LEARN THE

EXACT STEPS TO
START MAKING
MONEY WHILE
YOU SLEEP!

FAST TRACK
GUIDE TO

DIGITAL
CREATE PASSIVE INCOME

AND GROW YOUR BRAND

WEALTH
@THEHOPE.EXTENSIONS
 ELCOME TO T
W
E TO THE GUIDE
ME TO THE GUID
E WELCOME TO T HE GUIDE WELCOM
E TOHET GUIDE WELCOME TO
WELCOM THE GUIDE WELCOME TO T
TO THE GUIDE HE GUIDE
OME

Welcome
TO THE GUIDE
You’re entering into the world of passive income, where your passion
has the power to captivate audiences and forge meaningful
connections. All while building you an income while you sleep!

This guide is going to give you the knowledge and head start you need
to gain clarity before investing and to start making money on your
terms!

Work from home, while on vacation, and automate your business to do

the work even while you sleep! with Digital Marketing anything is
possible!

L E T ’S DIVE IN

ME TO THE GUID
E WELCOME TO T
HE GUIDE WELCOME TO T
HE GUIDE WELCOME TO T
HE GUIDE
TABLE OF
CONTENTS
01 INTRODUCTION
Let’s get acquainted!
Learn a little about me, why I do what I do
and then we will dive into the good stuff!

02 DIGITAL MARKETING 101

In this chapter, I’ll explain how you can make
money online with digital marketing, and a bit
more about PLR & MRR rights!

03 LINGO YOU’LL NEED TO KNOW

There are some fancy words you’ll want to
know to make the transition into the digital
world easier. I’ll explain them here!

04 IDENTIFYING YOUR NICHE

Your niche is your area of expertise or the
people you want to help with your business. Ill
help you identify it here!

05 NEXT STEPS
Learn what you’ll need to do to make this
passive income dream your reality in simple
steps for your success!

06 CONCLUSION
A thank you from me, a promise of my support
and how you can get in touch should you need
help with anything along the way!
 CHAPTER

NUMBER 1
LET'S
DO IT

INTRODUCTION 2 PAGES

WHAT YOU’LL LEARN

Let’s get acquainted!
Learn a little about me, why I do what I do
and then we will dive into the good stuff!
 HEY, I'M HOPE
I’m a content creator & business woman who loves helping people
make money online! I’m a firm believer that we don’t have to
choose between money and time freedom. Through digital
products and automation, we can earn more than we ever
imagined possible while spending our time enjoying life as it should
be.
I got my start in digital marketing with a done-for-you course (you
can learn more about that here). There are so many ways to unlock
passive income in this space and I'm here to help you achieve that !

Hope xoxo L E T 'S DO IT!

 CHAPTER

NUMBER 2
TELL ME
MORE

DIGITAL MARKETING 101 4 PAGES

WHAT YOU’LL LEARN

In this chapter, I’ll explain how you can make money online with
digital marketing, and learn about PLR & MRR rights!
DIGITAL
MARKETING 101

Digital marketing in the most basic terms is

the art of selling products, typically digital
ones, using online platforms like Instagram,
TikTok, Pinterest, Facebook etc. It is one of
the biggest opportunities to make an online
income for complete beginners since it’s a
low-cost buthigh-return system.

You can create and sell your own digital

downloads, such as ebooks, workbooks,
content creation templates, website layouts,
courses, and more.

You also have the option to “content

repurpose“ and sell products that are “done-
for-you“ aka hold MRR or PLR rights.

I‘m sure you‘re wondering what that means,

haha I‘ll explain that on the next page!
Typically these products are either low-ticket
or high-ticket, so I‘ll explain that first!
LOW-TICKET & HIGH-TICKET
DIGITAL PRODUCTS
You might be familiar with the terms low-ticket and high-ticket digital products, but
what exactly does that mean when it comes to making passive income?

Low Ticket High Ticket

Low-ticket digital products refer to On the flip side, while high-ticket
more affordable digital items, typically digital products come at a higher price
priced between $20 and $100. Their point they typically offer extensive
lower price point makes them easier to value and in-depth content. While they
sell and more accessible to a broader require more effort to create and sell,
audience. These products, like ebooks, the returns are significantly higher.
guides, checklists, and templates, are Common examples include courses
particularly favorable for beginners and coaching programs. The
due to their simplicity in creation. distinction between low-ticket and
high-ticket products is crucial for
understanding the varied dynamics of
the digital product market.
 DONE-FOR-YOU
DIGITAL PRODUCTS
Ok now I’ll explain done-for-you (DFY) digital products! This business model is
unique because it provides ready-made products you can resell for 100% profit
offering a shortcut to your digital success.

DFY products are a great starting point because you don’t need experience or
expertise aside from some basic canva skills, which can be easily learned!
It’s a total game-changer for quickly creating passive income.

The two most common types are “Private Label Rights” (PLR) and “Master Resell
Rights” (MRR).

MRR “MASTER RESELL RIGHTS”

"Master Resell Rights" (MRR) refers to a type of license that
allows you to resell a digital product and allows your
customers to resell it as well! I only sell courses with this
license, meaning you not only get to learn everything in the
course, but then, if you'd like to you can resell it and keep
100%! At first I was worried it was some kind of scam, or MLM
but the more research I did the more I realized since theres no
upline or downline, no one else is benefitting but me! And you
will too!

PLR “PRIVATE LABEL RIGHTS”

“Private Label Rights”(PLR) is even more unique because they
are digital products that you have the option to edit, rebrand,
add to or take away from and sell as your very own and of
course keep 100% profit as well. Most of the guides and
workbooks I create and sell will not only have MRR attached,
but PLR as well. This helps you get your business going 10x
faster and gets income into your bank account sooner than
anything else.
 Learn about
THE DIGITAL
WEALTH ACADEMY
Expand your biz knowledge, learn to scale OR go
all in on passive income like I did!

There are tons of MRR courses popping up in the

digital marketing world right now but it’s
important you choose carefully as many leave a
lot to be desired when it comes to value!

DWA is by far the most viral MRR course on the

market right now!

Learn everything you need to know about online

business, branding and social selling PLUS, as a
bonus make 100% profit back from every sale if
you decide to resell the course you choose!

It’s win win, only one sale makes back your full
investment!

Hit the link below and learn how you can start
passive income online through DWA!

LET'S
DO IT
LEARN MORE

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 CHAPTER

NUMBER 3
YES
P EASE
L

LINGO YOU’LL NEED TO KNOW 3 PAGES

WHAT YOU’LL LEARN

There are some fancy words you’ll want to
know to make the transition into the digital
world easier. I’ll explain them here!

@ Y O URINSTAGR A M
 LINGO YOU’LL NEED
TO KNOW
FREEBIE:
• A freebie, in the context of digital marketing, is a free item, service, or
content offered to potential customers as a promotional strategy. It is often
used to attract attention, build goodwill, and encourage further
engagement.

LEAD MAGNET:
• A lead magnet is a valuable incentive offered to potential customers in
exchange for their contact information, such as an email address. The goal
is to attract and capture leads for future marketing efforts.

FUNNEL:
• In digital marketing, a funnel represents the stages a potential customer
goes through, from initial awareness to making a purchase. It typically
includes stages like awareness, consideration, and conversion, and is
visualized as a funnel due to the gradual narrowing of prospects.

EMAIL CAMPAIGN:
• An email campaign is a coordinated set of email messages sent to a
targeted audience with the goal of achieving specific marketing objectives,
such as promoting a product, nurturing leads, or building brand
awareness.

SEO (SEARCH ENGINE OPTIMIZATION):

• The practice of optimizing web content to improve its visibility in search.
Especially important for instagram sales now!
 LINGO YOU’LL NEED
TO KNOW CTD.
AFFILIATE MARKETING:
• Affiliate marketing is a performance-based marketing strategy where
individuals (affiliates) earn a commission for promoting and driving sales or
leads to a merchant's products or services through their marketing efforts.

ROI (RETURN ON INVESTMENT):

• A measure of the profitability of an investment, calculated by dividing the net
profit by the initial cost.

ANALYTICS:
• The collection and analysis of data to gain insights into website and campaign
performance.

CTA CALL TO ACTION):

• A prompt that encourages the audience to take a specific action, such as
clicking a button or filling out a form.

ALGORITHM:
• The set of rules and calculations used by search engines and social media
platforms to determine the order of content presented to users.

CONVERSION RATE:
• The percentage of website visitors who take a desired action, such as making
a purchase or filling out a form.
 STAY CONSISTENT
growing
IN YOUR OWN
journeyAND CELEBRATE
success.
YOUR

INSPIRATION
 CHAPTER

NUMBER 4
LET’S
DO IT

IDENTIFYING YOUR NICHE 2 PAGES

WHAT YOU’LL LEARN

Your niche is your area of expertise or the people you want to help
with your business. I’ll help you identify it here!
IDENTIFYING YOUR NICHE
Your “niche” is what sets you apart Once you decide or identify which
from others. By choosing a specific niche you’d excel the most in, you’ll
niche, you're essentially focusing in on better be able to serve your target
a certain target audience or group of audience. Knowing WHO you’re
people that have interests that align creating content for will help you tailor
with the topic or focus of the product, it to speak to the exact person you
course or service you're offering. want to help or impact!

A mistake thats commonly made is On the following page you’ll find an

trying to be too broad for the fear of exercise of questions to help you
not getting customers or excluding identify you niche.
certain people.
Set aside 15-20 minutes, grab some
But when we try to appeal to paper and a pencil and take your time
everyone, we end up reaching nobody with each question. If you need to,
and that's the reason why we want to come back to it. There are no right or
be very specific when choosing our wrong answers! Just have fun and
target audience. enjoy the process!
 1. WHAT AM I PASSIONATE ABOUT?
What topics genuinely excite and energize me?

2. WHERE DO I EXCEL IN EVERY DAY LIFE?

What skills or knowledge do I possess that others might find valuable?

3. WHO AM I EAGER TO HELP?

Is there a specific group or community I want to support or provide value to?

4. WHAT PROBLEMS CAN I SOLVE?

What common issues or challenges do I see around me that my
product could help with?

5. WHAT AM I NATURALLY GOOD AT?

What topics or areas of life do I find easy? ex: God-given gifts

6. WHAT SETS ME APART FROM THE CROWD?

What unique perspective, experience, or approach do I bring to the table?

7. WHAT EXCITES ME LONG-TERM?

Can I see myself staying passionate and committed to this niche
in the long run?

8. WHO WOULD BENEFIT MOST?

Who would benefit the most from what I have to offer, and who am
I most excited to serve?
 CHAPTER

NUMBER 5
TELL
ME

NEXT STEPS 3 PAGES

WHAT YOU’LL LEARN

Learn what you’ll need to do to make this
passive income dream your reality in simple
steps for your success!
 YOUR NEXT STEPS
2. IDENTIFY YOUR
1. JUMP IN ON THE VIRAL
UNIQUE NICHE USING
DWA COURSE
COURSE CONTENT

5. CREATE YOUR 4. DECIDE IF YOU WANT TO RE-

CONTENT & PRODUCTS SELL WITH MRR/PLR OR CREATE
(you’ll learn inside the course) YOUR OWN PRODUCTS 3. OPTIMIZE YOUR
INSTAGRAM FOR
SALES

6. SET UP YOUR
PRODCUTS INSIDE 8. HAVE FUN & MAKE
STAN 7. START SHARING MONEY WHILE DOING IT!
ON SOCIAL MEDIA
ABOUT WHAT YOU’RE
SELLING
 Important Tools
YOU’LL NEED
01 INSTAGRAM - MAKE CONNECTIONS
Instagram is my favourite and I think one of the best platforms
to build a business on, especially for your digital products. If
done right it becomes a community, builds customer trust and
provides you with a plave to sell!

02 A MRR/PLR PRODUCT TO SELL

The fastest way to making income online is through a MRR/PLR
product. Something you don't have to make yourself, and can
sell while you take the time to create your own product!

03 STAN STORE - SELL YOUR STUFF

Is an amazing tool to quickly market and sell your digital
products directly from any social platform. It is full of features
and so user friendly. GRAB YOUR FREE STAN TRIAL HERE

04 CANVA - FREE OR PAID ACCOUNT

Canva is everything if you’re creating digital products, while ther are
other websites to use, it's the most common and the easiest to get
started on. You can sign up for a free account or try out their paid
account for even more design options!

05 CHAT GPT - YOUR BFF

ChatGPT is amazing for making your content ideas, helping you get
over writers block and even giving you templates for easy sales
pages and emails. I always rewrite and tweak whatever it gives me so
it comes from my own tone and voice!
CHECKLIST - MAKE IT HAPPEN
Month: Week:

Tasks Su Mo Tu We Th Fr Sa
 CHAPTER

NUMBER 6
THANK
YOU

CONCLUSION 2 PAGES

WHAT YOU’LL LEARN

A thank you from me, a promise of my support and how you can
get in touch should you need help with anything along the way!
 Alright friend,
IT’S TIME TO TAKE ACTION ON CREATING THE
FUTURE YOU KEEP DREAMING OF!

Congrats on getting started creating your own digital

products journey! Please reach out to me on IG if you have
any questions.

Also, like I've mentioned before the digital wealth academy is

where I learned digital marketing. Taught me everything that
I know. If you want to get started FAST this course will break
down everything needed to create a successful business
with added MRR products that you will be able to resell as
your own to get you making money right away! You would
even have access to this template and many others for you
to edit and give to your Audienc!
HOPE R O MEO
@THE H O P E.EXTENS IONS

Good luck and cheers to passive income for YEARS to come!

Hope xo

CLICK HERE TO START MAKING PASSIVE

INCOME WITH DWA
YOUR NOTES:

So excited for you to start

making passive income!