Highlights of the Year:

 Jewellery maker Titan is planning to take on partial debt to fund the acquisition of a
27.18 per cent stake in its subsidiary, Caratlane shares.
 Titan plans to open 18 Tanishq international outlets in FY 24, primarily in the Gulf.
 Titan Company's Q1 FY24 revenue growth was 20% YoY, and all of its major consumer
businesses saw double-digit growth during that period.

Strategic Framework of a Company:

Product Strategy:
The following describes the strategy and product mix of the Titan marketing plan:
Titan is a well-known manufacturer of jewelry and timepieces in India. In terms of its
marketing mix product approach, Titan offers everything from watches to belts and wallets.
Titan Raga, Edge, HTSE, and Octane are some of the sub-brands in the watch industry. Over
the years, Titan has created an incredible assortment of watches, like the Titan Edge, Titan
workwear, Raga Aurora, and many more. Since they came in pairs, Titan Bandhan was a
special line of watches made with couples in mind. Titan's luxury collection of 18k gold
timepieces, Nebula, embodies grace and elegance.
With Nebula timepieces, Titan also provides a lifetime warranty. A new line of elegantly
designed smart timepieces called Titan Juxt is the latest offering from the brand.
Pricing Strategy:
Titan watches are available in a variety of price points. Titan uses a variety of price strategies
in their marketing mix. For the general public, the prices vary from Rs 350 to Rs 600. The
range of Rs. 600 to Rs. 900 is one of the most popular. Titan is divided into three pricing
categories: ultra premium, premium, and the premium Connoisseur. Each piece in their
collection has a distinct price and style. The Titan Sonata is among the best-selling
timepieces in India in spite of its amazing features and exquisite design. Customers receive
long-lasting value from it at a fair price. The price range is moderate, ranging from Rs. 400 to
Rs. 3600. Even within the giant of collection, there are many pricing points. Watches from
Titan Raga cost from Rs. 2000 to Rs. 18,000 in total. The assembly of edge

Distribution Strategy:
Tamil Nadu and Uttaranchal are home to Titan Company's manufacturing and assembly
plants. With the use of cutting-edge Swiss and Japanese technologies, Titan produces high-
quality goods that meet worldwide standards. Rapid prototyping machines, sorting machines
for precious stones, and colour matching devices are some of their advanced equipment. A
specialist technology division is responsible for Titan's artistic creations. Titan increases
productivity with SAP.
Many approved retailers carry Titan. Furthermore, it exhibits its items in showrooms called
"World of Titan". 120 cities receive an expansion of 438 of these showrooms. Moreover,
Titan is supported by 740 post-purchase service facilities. Titan watches are distributed by
marketing subsidiaries based in Singapore, Dubai, and London. Titan has a dedication to
giving its clients excellent service.

Advertising Strategy:

The following is Titan's marketing strategy's approach to promotion and advertising:

Titan has effectively repositioned itself whenever necessary by utilizing marketing
communication to its benefit. Print, television, and digital media have all been used in
their marketing mix promotion approach to promote themselves. Titan has a long
history of relationships with Aamir Khan, Vir Das, Mahendra Singh Dhoni, and
Katrina Kaif, among other celebrities. Titan has produced some really good ads and
campaigns throughout the years. They have consistently positioned the brand above
the celebrities, created heartfelt themes, and centered their ads around a narrative.
Shareholding Pattern:

Source: https://www.moneycontrol.com/india/stockpricequote/miscellaneous/titancompany/TI01

Organization Structure:

Source: https://bohatala.com/titan-watches-organizational-structure/
Market Share and CAGR in the Sector:
The jewellery division of Titan is growing at a CAGR of 16% as well. Titan's finances will be
significantly impacted by this, as it represents an incredible 89% of the company's entire sales..

The growth rate of the watch and eyeglasses market is in the single digits. Even though the
watch category has only slightly expanded, Titan still holds a 60% market share and leads the
domestic organized watch market. It is expanding the watch segment's product range to
include wearables and smartwatches in an effort to maintain its market dominance.
Over the last five years, Titan's peripheral business category—which includes clothing,
wallets, handbags, and fragrances—has suffered a decline. Its reduction won't have a
significant impact on the company's bottom line, though, as this business only contributes 1%
of total revenues.
SWOT Analysis of the company:

SWOT Analysis for Titan

Strengths Weaknesses
Manufacturing expertise Limited number of new customers
Strong R&D expertise and team Being a market laggard
Strong profitability levels High cost of capital
High profit margins No clear segments targeted
Ownership of key patents Limited product range
Strong staff skills and expertise
Strong market share
Opportunities Threats
Improve overall product quality product design Being too slow to adapt to change
Modify marketing spend towards digital Being leap-frogged by competitor's
marketing technology
Increase customer loyalty Increased operating/technology costs
Develop strategic alliances Rising fixed costs
Extend our brand into new areas (brand Significant change in consumer
extension) behavior
Failed brand extensions
Lost of market share
Marketing:

Segmentation:
There are four factors of segmentation in Marketing:
 Demographic Factors

Price: Rs 1k – 2k Gender: Age and life cycle:

Rs 2k – 3k Children, Youth, Adults,
Rs 5k– 10k Men and Women Married and Old
Rs 10k and above

 Demographics

Young and vivacious, quirky, willing to try new things, seeking notoriety, rebellious,
trendy, and brand aware

 PRICE AND PRODUCT

 Fastrack offers a range of collections designed with both men's and women's tastes in
mind.

 Every product has a unique feature set to satisfy the needs of particular clients.

 Place
Channels: Almost all of the top watch shops and malls carry the product. In addition,
the corporation operates branded stores, and Titan outlets carry it as well.

Coverage: Products can be found throughout India.

 Behavioural Factors:

 Occasion
 Benefits
Targeting:

Market Capitalization:
Titan Company, one of the leading watch and jewellery manufacturers in India, had a
growth in market capitalization from over 1.3 trillion Indian rupees in the previous
year to over 2.2 trillion rupees in the fiscal year 2023. In the fiscal years 2010 and
2019, there was a significant growth in the market valuation of the firm..

Market Capitalization of Titan Company Ltd:

Ended March

Source: https://www.statista.com/statistics/1008600/india-titan-market-capitalization/
Profitability:
The fourth-quarter net profit for Titan Company Ltd, a member of the Tata Group, increased
by 40% to Rs 736 crore.
The company reported a combined net profit for the same quarter in 2021–2022, which came
to Rs 527 crore.
Comparing the same period last year, the consolidated total income was Rs. 10474 crores,
while it was Rs. 7872 crore during the quarter. The jewelry segment brought in a total of Rs.
7576 crores during the March quarter of business.
Reachability:
Titan started its business with watches in the year 1984 in Tamil Nadu. In 1991 it launched a
range of products other than watches. In 1994 it also launched its jeweller brand and
strengthened its position in India. It also brought watches and other accessories to increase its
reachability towards the youth.
Titan entered the European market in 2011 when it bought the Swiss watchmaker Favre -
Leuba. Titan launched the Skinn brand to join the fragrance market in 2013. It and Montblanc
formed a collaborative venture in 2014 to build retail outlets in India.
In order to expedite order processing, Titan established production facilities for prescription
lenses in Noida, Kolkata, and Mumbai in 2016. In an effort to expand its brand awareness in
South India, Titan merged with Tanishq in 2018 to create Gold Plus, a jewellery line aimed at
that market.

Positioning:

Titan has been positioned as a luxury brand offering top-notch items ever since its launch.
Titan's problem is building a strong brand image given its many sub brands that serve various
market groups.
The many placement tactics are listed below:
Attribute Positioning:
The business was the pioneer in introducing quartz watches to the Indian market when it first
introduced its goods. The business used this to its advantage to enter the market and increase
its market share.
Benefit Positioning:
Customers can choose an aesthetically pleasing and useful watch from the Fastrack Digital
collection. Although the digital watch has a "techno-geek" aesthetic, Titan aims to set itself
apart with its products with greater elegance and beauty.
User Alignment:
Titan serves a variety of user demographics, including kids, athletes, and travelers. The
Fastrack line is regarded as modern, robust, and trustworthy. This line's packaging, branding,
and advertising are trendy, youthful, and colorful.
Competitor Positioning:
Titan must address the danger posed by the introduction of multiple foreign watchmakers into
the market. Omega, Tissot, Cartier, and other high-end brands are among the majority of
newcomers that target this market. In this market, Titan already owned the Tanishq brand. To
attract more clients, it has attempted to reinvent this brand by raising the price range.

Marketing Mix:

Product Mix: Titan has undergone such significant change over the years that the brand now
stands for cutting-edge technology, excellent craftsmanship, and reliable product quality.
Titan is one of the most opulent, reputable, and well-known watch and jewelry manufacturers
in India, with a vast product selection.
Products offered by Titan:
Titan timepiece manufacturers: Underneath it are other watch brands, including Sonata,
Fastrack, Zoop, Xylys, and others.

2. The brand of Titan Eye Plus eyewear

3. Titan Jewellery: Its brands include Caratlane, Zoya, Tanishq, and Mia.

4. New Businesses: With companies like Skinn, a perfume brand, and Taneira, a saree brand,
it has been attempting to enter new markets.
Titan offers merchandise for many demographics, including males, women & children
Pricing Mix:
Depending on its various brands in the market, Titan uses a variety of pricing tactics in its
marketing mix. There are three price segments: premium, super premium, and exclusive
Connoisseur. For instance, the price of its jewelry might range from hundreds to crores. Its
timepieces range in price from Rs. 350 to Rs. 20,000, with special collections such as the
Edge line costing somewhat more. The Titan Sonata is the best-selling watch in India because
of its great features, stylish appearance, and long-lasting quality that customers can rely on.
The pricing range, which starts at Rs. 400 and goes up to Rs. 3600, is reasonable. Titan has a
distinct pricing range within collection.

Place Mix:
Titan is available in more than 30 nations globally. It boasts 332 special showrooms called
"World of Titan" and about 200 Titan Eye+ outlets across the nation.
Additionally, it has made investments in 159 Fastrack locations, over 700 after-sale service
centers, over 130 Tanishq boutiques, and over 130 Zoya stores. With more than 470 World of
Titan boutiques that are unique, its investment in

Promotion Mix:
It has been marketing itself as a sophisticated, fashionable brand that is necessary for
everyone to wear. It demonstrates how wearing it enhances a person's personality.
Additionally, it has marketed the goods under its trademarks as the ideal presents for any
occasion or goal. It has used the greatest after-sale support to market its brand.

It has engaged with its clientele through a variety of marketing channels, including social
media, magazines, radio, television`n, and newspapers. It has promoted its products with
well-known celebrities including Katrina Kaif, Vir Das, Mahendra Singh Dhoni, and Aamir
Khan. It has created some visually striking campaigns and commercials throughout the years
that told a lovely story and conveyed a poignant message. Additionally, it has made use of
CSR initiatives like Titan Kanya, which aims to unite communities by teaching girls and
indigenous children.
SWOT Analysis of Titan Fastrack :
BCG Matrix of Titan:

Product Life Cycle:

The average product life cycle for Titan wallets is three to five years. This, however, may
change based on how well-liked the collection is and when additional products are released.
Titan wallets go through four stages in a normal product life cycle:
1. Introduction: This is the phase in which the product makes its market debut. New wallet
collections from Titan are usually released in the spring and fall. Getting the new product
known and making some initial sales are the objectives of the introduction phase. To do this,
Titan employs a range of marketing and promotional techniques, including public relations,
social media, and advertising.

2. Growth: This is the point at which the product starts to become popular and sales start to
increase quickly. This phase usually occurs for Titan in the initial months following the debut
of the new wallet series. Building brand loyalty and expanding market share are the
objectives of the expansion stage. Titan does this by increasing its channels of distribution
and introducing sales and promotions.
3. Maturity: At this point, sales have stabilized and the product has attained its pinnacle of
popularity. Titan usually goes through this phase for a few years following the release of its
new line of wallets. Holding onto market share and profitability is the aim of the mature
stage. Titan does this through focusing on new client segments and constantly inventing and
updating its wallet portfolio.

4. Decline: This is the point at which sales of the product start to drop and it starts to lose
appeal. After a few years on the market, Titan usually goes through this phase when a new
generation of watches is introduced. During the decline stage, the brand is positioned for the
next product launch and earnings from the remaining inventory are maximized. Titan does
this by combining their wallets with other products and by running sales and promotions.

Value Chain Analysis:

Among India's top producers of jewellery and watches is Titan Industries Ltd., a Tata Group
enterprise. The company's success can be attributed to its robust value chain.
Inbound Logistics:
Titan purchases its raw materials from a wide range of international vendors. To guarantee
quality and consistency, the business works closely with its suppliers and has a stringent
vendor selection procedure. The handling of raw material storage and transportation is
handled by Titan's capable internal logistics staff.

Activities:
Titan has cutting edge production facilities located in India. The business produces fine
timepieces and jewellery using the newest machinery and technologies.

Outbound Logistics:
With a vast distribution network spanning over 10,000 retail locations in India and 32 other
countries, Titan has a global presence. The business operates a proprietary online storefront.
Titan's efficient and effective outbound logistics operations make sure that its items get to
clients on schedule and in good shape.
Sales and Marketing:
Titan is renowned for its creative marketing initiatives and has a strong brand image. To
reach its target clientele, the business makes significant investments in promotion and
advertising. In addition, Titan has a skilled sales force that supports the company's online and
retail sales.
Service:
Titan provides a comprehensive array of services to its clientele, encompassing warranty,
repairs, and post-purchase maintenance. In addition, the business offers a customer loyalty
program that gives discounts to patrons who return.

Supplementary Tasks:
Titan's finance, human resources, and IT departments make up a robust supporting
infrastructure. The business's The IT systems of the business aid in the management of both
its clientele and its operations. The HR division aids in hiring, onboarding, and employee
retention. The company's investments and finances are managed in part by the finance
department.

Competitor Analysis:

Direct competitors of Titan:

Company Market Share Revenue
Swatch Group 19.8% 500 Crore
Casio 3% 230 Crore
Fossil 30.3% 500 Crore

Indirect Competitor:
Company Market Share Revenue
BOAT 32% 4000 Crore
Noise 14% 2000 Crore
FITBIT 6.2% 100 Crore
Finance:
Income Statement, Balance Sheet and Cash Flow Statement:

Income Statement of Titan:

TITAN COMPANY
LTD Income Statement

Worst
Particulars Mar-22 Mar-23 Trailing Best Case Case

Sales 28,799.00 40,575.00 43,029.00 40,575.00 40,575.00

Expenses 25,455.00 35,693.00 38,221.00 40,575.00 40,575.00

Operating Profit 3,344.00 4,882.00 4,808.00 - -

Other Income 177.00 306.00 379.00 - -

Depreciation 399.00 441.00 466.00 466.00 466.00

Interest 218.00 300.00 344.00 344.00 344.00

- -
Profit before tax 2,904.00 4,447.00 4,377.00 810.00 810.00

Tax 706.00 1,173.00 1,137.00 26% 26%

- -
Net profit 2,173.00 3,250.00 3,218.00 599.59 599.59
- -
EPS 24.48 36.61 36.25 6.75 6.75

Price to earning 103.62 68.70 86.01 - -

Price 2,536.15 2,514.90 3,117.75 - -

RATIOS:
Dividend Payout 30.72% 27.38%
OPM 11.61% 12.03% 11.17%

Source: https://www.screener.in/company/TITAN/consolidated/
Balance Sheet of Titan:
TITAN COMPANY
LTD Balance Sheet

Narration Mar-22 Mar-23

Equity Share Capital 89.00 89.00
Reserves 9,214.00 11,762.00
Borrowings 7,275.00 9,367.00
Other Liabilities 4,610.00 5,802.00
Total 21,188.00 27,020.00

Net Block 2,544.00 2,998.00

Capital Work in Progress 85.00 144.00
Investments 294.00 2,515.00
Other Assets 18,265.00 21,363.00
Total 21,188.00 27,020.00

Working Capital 13,655.00 15,561.00

Debtors 565.00 674.00
Inventory 13,609.00 16,584.00

Debtor Days 7.16 6.06

Inventory Turnover 2.12 2.45

Return on Equity 23% 27%

Source: https://www.screener.in/company/TITAN/consolidated/

Cash Flow Statement of Titan:

TITAN COMPANY LTD Cash Flow Statement

Narration Mar-21 Mar-22 Mar-23

Cash from Operating -
Activity 4,139.00 724.00 1,370.00
-
Cash from Investing Activity 2,799.00 1,165.00 -1,814.00
- -
Cash from Financing Activity 1,234.00 403.00 457.00

Net Cash Flow 106.00 38.00 13.00

P/E Ratio and Comparison:

The price-to-earnings ratio, which is defined as follows, is a crucial valuation multiple.

Market Capitalization / Net Income is P/E.
Instead, user-per-share figures:
Stock Price / Earnings Per Share (EPS) equals P/E.
Consequently, Titan Company's PE Ratio is:
As of October 23, 2023, the market capitalization of Rs 285,902 Cr and the earnings of Rs
3239 Cr, calculated using TTM-Consolidated Results, yielded a P/E ratio of 88.27x.
The price-to-earnings (P/E) ratio shows how many earnings investors are ready to part with
for a single firm share.
Accordingly, investors are currently prepared to pay Titan Company 88.27 times profits for a
single share of the company.
Comparison:
P/E Ratio benchmark against top 10 peers of Titan:
Ratio Analysis:
Liquidity Ratio:

Financial Statement Analysis:

Income Statement Horizontal Analysis

Titan Current Previous Absolute Percentage

Company Year(CY) Year(PY) Change Change
(Change/
Mar 23 Mar-22 (CY-PY)
PY*100)

INCOME

Revenue From
35,624.00 25,832.00 9,792.00
Operations [Gross]
37.91
Revenue From
35,624.00 25,832.00 9,792.00
Operations [Net]
37.91
Other Operating
2,646.00 1,378.00 1,268.00
Revenues
92.02
Total Operating
38,270.00 27,210.00 11,060.00
Revenues
40.65
Other Income 299 246 53.00
21.54
Total Revenue 38,569.00 27,456.00 11,113.00
40.48
EXPENSES

Cost Of Materials
25,085.00 20,939.00 4,146.00
Consumed
19.80
Purchase Of Stock-
5,438.00 4,187.00 1,251.00
In Trade
29.88
Changes In
Inventories Of
-1,477.00 -4,468.00 2,991.00
FG,WIP And Stock-
In Trade
-66.94
Employee Benefit
1,362.00 1,143.00 219.00
Expenses
19.16
Finance Costs 240 195 45.00
23.08
Depreciation And
Amortisation 364 347 17.00
Expenses
4.90
Other Expenses 3,092.00 2,130.00 962.00
45.16
Total Expenses 34,104.00 24,473.00 9,631.00
39.35

Profit/Loss
Before 4,465.00 2,983.00 1,482.00 49.68
Exceptional,
Extraordinary
Items and Tax

Exceptional Items 0 -51 51.00 -100.00

Profit/Loss Before
4,465.00 2,932.00 1,533.00 52.29
Tax

Tax Expenses-Continued Operations 0.00

Current Tax 1,140.00 779 361.00 46.34

Deferred Tax -8 -27 19.00 -70.37

Total Tax Expenses 1,132.00 752 380.00 50.53

Profit/Loss After
Tax and Before
3,333.00 2,180.00 1,153.00 52.89
extraordinary
Items

Profit/Loss from
Continuing 3,333.00 2,180.00 1,153.00 52.89
Operations

Profit/Loss for The

3,333.00 2,180.00 1,153.00 52.89
Period
Interpretation from above Profit & Loss Statement:
 Operations revenue increased by 38% while operational revenues increased by 21%
and overall income increased by 40%.
 A 30% increase in stock purchases has occurred in trade. The rise in other expenses
has been comparatively larger, at 45%. Additionally, total spending is nearly 40%
greater than average.
 There is a 20% increase in employee costs. It's fantastic to see that net profit has
increased by 50%.

Balance Sheet Horizontal Analysis

Previous Absolute Percentage

Titan Company Current Year Year Change Change
Mar 23 Mar-22 (CY-PY)

EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS

Equity Share Capital 89 89

0 0
Total Share Capital 89 89
0 0
Reserves and Surplus 11,905.00 9,284.00
2621 28.23
Total Reserves and Surplus 11,905.00 9,284.00
2621 28.23
Total Shareholders’ Funds 11,994.00 9,373.00
2621 27.96
NON-CURRENT LIABILITIES

Other Long-Term Liabilities 1,359.00 1,026.00

333 32.46
Long Term Provisions 214 179 35 19.55
Total Non-Current Liabilities 1,573.00 1,205.00 368 30.54
CURRENT LIABILITIES

Short Term Borrowings 6,280.00 225

6055 2691.11
Trade Payables 965 1,055.00 -90 -8.53
Other Current Liabilities 4,158.00 8,249.00
-4091 -49.59
Short Term Provisions 118 30
88 293.33
Total Current Liabilities 11,521.00 9,559.00
1962 20.53
Total Capital and Liabilities 25,088.00 20,137.00
4951 24.59
ASSETS

NON-CURRENT ASSETS

Tangible Assets 2,126.00 1,889.00

237 12.55
Intangible Assets 34 35
-1 -2.86
Capital Work-In-Progress 117 60
57 95.00
Intangible Assets Under Development 10 11
-1 -9.09
Other Assets 1 1 0 0.00
Fixed Assets 2,288.00 1,996.00 292 14.63
Non-Current Investments 1,116.00 869
247 28.42
Deferred Tax Assets [Net] 144 136
8 5.88
Long Term Loans and Advances 51 40
11 27.50
Other Non-Current Assets 803 717
86 11.99
Total Non-Current Assets 4,402.00 3,758.00
644 17.14
CURRENT ASSETS

Current Investments 2,143.00 15

2128 14186.67
Inventories 14,952.00 12,787.00 2165 16.93
Trade Receivables 908 495
413 83.43
Cash And Cash Equivalents 792 1,049.00
-257 -24.50
Short Term Loans and Advances 128 419
-291 -69.45
OtherCurrentAssets 1,763.00 1,614.00
149 9.23
Total Current Assets 20,686.00 16,379.00
4307 26.30
Total Assets 25,088.00 20,137.00 4951 24.59
OTHER ADDITIONAL INFORMATION

CONTINGENT LIABILITIES, COMMITMENTS

Contingent Liabilities 1,540.00 1,186.00

354 29.85
CIF VALUE OF IMPORTS

EXPENDITURE IN FOREIGN EXCHANGE

Expenditure In Foreign Currency 1,067.00 671 396 59.02

REMITTANCES IN FOREIGN CURRENCIES FOR DIVIDENDS

Dividend Remittance in Foreign Currency - - -

EARNINGS IN FOREIGN EXCHANGE

FOB Value of Goods 870 262

608 232.06
Other Earnings - -

BONUS DETAILS

Bonus Equity Share Capital 44.38 44.38 0 -

NON-CURRENT INVESTMENTS

Non-Current Investments Quoted Market

1 1
Value 0 -
Non-Current Investments Unquoted Book
1,115.00 868
Value 247 28.46
CURRENT INVESTMENTS

Current Investments Quoted Market Value 1,835.00 - -

Current Investments Unquoted Book Value 308 15 293 1953.33
Interpretation from above Balance Sheet:
In addition to a little increase in manufacturing capacity, fixed assets have increased by 15%.
Current liabilities have climbed by 25% and current assets have increased by 26%, indicating
a shortfall in the company's liquidity position. More short-term solvency exists.
The shareholder's fund has grown by 27% despite the share capital remaining unchanged at
28% due to an increase in reserves. This demonstrates that although no new capital was
added, the company's reserve position has improved.
There is not a greater level of risk because the long-term debt position and the shareholders
fund are about equal.
The company is doing well overall.

Cash Flow Horizontal

Analysis:

Titan Current Previous Absolute Percentage

Company Year Year Change Change
Cash Flow Mar-23 Mar-22 (CY-PY) Change/PY*100

Net Profit/Loss Before 4,465.00 2,932.00

Extraordinary Items
And Tax
1533 52.29
Net CashFlow from
1,810.00 -1,126.00
Operating Activities
2936 -260.75
Net Cash Used in
-1,653.00 1,564.00
Investing Activities
-3217 -205.69
Net Cash Used from
-155 -468
Financing Activities
313 -66.88
Net Inc/Dec in Cash and
2 -30
Cash Equivalents
32 -106.67
Cash And Cash
Equivalents Begin of 117 147
Year -30 -20.41
Cash And Cash
119 117
Equivalents End of Year
2 1.71
Common Size Income Statement Analysis:

Titan Company Current Year (CY) Percentage

Mar 23 Mar 23

INCOME

Revenue From Operations [Net] 35,624.00

92.36
Other Operating Revenues 2,646.00
6.86
Total Operating Revenues 38,270.00
99.22
Other Income 299 0.78
Total Revenue 38,569.00 100
EXPENSES

Cost Of Materials Consumed 25,085.00

73.55
Purchase Of Stock-In Trade 5,438.00
15.95
Changes In Inventories Of FG, WIP
-1,477.00
And Stock-In Trade
-4.33
Employee Benefit Expenses 1,362.00
3.99
Finance Costs 240 0.70
Depreciation And Amortisation
364
Expenses
1.07
Other Expenses 3,092.00 9.07
Total Expenses 34,104.00 100

Profit/Loss Before Exceptional, 4,465.00

extraordinary Items And Tax
11.58
Exceptional Items 0 0.00
Profit/Loss Before Tax 4,465.00
11.58
Tax Expenses-Continued Operations 0.00
Current Tax 1,140.00 2.96
Deferred Tax -8 -0.02
Total Tax Expenses 1,132.00 2.93
Profit/Loss After Tax and Before
3,333.00
extraordinary Items
8.64
Profit/Loss from Continuing
3,333.00
Operations
8.64
Profit/Loss for The Period 3,333.00
8.64
Common Size Balance Sheet Analysis:

Current Year Percentage

Titan Company Mar 23

EQUITIES AND LIABILITIES

SHAREHOLDER'S FUNDS

Equity Share Capital 89

0.35
Total Share Capital 89
0.35
Reserves and Surplus 11,905.00
47.45
Total Reserves and Surplus 11,905.00
47.45
Total Shareholders’ Funds 11,994.00
47.81
NON-CURRENT LIABILITIES

Other Long-Term Liabilities 1,359.00

5.42
Long Term Provisions 214
0.85
Total Non-Current Liabilities 1,573.00
6.27
CURRENT LIABILITIES

Short Term Borrowings 6,280.00

25.03
Trade Payables 965
3.85
Other Current Liabilities 4,158.00
16.57
Short Term Provisions 118
0.47
Total Current Liabilities 11,521.00
45.92
Total Capital and Liabilities 25,088.00
100
ASSETS

NON-CURRENT ASSETS

Tangible Assets 2,126.00

8.47
Intangible Assets 34
0.14
Capital Work-In-Progress 117
0.47

Intangible Assets Under Development 10

0.04
Other Assets 1 0.00
Fixed Assets 2,288.00 9.12
 Non-Current Investments 1,116.00
4.45
Deferred Tax Assets [Net] 144
0.57
Long Term Loans and Advances 51
0.20
Other Non-Current Assets 803
3.20
Total Non-Current Assets 4,402.00
17.55
CURRENT ASSETS

Current Investments 2,143.00

8.54
Inventories 14,952.00 59.60
Trade Receivables 908
3.62
Cash And Cash Equivalents 792
3.16
Short Term Loans and Advances 128
0.51
OtherCurrentAssets 1,763.00
7.03
Total Current Assets 20,686.00
82.45
Total Assets 25,088.00 100

Titan Company Limited Q3 FY22 Earnings Conference Call

February 03,2022
Above all: Distinguished gentlemen and ladies, We invite you to participate in the Titan
Company Limited Q3 FY22 Earnings Conference Call. Just so you know, all participant lines
will be in listen-only mode. There will be time for questions after the lecture. I now pass over
the call to Mr. C.K. Venkataraman, MD of Titan Company Limited. Thank you very much.
Venkatraman K.K.: Every firm in the company's portfolio has had a fantastic quarter. It was
the perfect combination of circumstances. There were the suppressed urges to indulge and go
shopping. Since my colleague Saumen Bhaumik, the CEO of the Eye Care Division, is
concentrating on a particular development, I will be fifteen minutes late for this
meeting.We'll now turn the questions over to you all.
Moderator Many thanks for it. The question and answer period will now start. Abneesh from
Edelweiss is the one who asked the first query. Please proceed.
Shabeesh: My first question concerns CaratLane, which has seen exceptionally strong sales
growth as well as like for like growth. I have two or three questions for you. First, is this your
first store in an airport? Given the high cost of airport rentals and the unpredictable and
volatile foot traffic during the COVID-19 pandemic, is this primarily for branding purposes?
The second is the pilot project for jewellery on rent. Could you elaborate on this one? How
has the initial response been? Given CaratLane's rapid development, is there any
cannibalization occurring overall, as Tanishq observes in some areas, or is it entirely absent?
Chawla Ajoy: Abneesh, Ajoy here. Although Mithun isn't on the call, I'll attempt to respond
to some of your queries. We are not witnessing the growth in CaratLane cannibalizing into
Tanishq. We have witnessed impressive growth across all of our brands, including
CaratLane, Tanishq, Mia, and Zoya. When all of our brands are combined, we still hold a 6%
market share in the enormous jewellery industry. Of course, different customer segments
have different needs in many of these cases.
moderator Many thanks. Jay Doshi from Kotak Securities is the next to ask a question.
Proceed now.
Jay Doshi Could you share the other one or two components besides this one?
Mr. Ashok Sonthalia: At the very least, I'll point you that we have a provisioning policy
based on the ageing of the stock, and because of the growth, some of those stocks sold out
and some of the provisions were reversed, which means that credit is also present this quarter.
moderator Many thanks. We have a question from Centrum Capital's Shirish Pandey next. Go
ahead, please.
shirish pandey Excellent performance. I have two questions. First, since Tanishq has shown a
lot of growth, would you please provide me with a breakdown of volumes and values?
The Ajoy Chawla: Yes, volume is actually the main driver of all retail growth; Tanishq's
retail growth is at 34%. Buyer growth drives 34% of the value, while ticket size accounts for
2%.
Ingrid Pandey: My final and second query about the watch industry is this: has the mix
shifted in terms of popular and luxury watches, or is there another reason why watches have
had solid growth momentum after a lengthy period of time?
Surena Mitra: Thus, there is only an average price increase of almost 10% in watches due to
the volume and value discrepancy of nearly 10%. Even while it led the growth in Q3, it is
supported by more expensive brands, including Titan, the flagship brand, and more costly
international brands. It's also performed well in other respects. Which is our economy price
brand is addressing the lead growth perhaps as a result of the general situations, favoring
premiumization rather than be economy price point. To date, a significant portion of increase
has come from the average price point, with Titan and the foreign brands performing better in
our EBOs and large format stores.
Mehta, Avi: I understand that you are seeing buyer-led price points with product-led strength
continuing, even in watches realization growth rate continuing. Is that a fair comment, sir,
and is that strength similar to demand strength?
Suparna Mitra We're also seeing strong growth in the premium watch segment, which is
contributing to an overall increase in average price points. Weddings are another major factor
driving watch sales, especially during the winter wedding season, when premium watches are
especially popular. As a result, we anticipate strong demand in the upcoming months and
quarters.
Thank you, moderator. This concludes our question period for today, ladies and gentlemen.
Mr. C.K. Venkatraman will now take over the conference for his final remarks.
CV Venkatraman, C.K. Much appreciation for all of your help and, as usual, for your
thought-provoking inquiries. Till then, bye.
In charge: I'm grateful. This ends the conference on behalf of Titan Company Limited. We
appreciate your attendance, and at this point you are free to disconnect.

DU Pont Analysis:
Meaning:
A paradigm for analysing basic performance that was made popular by the Du Pont company
is called due point analysis. Breaking down the various factors that influence return on equity
(ROE) is a helpful strategy. Investors are able to analyse strengths and weaknesses by
concentrating on the important financial performance parameters separately thanks to the
breakdown of ROE.
Important Points:
• The Du Pont analysis is a framework that was first made popular by the DuPont
Corporation to analyse fundamental performance.
• F. Donaldson Brown, a DuPont Corporation worker, created the recipe in 1914.
• An investor can analyse the operational efficiency of two comparable organizations using
analysis techniques such as these.

Du Pont Analysis of Titan Company Ltd:

Total Turnover of Wallets – Rs 32700 Crore

Profit After Tax – Rs 3300 Crore
Total Assets – Rs 25k Crore
Shareholders’ Equity – Rs 16k Crore

Net Profit Margin - Profit After Tax/Turnover

3300/32700 = 0.10
Asset Turnover – Turnover/Total Assets
32700/25k = 1.308

Equity Multiplier – Total Assets/ Equity Funds

25k/16k = 1.5625
Hence,
Return on Equity: Net Profit Margin (x) Asset Turnover (X) Equity multiplier
Return on Equity: 0.10 (x) 1.308 (x) 1.5625
Return on Equity: 0.2043 = 20.43% (Approx. 21%)

Macroeconomic factors that affect the stock price of the company:

The Titan stock may be impacted by the following macroeconomic factors:

Economic Growth: Because Titan is a consumer discretionary company, the state of the
economy as a whole has a significant impact on both sales and earnings. Customers are more
willing to spend money on luxuries like watches and jewellery when the economy is
expanding rapidly.
Interest Rates: Interest rates have an impact on how much consumers and corporations can
borrow. Borrowing money to purchase jewelry and watches is less expensive for customers
when interest rates are low. Titan sales may rise as a result. On the other hand, borrowing
money is more costly for customers when the rates are high.
Inflation: Consumers may find it increasingly difficult to afford luxury goods like jewelry
and watches if inflation reduces their purchasing power. Decreased sales of Titan may result
from high inflation.
Gold Prices: A vital component of Titan's jewellery manufacturing is gold. Titan may have
greater expenses and lower profits as a result of rising gold prices. On the other hand, Titan
may see a drop in pricing along with a rise in earnings.
Rates of exchange: Titan exports some of its goods. Titan's products become more
competitive in the export market if the value of the Indian rupee depreciates against foreign
currencies. Profits for Titan may rise as a result of greater export sales.
In contrast, Titan's products lose some of their competitiveness in the export market if the
Indian rupee appreciates in value relative to other currencies.
The competitive environment, management group, and financial performance of Titan are
some of the company-specific elements that impact the stock price in addition to these
macroeconomic ones.
When making selections regarding Titan's stock, investors ought to give serious thought to
each of these aspects.
Depreciation Policy of Titan:
Inventory Valuation:
Dividend Policy:

Titan Company Ltd Dividend 2023:

Titan Company Ltd, with a market valuation of ₹2,85,898.22 Cr, is among the most well-
known consumer cyclical companies globally. The share price as of October 24, 2023, is
₹3,219.75.
A portion of earnings are distributed to shareholders as a dividend. Titan Company Ltd.
donated Rs. 17.50 for the entire year previous.
Key Points:
 Titan Company Ltd. rewards its shareholders with dividend payments, but
consumer cyclical equities don't always pay out.

 Titan Company Ltd. announced a dividend of Rs. 10 for the quarter ending in
March 2023, which translates to a dividend yield of 0.54%.

To ascertain Titan Company Ltd.'s merits as a dividend stock, let's examine its ability to pay
dividends and take value into account:
 Titan Company Ltd.'s revenue for the quarter that ended in June 2023 was ₹12,011Cr.
On an annual basis, the revenue has climbed by 26.6% from the previous quarter.

 Profits for the quarter ended June 2023 was ₹753Cr for Titan Company Ltd. On an
annual basis, the earnings have dropped by -4.08% from the previous quarter.

 In March 2023, Titan Company Ltd. distributed ₹10 in dividends for the quarter that
ended.
Titan Firm, Ltd. Ratios connected to dividends:
 Current Dividend Yield: 0.54%;

 Last Dividend Date: March 5, 2023

 Dividend playout amount per year: ₹17.50

Competitor Analysis:

Company Market Share Revenue CAGR

RIL $17 Trillion $120 billion 30%
Tata Motors $28.04 Billion $42 billion 18.2%
Hindalco $12.74 Billion $6 billion 17.9%

Company Market Share Revenue

Swatch Group 19.8% 500 Crore
Casio 3% 230 Crore
Fossil 30.3% 500 Crore

Company Market Share Revenue

BOAT 32% 4000 Crore
Noise 14% 2000 Crore
FITBIT 6.2% 100 Crore

Subsidiaries and Joint Venture:

Titan Ltd has the following subsidiaries and joint ventures:
Titan Commodity Trading Ltd. and Titan Global Retail LLC, Dubai are the subsidiaries.
• TCL Watches Switzerland AG, which was earlier known as Favre Leuba AG

Partnerships: Titan Eye Plus Ltd. (a joint venture with De Rigo Vision Spa)
• Tanishq Middle East FZE (collaborative venture with Damas Jewellery LLC)
• Titan Watches Middle East, a joint venture with Damas Jewellery LLC
• Titan Global Retail FZCO, a joint venture with Damas Jewellery LLC
External Credit Rating:

Titan Company Limited has the following external credit ratings:

 CRISIL AAA/Stable/CRISIL A1+ from CRISIL

 CARE AAA/Stable from CARE Ratings
Human Resource Management:

Design Organization Structure:

Analysis of Organisational Culture and Ethics:

Titan Company Limited is known for its strong organisational culture and ethics:
 Titan thinks that any successful partnership is built on trust. As a result of its honest
and open business practices, the company hopes to gain the trust of its partners,
customers, and staff.

 Integrity: Fair and ethical business practices are Titan's top priorities. Integrity,
according to the corporation, is crucial to creating a long-lasting company.

 Titan upholds the rights and dignity of all parties involved with due respect. To recruit
and retain great personnel, the organization feels that fostering a respectful work
environment is crucial.
  Quality: Titan aspires to quality in all aspects of its operations. Offering top-notch
goods and services to clients is the company's goal.

 Innovation: Titan innovates continuously to satisfy the shifting demands of its

clientele. For the business to stay competitive, innovation is crucial.

Titan places a high value on cooperation, teamwork, and ongoing education. The
organization promotes creativity and risk-taking among its staff members. Titan also gives its
staff members the chance to advance their education and experience.

Titan's code of conduct, which details the company's expectations of its personnel about
business procedures, personal behaviour, and conflicts of interest, is a clear indication of the
company's dedication to ethics. Additionally, Titan has a whistle blower program in place to
incentivize staff members to disclose any suspected unethical behaviour.

Titan is now one of the most reputable and trusted businesses in India because to its strong
corporate ethics and culture. In addition to attracting and keeping outstanding personnel, the
company's dedication to its principles has helped it establish a sustainable business.

Here are a few instances of how Titan's corporate ethics and culture are demonstrated in its
regular business operations:

 Titan has a strong emphasis on sustainability and has taken a number of steps to
lessen its environmental impact.

 Titan has a transparent and accountable corporate governance structure.

 Titan is committed to diversity and inclusion, and its workforce reflects the diversity
of Indian society.

 Titan encourages its employees to give back to the community through various social
responsibility initiatives.
One of Titan's main advantages is its ethical and organizational culture. The company's
dedication to its core principles has enabled it to establish a solid reputation and rise to
the top of India's business rankings.
Recruitment and Selection process:

Titan Company Limited employs top talent for its different jobs by putting in place a strict
recruiting and selection procedure.
The recruitment process typically consists of the following steps:
1. Job Posting: Titan advertises its available jobs on many job boards as well as on its
website.
2. Application Screening: After reviewing each position's applications, Titan's HR staff
shortlists applicants based on their credentials and expertise.
3. Online evaluation: After being shortlisted, candidates are asked to complete an online
evaluation that may consist of a personality exam, an aptitude test, or a domain-
specific knowledge test.
4. Telephone interview: Applicants are invited to the HR team's telephone interview
after passing the online exam.
5. In-person interview: A face-to-face interview with the recruiting manager and a group
of other interviewers is extended to candidates who pass the telephone interview.
6. Reference Check: Titan verifies the credentials and experience of all chosen
applicants by contacting their references.
7. Job offers: Titan makes job offers to chosen applicants who are enthusiastic about
what they do, creative and inventive, and prepared to go above and beyond in their
work.

Employer Branding:

Among the most reputable and esteemed employers in India is Titan Company Limited.
Prominent attributes of the corporation include robust brand awareness, inventive offerings,
and a dedication to its workforce.
Titan’s employers branding is focused on the following key messages:
 Professional development: Titan provides its staff with several chances to advance
their abilities. The organization also has a strong performance management and
recognition culture.

 Work-life balance: Titan is dedicated to fostering a positive work-life balance for its
staff members. In order to support its workers, the firm provides a number of perks
and initiatives, including an employee aid program, parental leave, and flexible work
schedules.
  Diverse and inclusive workplace: Titan is dedicated to fostering an environment
where all workers are treated with respect and feel appreciated. The organization
offers staff resource groups and training on unconscious bias as two of its many
diversity and inclusion programs.

 societal Impact: Titan is dedicated to having a constructive societal influence. The

business runs several social responsibility activities, including environmental
sustainability projects and educational efforts for children from disadvantaged
backgrounds.

Titan has had success luring and keeping elite talent with their workplace branding.
Consistently rated as one of the finest employers in India, the organization enjoys a low
employee turnover rate.
Here are some examples of Titan’s employer branding initiatives:

 Titan's website features a section devoted to employer branding, which showcases the
company's principles, culture, and perks.

 Titan's social media accounts frequently post information regarding the company's
social responsibility programs, employee accomplishments, and corporate culture.

 Titan places significant emphasis on work-life balance, diversity and inclusion, and
professional growth and development in their recruitment brochures and other
materials.

 Titan has a program designed to encourage its staff members to recommend friends
and family for positions at the firm.

 Titan engages in employment fairs and other recruitment-related activities in an effort

to draw in elite talent.

Titan is now among the most desirable employers in India because to its efforts in employer
branding. The organization is well-liked by job searchers due to its dedication to its staff and
well-known brand.
Job Description:

Components Job Description

Company Name Titan Company Ltd

About the company Manufacturing Sector

Company website www.Titancompany.in

Business Unit HR Department

Job Title HR Manager

Job Status Full Time

Work Environment Work From Office

Work Location Pune

Supervisor HR Partner

Subordinates Senior Analyst HR

Incumbent Name CHRO

Provides Strategic leadership by articulating Hr needs

Main Purpose
Report to CEO, Board of Directors, Shareholder Funds

Strategic HR Leadership

1 Ensuring PMS

2 Ensuring Employee Satisfaction

Succession Planning

Roles and 1 Evaluating Candidate for their performance

Responsibilities

Diversity And Inclusion

1 Ensures fair and inclusive work environment for the employees

Qualification MBA/PGDM In HR

Work Experience 8-10 Years

Skills
Leadership

Communication
 Strategic Thinking

Business Acumen

CTC 26-36 LPA

Recruiter Name MR.Ritik Jichkar

Recruiter Contact No. 88******60

Recruiter Mail ID [email protected]

Brand Verification Process of Titan:

Titan Company Limited has used many strategies to safeguard its brand and guarantee that
clients may only purchase authentic Titan items. These actions consist of:
• Unique identifying: Every Titan product has an identifying number that is
exclusive to it and that may be used to confirm its legitimacy. Either the goods
or its container will have this number on it.

• QR Codes: To confirm the legitimacy of a Titan product, scan the codes found
on many of them. Customers may enter the unique identification number to
verify whether a product is authentic by scanning these QR codes, which take
them to Titan's website.

• Holograms: As an additional measure of authenticity, many Titan items also

have holograms. Customers will have no trouble recognizing these holograms
since they are hard to fake.

• Authorized stores: Only approved shops are allowed to sell Titan goods.
Customers can buy Titan items from licensed merchants, Titan's website, or
Titan's own retail locations.

• Brand Protection Team: Titan has a specialized team that handles the
investigation and prosecution of counterfeiting cases.
By being cautious about the goods they buy, consumers can also significantly contribute to
the protection of the Titan brand. Customers should only buy Titan products from authorized
sellers, and they should be cautious when buying items that are being offered at steep
discounts.
Customers may get help from Titan's customer service staff if they have any questions
regarding a product's validity.
To assist customers, confirm the legitimacy of Titan goods, consider the following advice:
 Exclusively buy Titan items from merchants that have been approved.
 Verify if the product or its packaging has a unique identification number.
 To confirm the product's legitimacy, scan the QR code.
 In order to confirm the product's validity, look for the hologram.
 Items with dramatic price reductions should be avoided. If you are uncertain about a
product's legitimacy, get help from Titan's customer service representatives.

Joining Formalities in Titan:

Onboarding Formality:

• Offer letter: Titan will send you an offer letter outlining the details of your job,
including start date, benefits, and pay. To accept the post, you must sign the
offer letter and send it back.
• Employment agreement: This is a formal document that governs your
relationship with Titan and must be signed by you. Along with the company's
policies and procedures, your employment agreement will specify your roles
and obligations.
• Background Check: Titan will check the backgrounds of all newly hired
personnel. By signing a background check authorization form, you must
provide Titan permission to do a background check.
• New hire orientation: Titan will provide new hire orientation to all newly hired
staff members. You will learn about the company's culture, policies, and
procedures during the orientation.
 • IT setup: You must set up additional IT accounts as well as your business
email. Titan will supply you the details you need to accomplish this.
• Training: Depending on your role, you might need to finish specific training
programs. You will be able to obtain the necessary training materials through
Titan.

Required Documents:

 A copy of your driver's license and passport are required as identification documents.
 A copy of your most recent utility or bank statement serving as proof of address is
required.
 Educational records: Copies of your diplomas and transcripts of schooling are
required.
 It is required that you provide copies of your work experience certificates if you have
had any previous job experience.
 Letters of recommendation: Your former employers or co-workers may request that
you provide letter of recommendation forms.
 Passport-sized photos: A couple of these will need to be sent.
 Medical certificate: A physician's certificate of health may be requested.

Candidate engagement process:

Engagement with candidates is a top priority for Titan Company. In order to draw in and
keep top talent, the organization thinks that candidate involvement is critical. Titan's method
for engaging prospects is intended to provide them a satisfying recruiting experience.

Titan’s candidate engagement process comprises essential components, including the

following:

 Titan guarantees prompt contact by acknowledging receipt of all applications and

regularly updating applicants on the progress of their applications.
  Open and just hiring procedure: Titan employs a merit-based hiring procedure that is
both open and equitable. Applicant qualifications, experience, and skills are assessed.

 Professionalism and respect are shown to each applicant by Titan. The interview
setting is made to feel cozy and friendly for the candidates.

 Feedback: Even if an applicant isn't chosen for the job, Titan still gives them
feedback. Candidates can use this feedback to pinpoint their areas of strength and
growth.

Specific examples of candidate engagement:

 Titan provides personalized emails to all applicants, confirming receipt of their
application and informing them of the upcoming phases in the hiring procedure.

 Candidates may watch scheduled interviews and the progress of their applications on
Titan's website, which features a dedicated candidate portal.

 Titan uses social media to communicate with potential hires and disseminate
information about the business and vacant opportunities.

 The hiring managers and recruiters at Titan are taught how to conduct polite and
educational interviews.

 Titan offers comments to each applicant, regardless of whether or not they are chosen
for the role.

Titan has been able to draw in and keep elite talent because to its candidate engagement
approach. The business is frequently recognized as one of the greatest employers in India and
has a low employee turnover rate.
The following advice explains how applicants should interact with Titan during the hiring
process:
• React to Titan's correspondence. Answer calls and emails right away.
• Arrive for your interviews prepared. Do some research about Titan and the role you are
applying for.

• Throughout your interviews, provide meaningful questions.

• Throughout the whole hiring process, act with civility and professionalism.

• Contact Titan again after your interviews to indicate your ongoing interest in the job and to
thank them for their time.

Method of Training need and Analysis:

Titan Company Limited does training needs analyses (TNAs) using a range of techniques.
The particular approach taken will be determined by the department's and the company's
unique training requirements. Titan frequently employs a few of the following techniques:
 Surveys: Titan polls its staff to find out what training requirements they have. The
questionnaires can be answered over the phone, in person, or online. Employees may
be asked in the surveys what their desired knowledge and skills are, what skills and
knowledge they already possess, and whether there are any gaps in between.
 Titan use performance reviews as a tool to determine the training requirements of its
staff. Both yearly and semi-annual performance assessments are possible.
 Job analysis: Titan also carries out job analyses to determine the training requirements
of its workforce. The process of determining the tasks, responsibilities, and
obligations of a certain job is called job analysis. After the work has been analyzed,
the necessary knowledge and abilities may be determined.
 Skills evaluation: Titan also identifies the need for staff training by conducting skills
evaluations. Tests known as skills assessments are used to gauge a worker's
proficiency in a certain field.

The following are some advantages of utilizing TNA in Titan:

 TNA aids Titan in determining the employees' training requirements. This guarantees
Titan is giving its workers the training necessary for them to be successful in their
positions.

 TNA assists Titan in creating and executing efficient training initiatives. Titan is able
to create training programs that are specifically catered to the demands of its
workforce by determining their individual training requirements.
  TNA assists Titan in raising staff performance. Titan can assist its staff in developing
their abilities by giving them the necessary training. Productivity gains and enhanced
work performance may result from this.

 TNA contributes to Titan's cost savings. Titan can lessen the need for overtime and
rework by giving its staff the training they require. This may result in lower expenses
for the business.

Training Process and Model:

Titan has a comprehensive training process and model in place to ensure that its employees
have the skills and knowledge that needs to be successful in their jobs.

Training Process:

Titan’s training process typically consists of the following steps:

1. Training needs analysis: Titan identifies its workers' training requirements by doing this
type of study. Surveys, job analyses, performance reviews, and skills evaluations are used to
accomplish this.

2. Creation of Training Programs: After determining the workers' training requirements, Titan
creates training programs to meet those demands. Titan provides a range of training
programs, such as online, classroom, and on-the-job training.

3. Training program implementation: Titan trains its staff to carry out the training plans it has
created. Internal trainers, external trainers, or a mix of the two may be used to accomplish
this.
4. Training evaluation: Titan assesses the efficacy of its training initiatives and makes sure
they cater to the demands of its workforce. Performance evaluations, feedback forms, and
other techniques are used to accomplish this.
Training model:
Titan’s training models are based on the following principles:
• Employee empowerment: Titan is of the opinion that workers need to have the freedom to
be in charge of their own education and training.
• Ongoing education: Titan considers ongoing education to be crucial to staff performance.
The organization promotes its workers' utilization of internal and external training resources.
• Performance-based training: The goal of Titan's training initiatives is to raise worker
productivity. The organization places a strong emphasis on training initiatives that support
workers in reaching their objectives and are pertinent to the work.
• Training facilitated by technology: Titan employs technology to improve its training
initiatives. The business provides webinars, online courses, and other tech-based training
options.

Suitable training method based on competencies:

Titan makes the best training technique choice depending on the employee's preferred
learning style, the resources available, and the particular ability that has to be trained.
To help you select the best training approach, consider the following advice:
 Take into account the particular skill that is being taught. Technical abilities are
among the talents that are best acquired by in-person instruction.

 Take the employee's preferred method of learning into account. Certain workers learn
better via hands-on experience, while others prefer to read or hear. Titan must
determine which approach best suits the employee's preferred mode of learning.

 When selecting a training approach, Titan should take into account the resources at its
disposal, including its staff and money.
The following are some suitable training methods for specific competencies in Titan:
Competency Training method
Technical skills On-the-job training, classroom training, online training, hands-on workshops, simulations
On-the-job training, role-playing exercises, sales training programs, customer service training
Sales skills programs
Leadership skills Leadership development programs, coaching, mentoring, online courses
Communication Communication workshops, presentation skills training, online courses
skills
Problem-solving Problem-solving workshops, case studies, online courses
skills
Critical thinking Critical thinking workshops, online courses
skills
Teamwork skills Team-building activities, online courses
Creativity and Brainstorming sessions, ideation workshops, online courses
innovation skills

Training Calendar:
Training calendar of Titan Company Limited in the year 2024:
Month Training program Target audience
On-the-job training All new employees
January for new employees
Sales training Sales representatives
February program
Customer service Customer service representatives
March training program
Leadership
development Managers and supervisors
April program
Communication
May workshop All employees
Problem-solving
June workshop All employees
Critical thinking
July workshop All employees
Team-building
August activity All employees
Creativity and
innovation
September workshop All employees
Technical training
on new software All employees who use the software program
October program
Online course on
new marketing All employees involved in marketing
November strategy
Online course on All employees involved in product development and launch
December new product launch
 This training schedule is only a draft, and Titan Company Limited is free to make
modifications as necessary. To address the unique needs of its staff and the firm, the
organization could also provide extra training courses at different points during the year.

Performance Management System:

Titan Company Ltd uses a Performance Management System (PMS) to evaluate and improve
the performance of its employees. The PMS is a four-step process:
1. Performance Planning: Employees and their supervisors collaborate to establish annual
goals and objectives at the start of the term.

2. Performance Coaching: Managers provide their staff members with guidance on how
to meet their goals and objectives all year long.

3. Performance review meeting: Employees and management get together to discuss the
year's work in terms of performance reviews.

Titan provides prizes and recognition to its employees based on their performance.
Bonuses, promotions, and other types of acknowledgment are possible ways to reward
employees.
Titan and its workers may get several advantages from the PMS. Titan can better align
employee goals with corporate objectives, identify and develop high potential personnel,
and establish a transparent and equitable performance review system with the use of the
PMS.
Employees gain additional advantages from the PMS in the following ways:
• Assisting them in setting and achieving objectives;
• Offering them encouragement and feedback to enhance their performance.
• Acknowledging and thanking them for their achievements.
The following are some of Titan's PMS's salient characteristics:
• Establishing goals: Titan staff members collaborate with their bosses to establish annual
objectives. The objectives are time-bound, meaningful, quantifiable, and specified.
• Employees at Titan monitor their performance all year round. Employees may monitor
their performance using a range of technologies, including goal-tracking software and
performance dashboards.
• Performance feedback: Titan management give their staff members frequent
performance reviews. The criticism is useful and precise.
Key Performance Indicator:
JD - Profile Information
Components Job Description
Company Name Titan Company Limited
About the company Manufacturing Sector
Company website www.titancompany.com
Business Unit Marketing and Sales Department
Job Title Sales Executive
Job Status Full Time
Work Environment WFO
Work Location Bangalore
Supervisor Sr. Sales Executive
Subordinates Nil
Incumbent Name Chief Marketing Officer
Sales Operational Roles
Main Purpose
Client relationship and data management
Customer Relationship Management
Handling Customer Questions, inquiries and complaints
Contacting potential and existing customers on the phone, by email, and in
person.
Database Management
Roles and Building and maintaining customer and client database
Responsibilities Identifying potential customers through database
Sales Process Management
Meeting daily, weekly, and monthly sales targets.
Managing the sales process through specific software
programs.
CRM Database Management
Qualification MBA/PGDM - Marketing
Work Experience 0-1 Years

Communication

Presentation
Skills
MS office specially excel

Team Work
CTC 6 to 9 LPA
Recruiter Name Mr Ritik Jichkar
Recruiter Contact
88******60
No.
[email protected]
Recruiter Mail ID
Goal Sheet:

Typical KRAs / Goals for Marketing

Performance Planning Sheet April 2023 - March 2024

Job Title - Sales executive Employee Name - Mr Samay Mehta Supervised By - Mr Ritik
Jichkar

Sr Unit of Timeline/
Key Result Area Weightag
. Measur Specific Goals Target
(KRA) e
N e (c) Date
(a) (d) %
o (b) (e)

Handling Customer Questions, inquiries

Customer and complaints
Actual
1 Relationship Contacting potential and existing 30% Monthly
Vs Task
Management customers on the phone, by email, and in
person.
Building and
Database Actual maintaining customer and client database Quarterl
2 20%
Management Vs Task Identifying potential y
customers through database
Meeting daily,
weekly, and monthly sales targets.
Sales Process Target
3 Managing the sales 30% Weekly
Management Vs Task
process through specific software
programs.
Maintaining Goal Half
20%
CRM Database Actual sheet and data Yearly
4
Management Vs Task
100%
Key Result Area:
Key Result Area (KRA) Worksheet for 2023-2024
Designati
Name: Mr Samay Mehra Grade: Level 1 Sales Executive
on:
Variable
Salary /
Departm Locatio Bangalo
Marketing and Sales Perform 450000
ent: n: re
ance
Bonus:
Perform Varia
Variable ance ble
Weight Target
Pay at Rating / Salar
Specific Goal(s) / age Date for
S. No. KRA 100% % of y
Objective(s) Allotte Comple
performa achievem earni
d tion
nce (Rs.) ent * ng
(Actual) (Rs.)
Handling Customer
Custome
Questions, inquiries
r
and complaints
Relations Monthl 12150
1 Contacting potential 30% 135000 90%
hip y 0
and existing customers
Manage
on the phone, by email,
ment
and in person.
Bu
ilding and maintaining
customer and client
Database
database Quarter
2 Manage 20% 90000 100% 90000
Ide ly
ment
ntifying potential
customers through
database
Me
eting daily, weekly,
and monthly sales
Sales
targets.
Process
3 Ma 30% Weekly 135000 70% 94500
Manage
naging the sales
ment
process through
specific software
programs.
Ma
CRM Half
4 intaining Goal sheet 20% 90000 100% 90000
Database Yearly
and data
Manage
3960
ment
100% 450000 88% 00
Employee Benefit:
Employee perks provided by Titan Company Ltd. are extensive and include:
• Benefits and Compensation: Titan offers its employees competitive salary and benefits,
including paid time off, health insurance, life insurance, and retirement savings plans.
• Training and development: Titan offers its employees several opportunities to enhance
their skills and expertise.
• Career advancement: Titan provides opportunities for employees to grow in their
professions. Each employee at the company has a defined career path, and taking on
additional duties and responsibilities is encouraged.
• Employee Engagement: Titan is dedicated to motivating its staff members and fostering
a supportive work environment. The organization provides social gatherings and
employee resource groups, among other employee engagement programs.

Rewards and Recognition:

Titan Company Limited is renowned for having a robust incentives and recognition
culture:

 Employee of the Month: Titan designates one worker as the month's employee.
Performance, teamwork, and adherence to the company's ideals are taken into
consideration when choosing an employee.
 Employee of the Year: Titan designates one worker as the "Employee of the Year"
each year. The employee is chosen on the basis of their overall performance, their
contributions to the business, and how well they represent the company's ideals.
 Spot awards: Titan managers have the authority to bestow spot awards upon staff
members who exceed expectations or perform very well.
 Titan honors staff members for their extended tenure with the organization with
Long Service Awards. Certificates are given to employees who have been with the
business for five, ten, fifteen, and so on years.

Statutory Benefits:
An Indian business that is openly traded is called Titan Company Limited. The statutory
advantages that Titan provides include the following:

 Provident Fund (PF): An employee is required to contribute an extra 12% to the PF on

top of Titan's 12% base salary contribution.
 Titan contributes 4.75% of an employee's base pay to the Employee State Insurance
(ESI), and the employee matches the employer's contribution of 1.75 percent.
 Employees who have worked with Titan for five years are eligible for a gratuity
HRIS Software Tool:
Workday, a cloud-based human capital management software solution, is used by Titan
Company Limited to automate and optimize their HR procedure. Payroll, benefits
administration, talent management, performance management, time and attendance,
reporting, and analytics are just a few of the HR services that Workday's extensive HCM
software covers..

 Payroll
 Benefits administration
 Talent Management
 Performance Management
 Time and attendance
 Reporting and Analytics

Conclusion:
Titan, thus, is a prominent player in the watch, jewelry, and eyewear industries and
among India's top manufacturers. Titan boasts a solid history of expansion and financial
success. Revenue growth for the organization has been 15% CAGR. At 10% net profit,
Titan is another extremely lucrative business. Thanks to its high-quality products, Titan
has increased its global reach.

Information & References:

The information was sources from various websites mentioned below:
https://www.bseindia.com/
https://www.statista.com/
https://www.screener.in/
https://www.greatlakes.edu.in/
https://www.mbaskool.com/