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Visual Communication Handout

The document discusses various visual communication methods including pictures, flow charts, organizational charts, pictographs, histograms, line graphs, bar graphs, pie charts, signs, symbols, signals, and body language.

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mpbramwell
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Download as DOCX, PDF, TXT or read online on Scribd
17 views

Visual Communication Handout

The document discusses various visual communication methods including pictures, flow charts, organizational charts, pictographs, histograms, line graphs, bar graphs, pie charts, signs, symbols, signals, and body language.

Uploaded by

mpbramwell
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Means of Visual Communication

Pictures Pictures such as drawings or photographs are


used to enhance the appearance and clarity of
printed communication. They are used for
advertising products, reporting events,
introducing managers and staff.

Flow Charts

A diagram
drawn to
represent
sequence or
processes.
It is commonly
used when
giving
directions
about a
process.
Each shape has
a different meaning

Organizational Charts
A diagram which shows the authority structure
of an organization

Pictograph
These are graphs that use pictures. They are Histograms
commonly used to represent frequency of the
data (how often).
A histogram uses a series of adjoined rectangles
Adv – They are easy to read and understand
to represent how frequently values occur in a set
Disadv – Hard to read exact quantities of data.
Adv – Strong visual impact
Line Graphs Disadv – Difficult to read as data is grouped

Line Pie Chart


graphs are

This is a
circle that is
divided
constructed by joining points representing into
individual measurements that lie between an segments
horizontal and vertical axis. They are commonly that vary in size
used to show trends or changes over a period of according to the quantities they represent. The
time whole pie represents 100%. It is commonly used
Adv – easy to construct to see the size of related elements

Disavd – not visually appealing Adv – Visually appealing

Bar Graphs Disadv – Difficult to interpret data if too many


segments

A bar
graph is
drawn
using

Signs and Symbols


horizontal
(bar chart) or vertical (column chart) bars that
vary in proportion to the values they represent.
They are used to represent categories of data
and are commonly used when analysing
financial data or statistics or when comparing
different
items. Signs are used to communicate with customers
and employees about various issues including
safety and products.
Signs should be clear and legible from a
distance.
They must have correct grammar and spelling
and be eye catching.

Signals

An indicator, such as a gesture or colored light,


that serves as a means of communication.

Body Language

This is the transmission of messages by facial


expression, gestures and posture.

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