Name: - G.

Mohan Kumar

E-Mail ID: - [email protected]

Address: Current Address -Coimbatore India

Mobile:-+918870007178/9710500384
Mobile:-+91 9840755391/91 9894484039

Qualification: Masters in Business Administration (MBA-1985)-

Major in Marketing, Osmania University, Hyderabad,
India.

Key Responsibilities held in my Career.

 Sales & Dealer/distributor networking and Management, setting up the targets in co

ordination of the branch and its area sales personnel.
 Responsible for all branch operation in the region.
 Responsible for Market opportunity analysis and growth strategy.
 Acquiring new business relations, as well as expanding and retaining existing
customer relationships.
 Responsible for setting up targets and sales strategies for marketing the brand and
its products and services.
 Responsible for budgeting, forecasting, and monitoring actual performances with
the Budgeted numbers.
 Evaluate each employee and his/her work with his Branch and sales managers to
set goals and monitor goals
 Responsible for the dealer/distributor relations and Promotional schemes and
innovative marketing channel tie-ups.
 Responsible for resolving customer queries, if not solved at the branch and sales
manager level.
 Responsible for recruitment of sales managers and sales executives in assistance
with HR department, including for the departments of accounts, service and
administration
 Retail Stores management

SKILLS:

 High energy level & vibrancy

 Strong strategic ability
 Commercial Acumen
 Strong people management and leadership skills
 Good interpersonal and communication skills
 Strategic and operational orientation
 Growth orientation Team orientation and an ability to coach and mentor others.
 Leader and problem solver.
 Ability to lead and manage a team to achieve targets.
 Proven Track record in the industry.
 Excellent communication skills & talent for effectively communicating business
strategy
 Trading in branded consumer Electronics.
 Unique combination of Distributor/dealer sales and Trading in Multi brands.
 (2)

LG Electronics- Dar Es Salaam –Tanzania, – Hotpoint Appliance Tanzania Limited.

(February 2010 – Current)

Currently with LG associate based at Dar Es Salaam, heading the country

operations as General Manager, reporting to the Managing Director.

I am responsible for the LG brand of Consumer Electronics and Appliances

products of its entire operations in the country,

1) Country Management – Managing and expanding dealer network across Tanzania,

branches management , Man management, Setting up new branches,

2) Sales/ Marketing - Sales budgeting, New product/ model launch and introduction in
the country, monitoring and controlling branches and sales personnel, Effecting
sales, timely collections, monitoring set targets. Planning promotion/ advertisement,
marketing budget and monitoring spend vis vis planned.

3) Retail Outlet:- Controlling and monitoring company retail outlets in the country.

4) Accounts /Administration- Ensuring profitability, Debtors/ creditors Management,

Managing cash inflows/ outflows. Managing cost, ensuring budgeted expenses are
in control.

5) Imports- timely clearance from the port, planning imports to meet the country
targets, avoiding stock out situations, Managing ordering plan from principles.

Previous Employment

Asst.General Manager--Videocon Group- Chennai—India.(April 07--- February- 2010 ),

Videocon Group is a 4500 crore business conglomerate having the following leading
brands under its umbrella
Asst. General Manager- South India, responsible for the states of Tamil Nadu and Kerala,
controlling 5 branches in these states of all its functions. Handled Sansui, Kelvinator and
Kenstar brands from the Videocon stable brand of all its products, consisting of Consumer
Electronics and Appliances.
• Responsible for the branch’s to achieve the sales targets and
budgeted collection
• Dealer/distributor management and expansion, launching new
products in the assigned region.
• Planning and launch of newer promotional schemes.
• Monitoring distributor/dealer network and its expansion in the
assigned states.
• Man management of over 150 personnel directly and indirectly.
• Annual sales/collection budgeting.
• Assigning, monitoring and controlling debtor credit limit.
• Planning and overseeing advertisement and sales promotion of the
branches.

General Manager--- Bahrain Import and Export Company---- Bahrain( November 05 to

April 07):-
I was heading the company of all its functions. This was a new startup company trading in
branded Consumer Electronics and Home Appliances products.Reporting to the board of
Directors.
Setting up new company from grass root level to enter and gain significant market share in
specific export markets, supervising day-to-day affairs of the company.

•Developing new channels of distribution and networking in Middle

East for consumer electronics products and expansion.
• Monitoring target vs achievement and control of Sales team
• Setting up the support functions by way of above and below line
support.
• Aiming to expand the area of operations and networking beyond the
Middle East markets.
• Ensuring efficient support to the networking by way timely offer of
required products and services at all times.
• Business restructuring and drawing up annual operating plans
• Extensive traveling to end markets to understand prevailing needs of
the newer entrants and marketing/selling conditions.
• Co-coordinating and building relations with principals/suppliers and
also with main traders/distributors towards procurement of products
at competitive prices, ensuring quality objectives as well as assuring
appropriate sales support.
* Procurement and marketing of range of branded consumer Electronics products from
Dubai and Singapore. Products include brown and white goods, kitchen appliances etc.

Regional Sales Manager, TT International/JSA Gulf – Dubai (July 2003—November 05)

JSA Middle East, Dubai, is the subsidiary of TT International a $ 700 million trading and
marketing company based in Singapore, trading in Consumer Electronics/home appliances
products. JSA markets Akira an in house brand sold in over 60 countries across the world.
Akira has a vast range of products like Plasma TV’s, Projection TV, LCD’s, CTV’s and very
wide range of home and kitchen appliances. Apart from the in house brand JSA trades in
Top consumer electronics/home appliances brands/products in the Middle East.

I was heading the sales division of both the branded products and Akira brand for Iran,
Iraq, Egypt and Libyan markets.

Key Result Area

a) Opening up newer market for Akira brand through distributors in the Middle East.
b) Increasing trading business in the assigned countries and adding newer markets
and dealer network to the existing channels.
c) Monitoring and managing sales team Sales budgeting/Plan.
d) Identifying and managing the distributors in the assigned countries.
e) Dealer expansion in co- ordination with the country distributors
f) New product launch of Akira brand and promoting branded products through whole
sale traders/dealers in the assigned Countries.
Major Achievements.

Opened up new markets for both Akira brand and branded consumer electronics products,
in Iraq, Iran, Egypt and Libya.

Regional Manager- (SAMSUNG AND NOKIA, Digital Satellite Receivers- DTH).

Eurostar Communications LLC, Dubai. (Since 2001 March- July 2003)

Eurostar Communications LLC is a Dubai based company manufacturing and marketing,

Digital Satellite Receivers (DTH) and its accessories of brands like Nokia, Samsung and
Eurostar. heading the entire operations of Egypt, Syria and Jordan.

 Launched Eurostar brand of receivers (DTH) in this competitive market very

successfully, in line with the governmental policies of Egypt and Syria.
 For the first time, the entire Sales/Distributor/Dealer networking was setup in these
countries.
  Penetrated the impregnable market of Egypt by having signed and getting the
approval for Eurostar brand of receiver from CNE (Cable network of Egypt) and
Egyptian Radio and Television Union (ERTU), a govt. channel provider for Egypt.
 Eurostar is only the second brand, to get the approval from the authorities in Egypt.
 Captured 15% of the market share within a short period of launching.
 Interacting with the govt. authorities regularly for product approvals.
 Effectively managing Distribution and dealer network in assigned countries.
 Distributor/Dealer Management and networking in coordination with the distributor.
 Expansion of dealer networking in all the above countries covering all the areas.
 Effectively managing and providing service at a very short turn around time.
 Analyzing competitor activities and its promotional effectiveness.
 Coordinating and managing channel and service providers (CNE, SHOWTIME and
ART) in Egypt.

Regional Manager-Sales. (AIWA, AKAI & TCL, Colour Televisions and Audio Systems.)
Baron International Ltd, Chennai (Tamil Nadu), India. (1995 May-2001 March)

Baron International Ltd, Bombay, India, was manufacturing and marketing company for
color television, audio systems and mobile phones for the brands like AIWA, AKAI and
TCL. I was heading Tamil Nadu managing the sales, accounts, general administration and
customer service. I was also instrumental in setting up the branch operations and dealer
networking.

• Proficient in man management, dealer management/networking, customer service,

market plan execution, targeted marketing & organizational integration.
• Monitoring and controlling branch functions, including sales receivables and
inventory control. Sales budgeting and cost budgeting.

• Developed marketing stratagem and assisted with promotional objectives, modes,

and advertising and publicity press releases.
• Tracked the effectiveness of marketing campaigns. Analyzed competitor
pricing/promotion and formulated pricing strategies. And followed up with in-store
marketing activities, showroom displays and related sales /marketing activities.
• Monitoring and controlling directly and indirectly more than 150 personnel, of
various branches in the region.
• At ease in high stress environments. Superior ability to effectively handle multi-task
levels of responsibility.
• Effectively managing the day-to-day activities of the branches and meeting its sales
targets and cash flows (collections) on Daily basis.
Major Achievements:
• Launched successfully Aiwa brand of color television, audio systems. And
established the brand as one of the Top selling products in the region, within 3
months.
• Contributed 15% of the National Sales to the company’s sales turnover from this
region.
• Instrumental in starting the branch operations and setting up the entire dealer
network for the region.
• Operated business on cash terms only. Competition was operating on credit basis.

Area Sales Manager – ONIDA brand (Color Televisions, Washing Machines).

Mirc Electronics Ltd, Hyderabad( Andhra Pradesh), India. (1987-1995)

Served for Mirc Electronics Ltd, Mfrs. Of Onida brand of Colour Televisions, Washing
Machines & Audio’s for 7 years. I was heading the regional branch functions of a state for
Sales, accounts and customer service.
Responsibilities:
Region Management, Product Sales Management, Distributor/ Dealer Management &
Networking, accounts. New product launch, Monitoring Sales Receivables. Team
Management, Market Intelligence, Service Management and Inventory Control, Grooming
an effective sales team to achieve targets.
Major Achievements
Introduced “Selling Agent Concept” to intensively penetrate the rural market in Eastern,
Northern and Southern Regions of the State. Through extensive sub-dealer
networking, increased the sales volumes by more then 60% in quantum and to put
the brand in the No.1. Position in the entire state. Also Introduced Operation Cable
Networking, to tap the sales through cable operators in far-flung and remote areas.
Reorganized the service operations and doubled the service income.

Field Manager - Kedia India Ltd: Chennai (Tamil Nadu), India. (1985-1987)

I was heading the sales operation for the entire state. Appointed distributors/ dealers to
cater to rural markets. Controlling and monitoring the sales team and sales receivables,
expanding dealer network and its management.

Major Achievements
For the first time launched Kedia Fans in the upcountry markets. Vastly expanded dealer
network, with special thrust on the rural markets, there by increasing the sales
volume by more than 5 times within 3 months. Strengthened the brand by
effectively tapping the potential and unconventional dealers, Groomed a strong and
loyal dealer network all over the state.

Sports: Successful captained the school & college cricket teams.

Languages Known: English, Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati &
Arabic.

G.MOHAN KUMAR

Mobile:-+918870007178/9710500384
Mobile:- +91 9840755391/ 9894484039
Major Achievements
Introduced “Selling Agent Concept” to intensively penetrate the rural market in Eastern,
Northern and Southern Regions of the State. Through extensive sub-dealer
networking, increased the sales volumes by more then 60% in quantum and to put
the brand in the No.1. Position in the entire state. Also Introduced Operation Cable
Networking, to tap the sales through cable operators in far-flung and remote areas.
Reorganized the service operations and doubled the service income.

Field Manager - Kedia India Ltd: Chennai (Tamil Nadu), India. (1985-1987)

I was heading the sales operation for the entire state. Appointed distributors/ dealers to
cater to rural markets. Controlling and monitoring the sales team and sales receivables,
expanding dealer network and its management.

Major Achievements
For the first time launched Kedia Fans in the upcountry markets. Vastly expanded dealer
network, with special thrust on the rural markets, there by increasing the sales
volume by more than 5 times within 3 months. Strengthened the brand by
effectively tapping the potential and unconventional dealers, Groomed a strong and
loyal dealer network all over the state.

Sports: Successful captained the school & college cricket teams.

Languages Known: English, Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati &
Arabic.

G.MOHAN KUMAR

Mobile:-+918870007178/9710500384
Mobile:- +91 9840755391/ 9894484039