The goal of the marketing exchange is for a buyer and seller to be __________ after the exchange.

loyal
Rather than being just a random activity, good marketing requires __________ in determining appropriate
thoughtful planning
actions to produce sound decisions.
When a farmer sells her unpasteurized milk to Neilson Dairy, she is engaged in __________ marketing. B2B
Constantly measure benefits that customers
Which of the following is one of the core practices among value-oriented marketers?
receive against the costs of offerings.
Which of the marketing mix variables represents all the activities necessary to get the right product to the
Place
right customer when the customer wants it?
In 2020, Burger King released a time-lapse commercial of a Whopper sandwich getting moldy to spotlight
Promotion
the elimination of artificial preservatives. This activity is an example of which aspect of the marketing mix?
The __________ addresses how a product will be designed, how much it should cost, how it will be
marketing plan
promoted, and how it will get to consumers.
Apple, with its iPhone, has created a valuable brand image with consumers. This is an integral part of the
product
__________ component of the marketing mix.
Which of the following marketing mix variables is involved in the capture of value in the marketing
Price
exchange?
Netflix uses the __________ element of the marketing mix to make movies and TV shows available from
place
their own personal devices.
The video mentions how firms compete on price point, store design, and the product itself. These are all
marketing mix.
elements of a firm’s.
To communicate to consumers that its products are both healthy and delicious, Red Mango would use
Promotion
which of the 4 Ps?
Having employees make smoothies for customers represents which aspect of a product offering? service
By creating cool, comfortable stores that invite customers to socialize, Red Mango increased the ________
Value
of its market offerings.
In an attempt to increase sales during a lagging economy, Hudson’s Bay has increased its advertising and
sales promotions for its current products to stimulate sales in its current markets. Which of the following Market penetration
growth strategies is Hudson’s Bay employing?
After many quarters of poor performance, in 2020, Tim Horton’s decided to remove some product lines
portfolio analysis.
and refocus on coffee and doughnuts. The activity taken by Tim Horton’s to come to this decision is:
Help the company to define its mission
Which one is NOT the purpose of In Canada, most consumer-packaged goods found?
statement
When implementing the marketing mix and making decisions regarding the allocation of resources, the The marketing strategy that the target
firm makes decisions based on: market will value.
Which category of the Marketing Mix allows marketers to communicate the value of their offering or their
Promotion
value proposition?
Market penetration involves a __________ market; market development involves a __________ market. current; current
Online retailer, Amazon, greets returning customers by suggesting items that might interest them. These
recommendations are based on items they previously purchased, products that others with similar
Product
preferences purchased, and complementary products to items of current interest. This adds value through
which of the following marketing mix elements?
If a firm makes sure a product is available for purchase when and where the customer wants it, which
Place
element of the marketing mix is involved?
Many The recent economic downturn benefited some fast-food chains and inexpensive restaurants as
consumers “traded down” from more expensive establishments. In a SWOT analysis, the weak economy opportunity
represented a(n) __________ for these low-price restaurants.
Which of the four Ps does Spirit Airlines rely on most to create value for its customers? Price
First-time Spirit Airlines customers sometimes don’t understand its “bare fare” strategy, leading to
unpleasant surprises when they check in at the airport. In terms of a SWOT analysis, this is an example of weakness.
a(n).
When Spirit Airlines identifies itself as an ultra-low-cost carrier (ULCC), it is ________ itself compared to
positioning
other airlines.
When Spirit Airlines expands into additional cities, which growth strategy is it using? market development.
Which of the sources of sustainable competitive advantage discussed in the text is Spirit Airlines most likely
operational excellence
pursuing with its ultra-low-cost carrier strategy?
Initially the primary strength of Apple was its design, manufacture, distribution and promotion of
company capabilities.
Macintosh computers. These describe which factor of Apple’s consumers’ microenvironment?
- No effect as this would not be relevant No
effect as this would not be relevant
Evaluating the Micro-environment is an important part of assessing the overall Marketing Environment.
- These characteristics would cause
Porter's Five-Forces is a useful tool to assist with Micro-environment evaluation.
increased rivalry within the industry. These
Considering this tool and the class information we covered ...
characteristics would cause increased rivalry
If there are many similar size companies selling a very similar - or the same - product, how would this
within the industry.
typically affect the level of Industry Rivalry (one of Porter's Five-Forces).
- This would allow each business in the
industry to raise their prices together.
Evaluating the Micro-environment is an important part of assessing the overall Marketing Environment.
Porter's Five-Forces is a useful tool to assist with Micro-environment evaluation. lower due to these characteristics
Considering this tool and the class information we covered ...
Culture, demographics, social issues, technological advances, economic situations, and the
political/regulatory environment are all factors that make up which of the following frameworks of Macroenvironmental factors
analysis?
Which of the following entities is at the centre of the marketing environment? Consumers
Broadly defined, __________ is/are the shared meanings, beliefs, morals, values, and customs of a group of
culture
people.
In Canada, soft drink beverages are called "soda" while in many other parts of the country they are called
regional subcultures.
"pop." This is an example of the effects of:
Which of the following best represents the concept of consumers’ interest in improving their fitness thus
health and wellness concerns
opening up several new markets and niches?
Some companies with call centres are using Artificial Intelligence and Robotics to speak to customers.
While a customer might think they are talking to a real agent, they are in fact speaking with a robot with
Technology
pre-recorded responses that are generated using Artificial Intelligence. These call centres are leveraging
developments in which factor of the macroenvironment?
The first generation of “latchkey” children, known as __________, includes those born between 1965 and
Generation X
1981.
Culture, demographics, social issues, technological advances, economic situations, and the
political/regulatory environment are all factors that make up which of the following frameworks of Macroenvironmental factors
analysis?
__________ involves a strategic effort by firms to supply customers with environmentally friendly
Green marketing
merchandise.
Adidas has identified two different customer groups for its shoes with Boost technology: an older group
concerned with performance, and a younger group interested in style. Which aspect of the marketing demographic
environment does the split between these two groups represent?
Which of the following needs pertains to the intended performance of a product or service? Functional needs
__________ pertain to the personal gratification consumers associate with the product or service. Psychological needs
Amir opens the cupboard and finds he is almost out of breakfast cereal. Amir is in which step of the
Need recognition
consumer decision process?
Which of the following is NOT a step in the Consumer Decision Process. Development
A family spends more time researching the market before making a home purchase than it would in the
perceived benefits versus perceived costs of
decision to purchase a piece for fruit at the grocery store. This can best be explained which of the following
search
factors affecting consumers’ search process?
Because not all purchase intentions result in an actual purchase, marketers calculate the __________ to
conversion rate
measure how effectively a decision to purchase a specific product results in a completed purchase.
Yelpers who post reviews are at which stage of the decision process? Postpurchase
Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of
their brands of medication for specific medical conditions. With respect to buying centres, the influencer
pharmaceutical company plays the role of __________ in this situation.
What is the final stage in the business-to-business buying process? Vendor performance assessment
Apple is selling its products directly to customers and through other retailers such as Best Buy. Which
B2B and B2C markets
market(s) Apple is operating in?
A firm's __________ reflects the set of values, traditions, and customs that guide its employees' behaviour. organizational culture
The acronym RFP, when used by those involved in business-to-business buying, stands for: Request For Proposals.
Which of the following statements is true of Green Ocean’s professional purchasers (also referred to as They engage in contract negotiations that
“buyers”)? can be complex and time-consuming.
Which of the following is NOT a criterion for evaluating segment attractiveness? Concentrated
Ariel, a marketing strategist with OVO, segments her customers based on age, ethnic background,
Demographic and Psychographic
personality, and socioeconomic status. Which TWO bases of segmentation is she employing?
In order for segmentation strategy be successful, the customers in the segment must react similarly and
positively to a firm’s offering. This corresponds to which of the following criteria for evaluating segment Responsive
attractiveness?
Jack describes himself as having a strong need to belong to a group, practice mindfulness, and eat cleanly.
This motivates him to seek out activities that involve others who have similar lifestyles. Marketers would psychographic
use this type of information when developing __________ segments.
__________ segmentation, the most common means to define segments, involves defining groups based
Demographic
on characteristics such as age, gender, income, and education.
Dove “real beauty campaign” was an attempt to tell customers that Dove is no longer a “soap” brand, it is a
Repositioning
“beauty” brand. This is an example of:
Which step in the STP process develops descriptions of the different segments, which helps firms better Select segmentation method
__________ is a tool used to visually display how consumers perceive the position of products or brands in
A perceptual map
the market on different dimensions relative to competitors.
Lawn care products manufacturer Scotts, has developed easy-to-follow, annual lawn care programs to help
homeowners develop thick, green lawns that will combat weeds, insects, and diseases. The specific steps
Geographic
that must be used and their timing vary based on climate. What type of segmentation should Scotts use as
the basis to design these programs?
During which step of the STP process do marketers ask whether the segment is identifiable, substantial,
Evaluate segment attractiveness
reachable, responsive, and profitable?
Large firms with multiple offerings in a particular product category engage in __________ targeting
strategies to obtain a bigger share of the market, increase the overall market for the product categories differentiated
they sell, and to diversify their businesses.
Lefty’s San Francisco is a retail store providing products designed for left-handed people – a group of
individuals that make up 10% of the population. They sell items such as kitchen tools and office supplies. Niche
What targeting strategy is Lefty’s employing?
Determine consumers' perceptions and
What is the first step marketers use to derive a perceptual map? evaluations of the product or service in
relation to competitors
In order for the __________ criteria to be met when evaluating segment attractiveness, the consumer
must know the product or service exists, understand what it can do for him or her, and recognize how to reachable
buy it.
The positioning strategy can help communicate a brand’s __________, representing the unique value
value proposition
provided to customers.
Which of the following segmentation methods is Sodexho least likely to use in developing its market
geographic
segments?
Sodexho has identified six unique segments: Metro Fusion, Main Streamers, Fun Express, Time Liners,
Dream Catchers, and Trend Setters. Sodexho is working on developing product offerings that meet the
differentiated segmentation strategy
needs of each of these types of market segments. This is an example of what type of segmentation
strategy?
________ is(are) the image people have of themselves. An example of this would be if Sodexho offered an
organic line of fruits and vegetables to appeal to consumers who perceived themselves as being super Self-concept
health-conscious.
One of the main variables for evaluating whether a segment is attractive is whether the segment is
________. Sodexho was able to recognize six segments that would respond favorably to its product identifiable
offerings, thus fulfilling the first requirement of segment attractiveness.
Mr. Kvidahl at Indiana State explained that students at his school are mostly trendsetters. Based on
Sodexho’s research, he worked with Sodexho to develop a ________ that would meet the needs of those positioning strategy
students and separate its product offerings from competitors'.
__________ involves a type of quantitative research that systematically manipulates one or more variables
Experimental research
to determine which variables have a causal effect on another variable.
__________ is the use of a variety of statistical analysis tools in marketing research to uncover previously
Data mining
unknown patterns in data or relationships among variables.
Tim Horton’s is planning to increase its coffee prices by 10% and wants to know the impacts it will have on
Experimental research
customers demand. What method of data collection Tim Horton’s is most likely to use to find an answer?
Marcus invited 10 people into a session to discuss their use of washing detergent. Using an unstructured
method of inquiry, he asked them to smell different detergents and comment on their impressions. He also focus group interviews
asked how group members pour the detergent into the machine. Marcus is conducting:
The LCBO is trying to plan next summer’s product line changes. In order to do so, they research lifestyle,
economic, and taste preferences of their customer base. They use Statistics Canada and already collected Secondary
and available Environics Analytics data to make their decisions. Thus, they are using which type of data?
Farm Boy regularly analyzes customer information based on purchase history from daily operations. This is
internal secondary data.
a type of:
Although it is often an inexpensive source, __________ are sometimes not adequate to meet the needs of
the researcher since they were acquired for some other research purpose at hand and are usually out of external secondary data
date.
When a firm like Dunkin’ Donuts conducts marketing research, what should its first step be? identify research objectives
Dunkin’ Donuts started by asking consumers questions about their wants and needs in sandwiches. If
Dunkin’ Donuts wanted responses to a specific set of structured questions from a large number of survey
consumers, which of these data collection techniques would be the best choice?
Suppose that Dunkin’ Donuts solicited a group of customers to provide feedback on its products over time;
for example, completing a survey every six months over a period of years. What marketing research panel data
technique would this represent?
Suppose that Dunkin’ Donuts began to offer bakery sandwiches at eight of its locations, charging different
prices at each one to investigate which pricing scheme would be the most profitable. What marketing experiment
research technique would this represent?
Suppose that three years after introducing its bakery sandwiches, Dunkin’ Donuts decides to analyze its
historical sales information to see which sandwich varieties have been the most successful. What kind of internal secondary data
data would such a project use?
People who get Botox treatments consider it to be a private matter, therefore, they do not discuss it with
observability
others. This lowers the level of __________, slowing down the diffusion process.
Philadelphia cream cheese is offering recipes of cheesecakes, dipping, and pasta sauces on its website. The
Develop new uses for the product
website address is given on the package of the product. The company is trying to:
Although they enjoy novelty and are considered to be opinion leaders, __________ are not the first to
early adopters
purchase new product innovations.
Firms who would like to be pioneers usually rely on what to make this happen? R&D Efforts
The introduction of the Amazon Echo is an example of __________ because its introduction to the market
a pioneer
radically changed consumer preferences and the entire competitive landscape.
The last group of buyers to enter a new product market are __________, and when they do, the product
the late majority
has achieved its full market potential.
In the new product development process, companies have a variety of ways for __________ including
idea generation
outsourcing, brainstorming, licensing and customer research.
In some cases, __________ may never adopt a certain product or service, since they rely on traditional
Laggards
products until they are no longer available.
Firms need to innovate for all the following reasons EXCEPT: Position the company as a fashion brand
The __________ stage of the new product development process requires tremendous financial resources
product launch
and extensive coordination of the marketing mix to roll out the product.
When a superior product is offered in a foreign market where cultural differences slow down the diffusion
compatibility.
process, it would be attributed to low levels of:
Firms with products in the __________ stage of the product life cycle either position themselves for a niche
decline
segment of diehard consumers or those with special needs, or they completely exit the market.
The set of assets and liabilities linked to a brand that add to or subtract from the value provided by the
brand equity.
product or service is referred to as:
Brian never spends a lot of time or thought picking up lunch when he is at work. For him, lunch items
convenience
would be considered to be __________ products.
__________ involves a contractual arrangement between firms, whereby one firm allows another to use its
Brand licensing
brand name, logo, symbols, and/or characters in exchange for a negotiated fee.
Brand equity is determined by four aspects of a brand. Which of the following is NOT one of the four
Brand quality
aspects?
Costco exclusively sells 2L container of
Which of the following is NOT an example of private-label brands?
Heinz ketchup.
Francesca spent a lot of time shopping for her wedding dress, spending considerable time and effort
visiting some of the finest bridal shops in the area. For Francesca, her wedding dress is a(n) __________ specialty
product.
Associated services are also referred to as: Augmented Product
Nestle produces a variety of bottled water beverages. As the market continues to show growth potential
increase the depth of
for new flavours and varieties of bottled water, the company should __________ its product lines.
The complete set of Kellogg’s offerings, representing its __________ includes ready-to-eat cereal, toaster
product mix
pastries, wholesome portable breakfast snacks, cookies, crackers, and natural/organic brands.
The __________ gap pertains to the difference between the firm’s perceptions of customers’ expectations
standards
and the service standards it sets.
Which of the following represents the MOST fundamental difference between a good and a service? Intangibility
The __________ gap is the difference between the firm’s service standards and the actual service it
delivery
provides to customers.
The concept of services being __________ highlights the fact that a hair stylist can positively impact the
Inseparable
overall customer experience by having a friendly, attentive attitude.
The __________ gap reflects the difference between customers’ expectations and the firm’s perception of
knowledge
those customer expectations.
Many bank tellers have been replaced by ATMs, which provide consistent levels of service, and are never
variable
late, sick, or in a bad mood, thus overcoming the __________ nature of services.
Medical professionals often hang framed copies of their educational accomplishments in order to convey
assurance
their competence in their field, thus addressing the __________ dimension of service quality.
__________ is used to market products to innovators who are willing to pay the very highest prices to
Price skimming
obtain brand-new examples of technology advances, with exciting product enhancements.
In addition to offering the potential to build sales, market share, and profits, __________ discourages
penetration pricing
competitors from entering the market because the profit margin is relatively low.
Standardized products such as grains and chemical products, where consumers perceive them as
pure competition.
commodities are characteristic of:
In terms of a pricing strategy, __________ pricing adds value by reducing consumers’ search costs;
everyday low (EDLP)
consumers can spend less of their valuable time comparing prices, including sale prices, at different stores.
In the trucking industry, demand for fuel remains relatively stable even in times when the price of fuel
inelastic.
increases, indicating that demand for fuel in this segment is:
Monthly gas payments of a truck for a
All of the followings are considered fixed costs EXCEPT:
moving company
A __________ pricing strategy relies on the promotion of sales, during which prices are temporarily
High/low
reduced to encourage purchases.
__________ means the firm deliberately prices a product above the prices set for competing products to
Premium pricing
capture those customers who always shop for the best, or for whom price does not matter.
For __________ to work, the product or service must be perceived as breaking new ground in some way,
price skimming
offering consumers new benefits currently unavailable in alternative products.
When a firm sets a very low price for one or more of its products with the intent to drive its competition
predatory pricing.
out of business, it is using the illegal practice of:
__________ reflects that the greater the availability of substitute products, the higher the price elasticity of
The substitution effect
demand for any given product will be.
Which of the following companies is MORE likely to use exclusive distribution strategy? A manufacturer of fine diamond
As the number of transactions in the supply chain falls and transactions are eliminated, the channel and
more efficient; less expensive
supply chain becomes _____, which impacts customers by making it _____ to purchase merchandise.
________ is designed to increase demand by focusing on wholesalers, distributors, or salespeople, who
Push marketing strategy
push the product to consumers via distribution channels.
JIT delivers less merchandise on a more
The difference between Just in time inventory systems and traditional system in retailing is: frequent basis than traditional inventory
systems
Samsung sells products through its own retail store called the Samsung Experience Store and through large
Multi-channel
retailers such as Walmart and Best Buy. Apple is using which marketing channel strategy?
Supply chain management refers to a set of approaches and techniques firms employ to efficiently and
suppliers
effectively integrate their manufacturers, warehouses, transportation intermediaries, stores, and:
The black and white bar code found on most merchandise in known as: universal product code (UPC)
Lucky’s Imports buy different products from China and sell it to retailers in Canada to sell them. Luck’s
Wholesaler
Imports is a:
Amazon operates fulfillment centres in Burlington, Milton, Mississauga, and Brampton Ontario. These
Distribution centre
facilities receive, store, and redistribute goods to customers These centres are also called:
From the perspective of Domino’s, as described in the video, which of these is part of the outbound supply
delivering ingredients to Domino’s stores
chain?
_____ are large retailers (100,000-150,000 square feet) that offer a limited and irregular assortment of
Warehouse clubs
food and general merchandise, little service, and low prices to the general public and small businesses.
Dollarama and Dollar Tree are small, full-line discount stores that offer a limited merchandise assortment
extreme value retailers.
at very low prices. They would be classified as:
Walmart offers a broad variety of merchandise, limited service, and low prices, which would classify them
Full-line discount stores.
as:
Although the number of their physical stores is limited, OVO is widely known for offering unique, high-
quality merchandise, linked to its founder, Drake. Adding an Internet channel was particularly attractive expand its market presence.
because it allowed the company to _____ without having to build new stores.
When choosing retail partners, a high-end cosmetics manufacturer like Coach would most likely NOT
customer expectations.
choose to sell to Shoppers Drug Mart or Dollarama due to:
Retailers may modify product, price, and/or promotion to attempt to increase their _____, which is the
share of wallet
percentage of the customer’s purchases made from that particular retailer.
When customers purchase merchandise in stores, the physical presence of the store _____ their perceived
reduces; increases
risk of buying and _____ their confidence that any problems with the merchandise will be corrected.
Generally, the _____ and _____ sophisticated the channel member, the less likely that it will use supply
larger; more
chain intermediaries.
What type of retailer is Nordstrom Rack? off-price retailer
Suppose that a luxury brand chose to sell its products only through Nordstrom stores. This would be an exclusive distribution
Nordstrom Rack sells its products in physical stores, on its website, and using its mobile app, in order to
make its products available to customers when and where they want to buy them. This is part of omnichannel
Nordstrom’s _________ strategy.
The mobile apps for both Nordstromrack.com and HauteLook allow customers to request notifications
when specific merchandise is available for sale. This is an example of what benefit of the Internet as a personalization
retailing channel?
Google’s AdWords system provides a Quality Score as a measure of _____, which indicates the usefulness
relevance
of an ad message to consumers doing a Google search.
To support the other promotional efforts, firms use _____ to generate “free” media attention. public relations
In the communication process, _____ refers to the process by which the receiver interprets the sender’s
decoding
message.
Staples Business Depot is conducting marketing research to determine whether or not its advertising
message could be clearly understood by its customers. This relates to which component of the feedback loop
communication process?
Based on the recommendation of its advertising agency, Home Depot chose to advertise on HGTV. In this
Communication channel
situation, HGTV represents which component of the communication process?
_____ is/are the number of times an ad appears in front of the user. Impressions
Anti-smoking campaign often use horrific pictures and information regarding the danger of smoking. Which
Emotional appeal
appeal those ads are using?
In 2020, during the COVID-19 pandemic, local restaurants sent door hangers to houses within a three-
kilometre radius. The door hangers advertised the health precautions restaurants were taking and detailed direct marketing
promotions. This would be an example of:
___________ helps consumers make purchase decisions by offering factual information and strong
arguments built around relevant issues that encourage consumers to evaluate the brand favourably on the Rational appeal
basis of the key benefits it provides.
Jacob determined one of the metrics he would use to gauge the level of exposure his marketing message
had with his target market was the number of times the target was exposed to his message throughout the frequency.
6 weeks of the campaign, representing its:
Brian explains that blogging is a type of inbound marketing. Which type of blog typically provides the
corporate blog
highest level of digital marketing control for companies?
Search engine optimization’s (SEO), also referred to as search engine marketing (SEM), greatest purpose is
increase the visibility of a firm.
to generate lower Internet advertising rates for the firm.
One measure of traffic from visitors on the newly designed website for Green Ocean Cruises, the total
hits
requests for a page, is measured in units called
Green Ocean Cruises sends out new cruise itineraries developed from the information generated from
Excite
listening to customers via its customer service tool. This best describes which aspect of the 4E framework?
Nathan gauged the level of exposure to his marketing campaign using the percentage of the target
reach.
population exposed at least once to his advertisement, representing its:
Marlo’s Irish Brew Pub is launching a new digital marketing campaign with a goal to increase sales by 12%.
Set objective
What step of Planning an IMC Campaign would this be?
Obtaining a commitment from the customer to make a purchase is called: closing the sale.
Which of the following is not part of the AIDA model? Alerting
When the National Association of Realtors’ national awareness campaign emphasizes that realtors know
how to more efficiently market a client’s property than an owner can by himself, it is highlighting which Saving time and simplify buying
value of personal selling?
Firms use ______________ to motivate consumers to take action. persuasive advertising
McDonald’s continually uses television advertising to remind consumers of its value proposition. The
intense exposure allows consumers multiple opportunities to process the message and decide whether to Lagged effect
act on it or not. The voluminous advertising strategy is instituted because of (the):
_____ is the two-way flow of communication between a buyer or buyers and a seller that is designed to
Personal selling
influence the buyer’s purchase decision.
Firms often use _____ advertising to convince consumers to take action. This could include switching
persuasive
brands, trying a new product, or even continuing to buy the advertised product.
The slogans “Coolest Video Game,” and “World’s Best Hamburgers” are examples of _____, which is the
puffery
legal exaggeration of praise, stopping just short of deception, lavished on a product.
The Indian Supermarket, based out of Winnipeg has just launched and is trying to create and build brand
informative
awareness What type of advertising would it use?
The goal of this activity is to demonstrate an understanding of the different types of sales promotion. Read each activity and match it to the type of sales
promotion it represents. Match each of the options above to the items below.
Billy will run an ad with a 20 percent discount. Consumers will have to bring in the ad to earn the discount. Coupon
Billy will offer a free keychain with flashlight and pocket knife on all purchases over $50.00 Premiums
Billy will hold a 50-yard dash around the store for consumers wearing tennis shoes from his store. The winner will get 10 free pairs
Contests
of tennis shoes
Billy will offer consumers a chance to enter a drawing in which the prize is an all-expense paid trip to the upcoming Olympics Sweepstakes
Billy will give customers interested in purchasing a bicycle the opportunity to ride the bike around the parking lot to try it out. Samples
Billy offers customers rewards cards in which their 10th purchase of a pair of hunting boots is free Loyalty Programs
Billy will have a display at the cash register of great stocking stuffers for people who love the outdoors POP Displays
Billy will give customers a mail-in form that will give them $20 back off of their purchase of camping equipment Rebates
In 2020, the United States government wanted to limit the amount of steel and aluminum coming into the
quota
United States from Canada so they set a maximum import quantity. This means that they instituted a:
The measure of how much one currency is worth in relation to another is referred to as the exchange rate.
The most widely used metric used to gauge the size and market potential of an economy is _____, which is
Gross domestic product
defined as the market value of the goods and services produced by a country in a year.
Canada limits the volume of dairy products coming from abroad to protect the local market from
quota.
competition. This would be considered a:
The video discusses menu adaptations for Asian countries where bread and cheese are less familiar
ingredients. If these menu adjustments were later brought back to Domino’s stores in the United States, reverse innovation.
this would be an example of
Based on the examples provided in the video, Domino’s overall global product strategy is best described as offering similar products worldwide, with
a strategic alliance. minor adaptations for local tastes.
If Domino’s decided to own all of its stores in a country, this would be an example of which global entry
direct investment.
strategy?
______________ is a social movement aimed at protecting consumers from business practices that infringe
Consumerism
upon their rights.
Which of the following represents the primary ethical dilemma for marketing managers of publicly held Balancing stockholder interests with the
firms? needs of society
Firms that take voluntary actions to address the ethical, social, and environmental impacts of its business
corporate social responsibility.
operations are involved in:
Marnie is deciding whether or not she should increase rental rates drastically for her new tenants. She asks
herself whether she would want to be on the receiving end of that action? Marnie is using which metric for The Golden Rule Test
ethical decision making?
When Zipcar donates the use of its vehicles to move food from restaurants to food banks, it is primarily
society
serving which group of CSR stakeholders?
If Zipcar engaged in all the activities discussed in the video, but then sold customer data to a third party in a
contradiction of its privacy policy, the company would be considered socially responsible but not ethical.
The company sees making the world a
Which aspect of Zipcar’s strategy makes it a practitioner of conscious marketing?
better place as part of its core mission.
By offering free cars on Election Day, Zipcar benefited which CSR stakeholder groups? customers and society