BBAC401

E-COMMERCE
Practical File

BACHELOR OF BUSINESS ADMINISTRATION

MANAGEMENT STUDIES
SESSION (2022-2025)

Submitted to: Submitted by:

Dr. DINESH KUMAR Gatij
2022UBA9027
 EXPERIMENT-1

PLATFFORM-SHOPIFY
HEADER
 LOGO
 SEARCH BAR
 NAVIGATION MENU
 CALL TO ACTION BUTTON

TABS
 DYNAMIC TABS SHOWING DIFFERENT FEATURES
 ADDITIONAL TABS FOR IMPORTANT FEATURES

BODY
 IMAGES AND VIDEOS
 DATA SHOWCASING NO. OF SHOPIFY USERS
 SHOWCASING WEBSITE TEMPLATE
 CALL TO ACTION PROMPTS

FOOTER
 CONTACT INFORMATION
 LINKS TO SOCIAL MEDIA PROFILES
 LEGAL INFORMATION
 Experiment no. 2

Step:-1 Go on google and search wix

Step:-2 select the wix.com and click on it

Step:-3 open wix and click to login

Step:-4 when you click the login enter your wix account or create new acc.

Step:-5 After the login you entered in wix platform and then click to create site
Step:-6 After you click the create site wix ask some ques. Like

Setup with ai or without ai it your choice what is your need

Step:-7 after this you move to next step what kind of web site you create
Step:-8 write the store name and click next

Step:-9 Select the option yes or no and click next

Step:10 select your product type what kind of product you sell
Step:11 select the sales channels on which you sell your product

Step:12 after complete all the steps click next and wix create a dashboard for you
Step:13 setup the site after complete these 10 steps one by one

Step:14 click the design site

Step:-15 edit your site and create its inter face

Step:16 After edit the site and your site ready then click to publish
Step: 17 After click the publish wix publish your site and click done

Web site link

https://gatizkr.wixsite.com/hood-collection

https://gatizkr.wixsite.com/hood-collection
Experiment no.3
Experiment no. 4
WELCOMING POST
POSTER FOR HOOD COLLECTION
 Experiment no. 5

STEP:1 GO TO GOOGLE AND SEARCH MYNTRA

STEP:2 GO TO PROFILE AND CLICK TO LOGIN OR SIGNUP

STEP:3 ENTRE YOUR MOBILE NO.

STEP:4 ENTER OTP SEND BY THE APP

STEP:5 YOU SUCCESFULLY LOGING IN THE SITE

STEP:6 CLICK THE SEARCH OPTION AND FIND YOUR INSTREST PRODUCT

STEP:7 SELECT THE PRODUCT AND SELECT THE SIZE OF THE PRODUCT AND CLICK
TO

ADD TO BAG
STEP:8 GO TO BAG

STEP:9 THE CLICK TO PLACE ORDER

STEP:10 WRITE DOWN THE DELIVERY ADRESS

STEP:11 SELECT THE PAYMENT MODE

STEP:12 AFTER SELECT THE PAYMENT MODE ENTER THE CODE AND CLICK TO PLACE
ORDER
 Experiment no.6
STEP:1 SELECT THE PRODUCT AND SELECT THE SIZE OF THE PRODUCT AND CLICK
TO
ADD TO BAG

STEP:2 GO TO BAG
STEP:3 THE CLICK TO PLACE ORDER

STEP:4 SELECT THE PAYMENT MODE

STEP:5 CLICK TO PLACE ORDER

 EXPERIMENT NO.7
How do e-commerce businesses ensure the security of their digital assets and customer
information?
SSL Encryption: Secure Sockets Layer (SSL) encryption is used to encrypt data transmitted
between the customer's web browser and the e-commerce server, ensuring that sensitive
information such as credit card numbers and personal details cannot be intercepted by hackers.

1. Strong Authentication Mechanisms: Implementing strong authentication

mechanisms,
such as two-factor authentication (2FA) or multi-factor authentication (MFA), adds an
extra layer of security by requiring users to provide additional verification beyond just
a password.
2. Data Encryption: E-commerce businesses encrypt sensitive customer information
stored
in databases to protect it from unauthorized access. Encryption ensures that even if
hackers manage to gain access to the data, it remains unreadable without the decryption
key.
3. Regular Software Updates and Patch Management: Keeping e-commerce
platforms,
web servers, and other software up to date with the latest security patches is crucial for
addressing known vulnerabilities and reducing the risk of exploitation by
cybercriminals.
4. Firewalls and Intrusion Detection Systems (IDS): Firewalls monitor and control
incoming and outgoing network traffic, while IDS systems detect and alert administrators
to potential security threats or unauthorized access attempts in real-time.
5. Employee Training and Awareness: Educating employees about cybersecurity best
practices and raising awareness about common threats such as phishing attacks can help
prevent security breaches caused by human error.
6. Data Backup and Disaster Recovery: Implementing robust data backup and disaster
recovery plans ensures that e-commerce businesses can recover quickly in the event of a
 security breach, natural disaster, or other unforeseen circumstances.
7. Compliance with Data Protection Regulations: E-commerce businesses must
comply
with relevant data protection regulations such as the General Data Protection Regulation
(GDPR) in Europe or the California Consumer Privacy Act (CCPA) in the United States
to ensure the privacy and security of customer information.
By implementing these security measures and staying vigilant against emerging threats, e-
commerce businesses can better protect their digital assets and customer information from
cyber attacks.

EXPERIMENT NO. 8
Evaluate how real-world e-commerce principles apply to your online store, citing specific
examples. Provide recommendations for enhancing your store's performance based on
reflections and insights.
1. User Experience (UX): Ensure that your online store has an intuitive and
Optimization
easy-to-navigate interface. Implement clear call-to-action buttons, streamline the

checkout process, and optimize for mobile devices to enhance the overall user

experience. For instance, if your store features complex products, consider providing
detailed product descriptions, high-quality images, and possibly even interactive 3D
models to help customers make informed purchasing decisions.
2. Security Measures: Prioritize the security of your online store to build trust with
customers. Implement SSL encryption, secure payment gateways, and robust
authentication mechanisms to protect customer data. Regularly conduct security
audits
and updates to stay ahead of potential vulnerabilities.

3. Personalization and Customer Engagement: Utilize data analytics to understand

customer behavior and preferences. Implement personalized product
recommendations,
targeted email marketing campaigns, and interactive features such as live chat support
to
enhance customer engagement and drive conversions.

4. Optimized Product Listings: Ensure that your product listings are optimized for
search engines and keywords relevant to your niche. Use high-quality images, detailed
product descriptions, and user-generated content such as reviews and ratings to boost
visibility and credibility.
 5. Efficient Inventory Management: Implement inventory management systems to
track stock levels, prevent overselling, and streamline order fulfillment processes.
Consider integrating your online store with inventory management software for real-
time updates and automated replenishment.
6. Seamless Multichannel Integration: If applicable, integrate your online store with
other sales channels such as social media platforms, marketplaces, and brick-and-
mortar stores. Ensure consistent branding and messaging across all channels to
provide a seamless shopping experience for customers.
7. Customer Support and Feedback Loop: Provide excellent customer support
through various channels such as email, live chat, and phone support. Encourage
customer
feedback and actively listen to their suggestions for improvement. Use this feedback to

refine your products, services, and overall shopping experience.

8. Performance Optimization: Regularly monitor and optimize the performance of

your online store, including website speed, page load times, and server reliability.
Implement caching mechanisms, content delivery networks (CDNs), and other
performance enhancing techniques to ensure a smooth and responsive shopping
experience for customers.
By implementing these recommendations and continuously refining your online store based
on
insights and feedback, you can enhance its performance and better meet the needs of your
target audience