Up Your Game:

Growth Guide
for Gaming Apps

Benchmarks Growth Trends

Strategies Tips & Examples
DISCLAIMER: THE DOCUMENT IS INTELLECTUAL
PROPERTY OF PUSHWOOSH INC.

It is prohibited to publish or share the contents of this document in any form, either entirely or in part,
without attributing the byline to Pushwoosh.

Quotation is permitted on condition that a hyperlink to the pushwoosh.com website or a mention of

@Pushwoosh accounts on LinkedIn, Twitter, Facebook or YouTube is included.
Intro 4 Foster retention 38

Methodology 5 D1 39

Glossary 6 D7 42

Benchmarks 2022: Engagement & growth metrics 9 D30 45

Growth trends: From common problems Drive revenue 49

to untapped opportunities 11
Insights & Tips for higher conversions 50
Marketing strategy for game apps 23
Success story: Beach Bum 56
Promote engagement: 24
Final word 57
Opt-in rate 25

CTR 29

DAU & MAU 30

Success story: Bladestorm 37

Challenge accepted: engage
game app users — uncage
game app marketers
Playing mobile games is fun — marketing them should be fun too. However, in the
11 years of working with customers from the gaming industry, we’ve met too
many app marketers drained from trying to achieve a decent level of user
engagement. These have been undisputable experts in their field, and oftentimes
they did succeed in getting the desired results, but at what price? Max Kuzakov
Senior Customer Success
To put an end to the unnecessary struggles of game app marketers, Pushwoosh
Manager, Pushwoosh
Team has taken a data-driven approach. We conducted an in-depth study of
essential game app metrics to reveal the common weaknesses and prospective
growth zones. Then, we complemented our research findings with the best
practices that proved to be effective for our customers. The result is the ebook
you’re reading right now.

Enjoy and grow!

4
We’ve analyzed 410 game apps’ marketing

campaigns for you

Pushwoosh Team has researched and analyzed anonymized per- The analyzed metrics were measured for the period of December 2021 –
platform statistics of 410 active game apps in total, with 400 game apps March 2022.
on iOS and 395 game apps on Android among them.
G eographically, the study covers 30 countries of the four world
The game apps’ audiences vary from 1k up to 9.5M subscribed devices. regions:

We’ve got detailed benchmarks for different size apps.

A mericas — USA , Canada, Brazil, Mexico;

The study reveals game app engagement, retention, and growth

Europe — UK , G ermany, France, Italy, Spain, Netherlands, Switzerland,
metrics, as well as their mobile messaging (push notifications)
R omania, U kraine, ussia, Turkey;

performance.

M iddle East & N orth Africa — I srael, Egypt, Iraq, Saudi A rabia;

The complete list of the analyzed metrics with their definitions and
calculation formulas are available on the next page. A sia-Pacific — I ndia, C hina, Japan, Thailand, Indonesia, Philippines,
Taiwan, M alaysia, V ietnam, South K orea, and A ustralia.

5
Glossary: Metrics analyzed in the current research
Retention Rate (D1, D7, and D30) Churn Rate (D1, D7, and D30)
One of the most important KPIs for mobile game marketers Indicates the share of users that stopped using a game app after a
pursuing their app growth. Indicates the share of users that stay period of time. Calculated as the opposite to Retention Rate — in
with the app on a certain day after the app install. In this data our research, as the percentage of users that uninstalled the game
study, calculated as the percentage of users that didn’t uninstall app on D1, D7, and D30 accordingly.
the game app on D1, D7, and D30 accordingly.

DAU (Daily active users) Stickiness Rate

The key indicator of app user engagement. In the current study, Indicates the app usage frequency within a month. Calculated as
calculated as the percentage of unique users that opened the DAU / MAU * 100%.
game app within the last day.

MAU (Monthly active users) Uninstalls

Another key indicator of app user engagement. Calculated as the Shows the outflow of app users, proving success of user
percentage of unique users that opened the game app within the acquisition, engagement, and retention strategies (or lack thereof).
last month. Here, calculated as 100% * (number of unregistered devices in the
analyzed month) / (number of registered devices on the first day
of the analyzed month).
6
Glossary: Metrics analyzed in the current research
App Growth Rate Opt-In Rate
Proves combined effectiveness of user acquisition and retention One of the indicators of app messaging engagement. Shows the
efforts (or lack thereof). Calculated as the relation of app installs share of current app users who have their push notifications
to the number of devices at the beginning of the analyzed month. enabled. Pushwoosh calculates it as 100% * (number of push-alerts-
enabled devices) / (number of registered devices)

CTR User CTR

In the current research, click-through-rates of non-transactional Pushwoosh Team introduced this metric to reveal the share of the
push notifications sent in the analyzed period. Average CTRs for entire mobile game audience who has engaged with the app
each game apps were calculated as arithmetic means of all messaging to any extent. Calculated as 100% * (number of users
pushes’ CTRs for a given app. Respectively, Median CTRs reflect that opened a push sent by the app at least once) / (number of
median values of pushes’ CTRs for a game app. users that were sent a push at least once). Counted for all types of
pushes, including transactional ones.

7
Data Study
Engagement & growth benchmarks for iOS (%)

Game app size, Retention Retention

Retention
Churn
Churn
Churn
DAU MAU Stickiness Uninstalls App Opt-In CTR User CTR

devices
D1

D7 D30 D1 D7 D30 Rate (Unregs) Growth Rate

Rate

1k–50k 94.31 93.09 91.57 5.69 6.91 8.43 2.69 14.17 19.49 0.43 4.42 86.67 0.12 1.58

50k–100k 94.51 93.75 92.65 5.49 6.25 7.35 7.75 30.82 30.02 0.29 3.57 33.49 0.21 4.46

100k–500k 94.68 93.76 92.22 5.32 6.24 7.78 4.47 18.46 24.47 0.3 5.23 29.91 0.14 2.32

500k–1M 96.81 96.18 95.52 3.19 3.82 4.48 4.06 14.97 14.53 0.17 3.95 24.34 0.34 0.88

>1M 91.9 91.08 89.77 8.1 8.92 10.23 1.49 9.36 12.63 0.1 2.25 30 0.12 0.61

Median
94.3 93.3 92.1 5.7 6.7 7.9 4.3 20.7 22.5 0.23 3.92 29.98 0.13 1.58
benchmark

Maximum Minimum

9
Engagement & growth benchmarks for Android (%)

Game app size, Retention Retention

Retention
Churn
Churn
Churn
DAU MAU Stickiness Uninstalls App Opt-In CTR User CTR

devices
D1

D7 D30 D1 D7 D30 Rate (Unregs) Growth Rate

Rate

1k–50k 39.03 25.96 19.3 60.97 74.04 80.7 2.69 14.17 19.49 3.56 10.22 86.02 1.05 3.22

50k–100k 46.6 36.44 7.46 53.4 63.56 72.54 7.75 30.82 30.02 3.47 23.85 88.58 1.8 7.36

100k–500k 44.24 34.84 26.51 55.76 65.16 73.49 4.47 18.46 24.47 1.77 8.72 75.36 1.64 3.51

500k–1M 43.81 29.95 19.18 56.19 70.05 80.82 4.06 14.97 14.53 1.37 10.4 40.31 0.52 1.13

>1M 45.03 35.13 27.03 54.97 64.87 72.97 1.49 9.36 12.63 0.4 1.88 68.5 3.16 0.9

Median
43 32.2 24.6 57 67.8 75.4 4.3 20.7 22.5 2.4 10.3 83.2 1.34 3.53
benchmark

Maximum Minimum

10
How gaming apps win (and lose) their audience

As a game app marketer, you must have faced one inescapable issue: a large part of the costly-acquired game app audience stops opening the

application after the first few visits. Our research has confirmed the unfortunate fact: game apps typically have low retention and high churn rates,

and the numbers get worse from Day 1 to Day 30.

Retention Rate

D1 D7 D30

iOS 94.3%* iOS 93.3%* iOS 92.1%*

of game app users are of players stay in the game of the acquired audience stays with
Android 43% retained by the end of Day 1 Android 32.2% after the first week Android 24.6% the game app after the first month

*iOS retention rates may rightly surprise you. Please note that these numbers are not exact due to the Apple’s procedures regarding push tokens. We

advise you only use these numbers to check the dynamics of how retention rates evolve from D1 to D30.

From the detailed analysis of different size of apps, we see an interconnected issue: on Android, smaller apps (up to 50k users) have the lowest

retention and the highest churn rates. Until a game app gains experience in retaining its audience, it can’t grow its total user base — and vice versa.

On iOS, in the meantime, the retention/churn problem is the most pronounced among the largest game apps — those that also have the lowest CTRs

and User CTRs. This proves apps should always pay attention to their push notifications performance in order to retain users.

11
 Churn Rate

D1 D7 D30
iOS 5.7%* iOS 6.7%* iOS 7.9%*
Android 57% of game app users churn
on the very same day
they install the app
Android 67.8% of game app users are
through with playing
after one week
Android 75.4% of the hard-won users are lost after
30 days

*iOS churn rates may rightly surprise you. Please note that these numbers are not exact due to the Apple’s procedures regarding push tokens. We
advise you only use these numbers to check the dynamics of how churn rates evolve from D1 to D30.

After an iOS game app has attained a strong command of audience retention, its churn rate remains healthy until the application’s user base
surpasses 1M subscribers. At this point, D1, D7, and D30 churn rates tend to increase. The reason may be, a user gets bored to keep playing the same
game day after day; this kind of problem can’t be resolved solely with marketing communications.

On Android, small game apps (1k–50k) face low short-term (D1 and D7) retention. Together with the high Uninstalls rate, high churn at these stages
indicates that users don’t simply stop opening the app — they remove it from their devices completely. Long-term (D30) retention becomes a problem
for grown apps (500k–1M): as they start losing their push notification subscribers (see the drop in the opt-in rate), the apps fail to maintain stickiness,
so players choose to churn.

12
Game app user engagement: there is (little) time for play
Not all the players are equally active when it comes to their engagement in a mobile game. Only a small percentage of the analyzed game apps’
users come to play daily. By the median stickiness rate, we can say that a game app user typically has less than seven days a month for play.

And if you have a look at our detailed benchmarks overview, you’ll see that game app user activity changes as the application grows.

DAU MAU Stickiness Rate

4.3% 20.7% 22.5%

According to our data, high app engagement metrics (DAU, MAU, and stickiness rate) correlate with high messaging performance
(opt-in rates, CTRs, and User CTRs), as well as with high App Growth rates. This emphasizes the importance of user activity and the
positive impact that elaborate communications have on it.

13
... yet users don’t rush to uninstall
the games they don’t play
Uninstalls (Unregs)

iOS Android

0.23% 2.4%
of game app audience is lost monthly

Despite the high churn rates and low engagement, game apps manage to avoid being uninstalled from users’ devices. This gives hope to many
applications as inactive players can make a promising target audience for re-engagement communications — provided, a game app still has opt-in
permission.

14
Imagine:
if this is the growth a game app achieves at low
engagement and high churn rates:

App growth Rate

iOS 3.92%
Android 10.3% new installs per
month

…what level of growth can it achieve

when it turns the tables?
A lot of game apps miss out on the opportunity
to grow their community and, most importantly, profitability through
engaging their audience

A great part of mobile players is not even subscribed to their game’s push notifications — the
most effective and cost-efficient channel for customer engagement.

Push notification opt-In rate (median for game apps)

Android iOS

83.2% 29.98%
These are the lowest push notification opt-in rates Pushwoosh has stated for any industry.

16
Marketers and managers of larger game apps should be
especially cautious of their opt-in rates.

From our data, as the game app’s user base grows, the
share of push notification subscribers decreases.

As a next (and very alarming!) step, those opted-out

users scale back their activity in the game, keeping the
app opens to the minimum.

17
Many of your competitors fail

to produce engaging push notifications

Game apps have the lowest median push notification CTR and User CTR Pushwoosh has stated for any industry:

Push notification CTR

User CTR*

(median for game apps) (median for game apps)

iOS Android iOS Android This doesn’t look inspiring, considering how

0.13% 1.34% 1.58% 3.42% much effort game apps put in 14 Messages
per month and sending at least one
message per device every two days

*the percentage of game app

users that have opened at least
one push)

18
It might be the case that paying less attention to

messaging engagement rates is some kind of norm

for game apps.

You may even ask:

Why should game apps care

about their messaging metrics?

User engagement with the
game app messaging has a
direct effect on their actual
activity in the app.

Our data reveals the linear relationship

between CTRs/User CTRs and number
of DAU/MAU in game apps:

iOS Android

20
Having looked at the data,

can you see a gap?

We can.
Pushwoosh has a field-proven marketing strategy
for game apps, tried and tested in the course of
Pushwoosh’s 11 years in the industry

Grow Foster Drive

engagement retention revenue
GROW
ENGAGEMENT
2 x Opt-in rate

3 x CTR

2 x DAU

2 x MAU
Insight

You don’t have to be a gaming industry giant

to have a high opt-in rate
We at Pushwoosh are staunch advocates of the vision that effective user
engagement should be accessible to any size of company. By focusing on
the engagement stage of the customer lifecycle, many businesses can tap
into the source of growth which is independent of their current budget
capacity.

With the right approach, the growth of interim engagement metrics (% of

the opted-in subscribers and push notification CTRs) is followed by the
growth of business-significant KPIs.

The great thing is, the stats show that smaller game apps often have
higher opt-in rates than the industry leaders, meaning those minor players
have a major engagement potential to unleash.

25
Best practices Show the extras that come with opting-in

Prove the value of

your notifications

to keep the opted-in

players

At the first app launch, display a welcome in-app message telling

your new users of the benefits exclusively reserved for push

notifications subscribers. And include the CTA to opt in, of course!

26
2. Deliver (the extras) on your promise 3. Keep all your notifications useful

Thank the players who have agreed to opt in for push In our sample, the game apps with the highest opt-in
notifications — provide them with those promised extras. rates are the ones that have high CTRs and User CTRs
There shouldn’t even be too many of these offers: you too. We may confidently say that players who like the
may limit this type of notifications to a couple of times a content of the push notifications (and show it by clicking
month. The rest will stay for you to use in the daily on the pushes) stay subscribed to them. And this is how
engagement purposes. the app’s opt-in rate remains high.

More tips to grow your push notification opt-in rate on Pushwoosh blog 27
 LEVEL UP

You’ve got permission to send push

notifications… now send them at the
right moments
Mobile games have a salient feature — most of them launch in the full-screen or even landscape mode,
absorbing the player in its context.

Push notifications that arrive during the game may be seen as too intrusive and destructive to the gaming Max Kuzakov
experience. They may annoy users up to the point that players will choose to opt out.
Senior Customer Success
It is vital to send meaningful pushes at the exactly right moments — when the game is still loading, or Manager, Pushwoosh
between the levels, or when the app has been minimized.

You can conform to any event in the game app user behavior with Pushwoosh Customer Journey Builder

28
 Insight

High CTRs come from to those who wait

play the opt-in game well
If you see push notification CTR as an interim metric, you are right — in a sense

that it can serve as a firm bridge between successful opting-in and stable

engagement in the game app:

1. Higher opt-in rates correlate with higher CTRs and User CTRs

Pushwoosh data shows that outstanding engagement with push notifications is

mostly achievable for game apps whose opt-in rate has surpassed the median

value.

2. High CTRs and User CTRs correlate with high DAU and MAU

Our benchmarks comparison has revealed that engaging communications

positively affect game app user activity. Read more on this on the next page.

29
Insight

App engagement (DAU and MAU) is high

when engagement with messaging is high

Both on iOS and Android, we’ve found that higher CTRs and This means game apps that put effort into creating engaging

User CTRs correlate with higher numbers of DAU and MAU. messaging win.

iOS Android

30
Best practices Make limited-time offers

How to boost By creating a sense of urgency, you can motivate those hesitating

engagement with your players to seize the opportunity — while they still can.

gaming app push

notifications
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31
2. Have irresistible calls-to-action 3. Excite curiosity

A playful or even teasing copy is what game app users The entire push notification copy can serve as a lure to

expect to see in a push notification. Keep entertaining get gamers into your app. You can’t go wrong if you

your audience, and you will be rewarded. offer something new: levels, equipment, promo codes,

challenges or bonuses.

DESIGN HOME now And, as Pushwoosh customers’ experience proves, such

Earn 2500 cash!
Complete the daily challenge now push notifications can successfully drive conversions and
for cash!
revenue!

NONSTOP CHUCK NORRIS now AVAKIN LIFE now

Chuck Norris has encountered a Just dropped: New items, new looks,
boss fight and needs your help! Tap new everything - available now

to save him!

More tips to boost your push notification CTRs in a dedicated Pushwoosh guide

32
4. Do tests

Just as a great score is a matter of minutes

(or even seconds), great CTRs are a matter
of details you’ll only learn through
experiment.

What exact time are your players free to

pay attention to your push notification?
What copy works best for them? Is single-
channel messaging enough or should you
go omnichannel with your audience? A/B
testing will give you answers to these and
many more questions.

Conduct any kind of (safe) experiments and see what else is possible with Pushwoosh
Customer Journey Builder: watch a video or read an overview on our website
33
 LEVEL UP

Produce highly-engaging content at scale

Like many game app marketers, you may be in charge of several mobile games, each demanding your
attention and new content daily. Creative ideas don’t just always come to you, but app visitors should,
right?

At Pushwoosh, we offer two lifehacks to our customers:

1. If required, our Customer Success Team helps Pushwoosh users to carry out experiments on one test
account and then scale successful ideas to all the others. Max Kuzakov
Senior Customer Success
2. We encourage our customers to use Dynamic Content — a time-saving feature that partly automates Manager, Pushwoosh
content creation. It allows multiple-game marketers to make engaging pushes quickly and easily without
losing the personal touch. And some creative energy is saved for smarter experiments!

now now
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now!

34
Best practices Promote daily offers

How to grow DAU,

MAU, and stickiness
in your game app

You can actually repeat them weekly, monthly, or at any cadence

you can think of. You can easily automate them with Scheduled
Launch in Pushwoosh Customer Journey Builder. By doing so,
Bladestorm has achieved a 16.62% increase in the numbers of DAU
and MAU. And you can up your game too!

35
2. Must do: use Deep Linking with Custom 3. Grow your push notification clickability
Data
As you now know, your game app engagement metrics
Solitaire MagicalTour
You don’t want to miss our all-new
now depend directly on how engaging your push
chest deal! Tap here to check it out! notifications are. So focus on trying to make all of your
pushes clickable. Best practices from other industries
When a user clicks on your push notification, you prefer may help — here is an extremely inspiring case of
they open a very particular screen, not just the home Bantoa, an e-commerce app.
screen, don’t you? To make this possible, you need to
embed a special link containing Custom Data. Don’t Bantoa now CTR

worry: it’s a lot easier than it may appear. Make use of

the unique Pushwoosh Custom Data Builder that allows
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any non-developer to easily configure the data they
send in a push notification. Change user attributes,
award players with extra bonuses, promo codes, and
grant them access to new levels.

Learn more on Pushwoosh blog

36
 1
Success story:

Bladestorm has engaged, +16.62%

grown, and monetized MAU

its GC.SKINS game app +4.58%

audience Revenue from push
notifications

Learn the top tactics from the Bladestorm

success story
97.9%
Opt-in rate on
iOS

28.21%
Max push
notification CTR

37
Foster
retention
1 x D1

1 x D7

1 x D30
Insight

D1 Retention:

Your first feat in the mission for long-term retention

If you aim at retaining you game app audience in the long-term, improving D1 Retention should be your priority goal:
our data reveals linear relationship between D1, D7, and D30 Retention.

39
 On Day 1, your goal is to get a
Best practices new user to play, as simple and

as difficult as it sounds. To

achieve the goal, most apps

How to grow D1 Retention:
explain how their game works,

enrich onboarding but you may want to go beyond

a technical explanation.

experience
For example, Design Home

offers a number of useful

rewards as a welcome gift. The

gesture makes it easier to start

playing and allows to enjoy the

game more. As the gift is

presented in an in-app

message, the app marketers

can vary its contents: the kind

and the amount of rewards

they offer for free.

40
Design Home also targets its just-onboarded

users with partners’ offers. App advertisers

promote some extra challenges, all aligned with

the main plot of the game. In reward, players are

offered extra diamonds.

More tips and examples of great onboarding flows in our blog post (with checklist!)

41
Insight

D7 Retention:

Take a second every single chance to

make a great first impression

Every push you send to your game app users is your chance to impress → engage → retain them. Our data states
a very pronounced linear dependency between User CTRs and D1, D7, and even D30 Retention Rates in game apps:

42
Best practices Unless your game is hyper-casual,
getting users back to your app
day after day must be your
How to grow D7 Retention:
priority. A colorful in-app

encourage user activity message with a small reward for

another App Open will do the job
perfectly.

When using this tactic, you can be

straightforward like Candy Crush:
in this game, players collect
stickers for every new day when
they open the app.

43
Criminal Case turns the tactic into an engaging experience: a user has to spin the wheel to receive as many reward points

as fortune gives today.

Implement any of these interactive formats with the

Pushwoosh no-code in-app messaging solution

44
Insight

D30 Retention:

Turn your (love) game into a long-lasting relationship

Look at the charts below — you’ll see that high Retention Rates are achievable at any App Growth Rate, but low
Retention Rates (on Day 1, 7, and 30) are typical for game apps that grow either too slowly or too rapidly.

45
This means for games apps, the greatest risks are
failure to acquire any significant number of new users
excessive user acquisition — its downside is attracting irrelevant audience that will churn on Day 1 or at later stages of
the lifecycle.

So if you aim at growing retention rates in your game app, unobviously, rather than optimizing your retention efforts you
may need to review your acquisition strategy.

46
Best practices 1. Animate your players with new
opportunities

How to grow So that players don’t get bored by the

D30 Retention end of the first month, come up with a
new challenge, contest or thematic
campaign.

You may want to announce it as loudly as

you can, leveraging all the connected
channels.

SongPop, for example, promotes its

monthly engaging activity this way. In a
series of in-app messages, the game
announces an opportunity to unlock
some extra features and gain extra
rewards by completing a number of
challenges.
47
2. Ensure users are having the most fun in 3. Reconnect with the users that have been
the latest version of your app less active lately

Initiate your game up update with a push notification You don’t want to wait until these players lose interest
with Custom Data: completely!

Create a behavior-based segment and suggest these

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48
Drive
revenue
Insight

A million-dollar journey starts with an opt-in

One of the Pushwoosh customers from the gaming industry has proved it all: with all the engagement and growth metrics
exceeding the median values for the entire sample and their size of app too, the mobile game enjoys high conversion rates
and gains sizeable revenue from every push.

Average CTR: Conversion into Revenue from one

purchase: push:
10X higher than
DAU: MAU:
the median up to 0.3% up to $3.8k
1.8X higher than 5X higher than
Opt-in rate: User CTR: Average CTR: the median the median
3X higher than 3X higher than 7X higher than
the median the median the median

50
Best practices For starters, ascertain accurate tracking

You won’t get far in optimization unless you know where you’re
How to drive starting from. Pushwoosh users like to refer to the Conversion
conversions & revenue Tracking feature that keeps them informed of both conversions and
in a game app revenue earned with a push.

Another option is using a custom In-App Purchase Tracking event —

it’s already available out of the box for iOS, and we’re working on
making one for Android. Don’t hesitate to drop us a message if this
is what interests you.

51
2. Promote paid in-game items through push 3. Test what converts better: regular paid in-
notifications and in-app messages game items vs seasonal offers
Limited-edition in-app items may excite an extra
interest among your players — or turn out to be no
more than just a shiny new thing that doesn’t bring you
any higher ROI. Experiment to find out what your game
audience prefers.

Here we have two examples of pushes — will you guess

which one has gained +2% more conversions?

Help your players advance in the game — recommend

purchasing the most handy in-game items.

To make the offer even more enticing, provide an

additional bonus or a discount on those items.

52
4. Enhance your app traffic monetization
If you monetize your game app through advertising,
like our stellar customer, Bladestorm, does, strengthen
the incoming traffic flow. Get your users open and use
the app daily to stay active, encourage them to view
advertising banners and gain more revenue as a result.

53
5. Target your offers based on user
behavior

Choose the right moment to show your special offers:

Suggest the users who have completed a free practice

round try one month of VIP games for free

Reach out to your paying users whose subscription is

about to expire

Target those users who have purchased some in-game

items in the past

Example: SongPop Example: ScrabbleGO

54
 LEVEL UP No exaggeration: this is the documented
improvement that Pushwoosh customers see
when they move from broadcast messaging to
Achieve 25X higher behavior-based communications. Does it sound
conversion into exciting? We think so!

target action with To make the transition to behavior-based

Pushwoosh behavior- messaging smoother and faster for you, we’re
based communications
giving you some relevant event triggers here —
use them to achieve higher conversion rates in
your campaigns and gain more revenue.

Discover the Pushwoosh solution for

gaming

55
 1 1 1
Success story:

Beach Bum
implemented our
strategy and reported
remarkable progress

3X
on all indicators
Learn details of the Beach Bum winning
strategy on Pushwoosh blog

CTR, DAU, MAU,

TOTAL SUBSCRIBERS
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You’re holding all the cards now.
Play them well!
When one-off playing turns into a habit, an occasional gamer converts into a paying
customer. At Pushwoosh, we’ve gained this insight from practice — from studying first-
hand data, listening to our customers and working together on their goals.

If there are only three words I can repeat before you close this ebook, let them be:
Max Kuzakov
Senior Customer Success
engage → retain → earn Manager, Pushwoosh

This is the strategy that has worked for our game app clients, and I hope it will help you
achieve the results you thrive for.

May there be more time for play!

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 HIGH SCORE!
Wanna go to the next level with your game app?

We can share a playthrough.

Advance with Pushwoosh