The Contribution of Quantitative and Qualitative Research Methods
The Contribution of Quantitative and Qualitative Research Methods
Quantitative research methods are research methods based on quantifiable data, findings
which can be represented as numbers either because their magnitude can be measured or
because their frequency of occurrence can be counted. Usually involve statistical analysis
and are the methods preferred by the traditional, natural-science orientated psychology
researchers.
Quantitative psychologists start from the assumption that phenomena in the world have an
existence outside people’s minds. They believe in realism. They defend the idea that humans
can discover reality by using the scientific method. They are aware that science is not a
linear accumulation of facts but proceeds through trial and error (with theories and
paradigms that do not stand the falsification test and that after some time have to be
abandoned). However, they are convinced that in the long term the scientific method based
knowledge is cumulative.
causes and effects. They want to know how humans function: how variables interact and
how particular functions are accomplished. They hope that the mechanisms they discover
will apply to all humans. They search for the causes underlying individual differences and try
to integrate them into a wider pattern that covers the entire spectrum.
Because quantitative researchers look for ‘true’ cause-effect relations, they try to avoid
confounding variables, variables that were overlooked but that could be true causes of the
effects observed. As a result, they try to maximise control of the studies they run, even if this
They also try to eliminate the impact of random variables. Random variables may lead to
findings which are not replicable. Random variables are called noise.
Suspicion about the researcher’s input
A biased researcher is a researcher who consistently obtains ‘evidence’ other people cannot
find.
To protect themselves against biases and noise, quantitative researchers make use of
standardised measurements and instruments. E.g. they will make use of generally accepted
questionnaires to measure aspects of people and they will analyse the data with generally
Researchers continuously evaluate the truth of their conclusions, theories, hypotheses and
instruments.
Descriptive research
Typical for quantitative research is that the data is gathered in a numerical form, either by
will not observe ‘violence’ but will measure aspects of violence (e.g. the number of incidents
The vast majority of descriptive quantitative studies involve the collection of a limited
amount of data from a reasonably large group of participants. The larger the sample that is
Descriptive quantitative studies usually involve many participants because large numbers of
Descriptive research usually is only the first step of a quantitative research programme,
because researchers want to know what caused the data they observe. To discover cause-
effect relations, a first move is to find out which events (variables) are related.
Relational research
Correlations
The way to find out whether two variables are related according to quantitative
but also provide information about how strong the correlation is.
In human intuitive correlation detection, there are two problems. The first is the failure to
The second, with the detection of correlations by humans is that in some cases people tend
to perceive correlations that do not exist. These are called illusory correlations.
Factor analysis
Factor analysis is a statistical technique calculating how many factors are needed to account
for the correlations between the variables measured and how these variables relate to the
factors.
Experimental research
Relational research makes it possible for quantitative researchers to assess which variables
are related and which are not but does not allow them to be certain about the origin of the
correlation.
experiment in which they manipulate the suspected cause and see whether this has an
effect on the phenomenon they are examining. If an experiment is run properly and if the
predicted difference between both conditions is observed, the psychologist can be pretty
An important aspect of experiments is that only the suspected causes are manipulated and
the resulting changes in the phenomenon registered. Everything else must be held constant.
If researchers want to be sure that the manipulated variable really is the cause of the effect,
then they must make sure that no other variables can be the origin of change detected. This
the testing onto an increasingly artificial setting. To counter this problem, quantitative
researchers usually run several experiments on the same topic and look for converging
Not all issues can be addressed experimentally. The fact that many psychological
experiments re impossible may be one of the reasons why progress in psychology is harder
to achieve than in sciences such as physics, chemistry or botany, where researchers are less
The status of the different approaches in quantitative research can be illustrated by relating
them to the so-called hierarchy of evidence in medical science. At the bottom of the
patients. They have the same status as descriptive research: they may point to interesting
phenomena but do not provide much information about the underlying causes.
At the second level we find cross-sectional surveys. They form the first step in relational
In level 3 is case-control studies, patients with a particular disease are matched on a series
of possible confounding variable (e.g. gender, socioeconomic status) with participants who
do not have the disease. The medical histories of both groups are compared to search for
Level 4 is follow up studies, two matched groups, one with the disease/treatment and one
without, are followed for a certain period of time, to see how they evolve. Any difference
between the groups is likely to be due to the disease/treatment, as the groups were
At level 5 we find randomised controlled trials; these are the equivalent of experimental
studies we find randomised controlled trials. Patients are randomly distributed over two
variables. On group receives treatment and the other receives a placebo. Further controls
are introduced to make sure that any effect observed cannot be due to other variables.
At the top of the hierarchy we find the meta-analysis, this is a review of all the available
sources. Also, because it is based on a large sample of participants, the conclusions made
are stable.
It makes use of scientific method applied to psychological topics. The application of powerful
statistical analyses enables researchers to detect nearly every pattern of association in large
datasets, and the merciless application of the falsification test prevents wrong ideas and
The lack of interest I the person behind the participant is of particular concern when the
research concerns real-life situations (e.g. the psychology of health), because in these
situations’ psychologists can learn a lot by listening to the experiences and opinions of the
people involved.
Research is too much driven by what can be measured numerically and tested experimentally
Quantitative psychologists have a bias to limit their research to topics that can easily be
measured. According to the hermeneutic critique, this has resulted in the quantitative
imperative, the conviction that you cannot know what you cannot measure.
The aspects if mental life that cannot be captured by numbers and that cannot be
The falsification test lends itself better to destroying ideas than to finding practical solutions
to specific problems
The falsification test is primarily geared towards erasing wrong theories rather than
generating new ones. It is not unusual to see theories that have been discredited for some
time still being ‘rejected’ on a regular basis in scientific journals, just because it is easier to
set up an experiment to disprove them. Falsification only leads to progress when there are
Because qualitative studies involve intensive investigations, they are particularly suited for
finding new ideas. Qualitative studies can lead to an extensive elaboration of a theory if it
shows that the existing quantitative research has measured only a small part of a much
wider phenomenon.
Qualitative research decreases the risk of advice that is perceived as unhelpful by the
participants. Given that science proceeds by trial and error, a potentially erroneous
intervention is extra painful if it has not been experienced as helpful by the persons
involved.
ideas in a discipline. But they fare less well when it comes to deciding between ideas and
theories.
the end they go back to introspective opinions, formulated by participants and interpreted
People have no knowledge of many things they do and factors that influence them. In
addition, a century of psychological research has shown that even if people do have strong
opinions, they do not always agree with their actions. Introspection reveals the contents of
Qualitative researchers acknowledge that the outcome of a study to some extent depends
on the person who does the study. The researcher has an impact on the interview and
The various positions can be divided into two groups. On the one hand, there are
psychologists who strongly feel that the two types of research cannot coexist and, therefore
psychology must make a choice. On the other hand, there are psychologists who see the
methods as complementary, each with their own weaknesses and strengths, and that
Psychologists that stress the incompatibility of the methods emphasise the different world
views underlying them: objective reality vs. social construction, natural sciences vs.
critical psychology, and positivism vs. postmodernism. This is known as the ‘paradigm war’.
years and catapult psychology back to the early 1800s, before psychology became seen as
the scientific study of mental life. Qualitative methods reject the existence of an objective
reality and they do not provide researchers with new information and devalue psychological
To these psychologists, quantitative psychologists is misguided in its search for the ‘objective
reality’. If something like an objective reality existed in psychology, one would have expected
Finally, the hardcore qualitative psychologists argue that if there is no objective reality,
quantitative research methods have nothing to tell is about human functioning. All they can
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