KAPITOLYO HIGH SCHOOL

SAN IGNACIO ST. BO. KAPITOLYO, PASIG CITY

SENIOR
KapKapiKapitolyo Ka HIGH SCHOOL
High

“Sustaining Popularity: Strategies for Key Aspects in Product Maintenance”

Names: Chavez, Dustine Kim C. Isles, Alyanna B. GR/SEC: 11 – ABM2

Almosa, Mica Ella C. Lazaro, Queen Natalie A.
Duetes, Carlo L. Muralla, Mylene Joy
De leon, Faith Christianne R. Palermo, Carl James O.

REVIEW OF RELATED LITERATURE AND STUDIES

1. Title: Innovative product design based on radical problem solving (2024)

Author: Fanfan Wang, Runhua Tan, Kang Wang, Shixin Cen, Qingjin Peng

This paper addresses the challenge of developing radical innovation products by proposing
a novel method for product design. Recognizing that traditional design methods may not
be effective for radical innovation, the paper introduces a process that extracts technical
efficacy from patent information, identifies core function units through cluster analysis, and
employs the Ideal Final Result and Breaking Boundary concepts for problem identification.
A multilevel problem identification model is presented, focusing on high system-level
issues. The framework for solving radical problems is built on alternative effect technology,
utilizing automated search tools and innovative effect technologies to support rapid and
creative problem-solving. The proposed method aims to reduce uncertainties in the design
process and increase the success rate of radical innovation by providing a clear direction for
problem definition. The feasibility and effectiveness of the approach are demonstrated
through the redesign of a wave power generator.

2. Title: Information support for managing energy-saving technological

changes at enterprises (2023)
 Author: Olexandr Yemelyanov, Ihor Petrushka, Olena Zahoretska,
Kateryna Petrushka, Anatolii Havryliak

This study focuses on enhancing the information support for managing energy-saving
technological changes in enterprises to accelerate the scale and speed of such
transformations. The research establishes a comprehensive composition and details the
structure of the necessary information for making decisions on the adoption and
implementation of energy-saving technological processes. The identified information
is categorized into primary, intermediate, secondary, and final blocks, with
relationships between these blocks elucidated. The study introduces three key
indicators to assess the level of information support: the level of support for secondary
information, completeness of required data, and the utilization of optimization
calculations in processing secondary information. The research demonstrates the
significant impact of these indicators on the efficiency of natural gas usage in Ukrainian
enterprises. By identifying substantial reserves for improvement in information
support, particularly in managing technological changes for natural gas conservation,
the study suggests that addressing these reserves could significantly reduce the energy
intensity of the products manufactured by the enterprises under consideration .

3. Title: Stimulating product and process innovation through HRM practices:

the mediating effect of knowledge management capability (2022)

Author: Son Thanh Than, Phong Ba Le, Thai Phong Le, Dung Thi Nguyet

Nguyen

This study investigates the impact of human resource management (HRM) practices

on product and process innovation capability in Vietnamese firms, employing a

quantitative method and structural equation modeling (SEM). The research explores

the mediating roles of knowledge management capability (KMC) components, namely

knowledge acquisition, sharing, and application. Findings suggest that HRM practices

significantly influence both product and process innovation, with a greater impact on
 the former. Additionally, the study reveals that all three components of KMC have a

more substantial impact on process innovation than on product innovation,

emphasizing the pivotal role of knowledge sharing in predicting innovation outcomes.

The practical implications underscore the importance for CEOs and managers to focus

on HRM practices to foster organizational innovation capabilities directly or indirectly

through enhancing knowledge acquisition, sharing, and application. The study

contributes to innovation theory by providing deeper insights into the correlation

between HRM practices and specific aspects of innovation capability.

4. Title: Stimulating product and process innovation through HRM

practices: the mediating effect of knowledge management capability (2022)

Author: Son Thanh Than, Phong Ba Le, Thai Phong Le, Dung Thi Nguyet

Nguyen

This study investigates the impact of human resource management (HRM) practices

on product and process innovation capability in Vietnamese firms, employing a

quantitative method and structural equation modeling (SEM). The research explores

the mediating roles of knowledge management capability (KMC) components, namely

knowledge acquisition, sharing, and application. Findings suggest that HRM practices

significantly influence both product and process innovation, with a greater impact on

the former. Additionally, the study reveals that all three components of KMC have a

more substantial impact on process innovation than on product innovation,

emphasizing the pivotal role of knowledge sharing in predicting innovation outcomes.

 The practical implications underscore the importance for CEOs and managers to focus

on HRM practices to foster.

5. Title: Does social customer relationship management (SCRM) affect

customers’ happiness and retention? A service perspective (2023)

Author: Muhammad Turki Alshurideh, Barween Al Kurdi, Ahmad

AlHamad, Samer Hamadneh, Haitham M. Alzoubi, Alaa Ahmad

This study aims to investigate the impact of social customer relationship management

(CRM) on customer happiness and customer retention within the context of

telecommunication firms in Jordan. Employing a quantitative research method, the

study utilizes a survey questionnaire to collect data from 319 customers. The analysis,

conducted using Structural Equation Modeling (SEM) through SmartPLS3 software,

indicates significant and positive effects of various social CRM elements on customer

happiness. Furthermore, the study establishes that customer happiness significantly

influences customer retention. These findings contribute to the understanding of the

role of social CRM in enhancing customer happiness and fostering long-term

relationships with customers in the telecommunications sector.

6. Title: Analysis of Factors Influencing Purchasing Decisions, Product

Quality and Competitive Pricing(2023)

 Author: Etty Zuliawaty Rajasa, Abdul Manap, Putu Doddy Heka Ardana,

Muhammad Yusuf, Harizahayu Harizahayu

This study focuses on analyzing the factors influencing purchasing decisions,

specifically examining the impact of product quality and competitive prices. Utilizing

qualitative methods, literature review, and library research, the article draws on

relevant theories in the context of strategic management. The review encompasses a

range of scientific articles from respected and less respected journals, accessed through

sources such as Mendeley and Google Scholar. The findings highlight two key

conclusions: firstly, product quality exerts a significant positive influence on

purchasing decisions, and secondly, competitive prices also have a significant positive

impact on the decision-making process. This underscores the importance of both

product quality and competitive pricing in shaping consumer choices.

7. Title: Analysis of enterprise financial management under the background

of digital transformation (2024)

Author: Xinyi Xu and Huijia Zhang

In response to the evolving economic landscape and the increasing importance of

digitalization in enterprise management, this paper emphasizes the necessity for

Chinese enterprises to embrace informatization and digitalization in their financial

management practices. The traditional approach, primarily focused on data analysis

 and management, has led to organizational inflexibility and hindered overall

enterprise development. Recognizing the limitations of conventional financial

management, the paper advocates for a comprehensive digital transformation,

utilizing literature research and other methodologies to address existing shortcomings.

The objective is to enhance daily operational efficiency and management effectiveness,

facilitating the resolution of persistent issues and promoting the implementation of a

digital strategy to propel enterprise growth in the contemporary era of big data.

8. Title: Futuristic Sustainable Energy Management in Smart Environments:

A Review of Peak Load Shaving and Demand Response Strategies,

Challenges, and Opportunities (2020)

Author: Bhagya Nathali Silva, Murad Khan and Kijun Ha

The advent of the Internet of Things (IoT) has paved the way for the development of

smart environments, aimed at intelligently catering to inhabitants' needs. In the face of

diminishing resources, energy management has emerged as a critical concern for

ensuring sustainability in these smart environments, benefiting both consumers and

utility providers. This review explores various energy management approaches,

focusing on peak load shaving and demand response, as solutions to challenges posed

by increasing energy demand and resource depletion. The literature survey highlights

significant benefits and challenges associated with these strategies. However, the

further evolution and expansion of energy management in smart environments face

obstacles rooted in technological, economic, and social barriers. The review concludes
 with a critical discussion summarizing trends and opportunities, serving as a guide for

future research in this field.

9. Title: Does social customer relationship management (SCRM) affect

customers’ happiness and retention? A service perspective (2023)

Author: Muhammad Turki Alshurideh, Barween Al Kurdi, Ahmad

AlHamad, Samer Hamadneh, Haitham M. Alzoubi, Alaa Ahmad

This study aims to investigate the impact of social customer relationship management

(CRM) on customer happiness and customer retention within the context of

telecommunication firms in Jordan. Employing a quantitative research method, the

study utilizes a survey questionnaire to collect data from 319 customers. The analysis,

conducted using Structural Equation Modeling (SEM) through SmartPLS3 software,

indicates significant and positive effects of various social CRM elements on customer

happiness. Furthermore, the study establishes that customer happiness significantly

influences customer retention. These findings contribute to the understanding of the

role of social CRM in enhancing customer happiness and fostering long-term

relationships with customers in the telecommunications sector.

10. Title: Analysis of Factors Influencing Purchasing Decisions, Product

Quality and Competitive Pricing (2023)

 Author: Etty Zuliawaty Rajasa, Abdul Manap, Putu Doddy Heka Ardana,

Muhammad Yusuf, Harizahayu Harizahayu

This study focuses on analyzing the factors influencing purchasing decisions,

specifically examining the impact of product quality and competitive prices. Utilizing

qualitative methods, literature review, and library research, the article draws on

relevant theories in the context of strategic management. The review encompasses a

range of scientific articles from respected and less respected journals, accessed through

sources such as Mendeley and Google Scholar. The findings highlight two key

conclusions: firstly, product quality exerts a significant positive influence on

purchasing decisions, and secondly, competitive prices also have a significant positive

impact on the decision-making process. This underscores the importance of both

product quality and competitive pricing in shaping consumer choices.

11. Title: Management and valorisation strategies for transforming food

waste into bio-based products: Roadblocks and the way forward

Author: Sunita Varjani, Wei Yan, Anshu Priya, Fengxue Xin, Carol Sze Ki

Lin (2023)
 This paper addresses the environmental impact of food waste disposal, highlighting

the release of greenhouse gases when not properly managed. Emphasizing the need

for effective food waste management, the study explores various bioprocesses,

focusing on lipase and bacterial cellulose production. It outlines the transformation of

food waste and discusses the bioconversion of food waste into value-added products

like polyurethane foam and personal protective equipment. Additionally, the paper

delves into state-of-the-art multiomics strategies for managing food waste within the

context of pollution control and the shift towards a circular bioeconomy. The study

identifies potential roadblocks in implementing these strategies, emphasizing the

importance of sustainable approaches for addressing food waste-related

environmental concerns.

12. Title: Assessing the Effects of Endogenous Culture,

Local Resources, Eco-Friendly Environment and modern Strategy

Development on

Entrepreneurial Development (2022)

Author: Abdulakim Erbo Gobena1 and Shashi Kant2*

This paper addresses the global significance of entrepreneurship, emphasizing its

substantial contributions to the economy through job creation, income generation,

technology transfer, and socio-political engagement. However, the potential impact of

indigenous culture, local resources, eco-friendly environments, and modern

development strategies on entrepreneurial development is examined. The study

 employs an exploratory approach, conducting an extensive literature review with a

focus on indigenous leadership culture, team working, and skills, as well as local

resources like infrastructure and human capital. The findings underscore the

significant influence of these factors on entrepreneurial development, emphasizing the

need for further empirical research, especially in bridging the gap between eco-friendly

environmental theory and practical application for entrepreneurial development. The

paper concludes by highlighting future research concerns and acknowledging its value

while recognizing its limitations.

13. Title: Digital Marketing Strategy to Increase Sales Conversion on E-

commerce Platforms

Author: Yudiyanto Joko Purnomo (2023)

In the digital age, the e-commerce industry has undergone significant transformations,

necessitating effective digital marketing strategies for companies to thrive amidst

growing competition. This qualitative research aims to analyze and identify such

strategies that prove instrumental in increasing sales conversion on e-commerce

platforms. Data collection involves listening and recording key information, with

analysis employing techniques such as data reduction, display, and conclusion

drawing. The study underscores the pivotal role of digital marketing in enhancing sales

conversions, emphasizing the amalgamation of techniques like SEO, content

marketing, social media, paid advertising, user experience optimization, customer

reviews, content personalization, video utilization, incentives, and cart optimization.

 The findings highlight the multifaceted approach required to achieve success in

boosting traffic, engagement, and ultimately, sales conversions in the dynamic realm

of e-commerce.

14. Title: What drives digital engagement with sponsored videos? An

investigation of video influencers’ authenticity management strategies

Author: Li Chen, Yajie Yan & Andrew N. Smith (2022)

Sponsored videos have become a crucial marketing tool in the era of growing video

sharing platforms and influencer popularity. This study delves into the impact of

design strategies on viewer engagement in sponsored videos, addressing influencers'

authenticity dilemma. Utilizing field data, the research develops and tests a

comprehensive framework, encompassing passion- and transparency-based strategies,

as well as platform- and brand-factors. The results reveal that explicitly disclosing

brand sponsorship, both independently and in conjunction with platform-generated

disclosure, positively influences digital engagement, indicating a shift in consumer

persuasion knowledge. However, factors like early brand appearance, high video

customization, and influencers' subjective endorsements may hinder digital.

15. Title: Inclusive talent development as a key talent management approach:

A systematic literature review

 Author: Maniam Kaliannan a, Darshana Darmalinggam a, Magiswary

Dorasamy b, Mathew Abraham a (2023)

In response to challenges in retaining employees due to market competition and talent

scarcity, organizations have increasingly focused on talent development strategies.

However, a prevalent approach has been exclusive talent sourcing, wherein

organizations prioritize external hires or select only elite performers from within. This

systematic review, covering articles from 1997 to 2020, explores the concept of inclusive

talent development (ITD) as a means of frugal human resource management,

particularly in resource-constrained environments. The study reveals that talent

development has limited representation in the broader talent management literature,

and it underscores the significance of ITD in fostering individual talent growth and

improving organizational performance. The review identifies research gaps,

advocating for broader coverage, inclusive TD for low performers, frugal innovation

through ITD, and the integration of the resource-based view (RBV-VRIO) model.

Despite the demonstrated impact of ITD on individual and organizational outcomes,

the literature remains relatively sparse on this concept, highlighting the need for

further exploration and discussion in the field of human resource management.

16. Title: The Voice of Customers in Customization

Author: Liang Guo(2024)

 Recent years have seen a growth in customized products and services. As a prerequisite

for customization, private information on individual customers’ quality preferences

needs to be uncovered. Sellers can listen to customers about their stated or self-reported

preferences through direct communication (e.g., conversation, survey). Alternatively,

customer preferences can be inferred from their behavior when they are given the

rights to self-design the quality. In this research we endogenize the viability of

customization by investigating whether and when customers may reveal their

stated/inferred preferences truthfully. We find that, for either preference-learning

approach, customers would voice their preferences faithfully if and only if they are

sufficiently heterogenous. Equilibrium preference revelation, and hence endogenous

customization, tend to be sustained by intermediate seller bargaining power or

nonextreme production/selling costs. We examine how the preference-learning

approaches may differ in the endogenous feasibility of customization, equilibrium

qualities, and the parties’ expected payoffs. We show that giving up the design right

need not always be harmful for the seller, and gaining it can make the buyers worse

off, especially when fixed costs of customization are considered.

17. Title: Business strategy and sustainable development: Evidence from

China

Author: Chen Liu, Dongmin Kong

This study investigates the relationship between business strategies and firms'

sustainable development, with a focus on green innovation. It reveals that firms

 adopting prospector strategies tend to exhibit lower levels of commitment to

sustainable practices compared to those pursuing defender strategies. This negative

association persists even after controlling for alternative measures of both business

strategy and green innovation, as well as addressing potential endogeneity concerns.

Additionally, the study finds that political connections amplify the negative impact of

business strategy on green innovation, while environmental regulations weaken it.

Furthermore, it examines the economic outcomes of green innovation driven by

strategic differences, concluding that the hoped-for synergy between environmental

progress and economic growth remains elusive.

18. Title: Extreme heat effects on perennial crops and strategies for sustaining

future production

Author: Lauren E Parker, Andrew J McElrone, Steven M Ostoja, Elisabeth

J Forrestel(2020)

Extreme heat events will challenge agricultural production and raise the risk of food

insecurity. California is the largest agricultural producer in the United States, and

climate change and extreme heat may significantly affect the state’s food production.

This paper provides a summary of the current literature on crop responses to extreme

heat, with a focus on perennial agriculture in California. We highlight contemporary

trends and future projections in heat extremes, and the range of plant responses to

extreme heat exposure, noting the variability in plant tolerance and response across

season, crop, and cultivar. We also review practices employed to mitigate heat damage

and the capacity for those practices to serve as adaptation options in a warmer and
 drier future. Finally, we discuss current and future research directions aimed at

increasing the adaptive capacity of perennial agriculture to the increased heat exposure

anticipated with climate change. Collectively, the literature reviewed makes clear the

need to understand crop responses and tolerances to heat within the context of climate

change and climate extremes in order to sustain crop production, preserve agricultural

communities, and bolster food security at local, national, and global scales.

19. Title: Value co-creation through social innovation: A study of sustainable

strategic alliance in telecommunication and financial services sectors in

Bangladesh

Author: Mujahid Mohiuddin Babu a, Bidit L. Dey b, Mizan Rahman c,

Sanjit K. Roy d, Sharifah Faridah Syed Alwi b, Muhammad Mustafa

Kamal(2020)

This study explores the formulation of strategic alliances among commercial and not-

for-profit organizations in Bangladesh, aiming to achieve both market-related success

and address social problems through social innovation. Despite growing scholarly

interest in social innovation, there is limited empirical evidence on the drivers of

sustainable strategic relationships that co-create value in the context of multi-

stakeholder engagement. The research, based on qualitative methods involving in-

depth interviews with senior management and industry experts, identifies underlying

drivers of strategic alliances leading to value co-creation. The findings emphasize that

strategic alliances form a service-ecosystem fostering the emergence, engagement, and

 evolution of social innovation, ultimately driving sustained and successful value co-

creation. This contributes to the literature on multi-stakeholder collaboration and

strategic alliances for social innovation, offering valuable insights for both practitioners

and policymakers.

20. Title: A sustainable flexible manufacturing–remanufacturing model with

improved service and green investment under variable demand (2022)

Author: Biswajit Sarkar a b, Shaktipada Bhuniya c

This study focuses on the integration of environmental sustainability and economic

viability in supply chain management, particularly in manufacturing systems. The

emphasis lies in the reuse and remanufacturing of economically viable used products

collected from end customers, contributing to sustainable practices. The model

considers a flexible production rate within a multi-retailer based supply chain to meet

customer demands. The manufacturer produces final products from both new raw

materials and collected used products, which are then transported to retailers along

with service facilities. The developed mathematical model aims to enhance service

quality while maintaining sustainability. The study explores global optimization

theoretically, establishes propositions, and verifies global optimality through

numerical experiments. The results highlight the positive impact of incorporating

service facilities on customer decision-making, leading to maximum profit for the

supply chain under green investment. The study concludes that this approach
 outperforms fixed production rates and scenarios without service facilities,

emphasizing the importance of sustainability in manufacturing systems.

21. Title: Impact of machine learning on Management, healthcare and

Agriculture (2023)

Author: Harikumar Pallathadka a, Malik Mustafa b, Domenic T. Sanchez

c, Guna Sekhar Sajja d, Sanjeev Gour e, Mohd Naved f

In the agriculture and healthcare sectors, artificial intelligence (AI) has been employed

to enhance crop production, predict diseases, enable continuous monitoring, optimize

supply chain management, improve operational efficiency, and reduce water waste.

The primary objective is to develop standardized and reliable methods for quality

control while exploring innovative approaches to serve society cost-effectively.

Machine learning and deep learning are predominant AI approaches utilized by

individuals, businesses, and government agencies for data anticipation and learning.

The article emphasizes the ongoing development of machine learning models tailored

to the complexity and diversity of real-world applications. It delves into AI applications

in agriculture, healthcare, management, and social studies, addressing various aspects

such as disease prediction, water irrigation optimization, sales growth, profit

maximization, sales forecasting, inventory management, security, fraud detection, and

portfolio management.
22. Title: Mindful Marketing: A STRATEGY-BASED, BRANDED

APPROACH FOR ENCOURAGING ETHICAL MARKETING(2019)

Author: David J. Hagenbuch &Laureen M. Mgrdichian

For decades, marketing has been associated with moral lapses—an unsettling trend

that is unlikely to change, short of substantially new methods in marketing ethics

education. By leveraging the power of a unique 2 × 2 matrix and branding, Mindful

Marketing offers an approach for analyzing moral issues that students have found easy

to learn, enjoyable to apply, and effective to use. Moreover, Mindful Marketing is a

paradigm that students can readily take with them from the college classroom into their

professional careers, which ultimately might precipitate the moral makeover the

discipline needs. This article presents a theoretical basis for the Mindful Matrix and

describes various components of the Mindful Marketing brand, including a website

and blog. The authors also share the results of research that supports Mindful

Marketing’s effective use with emerging marketing professionals.

23. Title: Social Status and Wanting Popularity: Different Relationships with

Academic Motivation and Achievement (2021 )

 Author: Jones, Martin H.; Cooke, Toby J .

This study explores the academic consequences of aspiring to be popular, a relatively

understudied aspect compared to the established academic effects of popularity itself.

The research, involving 349 9th-12th graders in a US school, investigates the interplay

between social status, popularity goals, academic motivation, and performance.

Findings reveal distinctions between social status and popularity goals in their impact

on academic outcomes. Social status correlates with academic achievement, while

popularity goals align with performance-oriented academic goals. This suggests that

possessing social status and harboring popularity goals may have distinct and

differential implications for academic success, expanding our understanding beyond

the consequences of popularity alone.

24. Title: Training for quality assurance in higher education: practical insights

for effective design and successful delivery(2022)

Author: Anca Greere

Derived from practical experience, this article outlines key aspects to be considered

when developing a training programme focused on quality assurance in higher

education and suggests possible measures of success for training delivery. Practice-

based professional reflections are systematised into an applicable, duly tested, quality

assurance training model that can be transferred and adapted for diverse national and
 international contexts. The distinction between two training types guides the analysis

and allows for differentiated conclusions regarding context, content, delivery and

anticipated outcomes. Advanced quality assurance professional development training

for appointed quality assurance professionals is compared and contrasted to initial

quality assurance capacity building for other stakeholder groups, such as academics,

administrators or students. The main aim is to determine underlying principles for

training design and delivery to ensure a positive experience that relevantly responds

to individual training needs and determines a lasting professional impact.

25. Title: Experience base, strategy‐by‐doing and new product

performance(2021)

Authors:Liang Chen, Mengmeng Wang, Lin Cui, Sali Li

Strategy research views firms' diverse experience base as critical to new product

success. It also champions strategy‐by‐doing in entrepreneurial settings. This study

juxtaposes and bridges these two perspectives to better understand product

development. We propose that while a firm's product portfolio diversity contributes to

new product success only to a certain degree, design iteration—a postlaunch strategy‐

by‐doing approach—is positively associated with new product performance. Our core

contribution points to a complementary relationship: strategy‐by‐doing helps mitigate

the capacity constraints problem that prevents firms from successfully adapting

product development capabilities to a dynamic market. Our analysis of a sample of

2,182 nascent mobile apps from 564 top producers in the U.S. market supports our
 hypotheses. We discuss implications for product development, strategy‐by‐doing, and

technology innovation literature.

26. Title: The U Choose Awards: A Marketing Research, Branding, and

Community Engagement Project(2020)

Author:James A. MeadORCID Icon,Stephen A. LeMay,Richard R.

Hawkins,Felicia N. Morgan &Helena F. Allman

The U Choose awards is a student-led marketing research, branding, and community

engagement project. This project is designed to provide students with a range of

opportunities to apply and demonstrate marketing knowledge while engaging with

the local business community. Under the guidance of a faculty advisor, students are

tasked with developing and distributing a survey to assess the consumer-based brand

equity of local businesses and organizations, branding their project, and presenting the

winning businesses/organizations of each category with an award recognizing their

accomplishment. We created the U Choose Awards as an activity for the student

chapter of the AMA (course-based adaptations also discussed). We saw this as an

alternative to live cases, which can be unreliable in delivering marketing knowledge to

students because live cases can vary so much in the quality of the experience.

27. Title: Involvement of controllable lead time and variable demand for a

smart manufacturing system under a supply chain management (2021)

 Author: Bikash Koli Dey a, Shaktipada Bhuniya b, Biswajit Sarkar c

This study addresses the crucial aspects of controllable lead time and variance in smart

supply chain management, with a focus on variable lead time and variance under

controllable production rates and advertise-dependent demand. The research

emphasizes the significance of reducing lead time and its variance for enhanced supply

chain performance. Unlike conventional expected total cost equations, the study

introduces an exact total cost equation based on the inherent relationship between on-

hand inventory and backorder. Marginal value analysis is applied to lead time and its

variance, yielding more accurate results. Analytical findings reveal that the total supply

chain cost exhibits convexity with respect to both lead time and variance, suggesting

diminishing cost savings as lead time increases. The study proposes continuous

investments to reduce setup costs and enhance production process reliability. A smart

production process is developed, considering stochastic demand and flexible

production rates, with the global optimality of the cost function and decision variables

validated through classical optimization. Numerical examples and sensitivity analysis

further support the analytical results, with special cases and graphical representations

provided for model validation.

28. Title: You are a brand: social media managers’ personal branding and

“the future audience” (2020)

Author: Jenna Jacobson

 This paper explores the personal branding of social media managers, a profession

gaining prominence as companies increasingly utilize social media. Based on 20 semi-

structured interviews and three years of fieldwork in Toronto, Canada, the study

reveals that social media managers, responsible for organizations' online presence,

offer critical insights into emerging practices of personal branding on social media. The

concept of "the future audience" is introduced, highlighting how individuals project a

curated brand for unforeseen audiences, emphasizing a professional identity. The

study uncovers that social media managers, facing workplace uncertainty, adopt an

"always-on-the-job-market" mentality, driving their engagement in personal branding

efforts as a strategy for gaining or maintaining employment. This research contributes

empirical insights to the discussion of personal branding, shedding light on how

individuals in specific professions navigate and utilize personal branding in the

evolving landscape of social media.

29. Title: Effect of Social Media Influencer Marketing on Consumers’

Purchase Intention and the Mediating Role of Credibility (2020)

Author: Saima Icon & M. Altaf Khan

This research paper investigates the impact of various attributes of social media

influencers on their credibility and, consequently, on consumers' purchase intentions

in Delhi NCR, India. Social media influencers, individuals who shape consumer

perceptions through content on platforms like photos and videos, are analyzed for their
 trustworthiness, information quality, and entertainment value. The study, based on a

sample size of 76 using an online questionnaire, employs quota sampling and

structural equation modeling for data analysis. The findings highlight that

trustworthiness, information quality, and entertainment value have significant direct

effects on influencer credibility, influencing consumers' purchase intentions. The study

emphasizes the integral role of an influencer's trustworthiness and credibility in

shaping consumer behavior in the context of social media influencer marketing.

30. Title: Intention to Purchase Eco-Friendly Handcrafted Fashion Products

for Gifting and Personal Use: A Comparison of National and Foreign

Consumers (2023)

Author: Dindin Saepudin, Alireza Shabani Shojaei, Belem Barbosa, and

Isabel Pedrosa

This study investigates consumer intentions to purchase eco-friendly, handcrafted

fashion products made from upcycled clothing and traditional Indonesian batik fabric.

The online questionnaire collected data from 289 participants, comprising both

Indonesian and non-Indonesian consumers. Utilizing structural equation modeling in

SmartPLS 3, the findings indicate that fashion motivation and perceived value

positively influence the intention to purchase these products for personal use and

gifting. Additionally, perceived price has a positive impact on purchase intention for

gifting. Altruistic motivations affect attitudes but not purchase intentions. Notably,

variations between national and foreign consumers were observed, particularly in the

influence of price perception on attitudes and personal purchase intentions. The study
 offers practical insights for small businesses, artisan crafts, and entrepreneurs involved

in producing such sustainable fashion products.

REFERENCES

Alshurideh, M., Kurdi, B., AlHamad, A., Hamadneh, S., Alzoubi, H. & Ahmad, A. (2023).

Does social customer relationship management (SCRM) affect customer's

happiness and retention? A service perspective.

https://m.growingscience.com/beta/uscm/5847-does-social-customer-

relationship-management-scrm-affect-customers-happiness-and-retention-a-

service-perspective.html

A Strategy-Based, Branded Approach for Encouraging Ethical Marketing (2019)" by David

J. Hagenbuch and Laureen M. Mgrdichian.

https://doi.org/10.1080/10528008.2019.1686993

Babu, M. M., Dey, B. L., Rahman, M., Roy, S. K., Alwi, S. F. S., & Kamal, M. M. (2020).

Value co-creation through social innovation: A study of sustainable strategic

alliance in telecommunication and financial services sectors in Bangladesh.

https://doi.org/10.1016/j.indmarman.2020.06.003

Chen, L., Wang, M., Cui, L., & Li, S. (2021). Experience base, strategy-by-doing and new

product performance. https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.3262

Chen, L., Yan, Y., & Smith, A. N. (2022). What drives digital engagement with sponsored

videos? An investigation of video influencers’ authenticity management strategies.

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Dey, B. K., Bhuniya, S., & Sarkar, B. (2021). Involvement of Controllable Lead Time and

Variable Demand for a Smart Manufacturing System under a Supply Chain

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Gobena, A. E., & Kant, S. (2022). Assessing the Effects of Endogenous Culture, Local

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Jones, M. H., & Cooke, T. J. (2021). Social Status and Wanting Popularity: Different

Relationships with Academic Motivation and Achievement.

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Kaliannan, M., Darmalinggam, D., Dorasamy, M., & Abraham, M. (2023). Inclusive talent

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Liu, C., & Kong, D. (2021 of publication not provided). Business strategy and sustainable

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Pallathadka, H., Mustafa, M., Sanchez, D. T., Sajja, G. S., Gour, S., & Naved, M. (2023).

Impact of Machine Learning on Management, Healthcare, and Agriculture.

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Pallathadka, H., Ramirez-Asis, E. H., Loli-Poma, T. P., Kaliyaperumal, K., Ventayen, R. J.

M., & Naved, M. (2023). Applications of artificial intelligence in business

management, e-commerce, and finance.

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provided). Extreme heat effects on perennial crops and strategies for sustaining

future production.

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Pereira, V., Budhwar, P., Temouri, Y., Malik, A., & Tarba, S. (2021). Investigating

Investments in Agility Strategies in Overcoming the Global Financial Crisis - The

Case of Indian IT/BPO Offshoring Firms.

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Purnomo, Y. J. (2023). Digital Marketing Strategy to Increase Sales Conversion on E-

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Rajasa, E. Z., Manap, A., Ardana, P. D. H., Yusuf, M., & Harizahayu, H. (2023).

LITERATURE REVIEW: ANALYSIS OF FACTORS INFLUENCING

PURCHASING DECISIONS, PRODUCT QUALITY AND COMPETITIVE

PRICING

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Ren, S., Shi, L., Liu, Y., Cai, W., & Zhang, Y. (2023). A personalised operation and

maintenance approach for complex products based on equipment portrait of

product-service system.

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Sarkar, B., & Bhuniya, S. (2022). A sustainable flexible manufacturing–remanufacturing

model with improved service and green investment under variable demand.

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Silva, B. N., Khan, M., & Han, K. (2020). Futuristic Sustainable Energy Management in

Smart Environments: A Review of Peak Load Shaving and Demand Response

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0068/full/html

The U Choose Awards: A Marketing Research, Branding, and Community Engagement

Project" by James A. Mead, Stephen A. LeMay, Richard R. Hawkins, Felicia N.

Morgan, and Helena F. Allman with a 2020 publication date. It's possible that it's a

less well-known publication. https://doi.org/10.1080/10528008.2020.1827959

Training for quality assurance in higher education: practical insights for effective design

and successful delivery" by Anca Greere with a 2022 publication date. It's possible

that it might be a newer release or not widely known.

https://doi.org/10.1080/13538322.2021.2020978

Varjani, S., Yan, W., Priya, A., Xin, F., & Lin, C. S. K. (2023). Management and valorisation

strategies for transforming food waste into bio-based products: Roadblocks and the

way forward. Journal Name, Volume(Issue), Page Range.

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Wang, F., Tan, R., Wang, K., Cen, S., & Peng, Q. (2024). Innovative product design based

on radical problem-solving.

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Xu, X., & Zhang, H. (2024). Analysis of enterprise financial management under the

background of digital transformation.

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conferences.org/articles/shsconf/abs/2024/01/shsconf_icdeba2023_02030/shsco

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Yemelyanov, O., Petrushka, I., Zahoretska, O., Petrushka, K., & Havryliak, A. (2023).

Information support for managing energy-saving technological changes at

enterprises.

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