Level of Social Media Usage
Level of Social Media Usage
By:
Renielle Montes
Rensel Borac
Jonalyn Cerbito
Jenalyn Contado
The research proposal titled “Level of Social Media Usage on Academic Performance of CSS 11
Students of Balangkayan Senior High School,” prepared by Renielle Montes, Mark Zoren Amida
Tadeo Efraim Caspe, Wilma Lyn Alzate, Rensel Borac, Recil Ann Borja, Nezel Ann Canales,
Jonalyn Cerbito, Jenalyn Contado, Rose Ann Lira as part of the requirements for the course on
___________________________________________________________________________
Accepted and Approved in the Partial Fulfillment for the Subject of Inquiries,
April 1, 2024
Date
Page
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List of Figures
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Figure 1. The relationship between the independent variable and the dependent 10
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CHAPTER I
Introduction
The world is today celebrating the improvements in communication technology which has
(ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global
village”. But as it is, technology like two sides of a coin, bring with it both negative and positive
sides. It helps people to be better informed, enlightened, and keeping abreast with world
developments. Technology exposes mankind to a better way of doing things. Social networking sites
include: Twitter, Yahoo Messenger, Facebook Messenger, Blackberry Messenger (BBM), Whats app
messenger, 2go messenger, Skype, Google talk, Google Messenger, iPhone and Androids. These
networking sites are used by most people to interact with old and new friends, physical or internet
The world has been changed rapidly by the evolution of technology; this has resulted into the
use of technology as the best medium to explore the wide area of knowledge. The evolution of
internet technology has led to its use as the best medium for communication. Whereby, two-third of
the world’s internet population visits social networking or blogging sites, thus serving as a
communication and connection tool. Social networking sites (SNSs) are online Communities of
Internet users who want to communicate with other users about areas of mutual interest, whether from
a personal, 2 business or academic perspective (William ,Boyd, Densten, Chin, Diamond &
Morgenthaler, 2009).
The millions of social networking sites have transformed the thought of global village into a
reality whereby billions of people communicate through social networking sites. Numerous benefits
have been obtained through distant communication through the use of social networking sites.
academic institutions or job placement. Due to this, many people are concerned with the ways they
can enhance their academic achievement. The emphasis on academic excellence which is also
prevalent worldwide has encouraged many studies about the conditions promoting it. The role of
academic achievement as one of the predictors of one’s life success and also in the aspect of
academic placement in schools to higher institutions as well as the level of employability in one’s
career is inevitable
i
(Kyoshaba, 2009).
Academic performance, which is measured by the examination results, is one of the major
goals of a school. Hoyle (1986) argued that schools are established with the aim of imparting
knowledge and skills to those who go through them and behind all this is the idea of enhancing good
extent to which a student, teacher or institution has achieved their educational goals. Academic
agreement on how it is best tested or which aspects are most important, procedural knowledge such as
skills or declarative knowledge such as facts (Annie, Howard & Mildred, 1996). A direct relationship
exists between Social media usage and the academic performance of students in universities. However
the darker side within technological evolution has resulted in dilemmas such as the setback of real
values of life especially among students who form the majority of users interacting through the use of
social networking sites. Online social networking sites focus on building and reflecting social
associations among people who share interests and or activities. With so many social networking sites
displayed on the internet, students are tempted to abandon their homework and reading times in
preference for chatting online with friends. Many students are now addicted to the online rave of the
moment, with Facebook, Twitter etc. Today most youths and students possess Facebook accounts.
The reason most of them perform badly in school might not be far- fetched. While many
minds might be quick to blame the poor quality of teachers, they might have to think even harder, if
they have not heard of the Facebook frenzy (Oche & Aminu, 2010). Olubiyi (2012) noted that these
days’ students are so engrossed in the social media that they are almost 24 hours online. Even in
classrooms and lecture theatres, it has been observed that some students are always busy pinging,
going or Facebooking, while lectures are on. Times that ought be channeled towards learning,
academic research and innovating have been crushed by the passion for meeting new friends online,
and most times busy discussing trivial issues. Hence most students’ academics suffer setback as a
result of distraction from the social media. According to Obi, Bulus, Adamu & Sala’at (2012), it was
observed that the use of these sites also affects students’ use of English and grammar. The students
are used to short forms of writing words in their chat rooms; they forget and use the same in the
2
classrooms. They use things like 4 in place of for, U in place of You, D in place of The etc. and this
could affect their class assessment. Social networking sites although has been recognized as an
important resource for education today, studies however shows that students use social networking
sites such as Facebook for fun, to kill time, to meet existing friends or to make new ones (Ellison,
Steinfield, and Lampe, 2007). Although it has been put forward that student spends much time on
participating in social networking activities, with many students blaming the various social
networking sites for their steady decrease in grade point averages (Kimberly, Jeong and Lee, 2009), it
also shows that only few students are aware of the academic and professional networking
opportunities the sites offered. According to Kuppuswamy and Shankar (2010), social network
websites grab attention of the students and then diverts it towards non-educational and inappropriate
actions including useless chatting. Whereas on the other hand, Liccardi, Ounnas, Massey, Kinnunen,
Midy, & Sakar (2007) reviewed that the students are socially connected with each other for sharing
their daily learning experiences and do conversation on several topics. Tinto (1997) argued that
extracurricular activities and academic activities are not enough to satisfy some student those who are
This shows that social networks are beneficial for the students as it contributes in their
learning experiences as well as in their academic life. Trusov, Bucklin, & Pauwels (2009) noted that
the Internet is no doubt evolution of technology but specifically social networks are extremely unsafe
for teenagers, social networks become hugely common and well-known in past few years. According
to Cain (2009), social network websites provide ease of connecting people to one another; free 5 of
cost and after connecting one can post news, informative material and other things including videos
and pictures etc. Wiley and Sisson (2006) argued that the previous studies have found that more than
90% of tertiary school students use social networks. In the same way Ellison et al (2007) stated that
the students use social networking websites approximately 30 minutes throughout the day as a part of
their daily routine life. This statement shows the importance of social networking websites in
students’ life. Lenhart and Madden (2007) revealed through a survey that students strongly
recommend social networking websites to stay in touch with friends to keep informed and aware.
Social information processing theory is an interpersonal communication theory which suggests that
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online interpersonal relationship development might require more time to develop than face-to-face
relationships, but when developed, it has the same influence as face-to-face communication. This
means, the more students use social media, the more they influence their disposition to studies, given
the fact that friends from social media will begin to exert influence on each other.
This study examined the Level of social media usage on academic performance of Grade12
students of balangkayan senior high school specifically, this sought to find answer to the following
questions:
1.1 age
1.2 sex
2. What is the level of social media usage of the Grade 11 CSS students?
4. Is there a significant relationship between the level of social media usage and the
Hypothesis
There is no significant relationship between the level of social media usage and the academic
1. To determine the level of social media usage of the Grade 11 CSS students.
3. To determine if there is a significant relationship between the level of social media usage and
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Scope and Delimitation:
The study will focus on determining the level of social media usage and the academic
Teachers. Will know the influence that social media has on their students, so as to assist
them to enlighten and create awareness to the students on the possible influence it has on them.
Parents. Will know the possible effects this social media usage has on their children, so as to
serve as watch-dog to their children on the usage of the social networking site.
Students. Will be aware that, apart from the social benefits of this social networking site,
using the sites more than necessary will pose possible dangers to their health. It will be relevant in
assisting students in understanding the diversity of social media. It will provide relevance material for
Future Researchers. With more information on the Influence of social media on student’s
academic performance.
Definition of terms:
Social Media: They are forms of electronic communication which facilitate interactive base on
certain interests. Social media include web and mobile technology Social Networking Sites: A
website where people put information about them and can send to others.
Social Networking: The use of internet to make information about yourself available to other people
Media: Are all those media technologies that are intended to reach a large audience by mass
communication. “They are messages communicated through a mass medium to a number of people.
Academic Performance: It is concerned with Studying from books as opposed by a practical work.
Tweets: A short message posted on Twitter (a micro blog). ICT: Information and Communication
Technology.
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CHAPTER II
Concept of social media is that means employs mobile and web based technology to create
highly interactive platforms via which individuals and community share, co- create, discuss and
modifies user- generated content (Kietzmann, 2012). Social media is a phrase being tossed around a
lot. It is a website that does not just give you information but interact with you while giving you
information. It is a group of internet based application that allows the creation and exchange of user’s
generated content it is easy to confuse social media with social news because we often refer to
members of the news as the media. Adding to it, that social news site is also media site. It also refers
to the means of interaction among people in which they create, share, exchange and comment among
themselves in different networks, Andrea and Michael (2010) are of the opinion that social media is a
group of internet based application that builds on the ideological foundation and allows the creation
and exchange of users generated content. Social media has become one of the major channel of
chatting through platforms such as 2go, messenger, blogger and wiki. There has an increase in the
mobile social media which has created new opportunity for browsing. The internet usage effect of
social media, in views of Nielsen (2012) is that, students continue to spend more time on the social
media than any site. The total time spent on social media across mobile devices increased by 37 %,
121 billion minutes in July 2012 compared to 88 billion minutes in July 2011.
According to the Boyd & Ellison (2007) article entitled Why youth heart, social networking
site: the role of networked publics in teenage life? It shares a variety of technical features that allows
individuals to construct a public or semi-public office, articulate list of their users that they share
connection with and view their list of connections within the system. In an article titled ‘social
networking sites’ definition and scholarship, Boyd and Ellison adopt Sunden’s (2003) description of
profile as unique pages where one can type oneself into being a profile in generated from answer to
The advent of social network platforms may also be impacting the way in which learners
engage with technology in general. For a number of years, Prensky (2001) dichotomy between digital
natives and digital immigrants has been considered a relatively accurate representative of the ease
with which
people of certain age rate, in particular, those born before and after 1980, use technology. Social
networking and their educational uses are of interest to many researchers. According to Living Stone
and Brake (2010), social networking site, like much else on the internet representing a moving target
for researchers and policy makers. Recent trends indicate that 47% of America adults use social
network. A national survey in 2009 found that 37% of online teenegers use social networking site
which increased to 555% three years later (Len Hart, Purcell, Smith and Zickuhr, 2010) it has also
shown that it provides opportunity within professional education but however, there are constraints in
such areas.
On the internet, students engage in a variety of activities some of which may be potentially
addictive.According to kuss and Griffiths (2011) the mass appeal of social media on the internet could
be a cause for concern, particularly when attending to the gradually increasing amount of time
students spend online. Undergraduate spend more time on facebook, twitter and other social media
through smartphones that are now in abundance among these youths, many students cannot go for
two- three hours without checking and updating their profiles on these social networks even at the
detriment of other activities such as educational and career pursuit. (Morahan- Martin and
Schumacher, 2000) explain social media addiction as the excessive use of the internet and the failure
In an article on the Daily Trust Newspaper, Itodo (2011) posits that there seem to be an
alarming rate of social networking obsession among students today, a trend that could affect their
Many concerned parents have expressed grave concern that they could hardly get the attention
of their children and wards, as they seem to have been carried away by the fascinating world of social
networks. Some youths are such social freaks that they have now carved out for themselves a world of
fantasy and illusion for detached from reality. Bello (2012) of the Sunday observer observes that if the
dangerous trend of social media network “obsession” if left unchecked could further affect an already
collapsing education system. The reason students are performing poorly in school it might not be
farfetched. While poor quality of lecturers can quickly take the blame, one might think harder if the
phrase “facebook frenzy” has not been heard of. It is a common sight to see a young chatting in a
7
sensitive and highly organized places attention has been shifted from visible to invisible friends, while
important ventures like study and writing are affected in the process.
This phenomenon has become a source of worry to many who believe in knowledge and skill
acquisition (McQuail, 2008). Jeong (2005) noted that internet addiction is significantly and negatively
related to student’s academic performance, as well as emotional attributes. In a study of 884 students
of different schools in Nigeria, (Olowo & Seri 2012), indicated that students in Nigeria are spending
too much time on social networking sites at the detriment of other necessary things such as their
studies.
It has been observed in recent times that students have unlimited access to the internet as well
as the social media. Students connect with computer to send and receive information’s anywhere on
the globe. According to joint study by campus2Careers and Study Breaks on the use of mobile devices
among student discovered that, an average undergraduate spends 3.6 hours a day with their cellphones
and smart phones, while spending less time with computer, TV’s, handheld gaming devices and e-
readers. Though there have been many social, economic, and environmental factors that have added to
the pressure of students in the past ten years, the drop- out rate for students is still a major national
problem (Bowen, 2008). The top academic areas that many school professionals are concerned about
are English (ELA) and advance literacy (Williams, 2008) the current generations of teens live in a
fast-paced technological world with many different types of communication happening all at the same
time.
Having social media in the classroom has been a controversial topic for the last several years.
Many parents and educators have been fearful of the repercussions of having social media in the
classroom (Kist 2012). As a result, cell phones have been banned from classrooms and schools have
blocked many popular social media websites. However, despite adult’s apprehensions, students are
using social media. Schools have realized that they need to incorporate these tools into classroom and
Aagard (2015) in their study mentions that the educational system is gradually integrating
digital devices in the classroom assuming that these technologies will increase student's motivation to
learn. The study concluded that due to the hyperlinked architecture, social media can be more
8
distracting instead of focusing which might lead to negative academic impact on the student's
performance. Rudoy, Olshevskaya, & Kankhva (2020) in their study analyzed the impacts created by
Social media on the tourism industry. The study investigated the correlation between social media and
tourism and examined the positive and negative impacts of social media in the tourism industry. The
study recommended ethical social media management strategies over fake advertisements so that
customer satisfaction would be decent as they know what to expect from the place. Abdulqader &
Almunsour (2020) investigated the effects of Social media on Higher Education with a Case Study
from Imam Abdulrahman Bin Faisal University. The study found that 43% of the respondents stated
that the use of Social media were beneficial in their academic performance whereas, the others
believed social media had no impact over their performances. (Ansari & Khan, 2020) examined the
role and effectiveness of social media in transferring the resources and communication with
peers/experts across the world. The study employed latent variance based structural equation model
approach for measurement and instrument validation. The study concluded with remarks that
involving social media for collaborative learning facilitate students to be more creative and research
The National Education Policy is the most recent change expected to be implemented
gradually in the upcoming years. This policy aims to modernize education with lot of changes to the
existing curriculum and the study has shown that there is significant welcoming to these initiatives.
Aleisa (2022) explored the graduate student's experiences on using Social media as a learning space.
The study was a thematic analysis on interviews, observations and artifacts offering a good
description of respondent's experiences on using social media as a formal learning space. The study
found that participant's ease of access in finding information is the major driver in using social media
as a learning space. (Moreno, Niebla, & Serrano, 2019) addressed the problem of academic
performance of psychology graduate students under current dynamics of higher education of Mexico.
The study's results gave an understanding that personal and academic variables tend to have low
influence on student outcomes. Further, the researchers recommended identifying the factors which
relate to results shown by the students and analyzing them. (Vollum, 2014) exhaustively reviewed the
existing literatures relating to social interaction in education, social media, social interaction and use
9
of social media in personal r community health and physical education programs. Then the
researchers found the K-12 settings in order to find if it has impact in creating healthy and informed
decision makers in health education. The study found that social interaction can positively impact
education. (Yadav & Srivastava, 2013) analyzed the impact of Social networking media on higher
education. The study provides suggestions on how social media can be used as educational tool and
Conceptual Framework
Applying the concepts from this study, the researcher has identified the variables as depicted
in Figure 1 below.
Academic Performance
Level of Social Media Usage Outstanding
5
4 Very Satisfactory
3 Satisfactory
2
1 Fairly Satisfactory
Did Not Meet Expectations
Figure 1. The relationship between the independent variable and the dependent variable in this study.
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CHAPTER III
Methodology
This chapter will provide a discussion on how the researchers will conduct and gather data in
a systematic process to determine the level of Social Media Usage on Academic Performance of CSS
Research Design
The researchers will utilize the descriptive-correlational research design which falls under the
(2006), uses quantitative methods to describe what is, describing, and recording, analyzing and
interpreting conditions that exist. The researcher does not manipulate or control the independent
variable, but instead observes the relationship between the independent and dependent variables.
Respondents
The respondent of this study are the 15 Grade 11 CSS students of Balangkayan Senior High
Male 4
Female 11
Total 15
The study will be conducted at Balangkayan Senior High School, Balangkayan Eastern
Samar. The school in the only stand-alone senior high school in the Division of Eastern Samar. At
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present, BSHH offers courses such as HUMSS, GAS, ABM, and TECHVOC. The school is situated
The Study
Research instrument
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information from the students. The questionnaire will be divided into two section (A and B) section A
will be for a collection of information on personal data of respondents while section B consisted of
questions that elicited responses from the respondents with a response options, Hourly or more, 5-6
times per week, 3-4 times per week, 1-2 times per week And never.
approved by their adviser. Upon approval, the researchers will secure a permission from school head
to conduct the study. The instrument will be administered to intended respondents. To ensure the one
hundred (100) percent retrieval rate of the survey questionnaire, the researchers will personally
distribute the instrument. The researchers will personally administer the questionnaires to guide the
respondents in answering so that if there will be items that are not fully understood by the
Data Analysis
Simple descriptive statistics involving the use of frequencies and percentages were used to
present the personal profile and digital access of the study respondents (P=F/N*100.). While
Weighted Mean were used to present the level of social media usage on academic performance of
1 1 7% Never
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Social Media Use Scale (SMUS)
Directions: Please indicate how frequently you have engaged in each of the following social media
activities in the PAST WEEK (7 days). Please only include activities engaged in on social networking
sites such as Instagram, Facebook, etc.. Do not include activities related to direct messaging such as
Facebook Messenger or Instagram direct messages. For each activity, please use the following scale:
1. Made/shared a post or story about something positive that was personally about me
2. Looked at how many people liked, commented on, shared my content, or followed/friended
me
3. Read comments to my own content
4. Edited and/or deleted my own social media content
5. Played with photo filtering/photo editing
6. Compared my body or appearance to others'
7. Compared my life or experiences to others'
8. Reminisced about the past
9. Made/shared a post or story about something negative that was personally about me
10. Made/shared a post or story about something negative that was NOT personally about me
11. Commented unsupportively or disliked/"reacted" unsupportively on other's post(s)
12. Sought out content that I morally or ethically disagreed with
13. Scrolled aimlessly through my feed(s)
14. Looked at others' stories
15. Navigated to others' profiles in my social network (e.g., friends or friends of friends)
16. Navigated to others' pages who I do not know (e.g., influencers or other famous people)
17. Watched videos such as memes, news content, how-tos/recipes, etc.
CHAPTER IV
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Results and Discussion
This chapter deals with the presentation, analysis, and interpretation of data.
Table 1
Male 4 26%
Female 11 73%
22-27 years 1 6%
The table shows the demographic data of the participants: 4 representing (26%) of the respondents
were male and 11 representing (73%) were female; 14 which represents (93%) of the respondents
were between 16-21 years old, 1 which represents (6%) were between 22-27 years old. and for their
academic grades out of 15 respondents there are 3 of them have a general average between (91-95),
while 7 of them have a general average between (85-90), and 5 of them have (80-84) general average.
15
Table 1 Image Based Questions
Statement Hourly or 5-6 times 3-4 times 1-2 times Never Total
more per week per week (3) per week (2) (1)
(4)
(5)
1. Made/shared a post or 5 2 2 3 3 15
story about something
positive that was
personally about me. (33%) (13%) (13%) (20%)
(20%) 100%
Total 12 10 10 17 11 60
Table 1 shows that out of 15 respondents 12(20%) of the respondents response hourly or more that
they based on the image in the social media, while 10 (17%) of them says 5-6 times per week, same
with other respondents 10 (17%) says 3-4 times per week, 17(28%) says 1-2 times per week and 11
16
Statement Hourly or 5-6 times 3-4 times 1-2 times Never Total
more per week per week (3) per week (2) (1)
(4)
(5)
6. Compared my body or 4 3 5 3 0 15
appearance to others
(26%) (20%) (33%) (20%)
(100%)
7. Compared my life or 2 1 1 1 10 15
experiences to others
(13%) (6%) (6%) (6%)
(66%) 100%
Total 11 7 11 5 11 45
Table 2 shows that out of 15 respondents 11(24%) of the respondents response hourly or more that
they compared based on the social media, while 7 (16%) of them says 5-6 times per week, and 11
(24%) of the respondents says 3-4 times per week, 5 (11%) of the respondents says 1-2 times per
17
Statement Hourly or 5-6 times per 3-4 times 1-2 times Never Total
more week (4) per week (3) per week (2) (1)
(5)
Total 9 9 6 11 25 60
Table 3 shows that out of 15 respondents there are 9(15%) of the respondents response hourly or more
that their belief are based on the social media, while 9 (15%) of them says 5-6 times per week, and 6
(10%) of the respondents says 3-4 times per week, 11(18%) of the respondents says 1-2 times per
Table 4 Consumption-based
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Statement Hourly or 5-6 times 3-4 times 1-2 times Never Total
Total 20 9 11 21 13 75
Table 4 shows that out of 15 respondents there are 20(27%) of the respondents response hourly or
more that their consumption are based on the social media, while 9 (12%) of them says 5-6 times per
week, and 11 (15%) of the respondents says 3-4 times per week, 21(28%) of the respondents says 1-2
CHAPTER V
19
Summary, Conclusion and Recommendations
This chapter presents the summaries of the results and findings, conclusions and recommendations of
the study.
Summary
This study focused on the level of social media usage on academic performance of grade 11
This study utilized descriptive statistics involving the use of frequency and percentage as a
method of research.
The result of the study revealed that out of 15 respondents 17(28%) of the respondents response 1-2
times per week that they based on the image in the social media. While on the other hand 15
respondents 11(24%) of the respondents response hourly or more that they compared based on the
social media, 25 (42%) response never that they did not based their belief on the social media. And
21(28%) of the respondents says 1-2 times per week that their consumption are based on the social
media.
Furthermore, in the academic performance of grade 11 students out of 15 respondents there are 3 of
them has an average of (91-95), and 7 of them has an average between (85-90) and 5 respondents has
an average of (80-84).
Conclusions
From the findings of the study, the following conclusion were drawn:
1. Majority of the respondents has a low level of social media use since they did not based their belief
on the social media.
2. In the academic performance, majority of the respondents has an average between eighty five to
ninety (85-90).
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Recommendations:
In the light of the findings of this study, the following recommendation are made:
1. Students should be educated on the influence of social media on their academic performance.
2. Teachers should ensure they use the social media as a tool to improve the academic performance of
students in school.
21
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