Biznsspln Assg 4 Sttegic
Biznsspln Assg 4 Sttegic
0 EXECUTIVE SUMMARY
NAME OF BUSINESS:
SOOBII HOTELS
LOCATION OF HOTEL
BUSINESS ADDRESS:
P. O. BOX M 114
EJISU- ASHANTI.
OWNERSHIP:
BUSINESS ACTIVITY:
PROJECT PROPOSAL:
FINANCIAL SECURITY
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The fixed assets of the company and other landed properties will be used
OBJECTIVE
To operate restaurant and bar so that could guide the inners or the
SOCIO-ECONOMIC BENEFITS:
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The company will offer employment opportunities to 20 people for a
short term period, training services for the employees and generate
construct the road linking the facility and Ejisu township which would
1.1 INTRODUCTION
The couple also has two buildings and a provision store which
institutions.
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to enable our customers enjoy our services. We hope to be
satisfaction.
vi. To ascertain the total investment cost of the project and the mode
of financing it.
the project.
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1967 (Act 179) on 1st April 2011 with the registration number
2012.
of eventualities.
completed.
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and has been the trade mark to abide by rules of tourist industry
which could sue and could be sued for wrong practice. It is also
supply to the area is very vibrant but due to the recent national
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leadership and service for the smooth and successful management
of the business.
The company has been structured into four (4) main departments,
namely
2. Administrative Manager
3. Accountant
below.
BOARD OF DIRECTORS
MANAGING DIRECTOR
SECRETARY
GENERAL MANAGER
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Chief Marketing Manager chief Public Relations
Matron Accountant manager
Labourers/Security
The board comprises the Chairman and other directors with the
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The Managing Director is responsible for developing and
Secretary
duties.
General Manager
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objectives for both long-term and short-term operations. Take care
hospitality.
Accountant
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2. Credit and expenditure control
1. Ensure that the needs and demands of its target market are
2. Promote and sell the company’s products and ensure the effective
results.
of the hotel. Researching into the things that can make the
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Researching and developing scientific methods that will make the
3.3 Manpower
management level and 4 are middle level officers. The rest are the
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Administrator in Komfo Anokye Teaching Hospital for four years
She also worked with the National Board for Small Scale
of research into hospitality industry for the past six years. He has
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University of Science and Technology,Kumasi. He has worked
City hotel for the past four years and has gained lot of experience
the potential customers. All the rooms are connected to the various
educational programmes.
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The market for the hotel business has been critically analyzed. It has
With this the hotel or the company would be able to establish pricing
about 20% annually and by five years the facility and the customer
enthusiast and the company has put upon itself to expand the
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assessment. The sophiscated equipment are going to installed to meet
The market for the service is very large but the targeted one needs
but they lack modern gadgets and equipment such as internet, media
the visitors or strangers that may come to deposit and convey their
NGOs that run serminars to use the well furnished hotel, sports
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With the segmentation of the target market on geography, the people
or the customers could easily move from their various localities and
from Kumasi could take it as advantage hence very good location for
compare both their prices and the facilities to make their choices and
..
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satisfaction of the customers. The company conforms to acceptable
5.1 Economy
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indirect taxes) with the remainder split between service (33%) and
greatest impact.
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economy where the production and distribution of goods and
6.1 Strengths
Managerial Competence
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Quality of Service
The service of SOOBII Hotel will be quality and unique such that
environment to rest and relax would not leave Soobii hotel behind.
Location
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6.2 WeaknessesThe establishment is found in well competitive
6.3 Opportunities
The current political stability in the country augurs well for the
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position to take advantage of the above opportunity to expand
6.4 Threats
6.4.1 Competition
The place is already engulfed with lodges and hotels and SOOBII
breakthrough.
7.2 Advertisement
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adopted a very elaborate packaging strategy. SOOBII hotel
salespersons.
credit policy will also be instituted to assist with the sales efforts.
7.6 Pricing
Pricing can make the difference between success and failure for
SOOBII hotel services. The Company has fixed its prices, taking
The pricing of GH25 cedis per well furnished air condition room
bedroom per day. The customers that want to enjoy swimming and
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The prevailing prices of the so called three-Star hotels in the same
community ranges between GH80 and GH120 cedis while the one-
sensitive to quality and value for money and SOOBII hotel should
will need to ensure that its services are competitive with other hotel
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8.0 FINANCIAL REQUIREMENT
All funds need to be in place by 3rd June 2012. This will enable us
to procure all our equipments and the building materials for the
take off.
unforeseen problems such water shortage power cut etc. The hotel
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8.3 Loan Repayment
It is estimated that the loan would be repaid within three years. One
year moratorium period has been given. The principal amount has
been capitalized.
8.4 Profitability
indicate that the project is profitable. The estimates show that the
project will yield a net profit of GH¢ 9729.61 in the first year of
operation.
The cash flow analysis (appendix) reveals that the project will
This compared to the cost of capital of 21% and the banking rate of
between 21.5 and 22% per annum show that the returns from the
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8.6 Economic Benefits
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PROFTIT AND LOSS EXPLANATORY NOTES
rendered for each month. It includes revenue from the hire of the
realized.
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MATERIALS: This refers to the needed resources which enable the
hotel to begin its actual operation. It includes bed sheets TV sets and
Laptops .It is estimated to be GH¢7717 for the year. The hotel would
expand its services 5% yearly and this will cause the cost of materials to
labour employed for its actual service rendered. The above stated amount
annual gross profit will be GH¢30355 even though it started with a loss
WAGES & SALARIES: This is the fixed monthly payment that would
This will be totaled GH¢3940. Payment for casual labour is also included
in this figure.
company during the first period of operation. This includes the cost of
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FUEL AND REPAIRS: Fuel and repairs works was estimated to be GH
company.
advertised are paid GH¢1400 per year but the monthly payment for the
etc. people demand for our products rises therefore the need for
to our bankers for the services they provide for us for the first year.
expenses for the use of telephone in the various offices of the company.
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DEPRECIATION: An annual depreciation of 20% is always charged
overheads from the total gross profit for the period. The amount was GH
¢12162.
realized.
from our personal savings which will remain in the business for the
LOAN: The amount needed to finance the company is GH¢ 30000. This
expected loan from the bank is payable within three (3) years
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TOATAL RECEIPTS: An overall value of GH¢75472 consist of total
sales for the year, loan expected from the bank, and the capital
introduced.
LOAN REPAYMENT: The rate of the loan repayment is 33% yearly for
CAPITAL ITEMS: Includes all the assets of the company acquired for
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NET FLOW: This represents an amount expected after taking our total
APPENDIX 3
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FIXED ASSETS COST NET
Building 8088
Equipment 150
Motor van 8500
Furniture and fittings 1000 17738.0
Less 20% depreciation (3547.6)
14190.4
CURRENT ASSET
Raw Material 2498.31
Cash at Bank 22974.04
25472.35
FINANCED BY:
Capital Introduced 5000.00
Add Net Profit 9729.61
Bank Loan 20000.00
34729.61
BALANCE SHEET FORECAST EXPLANATORY NOTES
CURRENT ASSETS
the business.
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CASH AT BANK: See profit and loss forecast
CURRENT LIABILITIES:
creditors after the first year but will continue to take advantage of credit
and advertising.
TAX LIABILITY: This is calculated from the tax due on the business’
in the profit and loss account that were outstanding as at the end of the
first year forecast statement. The total has been shown in the balance
sheet.
TOTAL LIABILITIES
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WORKING CAPITAL: We have calculated the difference between
FINANCED BY:
NET PROFIT AFTER TAX: This will be GH¢9729.61 see our profit
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Loan interest 3000 advertisement 1400
Bank charges 86
Telephone 900
Wages 28
Notes
Wages for months of March and April fluctuates since production rises to
its peak and labour efforts are intensified. Thus the labour cost for march
and April has 326 fixed cost and 14 variable cost for the year.
Conversion to crates
B.E.P (Crates)
Since 1 crate of egg contains 30 eggs the
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10.0 CONCLUSION AND RECOMMENDATION
export.
the targets set in this plan within the next five years.
customers.
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The company does not have any serious marketing problem since it
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APPENDICES 2
1. Profit and Loss Forecast for the first year ended 31st December,
2009
December, 2009
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