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Intro. To MKT (Final Project)

The document outlines the requirements for a marketing plan final project. Students must develop a marketing plan for a new product, including a product description, market analysis, target market identification, marketing mix, promotional techniques, marketing strategy, budget, and performance evaluation. They will submit a written report and PowerPoint presentation outlining their marketing plan and will be evaluated based on criteria such as clarity, effectiveness, appropriateness, thoroughness, creativity, professionalism, and organization.

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Nadeem Kiani
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22 views

Intro. To MKT (Final Project)

The document outlines the requirements for a marketing plan final project. Students must develop a marketing plan for a new product, including a product description, market analysis, target market identification, marketing mix, promotional techniques, marketing strategy, budget, and performance evaluation. They will submit a written report and PowerPoint presentation outlining their marketing plan and will be evaluated based on criteria such as clarity, effectiveness, appropriateness, thoroughness, creativity, professionalism, and organization.

Uploaded by

Nadeem Kiani
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Introduction to Marketing

Final Project
Total Marks: 18
Part (a)
1. Project Title: Marketing Plan for a New Product
2. Project Description:
In this project, you will develop a marketing plan for a new product of your choice.
You can either choose an existing product or come up with a completely new
product idea. Your marketing plan should include the following elements:

➢ Product Description: Provide a detailed description of the product,


including its logo, tagline, features, benefits, and target market. An analysis
of the product's unique features and benefits.

➢ Market Analysis: Conduct a thorough analysis of the market for your


product, including a SWOT analysis and identification of your competitors.

➢ Target Market: Identify your target market and develop a customer persona
that represents your ideal customer.

➢ Marketing Mix: Develop a comprehensive marketing mix that includes


product, price, promotion, and place.

➢ Development of promotional techniques to effectively communicate the


value proposition of the product to the target audience.

➢ Your plan should also consider relevant marketing strategies, such as


differentiation or any other strategy you think can be important for
your product to compete in the market.

➢ Marketing Budget: Develop a budget for your marketing plan and identify
the most effective channels for reaching your target market.

➢ Evaluation of your performance: How you will evaluate the performance


your business.
Part (b)

• You will make a power point presentation on the basis of your report.
• A presentation will be conducted in last weeks of your semester.

Part (c)

➢ Deliverables:
• Your final project should include a written report that outlines your
marketing plan and a presentation that summarizes your findings.

➢ Evaluation Criteria:
Your project will be evaluated based on the following criteria:

• Clarity and completeness of your marketing plan.


• Effectiveness of your marketing mix.
• Appropriateness of your target market and customer persona.
• Thoroughness and accuracy of your market analysis.
• Creativity and originality of your product idea.
• Professionalism and organization of your written report and presentation.
• Marks will be marked on print outs of your report and power point
presentation.
• Project Report Marks: 8 (Report print outs=4 + Behavioral Assessment=4)
• Power Point Presentation Marks: 8 (Power point presentation with print
outs=4 + Behavioral Assessment=4)

✓ Instructions:
• This will be a group project and each member will be evaluated
individually.
• You are required to take print outs of your report and power point
presentation as well and then submit it on given deadline.
• Deadline of the project & power point presentation:7th May,2024
(Tuesday)
• No report and power point presentation will be submitted after
deadline.
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