ABSTRACT

This UI/UX Design document provides a detailed overview of the entire development process for
an innovative web application that aims to tackle the obstacles faced by the clothes retail
business. The document outlines a methodical strategy to developing an innovative solution by
utilizing design thinking, ideation, persona building, and iterative prototyping, all with a focus on
the user. The React application's interface is developed with painstaking attention to detail,
employing heuristic principles to ensure it is intuitive and constantly user-friendly. By examining
a range of user personas and their behavioral characteristics, design choices are customized to
meet the different requirements of possible users. Moreover, the utilization of summative user
evaluations is crucial in enhancing React implementations through practical testing and
integrating relevant feedback. The final concept achieves a harmonious equilibrium between
artistic innovation and user-centric design, resulting in a contemporary, streamlined, and all-
encompassing job search tool tailored specifically for the apparel shop industry.
TABLE OF CONTENTS

INTRODUCTION..................................................................................................................................... 1

BACKGROUND ....................................................................................................................................... 2

USER PERSONA ................................................................................................................................. 3

HEURISTIC PRINCIPLE ..................................................................................................................... 5

FIGMA PROTOTYPE ............................................................................................................................ 13

DESIGN SYSTEM .............................................................................................................................. 13

COMPONENTS ................................................................................................................................. 16

PAGES/SCREENS ............................................................................................................................. 21

PROTOTYPE ..................................................................................................................................... 28

FEATURES ........................................................................................................................................ 31

LINK TO THE DESIGN ..................................................................................................................... 32

FORMATIVE USER EVALUATION ....................................................................................................... 33

CONSENT FORM .............................................................................................................................. 34

QUALITATIVE TESTING .................................................................................................................. 39

TASKS ............................................................................................................................................... 40

PARTICIPANTS ................................................................................................................................ 42

DATA & DATA ANALYSIS ................................................................................................................ 43

VIDEOS FROM TESTINGS ............................................................................................................ 44

DATAS GATHERED FROM LOW FIDELITY PROTOTYPE EVALUATION ................................. 45

DATAS GATHERED FROM HIGH FIDELITY PROTOTYPE EVALUATION................................. 50

DATAS GATHERED FROM DIGITAL FIDELITY PROTOTYPE ................................................... 53

IMPLICATIONS................................................................................................................................. 56

IMPLEMENTAION OF THE PRODUCT................................................................................................ 57

FRONTEND ...................................................................................................................................... 57

BACKEND ......................................................................................................................................... 59

SUMMATIVE USER EVALUATION ...................................................................................................... 60

CONCLUSION ....................................................................................................................................... 62

REFERENCES ....................................................................................................................................... 63

APPENDIX ............................................................................................................................................ 64
TABLE OF FIGURES
Figure 1: Figma .................................................................................................................................................................. 2

Figure 2: User Persona 1 ............................................................................................................................................... 3

Figure 3: User Persona 2 ............................................................................................................................................... 3

Figure 3: User Persona 3 ............................................................................................................................................... 4

Figure 4: User Persona 4 ............................................................................................................................................... 4

Figure 5: Visibility of system status .......................................................................................................................... 5

Figure 6: Match between system and real world ................................................................................................ 6

Figure 7: User control & freedom .............................................................................................................................. 7

Figure 8: Consistency & standards ............................................................................................................................ 8

Figure 9: Error prevention ........................................................................................................................................... 9

Figure 10: Recognition rather than recall ........................................................................................................... 10

Figure 11: Aesthetic and minimalist design ....................................................................................................... 11

Figure 12: MERN ............................................................................................................................................................ 12

Figure 13: Color Palette .............................................................................................................................................. 13

Figure 14: Spacing Scale ............................................................................................................................................. 14

Figure 15: Shadow Styles ........................................................................................................................................... 15

Figure 16: Corner Radius ........................................................................................................................................... 15

Figure 18: Button Component .................................................................................................................................. 16

Figure 19: Navigation Bar Component ................................................................................................................. 16

Figure 20: Footer Component .................................................................................................................................. 17

Figure 21: Input Field Component ......................................................................................................................... 17

Figure 22: Product Card Component ..................................................................................................................... 18

Figure 23: Product Details Component ................................................................................................................ 18

Figure 24: Payment Summary Component ......................................................................................................... 19

Figure 25: Product Name Component ................................................................................................................. 19

Figure 26: Homepage section of the figma design ........................................................................................... 22

Figure 27: Female section of the figma design .................................................................................................. 23

Figure 28: Male section of the figma design ....................................................................................................... 24

Figure 29: Product details page of the figma design ....................................................................................... 25

Figure 30: Cart section of the figma design ........................................................................................................ 26

Figure 31Figma: Checkout Process ........................................................................................................................ 27

Figure 32: Prototyping-1 ............................................................................................................................................ 28

Figure 34: Prototyping-2 ............................................................................................................................................ 29

Figure 35: Prototyping-2 ............................................................................................................................................ 30

Figure 36: Prototyping-2 ............................................................................................................................................ 30

Figure 37: Consent Form-1........................................................................................................................................ 35

Figure 38: Consent Form-2........................................................................................................................................ 36

Figure 39: Consent Form-3........................................................................................................................................ 37

Figure 40: Consent Form-4........................................................................................................................................ 38

Figure 42: List of Tasks & Questions that were asked for low fidelity prototype .............................. 40

Figure 43: List of Tasks & Questions that were asked for high fidelity prototype ............................. 41

Figure 44: List of Tasks & Questions that were asked for digital prototype ........................................ 41

Figure 45: Participants Name ................................................................................................................................... 42

Figure 46: List of Data Gathered from low fidelity prototype -1 ............................................................... 45

Figure 47: List of Data Gathered from low fidelity prototype -2 ............................................................... 46

Figure 48: List of Data Gathered from low fidelity prototype -3 ............................................................... 47

Figure 49: List of Data Gathered from low fidelity prototype -4 ............................................................... 48

Figure 50: List of Data Gathered from low fidelity prototype -5 ............................................................... 49

Figure 51: List of Data Gathered from high fidelity prototype -1 .............................................................. 50

Figure 52: List of Data Gathered from high fidelity prototype -2 .............................................................. 51

Figure 53: List of Data Gathered from high fidelity prototype -2 .............................................................. 52

Figure 54: List of Data Gathered from digital fidelity prototype -1 .......................................................... 53

Figure 55: List of Data Gathered from digital fidelity prototype -2 .......................................................... 54

Figure 56: List of Data Gathered from digital fidelity prototype -3 .......................................................... 55

Figure 57: Frontend Implementation ................................................................................................................... 58

Figure 58: Frontend Implementation ................................................................................................................... 59

Figure 59: Summative User Evaluation ................................................................................................................ 60
INTRODUCTION
User Interface (UI) and User Experience (UX) design have become crucial factors in designing the
digital environment, impacting the way users engage with technology. UX design is the art and
science of giving the user the best possible experience when using the product whereas UI is the
interface where the user interacts with. The origins of UI/UX may be traced back to the early
stages of computing, during which emphasis was placed on functionality and usefulness.
However, it was not until the late 20th century that a significant change in perspective occurred,
highlighting the significance of design that prioritizes the needs and preferences of the user.
Within the framework of a sustainable clothing store, the user interface and user experience
(UI/UX) has played a vital function in facilitating a smooth and pleasurable online shopping
experience. They direct users through a visually captivating interface, all the while advocating for
sustainable practices and principles. The objective of this project was to establish a harmonious
relationship between the user interface (UI) and user experience (UX) in order to develop a
platform that promotes environmentally friendly fashion.

The rise of sustainable clothing stores in today's fashion industry represents a significant change
in consumer awareness. The fashion industry is currently undergoing a significant shift towards
sustainability due to rising environmental concerns and a growing demand for ethical
consumerism. Modern consumers are not only looking for fashionable products, but they are also
carefully examining the environmental impact of their decisions. Sustainable clothing retailers
have emerged as leaders in this trend, adopting environmentally-friendly fabrics, ethical
manufacturing methods, and transparent supply networks. As a reaction, inventive methods are
being utilized, encompassing upcycling and circular fashion, as well as the integration of state-of-
the-art technologies to minimize environmental harm. This cutting-edge advancement in the
realm of eco-friendly fashion retailers not only demonstrates a dedication to ecological
accountability but also provides consumers with a mindful and knowledgeable purchasing
encounter. The project has been designed to incorporate these current trends into the user
interface and experience, ensuring that our digital platform seamlessly complies with the
principles of sustainability while offering an interesting and purposeful shopping experience for
environmentally concerned consumers. The finished product demonstrates a dedication to
environmental stewardship while providing a user-friendly and enjoyable shopping experience.

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BACKGROUND
The first stage of our project, which prioritized design, undertook a thorough exploration to
guarantee a sustainable apparel store that is centered around the user and visually captivating. A
comprehensive UX research process, exploring the requirements and inclinations of the target
demographic was initiated. This entailed the development of comprehensive user personas that
functioned as prototypes, encompassing the varied expectations and behaviors of potential users.
Figma was used for mainly the design part of the project which included designing a high-fidelity
prototype, digital prototype and prototyping which is basically navigation around multiple pages
within the application.

Figure 1: Figma
Ultimately, the design mockup materialized as a refined depiction, integrating all components
into a unified and visually captivating preview of the eco-friendly apparel boutique. Prototyping
was used to generate low-fidelity representations, enabling rapid exploration of different design
iterations and user flows. These prototypes enabled the process of iterative user testing, which
yielded vital insights and feedback that influenced subsequent design choices. The prototyping
phase, known for its adaptability and interaction, played a crucial role in enhancing the user
experience, confirming design decisions, and eventually aiding in the creation of a clothes store
that successfully combines visual appeal with practicality. This thorough design process
guarantees that our digital platform not only fulfills but beyond user expectations, ensuring a
smooth and visually appealing experience for environmentally aware shoppers navigating the
convergence of fashion and sustainability. Adhering to fundamental design principles, patterns,
and standards was key in developing the visual and practical features of our eco-friendly apparel
store during the design process. In the design process of our sustainable clothing store
application, Jacko Nielsen’s principles were also applied in different aspects of the design.

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USER PERSONA

Figure 2: User Persona 1

Figure 3: User Persona 2

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Figure 3: User Persona 3

Figure 4: User Persona 4

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HEURISTIC PRINCIPLE
1. Visibility of system status

Figure 5: Visibility of system status

Implementation of real-time feedback to keep users informed of their actions, such as

displaying where they are the current section of the webpage or what action are they
performing were done. Ensured that users can readily trace their progress within the
application, particularly during checkout.

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2. Match between system and real world

Figure 6: Match between system and real world

In order to connect the digital interface with consumers' real-world expectations, product
information and navigation options were presented using language and graphics that
were recognizable to them.

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3. User control & freedom

Figure 7: User control & freedom

Implementation of a simple navigation structure which allows users to easily retrace or

undo activities, especially in the cart and checkout areas was done. The design provided
unambiguous exit points and confirmation dialogs to avoid unintentional activities.

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4. Consistency & standards

Figure 8: Consistency & standards

The design has a consistent design language and layout throughout the program, resulting
in a predictable and coherent user experience. The overall layout of the user interface has
been adhered to industry standards for e-commerce interfaces, making interactions
easier for users who are used to purchasing online.

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5. Error prevention

Figure 9: Error prevention

Form validations and clear error messages were implemented to help consumers provide
proper information during the checkout process. Clear confirmation prompts were
provided before customers complete transactions, to reduce the possibility of inadvertent
errors.

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6. Recognition rather than recall

Figure 10: Recognition rather than recall

Important information, such as product specifications and pricing, were displayed in a

visible manner throughout the shopping and checkout process, decreasing the need for
consumers to memorize it.

7. Flexibility and efficiency of use

Shortcuts and quick-access features were integrated to accommodate both rookie and
experienced users, resulting in a more streamlined and efficient shopping experience.

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8. Aesthetic and minimalist design

Figure 11: Aesthetic and minimalist design

A minimalist design strategy was adopted prioritizing key aspects and minimizing visual
distractions to improve user understanding and involvement.

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 Figure 12: MERN
After completing the careful design phase, our project to establish sustainable clothes store
smoothly moved on to the development stage, utilizing a strong MERN (MongoDB, Express.js,
React.js, Node.js) stack methodology. React.js, a robust JavaScript toolkit, emerged as the leader
in constructing the user interface, delivering a dynamic and adaptable front-end experience. The
modularity and efficient code organization were facilitated by its component-based architecture.
Node.js, functioning as the backend technology, enabled the development of a scalable and
efficient server-side infrastructure. The utilization of Express.js as the web application
framework facilitated the development process, guaranteeing seamless communication between
the client and server. MongoDB, a NoSQL database, was important in storing and organizing data,
providing the necessary flexibility for a sustainable clothes store's changing content. The
incorporation of these technologies within a MERN stack not only promoted a unified
development environment but also enabled flexible iteration and responsiveness, ultimately
leading to a resilient and user-friendly digital platform that seamlessly combines design
aesthetics with state-of-the-art functionality.

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FIGMA PROTOTYPE
By harnessing Figma's adaptable prototyping features, we carefully crafted a prototype
comprising five crucial pages: homepage, men's area, women's section, cart section, and the
checkout section.

DESIGN SYSTEM
During the early stages of the design phase in Figma, a design system was incorporated for the
sustainable clothes store project. The design system functioned as a comprehensive and
structured compilation of reusable components, styles, and principles. Through the utilization of
Figma's design system features, standardized visual language, guaranteeing consistency in
elements such as colors, font, and UI components across multiple pages was established. The
implementation of the design system in Figma was crucial in enhancing design uniformity and
optimizing the development process for a more efficient and visually harmonious user
experience.

Figure 13: Color Palette

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Figure 14: Spacing Scale

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 Figure 15: Shadow Styles

Figure 16: Corner Radius

Figure 17: Typography Component

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COMPONENTS
In order to optimize our design workflow, we utilized Figma's robust capabilities, including
components and variables. Components enabled the development of reusable design elements,
guaranteeing uniformity across various pages and parts. Below is a comprehensive analysis of
how components were defined and utilized in different elements:

1. Buttons

Figure 18: Button Component

The buttons' components were defined with uniform styling, encompassing variations for
main, secondary, and tertiary actions. The button components were recycled across the
design, guaranteeing consistency in both appearance and functionality across various
pages and sections.

2. Navigation Bar

Figure 19: Navigation Bar Component

A navigation bar component was created, which includes the logo, navigation links, and
any interactive features in a consistent manner. The inclusion of this component ensured
a consistent and identifiable user interface for the application's navigation.

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3. Footer Component

Figure 20: Footer Component

The footer component contains information such as contact data, social media links, and
other navigation components. This element guaranteed a consistent arrangement and
aesthetic at the lower section of every page, hence improving the overall visual
consistency.
4. Input Field

Figure 21: Input Field Component

Input field components, including as text boxes, dropdowns, and checkboxes, were
defined with uniform styling and spacing. The utilization of these reusable input field
components improved the user experience by offering a consistent appearance and
functionality throughout the application.

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5. Product Card

Figure 22: Product Card Component

A product card component was developed to consistently display specific objects,
including essential information such as product image, name, and price. The reuse of this
component allowed for the consistent and aesthetically pleasing presentation of several
products in different areas.
6. Product Details

Figure 23: Product Details Component

Defined and reused components were utilized to showcase comprehensive product
details, encompassing photos, descriptions, and specifications. This method ensured a
coherent arrangement of product details, hence improving the overall legibility and
understanding for users.

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7. Payment Summary

Figure 24: Payment Summary Component

The payment summary component, which encompass input areas for card details and
payment buttons, were specified. This guaranteed a uniform and protected layout for the
checkout procedure, in accordance with the most effective methods for payment-related
transactions.
8. Product Name

Figure 25: Product Name Component

A specialized and adaptable module was developed expressly to showcase
comprehensive product details within the sustainable clothes store initiative. The
"Product Details" component was crucial in displaying detailed information on each item
in a standardized and visually appealing way.

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The utilization of Figma's autolayout capability was crucial in adjusting the design to
different screen sizes and orientations. The implementation of this responsive design
strategy improved the prototype's user-friendliness and guaranteed a smooth user
experience across various devices.

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PAGES/SCREENS
The design process for the sustainable clothing store project is structured into five discrete
phases, each allocated to specific portions of the application: homepage, men's section, women's
section, cart section, and payment section. The contents inside these pages are carefully created
utilizing a systematic methodology and established components to guarantee uniformity and
coherence in the user interface. The homepage consists of a prominent banner, a space for
displaying products with headings, and a footer. Likewise, the divisions for men and women
provide different assortments of merchandise. The cart area dynamically displays the products
that users have added, while the payment part offers a smooth transactional process for
customers to finalize their purchases.

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Figure 26: Homepage section of the figma design

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Figure 27: Female section of the figma design

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Figure 28: Male section of the figma design

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Figure 29: Product details page of the figma design

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Figure 30: Cart section of the figma design

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Figure 31Figma: Checkout Process

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PROTOTYPE
The prototyping tool provided by Figma enabled us to effortlessly connect various pages,
resulting in an interactive and easily navigable user flow for comprehensive testing and
validation. The various pages are connected in a systematic way, the navigation link at top most
section consists of different section on clicking one of them directs to another page. On clicking
the men section the user is direction is to the men section of the design, similarly the female
section as well. On clicking the add to cart button, or the cart icon on the nav bar the user gets
directed to the cart section of the design. Figma’s prototype tool provided us the ability to
navigate between multiple section of the design resulting in smooth flow between multiple pages.

Figure 32: Prototyping-1

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Figure 33: Prototyping-2

Figure 34: Prototyping-2

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 Figure 35: Prototyping-2

Figure 36: Prototyping-2

Through the utilization of many tools available in Figma, unified and aesthetically pleasing
prototype was successfully created. This prototype not only followed minimalism principles but
also enhanced the user experience by implementing well-considered and efficient design
techniques.

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FEATURES
The application's core functionalities include a structured procedure enabling users to navigate
and interact with the accessible goods. Users can browse the available inventory, enabling them
to make well-informed decisions. Subsequently, users have the ability to make choices and select
things according to their unique preferences, which they can then put to a virtual cart. The cart
functionality acts as a storage space for selected items, enabling customers to create a customized
collection before proceeding to the checkout process. The checkout screen, a crucial element of
the application, allows users to finalize their transaction and officially confirm their chosen items
for purchase.

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LINK TO THE DESIGN
FIGMA DESIGN: https://www.figma.com/file/yvgLqgZrJRaAhp9rKez7En/Clothing-Store-
MockUp?type=design&mode=design&t=O403AT56Umy3MYUc-1

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FORMATIVE USER EVALUATION
The formative user evaluation conducted in a controlled cohort, consisting of persons inside the
personal network, was a systematic and insightful investigation of the design's usability and user
experience. The research aims to capture multiple viewpoints on the design's effectiveness and
user satisfaction by utilizing both moderated and unmoderated testing approaches in a strategic
manner. This formative evaluation functioned as an iterative feedback mechanism during the
design phase, enabling the identification of usability difficulties, user preferences, and potential
areas for improvement. The knowledge obtained from these sessions aided in improving
interface elements, resolving usability problems, and boosting the overall user experience. The
formative evaluation demonstrated academic rigor by its methodical data gathering, which
encompassed qualitative feedback and quantitative indicators. The amalgamation of these
discoveries not only provided valuable insights for prompt design modifications but also
established the foundation for a design iteration process that prioritizes user needs. Overall, the
user assessment conducted among friends was crucial in improving the design and making it
better suited to user expectations and preferences. The evaluation was characterized by its
rigorous methodology and detailed insights.

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CONSENT FORM
A formal consent process was established, which required chosen persons engaging in usability
testing to sign consent forms. The consent form served two main purposes: firstly, to ensure
adherence to relevant legal and ethical standards, including the use of copyrighted materials and
protection of individual privacy rights; and secondly, to obtain informed consent from
participants for the use of recorded video materials in the project. This documentation is ethically
necessary to comply with legal rules and ethical issues. It also allows participants to make
informed decisions about how their visual and audio representations will be used in the research.
The permission form is a fundamental component of ethical research protocols. Its purpose is to
promote transparency, protect the integrity of the research project, and respect the autonomy of
the participants.

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Figure 37: Consent Form-1

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Figure 38: Consent Form-2

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Figure 39: Consent Form-3

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Figure 40: Consent Form-4

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QUALITATIVE TESTING
The sustainable clothing store project employed a systematic approach to conduct qualitative
testing in order to gain comprehensive understanding of user behavior, preferences, and
perceptions. The research sought to reveal subtle elements of the user experience by conducting
user interviews, usability testing, and focus groups. Participants underwent individual interviews
to investigate their perspectives on sustainable fashion, their inclinations towards user interface
design, and their anticipations from an environmentally conscious apparel business. Usability
testing sessions were conducted to examine user interactions with the digital prototype,
specifically to identify issues, preferences, and areas for development. In addition, focus groups
were arranged to facilitate collective discussions and collect varied viewpoints on sustainable
fashion, ultimately influencing the design and user experience choices for the sustainable clothes
store. This qualitative testing approach was crucial in influencing a design that prioritizes the
needs and preferences of users, specifically in the realm of sustainable fashion.

Figure 41: Qualitative Analysis

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TASKS
Multiple users were given a digital prototype and given a specific set of activities to identify any
possible design problems and evaluate the prototype's usability. The activities were intentionally
crafted to encompass crucial user interactions, guaranteeing a comprehensive analysis of the user
experience. Simultaneously, user interviews were carried out to get qualitative perspectives on
user attitudes, preferences, and expectations regarding sustainable fashion and the user
interface. The interviews explored the factors that influenced users' actions, their evaluations of
the design, and any significant difficulties they faced while completing tasks. The testing
technique aimed to gain a comprehensive understanding of the user experience, identify areas
for improvement, and inform design revisions for the sustainable apparel shop platform.

Figure 42: List of Tasks & Questions that were asked for low fidelity prototype

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Figure 43: List of Tasks & Questions that were asked for high fidelity prototype

Figure 44: List of Tasks & Questions that were asked for digital prototype

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PARTICIPANTS
The qualitative testing phase of the sustainable clothing store project encompassed a
heterogeneous group of participants, consisting of both classmates and members of the local
college community. The purpose of selecting people from diverse backgrounds was to ensure a
wide range of opinions and experiences. The active participation of college students, who are
knowledgeable about the academic environment, along with other community members,
contributed to a fruitful interchange of ideas and perspectives. The inclusion of individuals with
different viewpoints and varying degrees of knowledge about sustainable fashion enhanced the
richness of the qualitative data gathered during user testing. The utilization of this collaborative
method emphasized the importance of including the community in the development of a
sustainable clothing store platform that is focused on the needs of the users and tailored to the
local context.

Figure 45: Participants Name

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DATA & DATA ANALYSIS
After the qualitative testing phase in the sustainable clothes store project, a thorough data
collection and analysis process was conducted. The varied data sets, including user interviews,
task performance assessments, and collaborative comments from classmates and local
community members, were methodically arranged in a central repository. The synthesis of the
acquired insights enabled a full understanding of user experiences and preferences, providing a
holistic view. The analysis phase entailed a comprehensive scrutiny of qualitative data, wherein
repeating trends, user sentiments, and noteworthy observations were identified. Design
decisions and areas for refinement were prioritized based on the analysis of the qualitative
feedback, which allowed for the extraction of themes and patterns. The structured analytic
method provided a basis for making decisions based on evidence, guaranteeing that the next
design iterations were rooted in a thorough comprehension of user viewpoints and requirements.

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VIDEOS FROM TESTINGS
Low fidelity prototype testing video link: https://youtu.be/il9ttt4Zdto

High fidelity prototype testing video link: https://youtu.be/ARBqaZ0ZqcQ

Digital fidelity prototype testing video link: https://youtu.be/Hkr8PiKJlH8

Application testing video link: https://youtu.be/NHsT6FsnS9c

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DATAS GATHERED FROM LOW FIDELITY PROTOTYPE EVALUATION

Figure 46: List of Data Gathered from low fidelity prototype -1

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Figure 47: List of Data Gathered from low fidelity prototype -2

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Figure 48: List of Data Gathered from low fidelity prototype -3

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Figure 49: List of Data Gathered from low fidelity prototype -4

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Figure 50: List of Data Gathered from low fidelity prototype -5

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DATAS GATHERED FROM HIGH FIDELITY PROTOTYPE EVALUATION

Figure 51: List of Data Gathered from high fidelity prototype -1

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Figure 52: List of Data Gathered from high fidelity prototype -2

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Figure 53: List of Data Gathered from high fidelity prototype -2

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DATAS GATHERED FROM DIGITAL FIDELITY PROTOTYPE

Figure 54: List of Data Gathered from digital fidelity prototype -1

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Figure 55: List of Data Gathered from digital fidelity prototype -2

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Figure 56: List of Data Gathered from digital fidelity prototype -3

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IMPLICATIONS
Following the completion of the qualitative testing phase in the sustainable clothing store project,
a significant amount of valuable information was obtained regarding user preferences and
interactions. The data acquired from user interviews, collaborative feedback, and task
performance evaluations yielded intricate insights into user behaviors and expectations. This led
to a deliberate approach in making design improvements, focusing on resolving highlighted
issues, improving user satisfaction, and better aligning the interface with user preferences. Based
on the qualitative findings, a series of iterative modifications were made, including improvements
to the layout and navigation as well as refining interactive components.

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IMPLEMENTAION OF THE PRODUCT
FRONTEND
The user interface of the sustainable apparel store was implemented using the React technology
in frontend development. React, renowned for its component-based architecture and optimized
rendering, offered a sturdy basis for building dynamic and interactive user experiences. This
decision enabled the creation of a web application that is both responsive and seamless. In
addition to React, Tailwind CSS was utilized as the main styling framework. The utility-first
approach of Tailwind facilitated a streamlined and exceedingly adaptable design process. By
utilizing its comprehensive collection of pre-existing utility classes, the implementation team was
able to swiftly generate a visually attractive and uniform design across different components and
pages. The integration of React and Tailwind CSS facilitated a contemporary and productive
development process, resulting in the establishment of a visually unified and user-centric
sustainable clothes retail platform.

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Figure 57: Frontend Implementation

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BACKEND
Node.js was utilized in the backend construction of the sustainable apparel store project to create
the server-side application and API. Node.js, renowned for its asynchronous and event-driven
design, enabled the development of a highly scalable and efficient backend system. The selection
of Node.js is in accordance with its aptness for managing concurrent connections, rendering it
highly appropriate for applications with extensive user engagement. The decision was made to
utilize MongoDB, a NoSQL database, as the backend storage solution for user data. MongoDB's
adaptable document-oriented architecture is well-suited for applications that require the
handling of dynamic and developing data, especially in cases where data formats may change over
time. The integration of Node.js and MongoDB in the backend facilitated the creation of a dynamic,
adaptable, and data-centric sustainable apparel retail platform.

Figure 58: Frontend Implementation

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SUMMATIVE USER EVALUATION
The summative user evaluation completed at the end of the sustainable clothes store project
provided extensive insights into the overall achievement and alignment with project objectives.
The assessment demonstrated that a substantial proportion of the originally established
objectives were effectively achieved, highlighting the effectiveness of the design and development
endeavors. The attained objectives exhibited a distinct fulfillment of user requirements and
anticipations, signifying the project's triumph in accomplishing its intended aims. These
accomplishments highlight the careful focus on user-centered design concepts and the successful
utilization of both frontend and backend technologies, particularly React and Node.js with
MongoDB. Nevertheless, the assessment also identified cases where particular goals were not
achieved, offering useful insights for future iterations and underscoring the significance of
ongoing enhancement in aligning products with user expectations.

Figure 59: Summative User Evaluation

Although the project effectively exceeded many customers’ demands and expectations, the
knowledge gained from unfulfilled goals played a crucial role in enhancing the comprehension of
user requirements and improving the sustainable clothes shop platform. These unfulfilled goals
are important markers of areas that might be improved and developed in future iterations,
highlighting the iterative nature of design and development processes. The summative user

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evaluation provides a comprehensive assessment of the project's results, recognizing both
achievements and areas that need improvement. This evaluation helped to inform future
attempts by adopting a more knowledgeable and user-focused approach.

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CONCLUSION
The development of this project encompassed a series of intricate stages that were effectively
addressed, resulting in the successful conclusion of the project. The project commenced by
formulating a problem statement pertaining to sustainable apparel, with the aim of devising a
pragmatic solution to address the identified issues. Prior to commencing the project,
comprehensive research was conducted. Following a systematic approach, each phase was
evaluated to determine if the challenges were effectively resolved. An assessment of each stage
was conducted by providing various tasks to the users to discover any mistakes. The project was
subsequently created using the MERN stack technology, which employed React as a front-end
library, Express as a backend framework, Node.js as a runtime environment, and MongoDB as a
database. Upon the website's completion, a comprehensive bug scan was conducted to identify
and eliminate any disruptive problems that could affect the application. The entire process,
encompassing the creation of a wireframe, digital prototype, and the subsequent development of
an actual application, has greatly enriched my knowledge and experience.

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REFERENCES

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Norman Group. https://www.nngroup.com/articles/ten-usability-heuristics/

Interaction Design Foundation. (2024, January 1). What are the principles of design? - updated
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design.org/literature/topics/design-principles

Hellmuth, M. (2023, March 10). 10 best practices for creating effective wireframes. Medium.
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Yablonski, J. (n.d.). Home. Laws of UX. https://lawsofux.com/

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OwnLaptop

Decker, K. (n.d.). Color theory - understanding the 7 fundamentals of color - 99designs.

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Flanders, C. (2023, July 31). Understanding the basics of UI/UX Design: A beginner’s guide.
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Principles of design: Invision. invisionapp, inc. (n.d.).

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Chapman, C. (2018, December 13). The principles of design and their importance: Toptal®.
Toptal Design Blog. https://www.toptal.com/designers/ui/principles-of-design

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APPENDIX
GITHUB LINK

Frontend: https://github.com/Satish2021N/Sustainable-Frontend

Backend: https://github.com/Satish2021N/Sustainable-Backend

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