Market Leader Intermediate. 3rd Ed. - CEFR Correlation Chart
Market Leader Intermediate. 3rd Ed. - CEFR Correlation Chart
Comment on level
Market Leader Intermediate develops B1 level competence and trains learners in B2 level competences in
understanding and communicating ideas through language. The focus is specifically on the business context but
trains learners in B2 level competences to be used in everyday life.
Module 1: Brands
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Present Simple | Present Continuous | Time expressions 10
VOCABULARY Qualities associated with brands. | Brand management Brands 6 B1
READING Can read an FT article and correct mistakes in a mind-map. Brands B1
LISTENING Can follow and make notes from discussion between speakers pro Brands 6 B1
and anti brands.
Can follow and make notes from interview about function of brands. 8
Can follow meeting about sports sponsorship. 11
SPEAKING Can explain loyalty to specific brands with reasons. Brands 6 B1
Can discuss aspects of brand management. 7
Can role play meeting to promote sales of a brand. 11
WRITING Can write email summarising decisions and suggest meeting. Brands 13 B1
INTEGRATED Can evaluate and decide on strategy for luggage manufacturer Brands 12,13 B2
SKILLS expanding into Europe.
BUSINESS Using mind maps for notemaking. 8,9 B2
SKILLS Ask for / Give opinions / Agree / Disagree / Suggest 11
Module 2 : Travel
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Forms for the Future. 18 B1
VOCABULARY BrE / AmE vocabulary contrasts related to travel. 15
Can explain lexis from context. 17
READING Can make contrastive notes about business travellers. 16,17 B2
LISTENING Can follow and make notes from 3 traveller comments. making 14 B2
Can make notes from talk about needs of business travellers. arrangements 16
Can follow 2 phone calls making arrangements. 19
SPEAKING Can discuss positive / negative aspects of travel options. organising travel 14 B2
Can role play phone calls changing arrangements. 19
WRITING Can write e-mail apologising for problems and outlining 21 B2
remedies.
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INTEGRATED Evaluate and suggest solutions to travel problems. 20,21 B2
SKILLS
BUSINESS Structure of phone calls. Making / changing arrangements. customer service 19 B1/B2
SKILLS
Module 3 : Change
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Past Simple / Present Perfect structure and usage. 26 B1
Time expressions.
VOCABULARY Lexis of change in business structure and conditions. Change 23 B2
Collocations in descriptions of cars. 25
READING Can make notes on changes in an established brand. Change 24 B2
LISTENING Can make notes from an interview on change management. Change 25 B2
Can makes notes from a meeting re: smoking policy. 26
SPEAKING Can discuss reactions to life changes. Change 22 B2
Can role play participation in meetings. 27
WRITING Can write action minutes from meeting. Change 29 B2
INTEGRATED Can discuss problems following a merger and attempt to resolutions. Change 28,29 B2
SKILLS
BUSINESS Managing a meeting. Start / set objectives / elicit reactions / deal with Change 27 B2
SKILLS interruptions / keep to point / summarise
Module 4 : Organisation
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Noun combinations 39 B2
VOCABULARY Lexis for company structures + qualities. 37 B2
READING Can analyse a text on work incentives. incentives 38 B2
LISTENING Can make notes from a description of company structure. structure 40 B2
Can identify functional exponents in introductions and networking 41
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encounters.
SPEAKING Can discuss symbols of identity in business contexts. symbols 36 B2
WRITING Write email summarising outcome of meeting giving reasons. meetings 43 B2
INTEGRATED Analyse background, decide on possible relocation of subsidiary. analysis 42,43 B2
SKILLS
BUSINESS Introducing self, company, finding common interests. 41 B2
SKILLS
Module 5: Advertising
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Use of definite, indefinite and ‘zero’ articles. 48 B2
VOCABULARY Categorise lexis related to advertising. 44 B2
READING Can understand and group topics in an FT article on advertising advertising 46 B2
strategies.
LISTENING Can makes notes from talk on advertising campaigns. advertising 47 B2
Can understand talk on how to structure a presentation. 49
SPEAKING Can express preferences about advertising. advertising 44 B2
Can express opinions about advertising. 45
Can report on an advertising campaign. 47
WRITING Write a summary of the selected campaign. summarise 51 B2
INTEGRATED Advertising agency develops and presents pitches for different advertising 50,51 B2
SKILLS clients. Managers assess presentations.
BUSINESS Structuring successful presentations. communication 47 B2
SKILLS
Module 6: Money
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Describing change. change 56 B2
VOCABULARY Lexis related to money, investment, trading. numbers 53 B2
Dates, currencies, numbers. 57
READING Can understand profile of financial dealer. dealing 55 B2
LISTENING Can make notes from interview about investing. investment 54 B2
SPEAKING Can answer and compare answers to a money quiz. finance 52 B2
Can discuss cultural aspects of attitudes to money. 52
Can describe and discuss an economic situation. 53
WRITING Write response to pitch for investment explaining reasons. finance 59 B2
INTEGRATED SKILLS Creating a persuasive presentation. persuasion 58,59 B2
BUSINESS Communicating fractions, large numbers and dates. numbers 57 B2
SKILLS Creating a persuasive presentation. persuasion 58,59
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Working Across cultures 2: International Meetings
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
READING Can read experiences of meetings. meetings 60,61 B2
LISTENING Can note key points from expert on meetings. meetings 60 B2
SPEAKING Analyse success of meetings giving reasons. procedures 60 B2
Can discuss procedures for meetings. 60,61
REVISION Language and skills from units 4-6 62,63 B2
64,65
Module 7: Cultures
ACTIVITY / TOPIC BUSINESS PAGE LEVEL
CONTENT
LANGUAGE Giving advice, expressing obligation and necessity. 70 B2
VOCABULARY Identifying and understanding idioms. 68 B2
READING Can note key points in Finance Week article about cultural shock. culture B2
LISTENING Can note key points in talk about cultural attitudes to time. culture 67 B2
Can react to good and bad news. 71
SPEAKING Can discuss aspects of cultural awareness and importance of social culture 66 B2
procedures.
Can express preferences about working cultures. 67
WRITING Write report on business culture. culture 73 B2
INTEGRATED Can prepare an informal talk describing local business culture. 72,73 B2
SKILLS
BUSINESS Aspects of appearance, behaviour, entertainment, meetings, business culture 73 B2
SKILLS practice in different cultural contexts.
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Can role play a phone call response to an advertisement. 79
WRITING Write letter to successful applicant. HR 81 B2
INTEGRATED Select manager for fitness club. Read background / Read recruitment 80,81 B2
SKILLS applicant C.V.s / Discuss and choose.
BUSINESS Phone calls / Introducing self / state purpose / ask for and check communication B2
SKILLS information / show interest / end call.
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REVISION Language and skill units 7-9. 92,93 B2
94,95
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Write e-mail to JPS Consultants summarising strategies, reporting
decision giving reasons. Ask JPS for comments. 111
INTEGRATED Prepare and deliver a presentation. Evaluate presentations by leadership 109 B2
SKILLS others.
Read background of Lina Sports. Select candidate with best strategy 109,110
for renewal.
BUSINESS Structure and key language for presentations. leadership 109 B2
SKILLS
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