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Graphics

The document discusses graphic design and its importance in communication. Graphic design combines art and marketing principles to visually communicate with audiences. Designers analyze audience data to understand preferences and create designs that appeal to audiences using elements like color, type and composition.

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Raghib azri Krisna
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19 views

Graphics

The document discusses graphic design and its importance in communication. Graphic design combines art and marketing principles to visually communicate with audiences. Designers analyze audience data to understand preferences and create designs that appeal to audiences using elements like color, type and composition.

Uploaded by

Raghib azri Krisna
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DESIGN

GRAPHI
Good design makes a difference in our world. Whether it’s communicating a social ideal,
helping a business attract clients, motivating people to join the organization, enabling citizen
to vote for the candidate of their choice, or simply helping travelers find their way through a
busy airport, good design means connection.

Graphic design combines the creativity and formal characteristics of fine art with the
audience-centered approach of marketing to create effective visual communication. Unlike
fine art, it is always in the serv8ice of client’s needs.

Much more than simply “making things look pretty,” Graphic design uses color, type, and
composition to communicate with the chosen audience.

To do this, designers analyze data about the intended audience, such as the audience’s class,
gender, education, buying habits, personality traits, favorite magazines and television shows,
and so on.

Designers take that demographic and psychographic information and look at what that
audience sees. For instance, if the intended audience loves Martha Stewart, designers
look at Martha Stewart magazines, ads, and products to analyze their visual vocabulary
(color, theme, shape, typeface, composition). Using those fundamental elements,
designers create new pieces which connect and communicate with the intended audience.

Design based in this understanding of the intended audience is highly successful. Trying to
design without it is like trying to communicate without knowing the language of the listener.

In addition to a board grounding in fine art, marketing, and creativity, graphic designers
also build an extensive body of technical knowledge regarding paper stocks, printing inks,
special processes such as foil-stamping or embossing, printing processes and limitations,
digital file preparation, quality control, and troubleshooting. Graphic design encompasses
any product that’s “ink-on-paper” (brochures, logos, book jackets, billboards, packaging,
etc). Each medium has its own technical considerations that designers must amster in
order to achieve their intended effect.

Here is a list of some of the most important designing principles that contribute towards
an effective graphic design.

Organization of Elements Texture, Value and Color determines the


visual character of the design. Take for
Think of graphic design as being made of
example the use of graphic In websites.
certain elements. Now think about
The perfect organization of these
organizing these elements, allowing them
elements ensures a website that is not
to successfully interact with one another.
The use of Line, Direction, Shape, Size, only easy in the eyes but also appears
well planned.
The Use of Graphic Elements mood. You can use color to determine
the action levels and also to prioritize
The amount of graphic elements that content.
you use in the design also affects its
quality. The size and density of these Color Consistency
elements must be proportional and
Color is both an aesthetic and a
perfectly balanced for a successful
cognitive tool. It’s important that it’s
graphic design. If your web page or
use throughout the design shouldn’t be
even the page of your corporate
like afterthought. The indiscriminate
brochure contains a collection of
use of the color is a distraction, so the
elements varied shapes and sizes, there
use of the color should be consistent.
is a chance that the design will appear
The purpose behind the use of color
cluttered, a perfect balance will be
should be the projection of both party
difficult in such cases. On the other
and consistency. This consistency
hand, the minimal use of the elements
registers on the subconscious of the
ensures that distribution is just right
person and the relation and
and the page looks perfect.
understanding drawn from the content
Choosing the Right Colors is much more effective.

Graphic design can only create a Focus on Readability


memorable mood if the right color
It surprises many people, but great
combinations are used. For example,
graphic design is also an outcome of
the use of warm colors such as red,
giving attention to the readability of
yellow and orange can induce dynamic
the design. Factors such as font,
but positive reactions. Whenever
Interline spacing, background color,
somebody looks at such colors, their
brightness, type size etc; have an
reaction is always pleasant. Then there
impact on the readability. These
are the cool colors such as blue, green
factors come together to ensure that
and purple inducing a feeling of
the readability is not affected in any
contentment. Each and every color
way or form.
combination evokes a certain kind of

6Characteristics of the Successful Designer


1. THICK SKIN 4. GREAT COMMUNICATION
2. BRUTAL SELF-HONESTY 5. STRONG WORK ETHIC
3. LOGICAL THINKING 6. CONFIDENCE
4.

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