manish.imt2009@gmail.

com

MANISH KUMAR +91 7428593338 / 8826733109

Bangalore

ABOUT ME EDUCATION
• Experienced Business Head / Chief Operating Officer (COO) and E- MBA from IMT Ghaziabad – 2010
commerce specialist with 17+ years in B2C and B2B (Grocery, Energy, GMT from NIFT Mumbai – 2003
Reselling) sectors. Expertise includes Category Management, Business Digital Marketing from Manipal – 2018
Development, Merchandising, and Global Sourcing from India, China, and Prompt Engineering - Udemy
Nepal. Skilled in Offline Retail Store Operations & Sales, Export-Import,
Marketplace Operations, and Private Labels. KEY SKILLS
• Proficient Category Head skillfully overseeing an extensive array of categories,
spanning Men, Women, Kids, Grocery, Energy (inclusive of sub-categories E-commerce veteran with a proven
like Ethnic, Western, Lingerie, Nightwear, Shoes, Bags, Accessories), Home track record in Leadership, Business
& Living, and Electronics. Strategy, Strategic Alliances &
• Pioneered and effectively developed premier Private Labels such as (Raasa, Partnerships, Sales & Marketing,
Urban Dori, Vero Couture, etc.) spanning various categories. Vendor Management, Buying (OTB),
• Digital Marketing Specialist proficient in SEO, SEM, Google Ads, and Planning, Business Analytics, P&L
Facebook/Instagram Marketing. Management, Offline Store Operations,
• Software enthusiast skilled in HTML, CSS, JavaScript, PHP, and more. and Fundraising..

EXPERIENCE
COO (Chief Operating Officer)
BlushandBloom.co.in
02/2023 – 08/2023 Bangalore

• Leading a team of enthusiast to create a new success story in Kids & Maternity wear Omni Channel E-commerce space.
• Own P&L, Marketing & Sales, Planning, Strategy etc.
• Forge collaboration across all business functions including Category, Technology, Warehouse, Catalog, and Operations
teams, to architect solutions for both internal and external stakeholders such as Selling Partners and Customers.
• Architects and defines the overarching strategy for building this startup from the ground up, ensuring steadfast growth.
• Nurture robust relationships with vital stakeholders (Suppliers and Customers) while leveraging a data-driven and
technology-centric approach to enhance and optimize their experience.

General Manager
Voonik.com (Shopup.com)
06/2020 – 01/2023 Bangalore

• Led B2B Business encompassing Grocery, Poultry, and Energy sectors at ShopUp. Spearheaded end-to-end functions for
B2B Reselling, including Category Management, Merchandising, Supply Chain, Reselling, Logistics, and IT.
• Accountable for P&L ownership, as well as steering Marketing, Sales, Planning, and Strategy functions.
• Led a team of PMs to identify and define metrics to optimize costs, increase efficiency and prioritize highest ROI initiatives
resulting in achieving CM 3 positivity within a span of 6 months.
• Conceptualized, designed, defined and launched 2 new businesses (B2B – Energy & Poultry) for ShopUp.

Director – Founders’ Office

Shop101.com
07/2019 – 05 / 2020 Mumbai

• Was heading Category & Merchandising, did set up new function and teams required for growth of the company.
• Oversaw Private Label initiatives, cultivated new business concepts, managed strategic projects, and spearheaded growth
initiatives.
• Initiated operational improvements by addressing the root causes of defects through a consultative and data-driven
approach.
• Championed strategic endeavors such as launching Private Labels through the Priority Supplier program, achieving
successful implementation without the need for upfront capital investment.
• Headed Reseller/Customer Engagement initiatives, where the Activation & Retention projects achieved remarkable
success.
 EXPERIENCE

Head – Category & Merchandising

Glowroad.com
09/2017 – 06/2019 Bangalore
• Established a highly successful business from the ground up.
• Led diverse functions including Marketplace, Private Label, Category, Merchandising, Logistics, and Business Development
for B2B Re-Seller E-Commerce model.
• Conceptualized and outlined both the front end and back-end components of the Glowroad website.
• On-boarded top suppliers across all Categories (Women, Men, Kids, Home & Living, Electronics)
• Drove company sales growth from 50 pieces per day to 30,000 pieces per day.
Senior Manager
Styletag.com
02/2016 – 08/2017 Bangalore
• Started as the Head of Private Label and Offline Retail Store Operations & Sales, overseeing Retail Kiosk, and gradually
transitioned to leading significant Marketplace Categories including Ethnic, Western, and Home & Lifestyle.
• Executed buying and sourcing activities from India and China, covering categories like Ethnic, Western, Shoes, and Bags.
Moreover, effectively extended the presence of our Private Label by establishing sales channels through prominent
marketplaces such as Flipkart, Myntra, Amazon, and others.
Manager – Buying & Sourcing
Fashionandyou.com
06/2014 – 12/2015 Gurgaon
• Joined as the Category Head for Western Wear, overseeing both Private Label and Marketplace operations.
• Contributed to the company's growth by successfully re-launching two new categories: Kids and Lingerie.
• Managed end-to-end responsibilities including P&L ownership, strategic planning, and promotional activities.

Senior Manager
Yebhi.com
01/2013 – 06/2014 Gurgaon
• Led the Marketplace operations for categories including Fashion (Men, Women, Kids), Electronics, and Home & Living.
• Initially took on the role of Ethnic Wear Category Head, responsible for both Private Label and Marketplace operations.
• Successfully onboarded over 2,000 suppliers and engaged with more than 5,000 stakeholders across diverse categories
throughout the journey.
Sourcing Manager
Fashionacndyou.com
10/2011 – 01/2013 Gurgaon
• Head Private Label: Raasa (Ethnic Wear), Urban Dori (Western & Fusion Wear).
• Managed a comprehensive range of responsibilities including P&L management, Promotion Planning, Supplier
Onboarding, OTB Planning, T & A Planning, and Price Negotiations.
Alliance Merchandising
Buying House
07/2008 – 06/2009 Gurgaon
• Did sourcing for International Brands like: Nordstrom, Camaieu, Hebbeding etc.
• Did set up Nordstrom account from the scratch.

Next Sourcing Ltd.

Liaison Office
10/2007 – 03/2008 Gurgaon
• Oversaw factory operations in the National Capital Region (NCR), Delhi, for sourcing purposes.
• Provided training to companies for achieving factory compliance standards.

East West Inc.

Buying House
07/2003 – 09/2007 Gurgaon
• Served as the Sourcing Head for notable brands including Nordstrom, Crocs, and Costco.
• Conducted sourcing activities from factories across both India and Nepal.
• As the Sourcing Head, successfully procured products across a diverse range of categories including Women's, Men's, Kids',
Accessories, and Home & Living items.