Chapter 1 Business Meaning and Characteristics
Chapter 1 Business Meaning and Characteristics
Business refers to those economic activities, which are connected with production, purchase
and sale of goods or supply of services with the main objective of earning profit.
Characteristics
Economic activity: All business activities are economic activities and are done for the sole
purpose of earning money.
Production and procurement of goods and services: A business activity involves
production or procurement of goods and services. A manufacturer is involved in
production, while a shopkeeper is involved in procurement.
Sale and exchange of goods and services for the satisfaction of human needs: Sale and
exchange of goods and services is done to satisfy human needs.
Dealing in goods and services on a regular basis: One time dealing in goods or services
cannot be termed as a business. The business should happen on a regular basis.
Profit earning: Profit earning is the fundamental motive of doing a business. Other
motives are there but they depend on profit motive.
Uncertainty of returns: Returns can never be certain in business activity. This happens
because of external factors which are outside the control of business organization.
Element of risk: Always present in business activity.
Objectives of buiness
Economic Social
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Creating consumers Quality product
Innovation Environment protection
Effective utilization of Fair and reasonable price
resources Generating employment
Earning profit Social Security
Creating goodwill Good industrial relations
Means of Livelihood: Without profits, entrepreneurs cannot continue with the business
Rewards for taking risks: Provides returns for taking risks
Funds for Growth: Provide funds for growth of the business
Symbol of efficiency and efficacy: Profits symbolise that management is efficien and
business is operating in a healthy manner.
Enhancement in goodwill: A business making higher profits has a better go‹›‹1w-ñ1 and
reputation in the market.
Classification of business activities
Business Activities
Industry Commerce
Industry
Primary Industry: The primary industry includes those activities through which the
natural resources are used to provide raw materials to other industries. Primary industries
are of two types:
1. Extractive
2. Genetic
Secondary Industry: Under this industry new products are manufactured by using the
previously produced things e.g., producing cotton is a primary industry and
manufacturing cloth out of cotton is a secondary industry. It is of two types:
1. Manufacturing - Includes analytical, processing, synthetic and assembling industries
2. Construction
Tertiary or Service Industry: It includes those services which help business to move
smoothly e.g. transport, bank, insurance, storage and advertising.
Commerce
Auxiliaries to trade
Business risks arise due to uncertainties: Natural calamities, change in demand and
prices, change in technology etc. are some of the examples of uncertainty which create
risks.
Risk is on essential part of every business: No business can avoid risk. Risk can be
minimized but cannot be eliminated.
Degree of risk depends mainly upon the nature and size of business: For small scale
business it is less and for large scale business it is more.
Profit is the reward for risk taking: An entrepreneur assumes risks and in consideration
he gets reward which is called profit. Greater the risk higher is the chance of profit.